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Welcome to our Adwords Fundamentals Quiz.

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acheter betnovate Good Luck! You're on your way to being Google Adwords Certified.

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1)

By adding managed placements to a Display Network campaign – you can show your ad:

2)

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

3)

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

4)

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

5)

Keyword Planner can help you build a new Search Network campaign by:

6)

Which of these metrics is especially important to clients who are running a branding campaign?

7)

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

8)

According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?

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After calculating this client\u2019s total profits from AdWords, what can you do to start maximizing results for profit?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:40:\"Test different cost-per-click (CPC) bids\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:37:\"Test only one version of your ad text\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:59:\"Lower the cost-per-click (CPC) bids and increase the budget\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:51:\"Delete keywords that are generating the most clicks\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"102","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Test different cost-per-click (CPC) bids",1,1],["Test only one version of your ad text",0,0],["Lower the cost-per-click (CPC) bids and increase the budget",0,0],["Delete keywords that are generating the most clicks",0,0]]},"219":{"question_id":"219","quiz_id":"1","question_name":"<h4>When creating text ads to advertise a client\u2019s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:64:\"Include call-to-actions, such as \u201cFind the nearest location\u201d\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:49:\"Information about Italian food in the description\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:58:\"Use the same headline and description as other advertisers\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:39:\"An exclamation point in the display URL\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"119","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Include call-to-actions, such as \u201cFind the nearest location\u201d",0,0],["Information about Italian food in the description",1,1],["Use the same headline and description as other advertisers",0,0],["An exclamation point in the display URL",0,0]]},"208":{"question_id":"208","quiz_id":"1","question_name":"<h4>Keyword Planner can help you build\u00a0a new Search Network campaign by:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:46:\"organizing potential placements into ad groups\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:37:\"suggesting landing pages for your ads\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:34:\"multiplying keyword lists together\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:39:\"creating new ads based on your keywords\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"108","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["organizing potential placements into ad groups",0,0],["suggesting landing pages for your ads",0,0],["multiplying keyword lists together",1,1],["creating new ads based on your keywords",0,0]]},"205":{"question_id":"205","quiz_id":"1","question_name":"<h4>Which of these metrics is especially important to clients who are running a branding campaign?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:23:\"Clickthrough rate (CTR)\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:33:\"Average cost-per-click (avg. 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positions\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:37:\"\u00a0lower costs and better ad positions\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:26:\"\u00a0less overall impressions\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:33:\"\u00a0faster delivery of daily budget\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"43","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["higher costs and lower ad positions",0,0],["\u00a0lower costs and better ad positions",1,1],["\u00a0less overall impressions",0,0],["\u00a0faster delivery of daily budget",0,0]]},"137":{"question_id":"137","quiz_id":"1","question_name":"<h4>You are managing a campaign where the\u00a0budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:66:\"The volume of traffic available for the keywords you are targeting\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:40:\"\u00a0The number of websites on the internet\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:55:\"The number of tracking codes installed on your website \";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:46:\"Whether your payment method is credit or debit\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"37","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["The volume of traffic available for the keywords you are targeting",1,1],["\u00a0The number of websites on the internet",0,0],["The number of tracking codes installed on your website ",0,0],["Whether your payment method is credit or debit",0,0]]},"211":{"question_id":"211","quiz_id":"1","question_name":"<h4>A standard AdWords text ad is made up of:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:34:\"a display URL and description text\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:39:\"a headline, image, and description text\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:31:\"a headline and description text\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:47:\"a headline, a display URL, and description text\";i:1;d:1;i:2;i:1;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"111","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["a display URL and description text",0,0],["a headline, image, and description text",0,0],["a headline and description text",0,0],["a headline, a display URL, and description text",1,1]]},"220":{"question_id":"220","quiz_id":"1","question_name":"<h4>You would advise a client that\u2019s launching a new product line to advertise on the Google Display Network because she can:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:51:\"reach people who are interested in similar products\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:55:\"use text ads that encourage people to call her business\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:55:\"use text ads that encourage people to visit her website\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:48:\" reach people who are searching for her products\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"120","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["reach people who are interested in similar products",0,0],["use text ads that encourage people to call her business",0,0],["use text ads that encourage people to visit her website",1,1],[" reach people who are searching for her products",0,0]]},"192":{"question_id":"192","quiz_id":"1","question_name":"<h4>All other things being equal, if you\u2019ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you\u2019d pay for that click?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:4:\"1.01\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:3:\"0.5\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:4:\"0.51\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:1:\"1\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"92","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["1.01",0,0],["0.5",0,0],["0.51",1,1],["1",0,0]]},"165":{"question_id":"165","quiz_id":"1","question_name":"<h4>Which can be controlled at the ad-group level of an AdWords account?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:21:\" Geographic targeting\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:9:\"End 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Which would help to eliminate irrelevant impressions?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:42:\"Assign unique keyword URLs to each keyword\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:42:\"Evaluated the site design for improvements\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:37:\"Add negative keywords to the ad group\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:42:\"Add more relevant keywords to the ad group\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"44","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Assign unique keyword URLs to each keyword",0,0],["Evaluated the site design for improvements",0,0],["Add negative keywords to the ad group",1,1],["Add more relevant keywords to the ad group",0,0]]},"174":{"question_id":"174","quiz_id":"1","question_name":"<h4>What happens when a campaign consistently meets its average daily budget?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:58:\"Ads in that campaign will show less often than they could.\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:38:\"Your budget is automatically adjusted.\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:50:\"Average cost-per-click (CPC) bids will be lowered.\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:73:\"Ads in that campaign will stop showing for the rest of the billing cycle.\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"74","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Ads in that campaign will show less often than they could.",1,1],["Your budget is automatically adjusted.",0,0],["Average cost-per-click (CPC) bids will be lowered.",0,0],["Ads in that campaign will stop showing for the rest of the billing cycle.",0,0]]},"134":{"question_id":"134","quiz_id":"1","question_name":"<h4>What should an advertiser use to organize ad groups?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:13:\"Common themes\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:29:\"\u00a0Number of words per keyword\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:32:\"\u00a0\u00a0Maximum cost-per-click (CPC)\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:18:\"Location targeting\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"33","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Common themes",1,1],["\u00a0Number of words per keyword",0,0],["\u00a0\u00a0Maximum cost-per-click (CPC)",0,0],["Location targeting",0,0]]},"204":{"question_id":"204","quiz_id":"1","question_name":"<h4>Belinda\u2019s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:43:\"\u201cDisplay Network only \u2013 All features\u201d\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:14:\"\u201cShopping\u201d\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:42:\"\u201cSearch Network only \u2013 All features\u201d\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:38:\"\u201cSearch Network only \u2013 Standard\u201d\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"104","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["\u201cDisplay Network only \u2013 All features\u201d",1,1],["\u201cShopping\u201d",0,0],["\u201cSearch Network only \u2013 All features\u201d",0,0],["\u201cSearch Network only \u2013 Standard\u201d",0,0]]},"201":{"question_id":"201","quiz_id":"1","question_name":"<h4>When reviewing the Search terms report for one of your client\u2019s campaigns, you notice several terms that aren\u2019t relevant to what they\u2019re advertising. How can you use this information when refining the campaign\u2019s keywords?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:25:\"Add the terms as keywords\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:34:\"Add the terms as negative keywords\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:38:\"Add the terms as phrase match keywords\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:37:\"Add the terms as exact match keywords\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"101","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Add the terms as keywords",0,0],["Add the terms as negative keywords",1,1],["Add the terms as phrase match keywords",0,0],["Add the terms as exact match keywords",0,0]]},"150":{"question_id":"150","quiz_id":"1","question_name":"<h4>Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:59:\"Create a dedicated campaign for each mobile device targeted\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:36:\"Use the same bids across all devices\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:66:\"Enable a bid adjustment to bid more aggressively on mobile devices\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:66:\"Enable a bid adjustment to bid less aggressively on mobile devices\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"50","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Create a dedicated campaign for each mobile device targeted",0,0],["Use the same bids across all devices",0,0],["Enable a bid adjustment to bid more aggressively on mobile devices",1,1],["Enable a bid adjustment to bid less aggressively on mobile devices",0,0]]},"129":{"question_id":"129","quiz_id":"1","question_name":"<h4>If an advertiser improves the Quality Score of a keyword, this keyword may:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:49:\"\u00a0receive fewer impressions on the Search Network\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:43:\"automatically reset its match type to Broad\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:37:\"earn the ad a higher average position\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:58:\"\u00a0be more likely to appear in bold when displayed in an ad\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"29","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["\u00a0receive fewer impressions on the Search Network",0,0],["automatically reset its match type to Broad",0,0],["earn the ad a higher average position",1,1],["\u00a0be more likely to appear in bold when displayed in an ad",0,0]]},"161":{"question_id":"161","quiz_id":"1","question_name":"<h4>An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:36:\"appear in a users' search query\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:45:\"appear in another campaign within the account\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:42:\"have low maximum cost-per-click (CPC) bids\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:26:\"also appear in the ad text\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"61","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:0;}","category":"","deleted":"0","answers":[["appear in a users' search query",1,1],["appear in another campaign within the account",0,0],["have low maximum cost-per-click (CPC) bids",0,0],["also appear in the ad text",0,0]]},"124":{"question_id":"124","quiz_id":"1","question_name":"<h4>In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:25:\"the quality of your image\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:32:\"the quality of your landing page\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:51:\"the maximum CPC of the keyword that triggered an ad\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:19:\"\u00a0your daily budget\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"24","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["the quality of your image",0,0],["the quality of your landing page",0,0],["the maximum CPC of the keyword that triggered an ad",1,1],["\u00a0your daily budget",0,0]]},"119":{"question_id":"119","quiz_id":"1","question_name":"<h4>Your text ad includes the phrase \u201cYour friend has a crush on you, See more!\u201d. Why could your ad be disapproved according to AdWords policies?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:45:\"Ads can not contain that amount of characters\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:46:\"Ads can not contain the phrase \u201cSee more!\u201d\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:43:\"Ads can not contain exclamation points (!).\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:85:\"Ads can not simulate email inbox notifications or fake \u201cfriends\/crush\u201d requests. \";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"19","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Ads can not contain that amount of characters",1,1],["Ads can not contain the phrase \u201cSee more!\u201d",0,0],["Ads can not contain exclamation points (!).",0,0],["Ads can not simulate email inbox notifications or fake \u201cfriends\/crush\u201d requests. ",0,0]]},"200":{"question_id":"200","quiz_id":"1","question_name":"<h4>Which client would you advise to advertise on the Google Search Network?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:70:\"Jim, who wants to reach people on social networks interested in poetry\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:68:\"Suzy, who wants to reach people browsing travel websites about China\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:61:\"Bill, who wants to reach people looking for plumbing services\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:56:\"Carol, who wants to reach people watching YouTube videos\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"100","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Jim, who wants to reach people on social networks interested in poetry",0,0],["Suzy, who wants to reach people browsing travel websites about China",0,0],["Bill, who wants to reach people looking for plumbing services",1,1],["Carol, who wants to reach people watching YouTube videos",0,0]]},"209":{"question_id":"209","quiz_id":"1","question_name":"<h4>Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:59:\"A prominent headline like \u201cTRIAL MEMBERSHIPS AVAILABLE\u201d\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:45:\"A call-to-action like \u201cVisit our gym now\u201d\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:50:\"Add a promotion like \u201c20% off fitness classes\u201d\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:56:\"Add a call-to-action like \u201cSign up for a free trial\u201d\";i:1;d:1;i:2;i:1;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"109","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["A prominent headline like \u201cTRIAL MEMBERSHIPS AVAILABLE\u201d",0,0],["A call-to-action like \u201cVisit our gym now\u201d",0,0],["Add a promotion like \u201c20% off fitness classes\u201d",0,0],["Add a call-to-action like \u201cSign up for a free trial\u201d",1,1]]},"112":{"question_id":"112","quiz_id":"1","question_name":"<h4>To determine which ad language to target to a user, the AdWords system refers to that users:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:22:\"Chrome Browser setting\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:27:\"operating system language \";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:22:\"home countrys language\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:33:\"Google interface language setting\";i:1;d:1;i:2;i:1;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"12","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Chrome Browser setting",0,0],["operating system language ",0,0],["home countrys language",0,0],["Google interface language setting",1,1]]},"170":{"question_id":"170","quiz_id":"1","question_name":"<h4>Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:13:\"Target market\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:26:\" Payment options available\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:34:\"Competitors cost-per-clicks (CPCs)\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:17:\"Website load time\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"70","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Target market",1,1],[" Payment options available",0,0],["Competitors cost-per-clicks (CPCs)",0,0],["Website load time",0,0]]},"115":{"question_id":"115","quiz_id":"1","question_name":"<h4>Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like \u201cdark chocolate\u201d and \u201cgourmet chocolate bars.\u201d If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:120:\" Remarketing would be used to automatically target users who had previously visited sites that related to your keywords.\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:128:\"Topic targeting would be used to target all pages about chocolate, regardless of whether your exact keywords appear on the page.\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:109:\"Managed placements would be used to target specific sites you had selected as being important to your client.\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:128:\"Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.\";i:1;d:1;i:2;i:1;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"15","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[[" Remarketing would be used to automatically target users who had previously visited sites that related to your keywords.",0,0],["Topic targeting would be used to target all pages about chocolate, regardless of whether your exact keywords appear on the page.",0,0],["Managed placements would be used to target specific sites you had selected as being important to your client.",0,0],["Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.",1,1]]},"176":{"question_id":"176","quiz_id":"1","question_name":"<h4>Grouping similar keywords together in an ad group will:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:52:\"allow an advertiser to use only broad match keywords\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:70:\"keep an advertisers average cost-per-click (CPC) within a narrow range\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:60:\"allow an advertiser to create ads relevant to those keywords\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:62:\"ensure that the ads and keywords in that ad group are approved\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"76","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["allow an advertiser to use only broad match keywords",0,0],["keep an advertisers average cost-per-click (CPC) within a narrow range",1,1],["allow an advertiser to create ads relevant to those keywords",0,0],["ensure that the ads and keywords in that ad group are approved",0,0]]},"158":{"question_id":"158","quiz_id":"1","question_name":"A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?","answer_array":"a:4:{i:0;a:3:{i:0;s:7:\"English\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:7:\"Spanish\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:9:\"Bilingual\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:10:\"Portuguese\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"58","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["English",0,0],["Spanish",1,1],["Bilingual",0,0],["Portuguese",0,0]]},"121":{"question_id":"121","quiz_id":"1","question_name":"<h4>When resetting a password in AdWords, what should a user keep in mind?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:109:\"The new password is now required to access all other Google products with the affected Google Account log-in.\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:98:\"\u00a0The new password will work for AdWords and the old password will work for other Google products.\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:103:\"The user will need to enable 2-factor authentication in order to access their account from any location\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:107:\"The password will need to be reset separately on other Google products that share the Google Account log-in\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"21","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["The new password is now required to access all other Google products with the affected Google Account log-in.",1,1],["\u00a0The new password will work for AdWords and the old password will work for other Google products.",0,0],["The user will need to enable 2-factor authentication in order to access their account from any location",0,0],["The password will need to be reset separately on other Google products that share the Google Account log-in",0,0]]},"132":{"question_id":"132","quiz_id":"1","question_name":"<h4>Which formula represents how Ad Rank is determined on Google search?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:42:\"Popularity of the website being advertised\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:36:\"Historic average position of each ad\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:56:\"Maximum cost-per-click (CPC) multiplied by Quality Score\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:51:\"How much an advertiser is willing to spend each day\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"32","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Popularity of the website being advertised",0,0],["Historic average position of each ad",0,0],["Maximum cost-per-click (CPC) multiplied by Quality Score",1,1],["How much an advertiser is willing to spend each day",0,0]]},"162":{"question_id":"162","quiz_id":"1","question_name":"<h4>Quality Score on Google search is evaluated how often?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:14:\"every 48 hours\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:56:\"Every time someone does a search that triggers your ad \";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:32:\"none of these answers is correct\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:15:\" every 24 hours\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"62","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["every 48 hours",0,0],["Every time someone does a search that triggers your ad ",1,1],["none of these answers is correct",0,0],[" every 24 hours",0,0]]},"107":{"question_id":"107","quiz_id":"1","question_name":"<h4>Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:60:\"Repeat the keyword as many times as possible in the ad text.\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:60:\"Delete the keyword and add the keyword to the campaign again\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:86:\"Modify the ad associated with that keyword to direct to a highly-relevant landing page\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:74:\"Increase the daily budget for the campaign in which the keyword is located\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"7","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Repeat the keyword as many times as possible in the ad text.",0,0],["Delete the keyword and add the keyword to the campaign again",0,0],["Modify the ad associated with that keyword to direct to a highly-relevant landing page",1,1],["Increase the daily budget for the campaign in which the keyword is located",0,0]]},"110":{"question_id":"110","quiz_id":"1","question_name":"<h4>If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads \u2013 how will this impact the quality score of your search campaign?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:32:\"None of these options is correct\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:179:\"Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network does not affect the Quality score of your ads for search\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:156:\"Your daily budget will be adjusted to account for a drop in CTR and in increase in the CPCs needed to maintain the existing Ad Rank of your search campaigns\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:124:\"Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance.\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"10","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["None of these options is correct",0,0],["Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network does not affect the Quality score of your ads for search",1,1],["Your daily budget will be adjusted to account for a drop in CTR and in increase in the CPCs needed to maintain the existing Ad Rank of your search campaigns",0,0],["Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance.",0,0]]}},"pagination":{"amount":"10","section_comments":"1","total_questions":"90","previous_text":"Previous","next_text":"Next"},"error_messages":{"email":"Not a valid e-mail address!","number":"This field must be a number!","incorrect":"The entered text is not correct!","empty":"Please complete all required fields!"},"timer_limit":"120","first_page":true} comprar premarin  

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