17 ways to use the curiosity gap in your marketing campaignshttp://2.gravatar.com/avatar/?s=96&d=mm&r=g
17 ways to use the curiosity gap in your marketing campaigns
The curiosity gap in marketing campaigns is a prime platform on which effective strategies can be established. The key to exploiting the gap rests on the ability to monitor the operative element of the psychology of the target audience and what they are tuned to go for when they are searching for information, products and services. 17 effective ways to use the curiosity gap in the marketing campaigns include:
Create mystery around a brand
The target audience is highly responsive when presented with a mystery surrounding a concept. When you create a mystery around your brand, it is natural that the target users will want to learn more and this is the aspect of curiosity that you can take advantage of in designing the marketing angle that will respond to their desires.
Leak information in bits
Taking advantage of the curiosity gap requires that you are steadfast when it comes to handling information. In this, the idea is to leak information in bits to keep the target audience interested and in the frame of mind to follow what is being presented to them.
Delaying conclusion of an offering
The prospective customers always look forward to when they will see through an offer and get the benefits and there is no better way to stroke their anticipation than to delay the conclusion of an offering by proposing they complete a challenge which is a strategy with a high success rate.
Introducing new concepts
Taking advantage of the curiosity gap is a factor that can easily be captured by introducing new concepts which previous experiences and knowledge can’t explain. This is a factor that exclusively sets you apart since it keeps users engaged and committed to finding out more.
Pausing campaigns at climatic moments
The strategy of pausing campaigns at climatic moments is one that takes advantage of the curiosity gap since it ensures the target audience remains hooked with the desire to see it to its conclusion.
Introducing a concept connected with unexpected outcome
Unexpected outcomes always breed controversy and anxiety in equal measure which means introducing a concept connected with unexpected outcomes takes advantage of the curiosity gap.
Withhold key information
When you need to take advantage of the curiosity gap, withholding key information is a factor that brings the target audience closer with an expectant mind. The key information should however be withheld for a manageable period of time to ensure the target audience does not become disinterested.
Interesting teasing information
The curiosity gap is simply a vacuum that can be filled with appropriate design strategy that will quench the quest people may have. When you provide interesting teasing information, it becomes possible to take advantage of the curiosity gap to provide something new that the prospective clients need but did not expect.
Provide worthwhile promise
When the target audience is presented with a worthwhile promise of the elements they consider to be of value, anticipation builds which is a strategy that makes use of the curiosity gap where the individuals wish to learn about a particular offering and how it will benefit them.
Utilize visuals to create mystery
You can create curiosity by utilizing visuals in your campaigns to create mystery around a concept. When there is perception of mystery, the target audience responds by following up to identify the new elements they can learn which opens the door for effective marketing.
Trigger imagination with content
Content is king and this means it is the avenue through which the target audience gets to learn more about products, services and brands. When you trigger imagination with content, you are able to trigger the curiosity gap and also respond to perceptions people may have which completes the marketing process.
Offer premium elements
The curiosity gap in marketing campaigns can be taken advantage of when you offer premium elements that the target audience hold in high esteem and consider it as a limited edition.
Trigger anticipation with surprises
Surprises are always a welcome option for the target audience especially when it comes to filling the curiosity gap that is available in the industry. Taking advantage of the curiosity gap can be accomplished by triggering anticipation with the surprises.
Provide drama with specific campaigns
The key to taking advantage of the curiosity gap in the marketing industry is to provide drama with specific campaigns. The drama triggers a response in the target audience where people structure engagement to learn more.
Build excitement with media campaigns
Media campaigns are very important when it comes to taking advantage of the curiosity gap during marketing. Taking on compelling headlines and appropriate media campaigns is one way to fill the curiosity gap and ensure the target audience is provided with sufficient information.
Start exploration campaigns on social media
Exploration campaigns on social media are responsible for filling the curiosity gap and they are very instrumental when it comes to taking advantage of the anxiety that comes with the gap.
Target emotional triggers
When focusing on the curiosity gap, targeting emotional triggers is what will build your strategy. The frequency with which the emotional triggers are posted defines the level of expectation the target audience gets.