Welcome to our Adwords Fundamentals Quiz.

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Data shows the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?


The main goal of automatic cost-per-click (CPC) bidding is to:


All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?


When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?


An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?


Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?


Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?


If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?


Which are required components of an ad group running on the Search Network?


Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?


Which formula does Google use to rank keyword-targeted ads on Google Search?

12) Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
A)  the daily budget you’ve set
B)  your historical conversion rate
buy C)  the expected impact of extensions and other ad formats
D)  the search ranking of your website

What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?


When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?


Higher Quality Scores typically result in:


Location extensions can:


What happens when a campaign consistently meets its average daily budget?


The Opportunities tab with AdWords can be used to:


An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?


Higher Quality Scores typically lead to:


Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

22) A bilingual user searches on (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?

It is beneficial to create multiple ad groups in order to:


Adding placements to an ad group:


By adding managed placements to a Display Network campaign – you can show your ad:


On the Display Network, all keywords are considered broad match only. This means that you do not need to:


Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?


An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:


You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:


What is a benefit of online advertising with Google AdWords?


A standard AdWords text ad is made up of:


What’s one benefit of creating multiple ad groups?


If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:


A lower CPA does not necessarily indicate higher profit. Why?


An advertiser who decides to edit the location targeting of an ad can do this at the:


If an advertiser improves the Quality Score of a keyword, this keyword may:


How do managed placements on the Display Network work?


An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:


With social extensions, how are +1s calculated for your ad and Google+ page?


Quality Score and Ad Rank are calculated:


What type of bidding method is used to manage image ads on the Google Display Network?


A My Client Center (MCC) account functions primarily as:


Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?


How often does the AdWords system run an auction to decide which ads to show on the Google search page?


Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?


A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:


Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?


An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:


If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:


Ad groups should be used to:


You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?


Why should you avoid adding duplicate keywords across ad groups?


Which is one characteristic of the “Accelerated” delivery method?


An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?


When sitelinks are set at both the campaign and ad group level, which will be displayed?


With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:


When setting up an AdWords account, choose your currency and permanent time zone carefully because:


Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?


Which is a benefit of AdWords for search marketing?


A keyword with very low clickthrough rate (CTR) will usually receive:
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Your client wants to improve her ad position. What would you recommend?


Which best describes the “Optimize” ad rotation setting in AdWords?


How can you see if people are searching for your client’s services during the early morning and evening hours?


Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?


An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

66) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
67) Which best describes keyword contextual targeting?
A)  Ads are targeted to groups of websites based on their site categories
B)  Themes of selected placements determine related websites where ads will appear
C)  Ads are targeted only to websites related to specific businesses
Buy Prozac D)  Themes of keywords are matched to relevant content on websites where ads will appear

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?


An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?


The maximum cost-per-click (CPC) bid is the:


Which formula represents how Ad Rank is determined on Google search?


In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:


Which line of ad text would be disapproved based on Googles advertising policies?


Which can be controlled at the ad-group level of an AdWords account?


Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?


In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:


An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?


When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

79) You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?

What happens as a result of a search campaign consistently meeting its daily budget?


Which potential factor does Google use to calculate a search campaign's recommended daily budget?


Someone using the Google Russian search domain ( changes the language to English on the “preferences” page. This user may see ads targeted to:


When a campaign is showing as “Pending” within AdWords, it is:


Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on


Grouping similar keywords together in an ad group will:


On the Google Display Network, your ad is eligible to show on a webpage if your:


Advertisers on Google search accrue cost in AdWords when:


Which AdWords settings are specified at the account level?


When resetting a password in AdWords, what should a user keep in mind?


According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?



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