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Welcome to our Adwords Fundamentals Quiz.

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1)

According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?

comrar venta paracetamol window.qmn_quiz_data["1"] = {"quiz_id":"1","disable_answer":"0","ajax_show_correct":"0","question_list":{"118":{"question_id":"118","quiz_id":"1","question_name":"<h4>According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?<\/h4> <strong>D)\u00a0\u00a0Themes of keywords are matched to relevant content on websites where ads will appear<\/strong>","answer_array":"a:4:{i:0;a:3:{i:0;s:69:\"Ads are targeted to groups of websites based on their site categories\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:79:\"Themes of selected placements determine related websites where ads will appear.\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:65:\"Ads are targeted only to websites related to specific businesses.\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:85:\"Themes of keywords are matched to relevant content on websites where ads will 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(ECPC)?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:69:\"ECPC is the discount applied to your Max CPC to determine actual CPC.\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:66:\"ECPC is a Quality Score boost for advertisers using ad extensions.\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:123:\" ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion.\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:72:\"ECPC is a separate bid set for ad groups using the Conversion 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groups?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:62:\"You can target specific ad groups into various Google networks\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:53:\"You can break up keywords and ads into related themes\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:47:\"You can set different budgets for each ad group\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:63:\"You can pause specific keywords if they are not performing well\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"3","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["You can target specific ad groups into various Google networks",0,0],["You can break up keywords and ads into related themes",1,1],["You can set different budgets for each ad group",0,0],["You can pause specific keywords if they are not performing well",0,0]]},"110":{"question_id":"110","quiz_id":"1","question_name":"<h4>If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads \u2013 how will this impact the quality score of your search campaign?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:32:\"None of these options is correct\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:179:\"Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network does not affect the Quality score of your ads for search\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:156:\"Your daily budget will be adjusted to account for a drop in CTR and in increase in the CPCs needed to maintain the existing Ad Rank of your search campaigns\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:124:\"Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance.\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"10","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["None of these options is correct",0,0],["Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network does not affect the Quality score of your ads for search",1,1],["Your daily budget will be adjusted to account for a drop in CTR and in increase in the CPCs needed to maintain the existing Ad Rank of your search campaigns",0,0],["Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance.",0,0]]},"138":{"question_id":"138","quiz_id":"1","question_name":"<h4>What is the impact of poor landing page quality on an ad group?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:46:\"\u00a0The keywords in the ad group will be paused.\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:69:\"The ads in the ad group will be disapproved due to low Quality Score.\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:61:\"The keywords in the ad group will have a lower Quality Score.\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:35:\"The entire campaign will be 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In order to accomplish this goal, the advertiser should create:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:67:\"an ad group specific to the product line with a higher daily budget\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:62:\"additional text ads that specifically feature the product line\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:69:\" a campaign with a separate daily budget specific to the product line\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:63:\" an ad group specific to the product line with targeted ad text\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"14","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["an ad group specific to the product line with a higher daily budget",0,0],["additional text ads that specifically feature the product line",0,0],[" a campaign with a separate daily budget specific to the product line",1,1],[" an ad group specific to the product line with targeted ad text",0,0]]},"166":{"question_id":"166","quiz_id":"1","question_name":"<h4>Which is a benefit of AdWords for search marketing?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:67:\"Collect contact information automatically from potential customers.\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:42:\"Understand how customers navigate websites\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:37:\"Acquire potential qualified customers\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:43:\"Increase position in organic search results\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"66","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Collect contact information automatically from potential customers.",0,0],["Understand how customers navigate websites",0,0],["Acquire potential qualified customers",1,1],["Increase position in organic search results",0,0]]},"192":{"question_id":"192","quiz_id":"1","question_name":"<h4>All other things being equal, if you\u2019ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you\u2019d pay 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poetry\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:68:\"Suzy, who wants to reach people browsing travel websites about China\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:61:\"Bill, who wants to reach people looking for plumbing services\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:56:\"Carol, who wants to reach people watching YouTube videos\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"100","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Jim, who wants to reach people on social networks interested in poetry",0,0],["Suzy, who wants to reach people browsing travel websites about China",0,0],["Bill, who wants to reach people looking for plumbing services",1,1],["Carol, who wants to reach people watching YouTube videos",0,0]]},"220":{"question_id":"220","quiz_id":"1","question_name":"<h4>You would advise a client that\u2019s launching a new product line to advertise on the Google Display Network because she can:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:51:\"reach people who are interested in similar products\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:55:\"use text ads that encourage people to call her business\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:55:\"use text ads that encourage people to visit her website\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:48:\" reach people who are searching for her products\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"120","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["reach people who are interested in similar products",0,0],["use text ads that encourage people to call her business",0,0],["use text ads that encourage people to visit her website",1,1],[" reach people who are searching for her products",0,0]]},"210":{"question_id":"210","quiz_id":"1","question_name":"<h4>If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:19:\"sitelink extensions\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:25:\"previous visit extensions\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:18:\"callout extensions\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:19:\"location extensions\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"110","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["sitelink extensions",1,1],["previous visit extensions",0,0],["callout extensions",0,0],["location extensions",0,0]]},"202":{"question_id":"202","quiz_id":"1","question_name":"<h4>An e-commerce client wants her campaign to be more profitable. After calculating this client\u2019s total profits from AdWords, what can you do to start maximizing results for profit?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:40:\"Test different cost-per-click (CPC) bids\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:37:\"Test only one version of your ad text\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:59:\"Lower the cost-per-click (CPC) bids and increase the budget\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:51:\"Delete keywords that are generating the most clicks\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"102","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Test different 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How can you use this data to optimize your client\u2019s bidding strategy?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:104:\"Use target search page location to help get your client\u2019s ads to the top of mobile search page results\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:75:\"Set a mobile bid adjustment to increase bids for searches on mobile devices\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:82:\"Set a mobile bid adjustment to decrease bids for searches on computers and tablets\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:112:\"Use enhanced cost-per-click (ECPC) to increase bids that are likely to result in conversions from mobile 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Grant Amy access ot that sub-MCC only.\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:171:\"Set up a direct login emails to each of the three accounts, so Amy will log in to each account individually without gaining access to the other accounts linked to the MCC.\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"95","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Combine the campaigns from each account into a single AdWords account. 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If both keywords and placements are added to the ad group, they would work together to:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:68:\"determine the target return on investment (ROI) for a given ad group\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:56:\"impact the time of day that the ads are eligible to show\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:117:\"restrict the ads to specific sites and show them only when the content of that sites page is relevant to the keywords\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:76:\"impact search results and cost-per-click (CPC) on the Google Display Network\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"55","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["determine the target return on investment (ROI) for a given ad group",0,0],["impact the time of day that the ads are eligible to show",0,0],["restrict the ads to specific sites and show them only when the content of that sites page is relevant to the keywords",1,1],["impact search results and cost-per-click (CPC) on the Google Display Network",0,0]]},"208":{"question_id":"208","quiz_id":"1","question_name":"<h4>Keyword Planner can help you build\u00a0a new Search Network campaign by:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:46:\"organizing potential placements into ad groups\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:37:\"suggesting landing pages for your ads\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:34:\"multiplying keyword lists together\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:39:\"creating new ads based on your keywords\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"108","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["organizing potential placements into ad groups",0,0],["suggesting landing pages for your ads",0,0],["multiplying keyword lists together",1,1],["creating new ads based on your keywords",0,0]]},"154":{"question_id":"154","quiz_id":"1","question_name":"<h4>A My Client Center (MCC) account functions primarily as:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:81:\"\u00a0\u00a0a bid management system for AdWords clients managed by resellers and agencies\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:87:\"an umbrella account that allows for access to individual accounts with a single log-in \";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:68:\" a dashboard that allows clients view-only access to AdWords reports\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:63:\" a separate AdWords account with its own keywords and campaigns\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"54","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["\u00a0\u00a0a bid management system for AdWords clients managed by resellers and agencies",0,0],["an umbrella account that allows for access to individual accounts with a single log-in ",1,1],[" a dashboard that allows clients view-only access to AdWords reports",0,0],[" a separate AdWords account with its own keywords and campaigns",0,0]]},"149":{"question_id":"149","quiz_id":"1","question_name":"<h4>Someone using the Google Russian search domain (Google.ru) changes the language to English on the \u201cpreferences\u201d page. This user may see ads targeted to:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:37:\"English speakers in the United States\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:27:\"Russian speakers in Germany\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:28:\"\u00a0English speakers in Russia\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:38:\"Russian speakers in the Czech Republic\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"49","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["English speakers in the United States",0,0],["Russian speakers in Germany",0,0],["\u00a0English speakers in Russia",1,1],["Russian speakers in the Czech Republic",0,0]]},"121":{"question_id":"121","quiz_id":"1","question_name":"<h4>When resetting a password in AdWords, what should a user keep in mind?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:109:\"The new password is now required to access all other Google products with the affected Google Account log-in.\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:98:\"\u00a0The new password will work for AdWords and the old password will work for other Google products.\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:103:\"The user will need to enable 2-factor authentication in order to access their account from any location\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:107:\"The password will need to be reset separately on other Google products that share the Google Account log-in\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"21","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["The new password is now required to access all other Google products with the affected Google Account log-in.",1,1],["\u00a0The new password will work for AdWords and the old password will work for other Google products.",0,0],["The user will need to enable 2-factor authentication in order to access their account from any location",0,0],["The password will need to be reset separately on other Google products that share the Google Account log-in",0,0]]},"178":{"question_id":"178","quiz_id":"1","question_name":"You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?","answer_array":"a:4:{i:0;a:3:{i:0;s:137:\"You add the keywords \u201cHawaii\u201d to all of your ad groups, so that your ad will stop serving on searches that are not specific to Hawaii\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:183:\"You delete all of the keywords that have not been performing well, and start over with a new set of keywords and campaigns that uses location targeting to show only to users in Hawaii\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:139:\"You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state, and adjust your budget\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:125:\"You adjust your ad scheduling so that your campaign is only showing during business hours for the time zone that Hawaii is in\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"78","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["You add the keywords \u201cHawaii\u201d to all of your ad groups, so that your ad will stop serving on searches that are not specific to Hawaii",0,0],["You delete all of the keywords that have not been performing well, and start over with a new set of keywords and campaigns that uses location targeting to show only to users in Hawaii",0,0],["You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state, and adjust your budget",1,1],["You adjust your ad scheduling so that your campaign is only showing during business hours for the time zone that Hawaii is in",0,0]]},"146":{"question_id":"146","quiz_id":"1","question_name":"<h4>When setting up an AdWords account, choose your currency and permanent time zone carefully because:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:48:\"\u00a0time zone and currency will impact ad position\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:59:\"\u00a0these cannot be changed once you have set up your account\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:72:\"ads are only served in countries using the same currency as your account\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:85:\"\u00a0by default, ads are only served in the same time zones as indicated in your account\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"46","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["\u00a0time zone and currency will impact ad position",0,0],["\u00a0these cannot be changed once you have set up your account",1,1],["ads are only served in countries using the same currency as your account",0,0],["\u00a0by default, ads are only served in the same time zones as indicated in your account",0,0]]},"129":{"question_id":"129","quiz_id":"1","question_name":"<h4>If an advertiser improves the Quality Score of a keyword, this keyword may:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:49:\"\u00a0receive fewer impressions on the Search Network\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:43:\"automatically reset its match type to Broad\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:37:\"earn the ad a higher average position\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:58:\"\u00a0be more likely to appear in bold when displayed in an ad\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"29","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["\u00a0receive fewer impressions on the Search Network",0,0],["automatically reset its match type to Broad",0,0],["earn the ad a higher average position",1,1],["\u00a0be more likely to appear in bold when displayed in an ad",0,0]]},"179":{"question_id":"179","quiz_id":"1","question_name":"<h4>With social extensions, how are +1s calculated for your ad and Google+ page?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:90:\"Only +1s from your ads are calculated, your Google+ page is considered a separate campaign\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:83:\"Only +1s from your Google+ page are showing in the count that is visible on your ad\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:123:\"Any +1 on your ad applies to your Google+ Page as well. All +1s from your Google+ Page are also applied to your AdWords ads\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:118:\"Any +1 on your ad is displayed as a part of your display campaigns, but has no bearing on oyur quality score or AdRank\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"79","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Only +1s from your ads are calculated, your Google+ page is considered a separate campaign",0,0],["Only +1s from your Google+ page are showing in the count that is visible on your ad",1,1],["Any +1 on your ad applies to your Google+ Page as well. All +1s from your Google+ Page are also applied to your AdWords ads",0,0],["Any +1 on your ad is displayed as a part of your display campaigns, but has no bearing on oyur quality score or AdRank",0,0]]},"144":{"question_id":"144","quiz_id":"1","question_name":"<h4>An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:42:\"Assign unique keyword URLs to each keyword\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:42:\"Evaluated the site design for improvements\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:37:\"Add negative keywords to the ad group\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:42:\"Add more relevant keywords to the ad group\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"44","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Assign unique keyword URLs to each keyword",0,0],["Evaluated the site design for improvements",0,0],["Add negative keywords to the ad group",1,1],["Add more relevant keywords to the ad group",0,0]]}},"pagination":{"amount":"10","section_comments":"1","total_questions":"90","previous_text":"Previous","next_text":"Next"},"error_messages":{"email":"Not a valid e-mail address!","number":"This field must be a number!","incorrect":"The entered text is not correct!","empty":"Please complete all required fields!"},"timer_limit":"120","first_page":true}
 

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