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An advertiser attempts to enable Conversion Optimizer but the feature is not available in the account. Which is the most likely reason?

  • The advertiser advertises a service rather than a product.
  • The advertiser’s campaign targets the Google Display Network only.
  • The advertiser has fewer than 15 conversions in the last 30 days.
  • The advertiser’s daily budget is not set to the recommended amount.

Correct Answer is:

  • The advertiser has fewer than 15 conversions in the last 30 days.

Explanation: The campaign should usually receive at least 15 conversions in the last 30 days. This conversion history enables the system to make accurate predictions about your future conversion rate. So, the more data we have, the more accurate we can be. In some cases, you may be able to use Conversion Optimizer without campaign history if you already have conversion data elsewhere in your account.

You can read more here:  https://support.google.com/adwords/answer/2471188