I want to expanded my content a bit. Social Media is something incredibly fun and productive. It’s easy to measure how well you are doing… in the end it’s simple numbers. But not the numbers you think are important. The only number that matters is engagements. Followers, subscribers, views, likes, etc are not relevant in my opinion as much as engagement. Engagement takes the forms of comments, reviews, shares, retweets, and link building (when someone refers to your social media in their blog/article). Conversion rates are dismal on Social Media… for many industries. However, because your competitors are playing the game, you have to as well. The lack of social media activity can indicate to a potential client the business doesn’t care about it’s brand. In theory, if a company doesn’t have the ability to manage their social profiles, do they have the time to manage your business? And we aren’t just talking about paying someone for social media management.