An ad’s Quality Score on the Google the Display Network will affect:

  • the Quality Scores for the keywords in that ad group
  • the Quality Score for the same ad on Google and the Google Search Network
  • The Display Network partners on which the ad is eligible to show
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You’ll pay what’s required to rank higher than the following best advertisement position just for incremental snaps you get from being in the present position.

You’ll pay the value you would have for the following best advertisement position for whatever is left of the snaps.

You may pay an extra administration charge for advertisements that utilization group of onlookers focusing on. In such cases, your most extreme offer is lessened before the sale and the charge is added to the end closeout cost. Take in more

About incremental snaps

Diverse advertisement positions have distinctive perceivability, and along these lines get distinctive number of snaps. For instance, in an advertisement unit with two promotion positions, your promotion may get 10 ticks by being in the most noticeable top position, yet just eight ticks in the event that it appears in the less obvious second position. Here, the two extra snaps are viewed as the incremental snaps for being in the top position, instead of the second position.

In this illustration, the distinction in perceivability of the two positions is by all accounts generally little – they create a comparable number of snaps. The sale for promotions on the Google Display Network is intended to ensure that publicists are paying a reasonable cost for incremental snaps.

For the sponsor that wins the top position, it will normally pay around one penny more than what’s required to rank higher than the publicist instantly underneath for just two incremental snaps. For the staying eight ticks, it will pay a lower cost – the sum it would have paid in the event that it had positioned in the second position.