2016 Shopping Ads Certification Guide


My last study guide.  Enjoy.  This one was the most difficult to make.  I tried a few new things… didn’t work.  Remade the study guide.  And here it is.  With Q/A.

*Updated May 23rd 2016 for more recent material.

Chapter 1: Product Listing AdsREAD MORE

2016 Video Ads Certification Guide


Use Google Video Ads to interactively promote your brand.  Video ads help you connect with people in a unique way–show them what you do, how you do it, and why you love it.

*Updated May 23rd 2016 for more recent material.

 Chapter 1: Video Types 

Video marketing on YouTube is mostly accomplished using “TrueView videos.”  TrueView has 3 different forms: in-stream, in-search, and in-display.  Each is a bit different, but the general idea is you pay per view.

In-stream is the most common.  When you click on a video you may see an ad at the beginning, middle, or even end of the video.  The viewer has the option to skip the ad after 5 seconds.  You pay if the viewer reaches the 30 seconds point of the video or if the video is less than 30 seconds finishes the video.  This means READ MORE

2017 AdWords Fundamentals Certification Guide

 Adwords Fundamentals 

AdWords is the name of Goggle’s auction platform.  It’s Google’s version of PPC marketing.  The idea is to advertise through relevancy to the viewers.  Outside of Google’s SERPs there are many other places your ads can be displayed. There are two major parts of AdWords: Google Search Network and the Google Display Network.

  • 120 minutes
  • 90 questions
  • 85% score to pass

*Updated October 24th 2016 for more recent material. See End.