13 Tips To Find Profitable Niche Markets & Keywords
Use Keyword planner to refine the keyword phrases- The Keyword planner tool is essential in that it will help you refine your keywords. You will be able to analyse the performance of existing keywords and will even give you the suggestions for the best keywords to use.
Create keywords that encapsulate your content or products- before creating content, always jot down the possible keywords that people will use when they will be looking for products or content that you are marketing. Once you have the keywords written down, it will be easier for you to incorporate them into the content that you are creating.
Location based keywords- Are you based in Houston? Why not incorporate Houston in your keyword creation? People normally include their local towns and cities when they go online looking for various services. This means that when creating content, it is wise to include locations in your keywords to increase your chances of landing the customers in your localities.
Google Analytics comes in handy- if you are worried about driving relevant traffic to your site, use Google Analytics to identify the keywords and phrases that will help you get the much needed relevant traffic from your market niche.
Don’t overstuff- Gone are the days when keyword stuffing was the secret to ranking highly in Google and earning yourself traffic. These days the focus is on the quality of the content rather than the quantity of the keywords.
Keep an eye on the search trends-Keeping an eye on the search trends will help you to identify the new trends in terms of keywords and phrases that people use when finding services and commodities online. Identifying these keywords will help you to choose the ones appropriate to your business and incorporate them into your content.
Use the language and slang synonymous with your users-Are you targeting millenials? Why not use slang and language that they are conversant with? This way you will be earning yourself more relevant traffic as most people will feel at home when they read through your content. Keep yourself updated by checking the Google news and updates to find out the most searched and the new keywords that have sprung up. You have to know the real intent of your customers if you want to target them more, and knowing the language that they use is the first step.