din en 12454 Here is the list Google adwords fundamentals exam questions and answers with updated explanations. There are 137 Questions.
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When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position.
Your ad can show on the Google Search Network when someone searches for terms that are similar to your:
What information do you need to enter in Google Merchant Center to create a Shopping campaign?
Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin, ’ ‘mpn,’ and ‘brand’ is valid?
How should Chris estimate how a different bid amount would impact his store’s online traffic?
Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?
Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?
Product Listing Ads should be used for:
Michael was notified that his products were disapproved due to incorrect prices. Which of the following may have caused the disapproval?
Google Merchant Center is used for:
The attribute ‘identifier exists’ and value ‘FALSE’ should be used for:
In order to offer products in different countries, you should:
What should Brian take into account when optimizing the ‘title’ attribute for his new line of bicycles?
At which level can you add promotional text to Product Listing Ads?
Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?
When preparing to submit a new data feed, you should:
Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon.
Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.”
Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms.
Your new client’s AdWords account has one campaign with one ad group that contains a list of hundreds of keywords.
Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve
Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions
Which email contact does Google use to notify merchants about account warnings?
If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?
Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns
How are product groups used in Shopping campaigns?
Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?
Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:
When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your
A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones.
Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website,
You can use Display Planner to:
You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts
Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices
Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people
Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies
An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account
When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords
You would choose to advertise on the Google Search Network if you wanted to:
You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website.
An advertiser should group their campaigns by:
Which of the following items is not a component of Quality Score?
Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France
Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices
When building a keyword list for a Display Network campaign, you should do which of the following
Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:
Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets.
While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together
An advertiser wants to achieve the top position in paid search results. Which recommendations would improve
Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him
Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research
Tom wants to promote his windshield repair company’s emergency service by reaching people right
By monitoring ad campaign performance, an advertiser may obtain the information needed to
What’s one of the main benefits of using ad extensions
An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend
A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes.
Why should you link your client’s AdWords account to Google’s Webmaster Tools?
One of your clients wants to know why a campaign went over the specified daily budget several days in a row
You can win a higher ad position in the auction with a lower cost per click ( CPC) bid by:
Your client wants to improve her ad position. What would you recommend?
Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?
Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?
Which ad extension would you use for an advertiser who has a chain of restaurants?
Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for laura’s campaign to reach people interested in purchasing children’s games?
When reviewing the search terms report for one of your clients campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?
What’s one benefit of creating multiple ad groups?
Conversion Optimizer can help drive conversions by using conversion history and:
Negative keywords can help advertisers refine the targeting of their ads by:
When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?
A standard AdWords text ad is made up of:
When choosing a maximum cost per click (max. CPC) bid, you should consider the amount you make from a purchase because you want to set a bid amount that’s:
If you want to direct people to specific pages on your website from your ad,you can create an ad that uses:
Black is focused on branding and is more interested in his ads being viewed that in generating clicks. Which of those features would not be a good fit for him?
What change can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?
How can you see if people are searching for your client’s service during the early morning and evening hours?
In order to appeal to customer on mobile devices, its important to:
Which client would you advise to advertise on the Google search network?
You can use audience targeting to show your ads to:
A client wants to promoter her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?
If you’d like your ads to show on certain sites across the internet, you can add these websites as:
Anne- Marie’s business goal is to generate online sales of her handmade purses. Her Adwords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?
When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?
Keyword Planner can help you build a new search Network campaign by:
You can use keyword Planner to identify:
On the Google Display network , your ad is eligible to show on a webpage if you:
Tony Travels frequently. He needs to be able to make changes to his AdWords account while he’s offline. So he downloads AdWords Editor. Using AdWords editor, Tony can do all of the following except:
Every time your ad is eligible to show, AdWords calculates its Ad rank using your bid amount , Components Ad quality score, and:
When someone clicks your ad the actual amount you’re charged will be.
While teaching a new account manager how to build a search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:
Which client would you advise to use radius targeting?
What is the recommended next step if you noticed from the search terms report that certain search terms are leading to a high number of clicks on your ads?
What’s the easiest way to evaluate if one version of your landing page performs better that another for the same ad?
What happens as a result of search campaign consistently meeting its daily budget?
You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:
Each campaign in your AdWords accounts should have a single:
You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit of promoting your products with a mobile apps campaign on the Display Network?
Clyde wants to raise the profile of his dance school. A “ Display Network only” campaign can help him:
What does “converted clicks’ measure?
Research for client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?
You would choose to advertise on the Google Display network if you wanted to :
Which is a benefit of advertising online with Google AdWords?
Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommended she use ?
All other things being equal, if you’ve set a maximum cost –per click ( max.CPC) bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?
Which statistic indicates how often a click led to a conversion?
Which bidding strategy should sara use if her goal is to get more people to call her local catering business?
What’s reason to use the “ Search Network with Display Select” campaign type
Google Analytics can help you learn more about the behavior of your clients customers because it shows you how:
Which of these metrics is especially important to clients who are running a brand campaign?
Your client’s campaign is getting a lot clicks, but the conversion rate is low. Which approach could help improve your clients conversion rate?
Your client is interested in switching from TV, print and radio advertising. What is the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?
Mimi wants to reach people searching people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?
When people search for your client’s water repair business, they use very specific terms like “ Vintage watch repairs”. To show your ads for these searches you’ll want to use:
An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profit from Adwords, what can you do to start maximizing results for profit?
What’s a benefit of having multiple ads in an ad group?
An advertiser looking to drive conversions is using manual cost per click (CPC) bidding . which factor should be most important for this advertiser when deciding keyword bids?
Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?
Which strategy should Giorgio use to increase the number of relevant clicks From his search network campaign?
How do cost per click (CPC) ads compete with cost per thousand impressions (CPM) ads on the Google Display Network?
Which is a benefit of advertising online?
Your ad can show to a user when your targeted language matches:
What happens when a campaign consistently meets its average daily budget?