You want visitors to come to your website again and again. This creates brand loyalty and established you as an expert in the industry.
Not every engagement has the same value. A share is much more valuable than a like on social media. The additional time to earn a share is worth it. Creativity is still a necessary component of marketing. Whether someone engages with your content, is semi-random.
A conversion means different things to different businesses. A conversion can be a download or it can be a sale. Make sure to define your conversion goals early on.
You want to make it as easy for readers to share you content as possible on social media. Make sure social share buttons are readily available on your content.
9: Cost per Acquisition
Be mindful that it cost money to acquire users online. It’s a highly competitive field. Determining what CPA you are comfortable with and stick to it. Remember to consider research time and meetings in your calculations.
An example of abandonment is when a visitor puts an item in their cart and does not check out. It’s when a visitor has taken a step but doesn’t covert. Creating a smoother sales funnel can fix abandonment issues.
Of al things ROI is most important. If the ROI is positive, then more money can be funneled into content generation. There is a critical point where content can pay for itself. At this point… go all in.