At my old agency they never executed a project…. instead they spent a lot of time trying to make it perfect. Here’s a hint… things aren’t perfect in real life. And they don’t have to be. It’s better to execute a semi-workable marketing campaign than nothing at all. And that brings me to social media. I’ve worked with several people whose job titles were social media or something like that. In fact the reason I have my social media is because a “social media expert” told me I would never have as many followers as she does. Well… I took that as a challenge and within 1 month had 4X the amount she did. I now have more than 10X on that social platform than she does. And I’ve long stopped caring about that social media platform. On to the next one.