— 27 Basic SEO Fundamentals


1: Innovate

Don’t be afraid to try something new.  Things that shouldn’t work sometimes do…  Make sure to document your innovations and always be testing.

2: Don’t Duplicate Content

Duplicate content is penalized.  Search engines are not going to serve pages with the same information to their users.

3: Learn

SEO is continued learning. The industry changes with every update.  Whatever you need to learn, you can online.

4: Mimic What Works

You may not initially have the skills to innovate new SEO methods… if that is the case then mimic websites that are ranking well.

5: Try Again and Again

SEO is trial and error.  You will fail many times.  Make sure failures are organized so you can understand why you failed.  Failing is learning.

6: Network

SEO is as social as you want it to be.  Having a network or even using Reddit as a social platform can lead to growth.

7: Trade Shows

There are a lot of SEO conferences.  Some of them are worth going to.

8: No Rest for the Weary

The best part about SEO… it never ends.  There is always more to learn.  So many verticals (and horizontals) in an ever-changing industry.

9: Best Practices

Long term you should adhere to best practices.  If you don’t, expect your website to be penalized eventually.

10: Keep it Simple

There’s no reason to make things overly complicated.  It’s not a good look.  f you can’t explain it to a client… you won’t have many clients left.

11: Meta Keywords

I like meta keywords…. on YouTube.  There’s no reason not to use them. Although their influence isn’t anything close to what it used to be.

12: Variations and Synonyms

The easiest way to increase traffic is to target similar keywords.  Like AdWords, traffic exponentially increases when you incorporate variations and synonyms of search terms.

13: SEO is an Art and Science

There are artistic and scientific considerations.  Art appeals to the potential clients.  Science is the methodology to present your art.

14: Title Tags

Sort of important… It is best practice.  Having a catching title that contains the keywords you want.

15: Alt Tags
What to dominate searches done for images… alt tags.

16: Header Tags

Please use them. Like title tags they help Search Engines understand what your article is about.

17: Embed

Embedded text or links don’t work for SEO purchases.  It’s considered a deceptive practice.  Don’t do it.

18: Quality Links

Not every link is the same.  A quality inbound link can positively affect your ranking for years.  Look for quality over quantity if you are in a competitive field.

19: Negative Links Exist

A bad link can hurt your SEO.  Some links hurt your website ranking.  Having more links can be harmful.

20: Link Exchanges

These are a quick way to destroy your campaign.

21: Link Rarity

The more a web page links out… the less valuable those links.  Links from strong websites that normally don’t link out are the best.

22: Directory

Submit your website to directories. Directories help your content be found.

23: Sitemaps

How can you do SEO without a sitemap?  You can’t.

24: If it Works

Keep doing it.  If something is working well… don’t change it.  Even if you can’t figure out why it works… just keep doing it.  Only when it stops working, should you pivot.

25: Broken Links

These need to be fixed.  Seriously they aren’t a great look.

26: Crafted Links

Make sure your links are crafted in a way to support the strategy you’ve chosen.  Being picky isn’t the worst thing.

27: Your Website Sucks

The biggest problem.  Broken links, a slow response time, poor navigation, a non-sensical site map, and terrible URL strings…  are all very bad things.  Eventually a poor user experience will destroy any SEO efforts.  Isn’t the point of SEO to convert?