20 Tips for Passing Your Google Analytics Exam

20 Tips for Passing Your Google Analytics Exam        

Google Analytics is complicated, and its multiple options necessitate substantial exploratory input to familiarize with the platform’s abilities. To that end, the Analytics exam is the most feared of all certifications. The truth, however, is that is not that hard an exam, but that is not to say that it is easy either. The only way to conquer the paper is by preparing adequately, and these 20 tips will show you how.

Read the study guide

The guide is your best bet at identifying all the fields you ought to cover. It is divided into two: Google Analytics for Beginners which covers the basics and Advanced Google Analytics which gets deeper into tools, concepts, and functionalities.

Leverage the Analytics academy

Only the maker of a tool can best teach how to use it, and this is why the Analytics Academy should be your sole source of study material. The good news is that everything is well arranged, updated and easy to assimilate. You will find videos, texts, and links to other helpful resources.

Approximate study time

How long you have to study depends on your experience and study tactics. 8-10 study hours are sufficient if you are a quick study but the best approach is to spread the hours over two or so weeks and only take the exam when you feel ready.

Best study tactic

To cover the material quickly, take short notes of what you deem important and skim through parts you may be familiar with given your experiece level.

Have soft copy notes

Since it is an open exam, having your notes handy in softcopy format will make it easier to search for appropriate answers through the (CTRL+F) functionality. You can supplement them with hardcopy notes of formulas, acronyms, etc., as you see fit.


After a learning session, always make a point of reviewing your notes to increase your information retention rate. You can do this immediately after, or before you start the next study session as per your schedule.

AdWords prowess

Google Analytics and AdWords go hand in hand: so, expect both to feature in the exam. Therefore, being good at AdWords may work to your advantage.

Make use of the additional resources

At the end of every lesson in the Analytics Academy, you will find links to more resources. Use them to understand GA concepts better. You do not have to necessarily note down these; the most important thing is to understand the concepts comprehensively.


As you consume the instructional videos and interface walkthroughs, open a tab and execute them. It will give you the much-needed experience and make it easier to understand and remember the information.

Avoid cramming

If the goal is to embellish your resume, then, cramming will do just fine. Otherwise, adopt an exploratory approach keeping in mind that you will utilize all that you learn. If you are starting out, think of it as laying the foundation for all the Analytics expertise you will later accumulate.

Put in the work

If you approach the process as a quest for knowledge as opposed to passing exams, there is a high likelihood you will have to put in more hours. But it will be worth it as none of the gained knowledge will be for naught.

Take it easy

The seeming complexity of some titles may work you up, and it is at such times that you should remember that the exam is open ended, of medium toughness and involving multiple choice answers. Therefore, take it easy.

Practice is key

As with other certification exams, practice exams will help out a lot. Most questions are repeated, only in different formats and as the cliché saying goes, practice makes perfect.

Bias topics

There are 5 titles you should polish up on: Digital Analytics Fundamentals, Mobile App Analytics Fundamentals, Google Analytics Platform Principles, Google Tag Manager Fundamentals and E-commerce Analytics. Of these, entirely cover Google Analytics Platform Principles and Digital Analytics Fundamentals.

Do the unit activities

At the end of each course, ensure you complete the final assessments as well as the unit activities. Some questions in the paper are lifted directly from here in one form or another.

Open another browser

During the exam, Google runs an application that makes it impossible for you to open other tabs. Thus, before starting the exam, open another browser in case you need to do further research on a question.

Identify reputable sites

More than opening another browser, mentally catalog reputable sites that have current content on Google Analytics. Otherwise, your efforts at research during the exam may only serve to intellectually mislead you.

Beware of repeated questions

Sometimes, questions are repeated in the same paper but in different formats. In such a case, be very careful and watch out the wording which is often crafted to deceive.

Note the tricky questions

Mentally note the questions you find most challenging such that in case you fail the exam, you will research and polish up on the weak points unearthed.

Other resources

Google resources sometimes link to Avinash Kaushik’s blog. In such a case, skim through the content to get the overarching themes. Do the same for other external resources that Google may link out to.

In conclusion, remember to take the exam in an enabling environment with stable internet. If at all you do fail, you can repeat the exam in 7 days.

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