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Welcome to our Adwords Fundamentals Quiz.

Google Adwords Certification Exam has 90 questions and a time limit of 120 minutes.

This quiz is built the same way, so that you'll be prepared.
Good Luck! You're on your way to being Google Adwords Certified.

Click Next to begin.

1)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

2)

An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?

3)

Which of these metrics is especially important to clients who are running a branding campaign?

4)

Someone using the Google Russian search domain (Google.ru) changes the language to English on the “preferences” page. This user may see ads targeted to:

5)

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

6)

How can you see if people are searching for your client’s services during the early morning and evening hours?

7)

If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?

8)

Which formula does Google use to rank keyword-targeted ads on Google Search?

9)

What should an advertiser use to organize ad groups?

10)

What best describes Enhanced Cost-Per-Click (ECPC)?

11)

What’s one benefit of creating multiple ad groups?

12)

It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:

13)

The Opportunities tab with AdWords can be used to:

14)

An advertiser who decides to edit the location targeting of an ad can do this at the:

15)

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

16)

Which best describes the “Optimize” ad rotation setting in AdWords?

17)

When resetting a password in AdWords, what should a user keep in mind?

18)

In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:

19)

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

20)

What is a benefit of online advertising with Google AdWords?

21) You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
22)

Higher Quality Scores typically lead to:

23)

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

24)

You are focused on reaching viewers with video content and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?

25)

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

26)

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

27) A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?
28)

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

29)

With social extensions, how are +1s calculated for your ad and Google+ page?

30)

A primary benefit of location targeting is that advertisers can:

31)

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

32)

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

33)

Which is a benefit of AdWords for search marketing?

34)

Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

35)

Advertisers on Google search accrue cost in AdWords when:

36)

Which can be controlled at the ad-group level of an AdWords account?

37)

Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

38)

An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?

39)

Which is a benefit of Manager Defined Spend (MDS)?

40)

A My Client Center (MCC) account functions primarily as:

41)

It is beneficial to create multiple ad groups in order to:

42)

Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?

43)

Which line of ad text would be disapproved based on Googles advertising policies?

44)

Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?

45)

By adding managed placements to a Display Network campaign – you can show your ad:

46)

How do managed placements on the Display Network work?


 
47)

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

48)

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

49) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
50)

Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

51)

Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?

52) Which best describes keyword contextual targeting?
A)  Ads are targeted to groups of websites based on their site categories
B)  Themes of selected placements determine related websites where ads will appear
C)  Ads are targeted only to websites related to specific businesses
D)  Themes of keywords are matched to relevant content on websites where ads will appear
53)

Grouping similar keywords together in an ad group will:

54)

Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?

55)

You are managing a campaign where the budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer

56)

What is the impact of poor landing page quality on an ad group?

57)

When a campaign is showing as “Pending” within AdWords, it is:

58)

The main goal of automatic cost-per-click (CPC) bidding is to:

59)

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

60)

Keyword Planner can help you build a new Search Network campaign by:

61)

Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

62)

Data shows the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

63)

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

64)

Which AdWords settings are specified at the account level?

65)

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

66)

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

67)

Quality Score and Ad Rank are calculated:

68)

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

69)

You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

70)

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?

71)

Which is a factor that Google uses to target ads to users based on physical location?

72)

You can use Display Planner to:

73)

An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:

74)

Your client wants to improve her ad position. What would you recommend?

75)

Which are required components of an ad group running on the Search Network?

76)

A keyword with very low clickthrough rate (CTR) will usually receive:
  

77)

Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?

78)

If an advertiser improves the Quality Score of a keyword, this keyword may:

79)

Higher Quality Scores typically result in:

80)

Which potential factor does Google use to calculate a search campaign's recommended daily budget?

81)

What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?

82)

Which is one characteristic of the “Accelerated” delivery method?

83)

Location extensions can:

84)

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?

85)

To determine which ad language to target to a user, the AdWords system refers to that users:

86)

On the Display Network, all keywords are considered broad match only. This means that you do not need to:

87)

A benefit of My Client Center (MCC) is the:

88)

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

89)

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

90)

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to: