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Welcome to our Adwords Fundamentals Quiz.

Google Adwords Certification Exam has 90 questions and a time limit of 120 minutes.

This quiz is built the same way, so that you'll be prepared.
Good Luck! You're on your way to being Google Adwords Certified.

Click Next to begin.

1)

Which formula represents how Ad Rank is determined on Google search?

2)

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

3)

Quality Score on Google search is evaluated how often?

4)

A primary benefit of location targeting is that advertisers can:

5)

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?

6)

A keyword with very low clickthrough rate (CTR) will usually receive:
  

7) A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?
8)

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

9)

Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

10)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

11)

Which is a benefit of AdWords for search marketing?

12)

Your client wants to improve her ad position. What would you recommend?

13)

An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?

14)

The Opportunities tab with AdWords can be used to:

15)

How often does the AdWords system run an auction to decide which ads to show on the Google search page?

16)

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

17)

Which is one characteristic of the “Accelerated” delivery method?

18)

Data shows the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

19)

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

20)

Which potential factor does Google use to calculate a search campaign's recommended daily budget?

21)

What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?

22)

Advertisers on Google search accrue cost in AdWords when:

23)

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

24)

Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?

25)

Grouping similar keywords together in an ad group will:

26)

Higher Quality Scores typically result in:

27)

Keyword Planner can help you build a new Search Network campaign by:

28)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

29)

In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:

30)

If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?

31)

What should an advertiser use to organize ad groups?

32)

What’s one benefit of creating multiple ad groups?

33)

With social extensions, how are +1s calculated for your ad and Google+ page?

34) Which best describes keyword contextual targeting?
A)  Ads are targeted to groups of websites based on their site categories
B)  Themes of selected placements determine related websites where ads will appear
C)  Ads are targeted only to websites related to specific businesses
D)  Themes of keywords are matched to relevant content on websites where ads will appear
35)

On the Display Network, all keywords are considered broad match only. This means that you do not need to:

36)

Which AdWords settings are specified at the account level?

37)

According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?


 
38)

On the Google Display Network, your ad is eligible to show on a webpage if your:

39)

When a campaign is showing as “Pending” within AdWords, it is:

40)

It is beneficial to create multiple ad groups in order to:

41)

Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

42)

You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?

43)

The maximum cost-per-click (CPC) bid is the:

44)

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

45)

If an advertiser improves the Quality Score of a keyword, this keyword may:

46)

A standard AdWords text ad is made up of:

47)

A My Client Center (MCC) account functions primarily as:

48)

How can you see if people are searching for your client’s services during the early morning and evening hours?

49) You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
50)

What type of bidding method is used to manage image ads on the Google Display Network?

51)

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

52)

What best describes Enhanced Cost-Per-Click (ECPC)?

53)

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

54)

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?

55)

What is a benefit of online advertising with Google AdWords?

56)

With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:

57)

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

58)

When resetting a password in AdWords, what should a user keep in mind?

59)

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

60)

Someone using the Google Russian search domain (Google.ru) changes the language to English on the “preferences” page. This user may see ads targeted to:

61)

To determine which ad language to target to a user, the AdWords system refers to that users:

62)

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

63)

Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?

64)

You are managing a campaign where the budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer

65)

If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:

66)

Adding placements to an ad group:

67)

Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?

68) Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
A)  the daily budget you’ve set
B)  your historical conversion rate
C)  the expected impact of extensions and other ad formats
D)  the search ranking of your website
69)

Higher Quality Scores typically lead to:

70)

Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?

71)

Location extensions can:

72)

When sitelinks are set at both the campaign and ad group level, which will be displayed?

73)

A benefit of My Client Center (MCC) is the:

74)

Which is a best practice for creating effective ad text?

75)

You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

76)

What happens when a campaign consistently meets its average daily budget?

77)

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

78)

Which is a benefit of search advertising with Google AdWords?

79)

How do managed placements on the Display Network work?


 
80)

An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?

81)

Which line of ad text would be disapproved based on Googles advertising policies?

82)

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

83)

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

84)

The main goal of automatic cost-per-click (CPC) bidding is to:

85)

You can use Display Planner to:

86)

An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:

87)

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

88)

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

89)

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

90)

If you want to direct people to specific pages on your website from an ad, you can create an ad that uses: