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Marketing Guttulus is a PPC University and a free educational resource, brought to you from the PPC experts at RunRex, to help you learn PPC.

PPC, also known as pay-per-click marketing or paid search marketing, is a complex topic.  It can be overwhelming for small business owners – and even for people who have been doing search marketing for years!

That’s why we created Marketing Guttulus, an organized, manageable framework of PPC courses to teach you the basics of paid search as well as more advanced PPC strategies.

Topics You Will Learn:

  • What is PPC?
  • Keywords
  • Ad Groups
  • Text Ads
  • Click-Through Rate (CTR)
  • Quality Score
  • Cost Per Click (CPC)
  • Cost Per Action (CPA)
  • Conversion Rate Optimization
  • How to Set Up an AdWords Account
  • 6 Steps to a Brilliant Account Structure
  • PPC Keyword Research
  • Negative Keywords
  • Keyword Match Types
  • Long-Tail Keywords
  • Ad Text Optimization
  • Ad Extensions
  • Bid Management & Optimization
  • Landing Page Optimization
  • A/B Testing
  • Conversion Tracking
  • Managing Your PPC Budget
  • AdWords Analysis
  • Dynamic Keyword Insertion
  • AdWords Mobile
  • Call Tracking
  • Geotargeting & Local PPC
  • And More