Welcome to our Adwords Fundamentals Quiz.

Google Adwords Certification Exam has 90 questions and a time limit of 120 minutes.

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It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:


A primary benefit of location targeting is that advertisers can:


You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:


What is the impact of poor landing page quality on an ad group?


An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?


When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?


Which best describes the “Optimize” ad rotation setting in AdWords?


With social extensions, how are +1s calculated for your ad and Google+ page?


If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?


Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:


Which line of ad text would be disapproved based on Googles advertising policies?


Which of these metrics is especially important to clients who are running a branding campaign?


A lower CPA does not necessarily indicate higher profit. Why?


Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?


An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:


Grouping similar keywords together in an ad group will:


An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?


An advertiser who decides to edit the location targeting of an ad can do this at the:


An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?


Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?


Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?


Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?


Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?


What type of bidding method is used to manage image ads on the Google Display Network?


What best describes Enhanced Cost-Per-Click (ECPC)?


Which is a factor that Google uses to target ads to users based on physical location?


Location extensions can:


An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?


An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:


What’s one benefit of creating multiple ad groups?


When a campaign is showing as “Pending” within AdWords, it is:


On the Display Network, all keywords are considered broad match only. This means that you do not need to:


Ad groups should be used to:


Quality Score and Ad Rank are calculated:


What happens when a campaign consistently meets its average daily budget?


Quality Score on Google search is evaluated how often?


An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?


If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:


To determine which ad language to target to a user, the AdWords system refers to that users:


Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?


Higher Quality Scores typically lead to:


A keyword with very low clickthrough rate (CTR) will usually receive:


Which are required components of an ad group running on the Search Network?


What happens as a result of a search campaign consistently meeting its daily budget?


You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?


What is a benefit of online advertising with Google AdWords?


An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?


When sitelinks are set at both the campaign and ad group level, which will be displayed?


All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?


Which client would you advise to advertise on the Google Search Network?


Advertisers on Google search accrue cost in AdWords when:


Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?


Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?


How often does the AdWords system run an auction to decide which ads to show on the Google search page?


Which potential factor does Google use to calculate a search campaign's recommended daily budget?


Which is a benefit of search advertising with Google AdWords?


An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:


It is beneficial to create multiple ad groups in order to:


Which formula does Google use to rank keyword-targeted ads on Google Search?


If an advertiser improves the Quality Score of a keyword, this keyword may:


By monitoring ad campaign performance, an advertiser may obtain the information needed to:


Why should you avoid adding duplicate keywords across ad groups?


How can you see if people are searching for your client’s services during the early morning and evening hours?


The Opportunities tab with AdWords can be used to:


When resetting a password in AdWords, what should a user keep in mind?

66) Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
A)  the daily budget you’ve set
B)  your historical conversion rate
C)  the expected impact of extensions and other ad formats
D)  the search ranking of your website

Which AdWords settings are specified at the account level?


Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?

69) You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?

Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on


An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

72) A bilingual user searches on (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?

On the Google Display Network, your ad is eligible to show on a webpage if your:


According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?


A My Client Center (MCC) account functions primarily as:


Which is one characteristic of the “Accelerated” delivery method?


If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:


A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:


Which is a best practice for creating effective ad text?


With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:


When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?


Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?


Your client wants to improve her ad position. What would you recommend?


Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?


What should an advertiser use to organize ad groups?


In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:


An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:


Which formula represents how Ad Rank is determined on Google search?

89) Which best describes keyword contextual targeting?
A)  Ads are targeted to groups of websites based on their site categories
B)  Themes of selected placements determine related websites where ads will appear
C)  Ads are targeted only to websites related to specific businesses
D)  Themes of keywords are matched to relevant content on websites where ads will appear

By adding managed placements to a Display Network campaign – you can show your ad: