Welcome to our Adwords Fundamentals Quiz.

comrar venta desyrel Google Adwords Certification Exam has 90 questions and a time limit of 120 minutes.

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Quality Score on Google search is evaluated how often?


Which of these metrics is especially important to clients who are running a branding campaign?


What should an advertiser use to organize ad groups?


A lower CPA does not necessarily indicate higher profit. Why?


An advertiser who decides to edit the location targeting of an ad can do this at the:


Why should you avoid adding duplicate keywords across ad groups?


Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?


When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?


An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:


Location extensions can:


An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?


It is beneficial to create multiple ad groups in order to:


What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?


When resetting a password in AdWords, what should a user keep in mind?


What type of bidding method is used to manage image ads on the Google Display Network?


Which is one characteristic of the “Accelerated” delivery method?


If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:


Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?


What happens when a campaign consistently meets its average daily budget?


When sitelinks are set at both the campaign and ad group level, which will be displayed?


Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

22) Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and: Rockets to Nowhere by Philip St. John A)  the daily budget you’ve set mining farm ico B)  your historical conversion rate Vurt by Jeff Noon acheter doxycycline C)  the expected impact of extensions and other ad formats the encyclopedia of religion mircea eliade D)  the search ranking of your website

The Opportunities tab with AdWords can be used to:


You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?


On the Display Network, all keywords are considered broad match only. This means that you do not need to:


Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?


Which formula represents how Ad Rank is determined on Google search?


Which potential factor does Google use to calculate a search campaign's recommended daily budget?


Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?


What best describes Enhanced Cost-Per-Click (ECPC)?


An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?


The maximum cost-per-click (CPC) bid is the:


You are managing a campaign where the budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer


Which are required components of an ad group running on the Search Network?


You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:


Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?


Which is a benefit of search advertising with Google AdWords?


Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:


Which AdWords settings are specified at the account level?


Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?


With social extensions, how are +1s calculated for your ad and Google+ page?


To determine which ad language to target to a user, the AdWords system refers to that users:


Which is a best practice for creating effective ad text?


Ad groups should be used to:


Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?


Data shows the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?


A My Client Center (MCC) account functions primarily as:


By adding managed placements to a Display Network campaign – you can show your ad:


Higher Quality Scores typically result in:


Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?


Your client wants to improve her ad position. What would you recommend?


With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:


An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?


You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?


A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

56) Which best describes keyword contextual targeting? Swords Against the Shadowland by Robin Wayne Bailey A)  Ads are targeted to groups of websites based on their site categories sprint evo user guide B)  Themes of selected placements determine related websites where ads will appear btc mining tutorial C)  Ads are targeted only to websites related to specific businesses Buy Zoloft D)  Themes of keywords are matched to relevant content on websites where ads will appear

When setting up an AdWords account, choose your currency and permanent time zone carefully because:


A standard AdWords text ad is made up of:


An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?


Quality Score and Ad Rank are calculated:


Someone using the Google Russian search domain ( changes the language to English on the “preferences” page. This user may see ads targeted to:

62) You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?


An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?


An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:


Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on


What happens as a result of a search campaign consistently meeting its daily budget?


Which is a benefit of AdWords for search marketing?


On the Google Display Network, your ad is eligible to show on a webpage if your:


An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?


All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?


You can use Display Planner to:


Which best describes the “Optimize” ad rotation setting in AdWords?


How can you see if people are searching for your client’s services during the early morning and evening hours?


Advertisers on Google search accrue cost in AdWords when:

76) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?

Which formula does Google use to rank keyword-targeted ads on Google Search?


Higher Quality Scores typically lead to:


Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?


Keyword Planner can help you build a new Search Network campaign by:


Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?


How often does the AdWords system run an auction to decide which ads to show on the Google search page?


When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?


In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:


Grouping similar keywords together in an ad group will:


You are focused on reaching viewers with video content and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?


It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:


If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:


Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?


What’s one benefit of creating multiple ad groups?


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