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2016 Video Ads Certification Guide

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Use Google Video Ads to interactively promote your brand.  Video ads help you connect with people in a unique way–show them what you do, how you do it, and why you love it.

*Updated May 23rd 2016 for more recent material.


  comprar antabuse Chapter 1: Video Types 

Video marketing on YouTube is mostly accomplished using “TrueView videos.”  TrueView has 3 different forms: in-stream, in-search, and in-display.  Each is a bit different, but the general idea is you pay per view.

In-stream is the most common.  When you click on a video you may see an ad at the beginning, middle, or even end of the video.  The viewer has the option to skip the ad after 5 seconds.  You pay if the viewer reaches the 30 seconds point of the video or if the video is less than 30 seconds finishes the video.  This means unless the video is 5 seconds you will not pay if the viewer immediately decides to skip (common occurrence).  Remember 30 seconds or the whole video is considered a view.

In-search is similar to Google Search.  When a viewer uses certain keywords your video may pop up.  You are only charged if the user clicks to play the video.  This is an important different from in-stream which has a required minimal view time.  It is more akin to pay per click then pay per view.

In-display is my favorite.  This is when you watch a video and an ad appears next to the video you are watching (in the left scroll down area).  It’s my favorite because there is an inherent association with the video the viewer has chosen to watch.  This association trait I have found helpful in gaining subscribers.  It’s a more natural find.


comprare           Question: On average, how long does it take for a video ad to get approved?

Answer: 1 business day.

acquistare alavert Question:  Which should be considered when analyzing campaign performance of different TrueView video ad formats?

Answer:View-through rate (VTR) and quartiles.

albendazole kaufen Question:  Average video view duration metrics are accessible through:

Answer: The YouTube analytics audience retention tab.

comrar venta aciphex Question: True or False: AdWords for video is only recommended for branding.

Answer: False

acheter sleepwell Question: An advertiser who wants to ensure a specific reach for a specific price on YouTube should use:

Answer: Reservation buying.

Acheter Zyloprim. Achat Allopurinol Sans Ordonnance - Acheter-Zyloprim.over-blog.com Question: If an advertiser adds interest categories and topics to the same targeting group, then a TrueView ad will show:

Answer: on targeted topics and interest categories.

comprar myambutol sin receta Question: What’s the maximum length a TrueView video ad can be?

Answer: There isn’t a time limit.

Buy Clomid Question:  ________ targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

Answer: Placement

compra tetracycline Question: Why should a YouTube account be linked to a Google+ page?

Answer: To get a “YouTube” tab on the Google+ profile and for auto-sharing of uploads to Google+ with customized posts

Question: What are creative best practices for a TrueView in-stream ad?

Answer: Add a call-to-action (CTA) overlay. Deliver the most important message early in the video. Provide clear next steps that customers can take action on.

Question: True or False: Advertisers can set bids per ad format

Answer: True


 Chapter 2: TrueView 

This is a question Google wants you to answer.  I remember one true-false question was whether YouTube was only good for branding (answer false).  Here are the “rare candies” I got from the test.  Demographics are important.  You can target age, gender, and interests.  While these are pretty broad, experimenting will help you figure out the right combination.

TrueView videos are inexpensive.  You can run an entire campaign for a dollar or 2 a day.  The views are considered “real” views.  If you run a 2 dollar campaign for 1 cent a view you receive 200 views added to your video each day.  In a 30 day month this is 6000 views which means you added 6000 views for 60.00.  Since these are real views, it adds legitimacy to your channel at a low cost.

Google believes video advertising is the next big thing.  When taking the test always think “video advertising is awesome.”   This line of thought will help you eliminate many of the more lukewarm answer choices.  For me, the YouTube test was similar to the advanced display test.  Many of the topics and concepts were identical.  If you haven’t taken advanced display already then its good practice for the YouTube test.

“With TrueView ads, you don’t pay for random impressions or maybe-they-saw-its. The viewer has to choose to watch your video or there’s no charge.

In-stream ads play like a TV-style ad before or during another video from a YouTube partner. Viewers see five seconds of your video and then can keep watching or skip it.  You pay if they watch for at least 30 seconds or to the end of the video (whichever is less).

In-display ads appear alongside other YouTube videos, in YouTube search pages or on websites on the Google Display Network that match your target audience. You pay only when a viewer chooses to watch your video by clicking on the ad.”


           Question: Which of the following is a tip for optimizing a TrueView video ad campaign?

Answer: Add exclusions to the campaign or targeting group.

Question: What is an example of a managed placement for a TrueView in-stream ad?

Answer: A website on the Google Display Network (GDN).  A YouTube channel.  YouTube watch page.

Question: A TrueView in-stream ad view is counted when a viewer:

Answer: watches at least 30 seconds of the video or completes it.

Question: What is the maximum number of targeting groups you can create in an AdWords for video campaign?

Answer: 10

Question: True or False: With TrueView in-stream ads, the advertiser pays when a user clicks the video.

Answer:  False

Question: TrueView in-display ads run on:

Answer: YouTube watch pages.

Question: What does average view frequency measure?

Answer: Average number of times someone has viewed a video ad.

Question:  With TrueView in-display ads, advertisers can target:

Answer: YouTube and the Google Display Network (GDN).

Question: With TrueView in-stream ads, an advertiser pays:

Answer:  when the viewer watches at least 30 seconds of the video or completes it.

Question: Which video ads can be created with AdWords for video?

Answer: TrueView ads.

Question: _________ ads can be created and managed through AdWords.

Answer: TrueView

Question: True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for video campaign.

Answer: True

Question: TrueView in-stream ads can appear on:

Answer: YouTube watch pages.

Question: Which targeting methods can be used with TrueView ads?

Answer: Topics.  Remarketing. Interest categories.

Question: What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

Answer: The advertiser pays for a click on an ad with CPC bidding, and pays when a user watches a video ad with CPV bidding.

Question: Which is best practice for a successful TrueView in-stream ad?

Answer:  Include a strong call to action so the viewer knows what to do


 Chapter 3: Making a Video

Here are some things I learned when dabbling in YouTube video marketing.  Short videos are the way to go.  Focus the topic of your video on a particular audience/keyword.   Employ consistent branding.  Include a call to action immediately when the video starts or at the end of the video.

A short video means around 60-120 seconds.  You should have a hook within the first 30 seconds.  You pay the same amount for 30 seconds of video as you do if they watch the entire 60-120 seconds video.  For in-stream where the viewer has the option to skip your ad, the first 5 seconds are even more important. Make it interesting.

The best way to target an audience is to use the right demographics and interest groups.  Keywords are even more specific.  Videos should offer relevant information.  The smaller the budget you have, the more ultra-focused your video should be.  Because YouTube has such a massive amount of real estate for advertising you can be extremely specific without reaching a cap in most cases.

If you decide to make an entire channel, the channel should have the same intro, outro, banner, etc.  YouTube is great for branding and you should take advantage.  Creating a channel has different objectives since your conversion metric will be subscribers; subscribers are more difficult to accumulate.

What I found helpful is introducing a call to action either at the beginning or the end of the video.  For a non-ad I place the call to action at the end.  For a true-view ad I stick it in the front.  I can’t explain why it works but it does.

The Formula for Video:

(Video Quality X Audio Quality X Content X Potential Audience Engagement X Share Ability X Targeting)3

Video Quality is important. YouTube has recently allowed 60 frames per second. I suggest 1080p until 60 fps becomes more common. The minimal video quality should be 720p. Having shoddy Audio Quality is a no-no. Viral videos with poor video quality and so-so audio quality exist. There are far few viral videos with so-so video quality and poor audio quality. Content is king in marketing. It is an important piece of a marketing puzzle. Without content, you have nothing. Who is you audience? And why do they care? Engagement is measured by likes and comments. Google likes it a lot. I define Share Ability as how likely users are to share your content on Facebook, twitter, Reddit, LinkedIn, news, and YouTube itself. Targeting is my favorite. It’s often ignored but absolutely essential to success. Who is most likely to share the video when it first comes out? That’s who you want to see the video first.

Viral Video = (Video Quality X Audio Quality X Content X Potential Audience Engagement X Share Ability X Targeting)3 (Research X Discovery X Dialogue X Assets)3 (Time X Channels X Execution X Branding)3


 Question: True or False: More than one YouTube account can be linked to an AdWords account.

Answer:  True

Question: True or False: AdWords for video ads can use private videos.

Answer:  False


 Chapter 4: Creating a Video Ad Campaign

There are two ways to create a video ad campaign.  They are slightly different.  You can use AdWords for Video or Display Ad Builder.  AdWords for video is based on a Cost per View structure.  Display Ad Builder offers a mix of Cost per Click, Cost per View, and Cost per Impression.

AdWords for Video allows you to create online video campaigns through templates are unique to TrueView formats.  However, you are limited to CPV bidding and ads must be hosted on YouTube.  My test emphasized that TrueView videos cannot be set to private on Youtube settings (two nearly identical questions).  AdWords for Video gives an additional layer of details not available in regular AdWords tools.

Display Ad Builder is a tool that helps you build display ads, which Youtube is part of.  You reach this tool by clicking the Ads tab and creating new Ads.  Display Builder allows you to create multiple video formats, and doesn’t require hosting on YouTube.  All three bidding types are available: CPC, CPM, CPC. In summary AdWords for Video is easier but Display Ad Builder has more options.


          Question: To run a TrueView video ad, the video must be uploaded to:

Answer:  YouTube, with the privacy settings changed to “Public” or “Unlisted.”

Question: Which of the following is true when creating a targeting group for an AdWords for video campaign?

Answer:  All of the listed answers are correct.

Question: An advertiser is charged for a TrueView in-display ad when a viewer:

Answer:  chooses to watch the ad by clicking a thumbnail.

Question: Where would a call-to-action (CTA) overlay show?

Answer:  On TrueView in-display ads.

Question:  With YouTube Analytics, you can track metrics on:

Answer:  playback locations.

Question: What is the view-through rate (VTR) of a campaign that has received 10,000 impressions and 900 views, and a channel that has received 200 subscriptions?

Answer:  0.09

Question: ___________ ads can show on YouTube search results before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved.

Answer:  Eligible

Question: True or False: You can use contextual targeting with AdWords for video.

Answer:  True

Question: True or False: IP address exclusion is not available for TrueView campaigns.

Answer:  False


 Chapter 5: Campaign Settings

In most cases you should link your AdWords account to your YouTube account.  It is pretty simple since there is a button called + Link YouTube account (its blue) and below the “Shared Library” button.  One of the test questions discussed the benefits of linking the two accounts (answer: linking the accounts gives you extra control over your campaigns).

Budget and Delivery Method: Many articles I have read state this is the most important aspect of your campaign.  There are two options for how ads are delivered: Standard and Accelerated.  The standard method divides your ad impressions through the day evenly.  The accelerated method will try to show ads as soon as they can.  This generally means they will stack up in the morning and you will run out budget before the end of the day.  Standard is the default, while accelerated is for campaigns which you figured out what is the best time to show ads for conversions.

I will briefly talk about locations and languages.  There was a question on language but I don’t remember there being one on geographical location.  Where you are located is determined by the IP address.  Google states it looks a user’s Google language setting and the language from the search query, viewed pages, and viewed Google Display Network.  Essentially target more languages then less.


   Question: How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?

Answer: By creating an AdWords conversion tracking code.

Question:   Advertisers who want to pay only when a user watches their ad should use:

Answer:   TrueView in-stream ads.

Question:   With AdWords for video, an advertiser can target:

Answer: Specific YouTube channels. Websites on the Google Display Network (GDN). pecific YouTube videos.

Question: True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.

Answer: True

Question: Which can be done in YouTube Analytics?

Answer:  Check engagement reports.


 Chapter 6: Companion Banners

You might ask why we would have a section on something as trivial as companion banners.  Well…. On my test it appeared 3 different times as the topic.  One of the questions was the size of a companion banner (either 300 x 250 or 300 x 60).  Another question was whether a companion banner could direct to an external URL (yes).  Here’s a quick run down on an important test topic.

Companion banners are free.  They can direct a viewer to a YouTube Channel.  They can also direct a viewer to an external URL like a personal website.  They are used for in-stream video ads.  They are optional.  They display ONLY in the context of a watch page on Youtube.  And they do not appear on mobile devices, embedded players, connected TVs, and gaming consoles.


         Question: In which TrueView format(s) can an advertiser use a companion banner?

Answer: In-stream.

Question: A click on a companion banner:

Answer: can direct to an external URL. can direct to a YouTube channel.  is free of charge.

Question: _________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.

Answer: Companion banners.

Question: True or False: The standard banner size supported by YouTube is 300×250.

Answer: True


 Chapter 7: Mastheads

This topic took me by surprise as well.  My test had 2-3 questions on mastheads.  Mastheads are a 970 x 250 in page unit that runs the full width of the YouTube homepage for 24 hours.  They are very expensive.  They can extend to 970 x 500.   Targeting options include topics, remarketing, and interests.  One question I remember was about implementing remarketing tags for mastheads (you can).  The second question I remember was about billing (I believe it is a flat fee).  When I researched the cost it stated it was a fixed cost per day, i.e. a flat fee.

There is also something called a mobile video masthead.  A mobile video masthead can target mobiles, iOS apps, Android apps, YouTube mobile for smartphones and tablets.  It includes a video thumbnail, channel icon, and the name with optional customizable headline and description text.  By clicking on the masthead it will take you to the watch page for the video.

If the call to action annotation is utilized then an overlay will appear over the bottom of the video on the watch page.  The video should be uploaded to YouTube and cannot be private.  You can include an optional headline and description time.  You have to send your video no later than 4 business days prior to the campaign and video thumbnail needs to be set no less than 2.5 days before the start of the campaign.


          Question: What are the targeting options for mastheads?

Answer: Visitors to the YouTube homepage in a targeted country.

Question: What is masthead billing based on?

Answer:  A flat fee.

Question: Which of the following can be targeted when building a mobile video masthead?

Answer:  An iOS app.  An Android app. m.YouTube.com

Question: Which devices can the advertiser target with a mobile video masthead?

Answer:  Both mobile and tablets.

Question: With a masthead, the advertiser can reserve:

Answer:  The YouTube homepage.


 Chapter 8: Optimizing Rotation

There are three ways to optimize your rotation: for views, for conversions, and rotate evenly.

Optimize for views will give you the most impressions.  It is based on Click Through Rate, just like regular AdWords.  CTR is a heavily tested area in the other three tests so I won’t review it here.

Optimized for conversion is interesting.  Google will show an ad when it believes it is likely to generate the most conversions.  The calculation is based on Conversions divided by impressions.  The minimal number of conversions you need before starting is 30.

Rotate evenly … rotates your ads evenly.  It will even rotate across formats.  Meaning if you select 3 TrueView formats, it will show evenly across the formats.  This is great if you want to gather information to make future advertising decisions on.


Question: Which ad rotation option cannot be used for AdWords for video campaigns?

Answer: Optimize for clicks.


 Chapter 9: Call to Action

This is another important testing topic which surprised me a little bit.  There were a few questions in this area.  One dealt with whether CTAs were free (yes).  Another related to the best practices of TrueView in-stream ads.  Google wants you to add CTA overlays and it is best practice to do so.  CTAs are available In-Search and In-Display.  The ad is created and managed in the video edit screen from YouTube’s interface.  I believe there was another question about using CTAs for video ad campaigns.  In short, if you can use a CTA then the answer is to use it.


Question: True or False: Advertisers can use call-to-action overlays (CTAs) for free.

Answer: True

Question: Call-to-action (CTA) overlays are compatible with:

Answer: any TrueView ad format.


 Chapter 10: Frequency Caps

There were also a few questions about frequency caps.  Google believes we should use frequency caps to control the number of times the same visit can see an ad.  This is important because, we don’t want to annoy a user by showing him or her our ad over and over again.  Frequency capping is also known as impression capping.  It allows you the control the average number of times a unique user sees your ad over a given time period.  You can apply limits to ads, ad groups, and campaigns.


Question: Why is average view frequency important to measure?

Answer: You can see how engaged a viewer is with your ad

Question: ______________ is the most effective way to control the number of times a user sees an ad.

Answer: Setting a frequency cap

Question: Which is best practice for a successful TrueView in-stream ad?

Answer: Add a frequency cap.  Include a strong call to action so the viewer knows what to do.  Use at least three different types of targeting methods to optimize the one that performs. 


 Chapter 11: YouTube Ad Targets

Target groups are important to a successful YouTube campaign.  Targets can be thought of as a regular ad group campaign in AdWords.  One important difference is that videos are placed at the campaign level.  In an ordinary AdWords campaign it would be placed at the group level.  Remember that for each target group you create you have to choose which ad goes with it.

There are several ways you can create specific targeting.  The easiest thing to do is to combine targeting methods in a single group.  YouTube applies all of them.  This means if you use different forms of targeting they will stack.  Google suggests you try as many different target groups as possible.  You should keep all your target groups in one location and experiment with combinations.  The idea is to gather data to analysis and find the best target group combination.

AdWords for video allows you to mix and match target settings for video ads using targeting groups.  Placement targeting allows you to target specific websites, YouTube Partner Channels, and even YouTube videos.  You can also target a high traffic blog or a homepage of a news site.  I personally like targeting popular YouTube Partner Channels.  You can easily find a channel with dedicated subscribers and target their interest.  The viewer will associate the channel with your product.  This positive recognition goes a long way in branding.


Question: _______ is used for AdWords for video campaigns.

Answer:  Cost-per-view (CPV) bidding

Question: What do earned actions measure?

Answer:  Earned views, earned comments and earned likes

Question:  Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTAs) are all tips for optimizing:

Answer:  video ad campaigns.


 Chapter 12: Linking AdWords

Google wants you to link the two together.  If you do you will have access to additional benefits: better metrics, the ability to use the Call to Action overlay, and access to a remarketing list.  It is worth linking AdWords to YouTube to gain access to these.  In fact, there was a test question that asked why it is a good idea to link AdWords to YouTube.  I believe the answer discussed the above three reasons as being important (i.e. the answer was all of the above).

Linking will give you better data and increased metrics to determine how many people watched your video and for how long.  The how long part is a way to monitor engagement.  The CTA overlay is free (I’m pretty sure my test had two questions on CTAs).  One of them related to using them to optimized video ad campaigns.  The other related to the fact they were free to use.  Last, remarketing is a powerful tool.  It makes sure your ads reach the right audience and helps with conversions.  I know there were a few questions but the only one I can remember related to how viewers get on remarketing lists.  The answer was along the lines of watching, commenting, liking, and sharing the video.  Google states that you can create remarketing lists for any of the following: People who watch your videos; People who visited, subscribed or unsubscribed from your channel; People who liked, disliked, commented or shared your video; and People who saw you video as an In-Stream ad.


Question: What does linking an AdWords account to a YouTube account allow an advertiser to do?

Answer:  Access additional video reporting metrics. Create a remarketing list. Create call-to-action (CTA) overlays.


 Chapter 13: Remarketing Lists

Creating a remarketing list is one of the most important things to using video ads. There’s a green button that says + New remarketing list. This button when clicked will have a fill in form with various buttons: List Type, Select Channel, List Name, Membership Duration, Status, Initial List size. My test had several questions about remarketing lists.

One question discussed remarketing as a way to optimize videos. Another question asked whether advertisers can combine AdWords Remarketing lists with YouTube remarketing list. The answer is yes you can. The third question talked about initial remarketing list size which includes users from the last thirty days. I can’t remember anything about the fourth question.

You can only have one channel per remarketing list. For membership duration the recommended length is 180 days. The tradeoff between having users on your list longer is they will engage less. The initial list size will include past visitors from the last 30 days.

There are several reasons we should use remarketing lists on YouTube: improve ROI, Scope, Efficient Pricing, and Flexibility.


         Question: True or False: Advertisers have to implement a code to use the remarketing feature on AdWords for video.

Answer:  False

Question:  True or False: YouTube remarketing lists can be used with standard text ads and display ads..

Answer:  True

Question: Which of the following remarketing lists can be used for a video campaign?

Answer:  People who watched certain videos from the advertiser’s YouTube channel.

Question: How is a user added to a video remarketing list?

Answer:  When a view occurs.

Question: Viewers are added to an advertiser’s YouTube remarketing list when they:

Answer:  watch, comment, like, or share an advertiser’s YouTube video.

Question:  True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.

Answer: False

Question:  True or False: Advertisers can implement a remarketing tag for mastheads

Answer: True

Question: An advertiser who wants to target specific categories of video content on the Google Display Network (GDN) should:

Answer:add a remarketing list to the campaign.

Question: Initial remarketing list size for AdWords for video campaigns includes users from the last:

Answer: 30 days.


 Chapter 14: MISC

Reserve Buys appeared on my test. Google wants you to know TrueView allows you the option of guaranteeing impressions. They also state the impressions will be across safe sites. You can target via relevant content channels. Or use advanced targeting for things like geographic, demographic, and above the fold. Google believes reserve buys are great if you want to achieve awareness of your brand in a set period of time. It is recommended for launching new products, promoting a limited time offer, or running holiday promotions.

Budgeting is important for any video ad. On average it will take 2 hours for a video ad to be approved. The budget should be set before the video ad is approved. If you consistently reach your budget and are branding/converting well then you should increase your campaign budget. Google suggests YouTube is a great way to reach a specific target based on sound and motion. While YouTube isn’t the best at driving sales, it is great for branding.

Conversions (at least sales based) are weaker on YouTube even though it is the second largest search. This means YouTube should not be the only marketing tool you use to drive sales or conversions. In my experience rates are much lower than search. However, when taking the test assume YouTube is great for branding and conversions.


Question: The best way to initiate a reserve buy is to:?

Answer:   Contact a Google sales representative.


 Chapter 15: Video Types 

Explanations will be added soon.


Which of the following is a tip for optimizing a TrueView video ad campaign?

A)  Remove all but one targeting group from the campaign.

  B)  Add exclusions to the campaign or targeting group.

C)  All of the listed answers are incorrect.

D)  Increase each target group’s bid by 100%.

 

What is an example of a managed placement for a TrueView in-stream ad?

A)  A website on the Google Display Network (GDN).

  B)  All of the listed answers are correct.

C)  A YouTube channel.

D)  YouTube watch page.

 

A TrueView in-stream ad view is counted when a viewer:

A)  watches at least 25% of the video.

  B)  watches at least 30 seconds of the video or completes it.

C)  watches the video for five seconds or longer.

D)  watches the video until the last quartile.

 

What is the maximum number of targeting groups you can create in an AdWords for video campaign?

  A)  10

B)  1

C)  50

D)  There isn’t a limit.

 

What does average view frequency measure?

A)  Average number of channel views.

  B)  Average number of times someone has viewed a video ad.

C)  Average view-through rate (VTR) for the video.

D)  All of the listed answers are incorrect.

 

What are the targeting options for mastheads?

A)  Topics, remarketing and interests.

B)  Topics and remarketing.

C)  Interests and remarketing.

  D)  Visitors to the YouTube homepage in a targeted country.

 

To run a TrueView video ad, the video must be uploaded to:

A)  an advertiser’s website.

B)  YouTube, with the privacy settings changed to “Private.”

C)  any video hosting site.

  D)  YouTube, with the privacy settings changed to “Public” or “Unlisted.”

 

Which of the following is true when creating a targeting group for an AdWords for video campaign?

A)  You can see estimates for views and average cost-per-view (CPV) values.

  B)  All of the listed answers are correct.

C)  You can enable targeting groups for certain ads.

D)  You can customize bids per TrueView ad format.

 

An advertiser is charged for a TrueView in-display ad when a viewer:

A)  watches the entire ad.

B)  watches a TrueView in-stream ad after watching an in-display ad.

  C)  chooses to watch the ad by clicking a thumbnail.

D)  shares the ad.

 

_______ is used for AdWords for video campaigns.

A)  Cost-per-click (CPC) bidding

B)  Cost-per-acquisition (CPA) bidding

C)  Cost-per-thousand-impressions (CPM) bidding

  D)  Cost-per-view (CPV) bidding

 

What do earned actions measure?

A)  Comments and likes.

  B)  Earned views, earned comments and earned likes

C)  Visits on the website.

D)  Ad views.

 

Why is average view frequency important to measure?

A)  All of the listed answers are incorrect.

B)  You can see the number of conversions the ad received.

C)  You can understand how often a single user sees your ad

  D)  You can see how engaged a viewer is with your ad

 

Where would a call-to-action (CTA) overlay show?

A)  All of the listed answers are correct.

B)  Videos on your channel.

C)  Embedded videos.

  D)  On TrueView in-display ads.

 

With YouTube Analytics, you can track metrics on:

A)  cost-per-channel visit.

  B)  playback locations.

C)  YouTube session length.

D)  TrueView ad skip rates.

 

What is the view-through rate (VTR) of a campaign that has received 10,000 impressions and 900 views, and a channel that has received 200 subscriptions?

A)  0.2

B)  0.11

C)  0.02

  D)  0.09

 

___________ ads can show on YouTube search results before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved.

A)  Disapproved

B)  Paused

C)  Approved

  D)  Eligible

 

In which TrueView format(s) can an advertiser use a companion banner?

A)  In-stream and in-display.

  B)  In-stream.

C)  All of the listed answers are incorrect.

D)  In-display.

 

A click on a companion banner:

A)  can direct to an external URL.

B)  can direct to a YouTube channel.

  C)  All of the listed answers are correct.

D)  is free of charge.

 

Which ad rotation option cannot be used for AdWords for video campaigns?

A)  Rotate evenly.

B)  Optimize for views.

C)  Optimize for conversions.

  D)  Optimize for clicks.

 

On average, how long does it take for a video ad to get approved?

  A)  1 business day.

B)  Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN).

C)  2 hours.

D)  10 business days.

 

Which should be considered when analyzing campaign performance of different TrueView video ad formats?

A)  Quartiles only.

B)  View-through rate (VTR) only.

  C)  View-through rate (VTR) and quartiles.

D)  Quartiles and website clicks.

 

Average video view duration metrics are accessible through:

A)  The YouTube Channel watch page.

  B)  The YouTube analytics audience retention tab.

C)  AdWords reports and uploads tab.

D)  AdWords campaign tab.

 

With TrueView in-display ads, advertisers can target:

A)  The Google Display Network (GDN).

B)  All of the listed answers are incorrect.

C)  YouTube.

  D)  YouTube and the Google Display Network (GDN).

 

What does linking an AdWords account to a YouTube account allow an advertiser to do?

A)  Access additional video reporting metrics.

  B)  All of the listed answers are correct.

C)  Create a remarketing list.

D)  Create call-to-action (CTA) overlays.

 

What is masthead billing based on?

  A)  A flat fee.

B)  Impressions and clicks.

C)  Clicks.

D)  Impressions.

 

With TrueView in-stream ads, an advertiser pays:

A)  only when the viewer clicks the video.

  B)  when the viewer watches at least 30 seconds of the video or completes it.

C)  when the viewer watches five seconds of the video.

D)  on a cost-per-thousand-impressions (CPM) basis.

 

Which video ads can be created with AdWords for video?

A)  Homepage expandable masthead unit.

  B)  TrueView ads.

C)  Engagement ads.

D)  InVideo ads.

 

True or False: More than one YouTube account can be linked to an AdWords account.

  A)  True

B)  False

 

True or False: AdWords for video ads can use private videos.

A)  True

  B)  False

 

_________ ads can be created and managed through AdWords.

A)  Reserve-bought

B)  TV

  C)  TrueView

D)  Masthead

 

True or False: Advertisers have to implement a code to use the remarketing feature on AdWords for video.

  A)  False

B)  True

 

A TrueView in-display video ad needs to be:

  A)  There isn’t a limit.

B)  Approximately 2 minutes.

C)  Less than 30 seconds.

D)  More than 30 seconds.

 

True or False: YouTube remarketing lists can be used with standard text ads and display ads.

A)  False

  B)  True

 

How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?

A)  Using Google Analytics.

B)  Using YouTube Analytics.

  C)  By creating an AdWords conversion tracking code.

D)  You cannot measure conversions with the in-stream format.

 

True or False: AdWords for video is only recommended for branding.

A)  True

  B)  False

 

True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for video campaign.

A)  False

  B)  True

 

An advertiser who wants to ensure a specific reach for a specific price on YouTube should use:

  A)  Reservation buying.

B)  Placement targeting.

C)  TrueView video ads.

D)  Interest targeting.

 

If an advertiser adds interest categories and topics to the same targeting group, then a TrueView ad will show:

A)  only on targeted topics.

B)  only on targeted interest categories.

  C)  on targeted topics and interest categories.

D)  only when targeted topics and interest categories match.

 

_________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.

  A)  Companion banners.

B)  TrueView in-display ads.

C)  Display ads on the Google Display Network (GDN).

D)  YouTube mastheads.

 

______________ is the most effective way to control the number of times a user sees an ad.

A)  Setting a lower cost-per-view (CPV) bid at the campaign-level

B)  Monitoring audience retention metrics with YouTube Analytics

  C)  Setting a frequency cap

D)  Lowering bidding levels

 

Which of the following can be targeted when building a mobile video masthead?

A)  An iOS app.

  B)  All of the listed answers are correct.

C)  An Android app.

D)  m.YouTube.com

 

Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTAs) are all tips for optimizing:

  A)  video ad campaigns.

B)  bidding strategies.

C)  cost-per-view (CPV) bidding strategies.

D)  TrueView in-display ads.

 

What’s the maximum length a TrueView video ad can be?

A)  1 minute, 30 seconds.

B)  7 minutes.

  C)  There isn’t a time limit.

D)  30 seconds.

 

________ targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

A)  Contextual

  B)  Placement

C)  Interest

D)  Topic

 

True or False: With TrueView in-stream ads, the advertiser pays when a user clicks the video.

A)  True

  B)  False

 

TrueView in-display ads run on:

A)  YouTube masthead ads.

B)  Google TV.

  C)  YouTube watch pages.

D)  YouTube search result pages.

 

True or False: You can use contextual targeting with AdWords for video.

A)  False

  B)  True

 

Which of the following remarketing lists can be used for a video campaign?

A)  People who clicked the +1 button on the advertiser’s Google+ page.

B)  All of the listed answers are correct.

C)  People who skipped your TrueView in-stream ads.

  D)  People who watched certain videos from the advertiser’s YouTube channel.

 

Why should a YouTube account be linked to a Google+ page?

A)  So your video ads appear on Google+, too.

B)  To get a “YouTube tab” on the Google+ profile.

C)  For auto-sharing of uploads to Google+ with customized posts.

  D)  To get a “YouTube” tab on the Google+ profile and for auto-sharing of uploads to Google+ with customized posts.

 

True or False: Advertisers can use call-to-action overlays (CTAs) for free.

A)  False

  B)  True

 

The best way to initiate a reserve buy is to:

A)  All of the listed answers are incorrect.

  B)  Contact a Google sales representative.

C)  Create a reservation campaign in AdWords.

D)  Create a normal video campaign in AdWords.

 

What are creative best practices for a TrueView in-stream ad?

A)  Add a call-to-action (CTA) overlay.

B)  Deliver the most important message early in the video.

C)  Provide clear next steps that customers can take action on.

  D)  All of the listed answers are correct.

 

True or False: Advertisers can set bids per ad format

A)  False

  B)  True

 

TrueView in-stream ads can appear on:

A)  the Google Play Store.

  B)  YouTube watch pages.

C)  YouTube mastheads.

D)  Google search results.

 

Which targeting methods can be used with TrueView ads?

A)  Topics.

B)  Remarketing.

  C)  All of the listed answers are correct.

D)  Interest categories.

 

What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

A)  The advertiser pays for an impression on an ad with CPC bidding, and pays when a user watches a video ad with CPV bidding.

  B)  The advertiser pays for a click on an ad with CPC bidding, and pays when a user watches a video ad with CPV bidding.

C)  The advertiser pays for a click on an ad with with CPC bidding, and pays for a video ad impression with CPV bidding.

D)  The advertiser pays for a click on an ad with CPC bidding, and pays for a conversion with CPV bidding.

 

Which is best practice for a successful TrueView in-stream ad?

A)  All of the listed answers are correct.

B)  Add a frequency cap.

  C)  Include a strong call to action so the viewer knows what to do

D)  Use at least three different types of targeting methods to optimize the one that performs best.

 

Which devices can the advertiser target with a mobile video masthead?

A)  Tablets only.

  B)  Both mobile and tablets.

C)  Android devices only.

D)  Mobile only.

 

How can an advertiser calculate the view-through rate (VTR) of an AdWords for video campaign?

A)  By dividing the number of clicks by the number of views.

B)  By looking at the percentage of viewers who watched the video until the last quartile.

C)  By dividing the number of clicks by the number of impressions.

  D)  By dividing the number of views by the number of impressions.

 

Advertisers who want to pay only when a user watches their ad should use:

A)  Text ads.

B)  YouTube homepage ads.

C)  Cost-per-thousand-impressions (CPM).

  D)  TrueView in-stream ads.

 

With a masthead, the advertiser can reserve:

  A)  The YouTube homepage.

B)  Specific videos.

C)  Specific channels.

D)  All of the listed answers are correct.

 

With AdWords for video, an advertiser can target:

A)  Specific YouTube channels.

  B)  All of the listed answers are correct.

C)  Websites on the Google Display Network (GDN).

D)  Specific YouTube videos.

 

How is a user added to a video remarketing list?

A)  When the user purchases something from the advertiser’s website.

B)  When the user clicks the video.

  C)  When a view occurs.

D)  After five seconds of the video.

 

True or False: IP address exclusion is not available for TrueView campaigns.

  A)  False

B)  True

 

Viewers are added to an advertiser’s YouTube remarketing list when they:

  A)  watch, comment, like, or share an advertiser’s YouTube video.

B)  sign in to YouTube.

C)  set up a YouTube account.

D)  click a text ad in Google search results.

 

True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.

A)  True

  B)  False

 

True or False: Advertisers can implement a remarketing tag for mastheads

  A)  True

B)  False

 

True or False: The standard banner size supported by YouTube is 300×250.

  A)  True

B)  False

 

True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.

  A)  True

B)  False

 

Which can be done in YouTube Analytics?

A)  Create remarketing lists.

B)  Check the conversion volume.

C)  Check the count of earned subscribers.

  D)  Check engagement reports.

 

Where does the user land if they click a TrueView in-display ad?

  A)  The advertiser’s YouTube watch page or channel.

B)  The advertiser’s website.

C)  The advertiser’s YouTube masthead.

D)  The ad’s destination URL.

 

Initial remarketing list size for AdWords for video campaigns includes users from the last:

A)  15 days.

B)  540 days.

  C)  30 days.

D)  You cannot include visitors from past days.

 

An advertiser who wants to target specific categories of video content on the Google Display Network (GDN) should:

A)  add the keyword “video” to the campaign.

  B)  add a remarketing list to the campaign.

C)  use AdWords for video.

D)  create a Search Network with Display Select campaign.

 

Call-to-action (CTA) overlays are compatible with:

A)  TrueView in-stream ads only.

  B)  any TrueView ad format.

C)  TrueView in-display ads only.

D)  All of the listed answers are incorrect


 Chapter 16: Questions without Answers

*Additional Study Questions


What are tips for optimizing a TrueView video ad campaign?

What is an example of a managed placement for a TrueView in-stream ad?

A TrueView in-stream ad view is counted when a viewer when?

What is the maximum number of targeting groups you can create in an AdWords for video campaign?

What does average view frequency measure?

What are the targeting options for mastheads?

To run a TrueView video ad, the video must be uploaded to what?

Which of the following is true when creating a targeting group for an AdWords for video campaign?

An advertiser is charged for a TrueView in-display ad when a viewer does what?

What is used for AdWords for video campaigns?

What do earned actions measure?

Why is average view frequency important to measure?

Where would a call-to-action (CTA) overlay show?

With YouTube Analytics, you can track metrics using what?

What is the view-through rate (VTR) of a campaign that has received 10,000 impressions and 900 views, and a channel that has received 200 subscriptions?

What type of ads can show on YouTube search results before they’re approved, but can’t run on the Search Network and Display Network until fully reviewed and approved?

In which TrueView format(s) can an advertiser use a companion banner?

A click on a companion banner does what?

Which ad rotation option cannot be used for AdWords for video campaigns?

On average, how long does it take for a video ad to get approved?

Which should be considered when analyzing campaign performance of different TrueView video ad formats?

Average video view duration metrics are accessible where?

With TrueView in-display ads, advertisers can target what?

What does linking an AdWords account to a YouTube account allow an advertiser to do?

What is masthead billing based on?

With TrueView in-stream ads, an advertiser pays when?

Which video ads can be created with AdWords for video?

Can more than one YouTube account can be linked to an AdWords account?

Can AdWords for video ads use private videos?

What type of ads can be created and managed through AdWords?

Can advertisers implement a code to use the remarketing feature on AdWords for video?

A TrueView in-display video ad needs to be what?

Can YouTube remarketing lists be used with standard text ads and display ads?

How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?

Is AdWords for video only recommended for branding?

Can TrueView in-stream ads and TrueView in-display ads be in the same AdWords for video campaign?

An advertiser who wants to ensure a specific reach for a specific price on YouTube should use what?

If an advertiser adds interest categories and topics to the same targeting group, then a TrueView ad will show what?

What are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube called?

What is the most effective way to control the number of times a user sees an ad?

Which of the following can be targeted when building a mobile video masthead?

Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTAs) are all tips for optimizing what?

What’s the maximum length a TrueView video ad can be?

What type of targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads?

With TrueView in-stream ads, an advertiser pays when what happens?

TrueView in-display ads run where?

Can contextual targeting be used with AdWords for video?

Which remarketing lists can be used for a video campaign?

Why should a YouTube account be linked to a Google+ page?

Can advertisers use call-to-action overlays (CTAs) for free?

The best way to initiate a reserve buy is to do what?

What are creative best practices for a TrueView in-stream ad?

Advertisers can set bids per ad format by doing what?

TrueView in-stream ads can appear on where?

Which targeting methods can be used with TrueView ads?

What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

Which is best practice for a successful TrueView in-stream ad?

Which devices can the advertiser target with a mobile video masthead?

How can an advertiser calculate the view-through rate (VTR) of an AdWords for video campaign?

Advertisers who want to pay only when a user watches their ad should use what type of bidding?

With a masthead, the advertiser can reserve what?

With AdWords for video, an advertiser can target what

How is a user added to a video remarketing list?

Are IP address exclusion available for TrueView campaigns?

Viewers are added to an advertiser’s YouTube remarketing list when they do what?

Can Advertisers combine AdWords remarketing lists with a video remarketing list created in YouTube?

Can advertisers implement a remarketing tag for mastheads?

Is the standard banner size supported by YouTube 300×250?

To get full access to YouTube analytics, do you need to link your AdWords and YouTube accounts?

Where does the user land if they click a TrueView in-display ad?

Initial remarketing list size for AdWords for video campaigns includes users from the last how many days?

An advertiser who wants to target specific categories of video content on the Google Display Network (GDN) should do what?

Call-to-action (CTA) overlays are compatible with what?

You can see average video-view duration metrics where?

An advertiser is charged for a TrueView in-display ad whenever a viewer does what?

What should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

An advertiser can use a remarketing tag to target people who’ve done what?

TrueView in-stream ads can appear on:

Which of these formats can be booked cross-screen (mobile and desktop)?

TrueView in-display ads runs on which YouTube pages?

If someone clicks a TrueView in-display ad, where do they land?

What’s needed for an advertiser to set up a video ad campaign

Can video ads appear in videos marked “Private” on YouTube

A client who wants to advertise before, during, or after popular videos on the Google Display Network (GDN) should do what?

Video remarketing is a way to optimize what?

With TrueView in-stream video ads, does the advertiser pay when someone hovers their cursor over the ad for 5 seconds?

People are added to an advertiser’s video remarketing list when they do what?

TrueView in-display ads run where?

TrueView in-display ads run on which networks?

The most effective way to control the number of times someone sees an ad is by using what?

The standard companion banner size for TrueView in-stream ads on YouTube is what size?

If your client wants to pay only when someone views an ad, you should use what?

Which of the following remarketing lists can be used for a video campaign?

Linking a YouTube channel to a Google+ page lets you do what?