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Setting Unrealistically High Expectations

Children set extremely high expectations for themselves.  They want to be movie stars, baseball players, and tech gurus.  At some point these expectations… or dreams… are tempered with more “reasonable” ones.  This is the natural result of life.  There are ceilings and doors everywhere we go.  For the few who still set high expectation… society doesn’t like it.  Most articles go on about how setting goals shouldn’t revolve around numbers.  These articles denote a paradox.  If you set a goal and the goal has no teeth… then why set it?

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Collecting Things I Don’t Really Need

One of the worst characteristics traits I have.. is I buy things I know I have no useful.  Case in point… books… I don’t really have the time to read them… but I can’t stop buying them.  I order them from Amazon… from eBay, and if a local store has a few hundred… I think nothing of making an offer for everything.  Literally… every book in the store…  The other thing is cards…  Although I’ve been much better recently… a result of being too busy to really care.  Cards are on the lower end of importance.  I guess there’s one more…. anime related things.  Which will make February an extremely expensive month.

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The Truth Behind KickStarter

Here’s something I’ve been wanting to write up for some time.  I run kick starter campaigns… and they are not what you think they are…. purely marketing and sort of scummy.  The key to a successful kick starter is making sure you fund it yourself… about half way.  If you sent a goal of $10,000 you should have $5,000 in guarantee funds within the first 48 hours.  You want to trickle it, so it seems naturally.  Create multiple accounts or give friends/family the money to “fund” your item.  This will trigger kick starters not… fully optimized algorithm and boom you are on the front page.  Once on the front page you can collect the remaining $5,000 easily…

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Teaching Yourself Coding & PPC

I teach coding to elementary students.  It’s a lot of fun.  Basic HTML… no CSS yet.  During computer class.  I believe everyone can learn coding and PPC.   It’s not difficult and with the internet you really don’t need to go to school.  Online classes were great and I felt I learned at a much faster rate than if I signed up for a class.  I was thinking of signing up for classes at UH… but the scheduling didn’t work with my job at the time.

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Onwards & Upwards, Everyday as an Adventure

My mentality over the past 3 years has been everyday is an adventure.  After my “corporate” job as a comptroller… I wanted to do something different.  That was marketing.  The first agency I worked… I will described as an interesting experience.  PPC and development were not valued.  Social Media and Graphic Design were the two areas the agency focused on.  The team ratio was interesting…  20% sales 35% graphic design 35% social media 5% PPC & 5% developer.  Social Media Specialists and Graphic Designers were the overwhelming majority of the team.

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16 Resolutions for 2016 New Years

Goal 1: Read 50 books.  I own a few thousand… they just sit there.  I wish there was a word for buying a book and not reading it…

Goal 2: 7,500 linkedin connections.  I need to go to events and socialize in person more.  I have business cards now… that’s making a huge difference.

Goal 3: 3,500 Instagram followers.  I like instagram it’s a lot of fun.  I’m going to take it more seriously from this point on.

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Spending Money on My Social Media

The biggest difference in 2016 is I’ve saved some money to spend on Social Media.  I do PPC for a living.. so it’s only right that I practice what I preach.  I’m excited.  It’s not going to crazy amounts of money… but enough to make a large difference.  I have so many social media platforms….  Sometimes… multiple accounts on the same platforms.  Here’s the current break down and where I’m going to put my money… at least according to the current marketing plan.

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My Hobbies Make Me Money

The old Acura RDX 08 has been great…  However… it’s 7 years later.  If I was really spend thrifty I would wait until 2017…. But then the car would be 8 years old.  The only bad thing about saving for a new car is I should theoretically eat out less.  In 2015 I ate out around 400 times including lunch, breakfast, and dinner.  The average bill was around $15.  This is according to Mint.  If I eat out 75% less which Mint tells me is about right… I should be able to save $4,500 a year.  I find these numbers difficult to believe…

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Holiday Shopping List – Expanded

Let’s be serious… I need to get my iPad back.  It has the one game I play.  I promised my mother an iPad Pro.  But Best Buy ran out of the 128GB she wanted.  This was an oversight on my part since I didn’t realize that they could run out of iPads… For whatever reason my Best Buy has lots of stock all the time.  I called a few times inquiry when they will have them back in stock… to this… they told me to Kingwood.  Which I’m not going to go to…

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Mondays Are Always Eventful

Mondays… consist of an odd combination of work at home and work from a remote office… which sort of defeats the purposes of work at home. hahaha.  Mondays are also the day I get the most inquiries about jobs.  I felt this Monday would be slower since it’s the holiday… but it wasn’t and probably won’t ever be.

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I’ve Always Wanted to be an Artist

Art was something I enjoy immensely.  Ever since I took art classes in elementary school I’ve love sketching and drawing.  I took manga drawing classes in middle school and high school.  Those were a lot of fun.  My senior project was a Manga series which I published online.  There’s something about creating your own characters that’s very appealing to me.  In many ways it similar to having your own startup.  You live the adventure.

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Website & Social Media & Books

This website is only about 6 months old.  I created some previous content a while ago… but the website it self is new.  It was a struggle to get it up and running…. the server kept crashing.  My original concept for it was much grander than it’s current form.  I was going to have an entire video series much like Teamtreehouse for PPC.  However… that didn’t happen.  I wasn’t able to spend as much time on it as I thought.  After resigning from my previous agency… for all types of reasons…. I planned on spending the next 2 months working exclusively on my website.  I’d save enough money to do so and was looking forward to redoing the entire thing.

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How to be Successful as a Marketer?

I spent Friday reading… what else is new.  I finished the E-Myth which was a great read.  I got it from my COO.  I enjoyed the book immensely.  A large part of it was creating documentation on your work processes.  Sort of like what I did as a comptroller.  I had a lot of interesting jobs….  in many interesting fields.  But marketing is my favorite.  I like it because it rewards those who learn everyday while punishing those who are lazy.  It’s a competition… and if you aren’t training and getting better each day… you are getting worst.  Under my ideal schedule I have 4 extra hours to learn every weekday and 8-12 hours every Sunday.  I take it seriously… it’s another full time job.

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Resetting & Recovering from Burn Out

These last two days… really three days if you count Wednesday.. I went to work last Wednesday but didn’t do anything productive….  have been relaxing.  I caught up with my anime.  DuraDura which is one of the weirdest anime shows I’ve watched.  It also rematched the devil is a part timer.  Still my favorite.  And I finished how to create murderer.  I’m all reset and excited to work on a few different things this weekend.  Another pitch deck and some updated study guides.  I’m hoping to update them all those year.  It’s a large task, but something I’m looking forward to doing.

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My Worst Failures in 2015 Revisited

It’s 12:19am on a Friday…  I’m in a rather pensive mood.  An uncommon mood for me to wallow in.  My last blog was things I did well in 2016.  This blog will be things I didn’t do as well.  Sales.  I get it…. but I don’t get it.  I’m figuring out how to close. I can generate open leads but I have difficulty closing them.  My working hours have been weird.  Code sprints are fun for the first two hours… but at some point become pretty boring.  You repeat actions over and over again.  Eventually it’s just a grind to finish the project.

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I’m Grateful For all the Adventures of 2015

This year in closing was a good year.  Capped off by various adventures.  The first half of the year was fine.  It wasn’t as inspiring as the second half.  I did learn many important financial lessons.  And some marketing.  However, it’s not the adventure I’m currently progressing through.  The current adventure while more demanding is a lot more fun.  I’m learning at an accelerated and I can actually see the proverbial night at the end of the tunnel.

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Going on Adventures

Startup life is a never ending adventure.  Everyday you are forced to do something new.  You have to option to either look forward to learning this new task or failing at it.  I’ve worked in marketing for 3 years.  That’s even longer than I went to law school for… it’s about the same length I was practicing at a IP law firm.  It’s a large chunk of my life.  3 years…  wow.  Each day I get better.  I wake up excited to learn something new and do something better.  Nothing makes me happier than knowing tomorrow will be a new adventure.  And if I fall flat on my face on today’s journey… tomorrow’s journey will be so different that it’s completely new.

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Blogging on Sunday Nights is Fun

There’s something about Sunday night… For whatever reason my awareness is heightened.  If I had to guess, it’s forecasted panic.  I’ve always worked Sunday night.  In high school through law school, between 6pm until 4am I can get so much done.  It’s a little frightening since I wonder why I can’t copy this on every other day.  Saturday nights have been pretty good as of late.  But it’s not Sunday night…

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2015 was a Good Year for Social Media

Work at home half days are the best on Monday.  It allows me to crunch on Sundays and get a lot done.  I still have a bunch of videos I need to make…  or I should make.  I’m reviewing my 2015 and I got the numbers I wanted on social media.  I’m pretty proud of that.  Instagram is the only one I didn’t get… 970 of the 1,000 goals.  Otherwise.  10K twitter, 3K Facebook fan page, 4,500 Facebook friends and 2,500 linked.  I’ll organize these numbers by social media profiles.

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Why You and I Don’t Work

I’m not adverse to drama.  I don’t like it…. and it’s annoying.  but if someone brings it to me… I’ll handle it.  Law is drama and I went to Law School which is like high school for type A drama majors.  I’m serious…  While you have to hire a lawyer… I’ll just retain myself.  Time is valuable… but the upside is I get extremely motivated during this period.  It’s like a jolt.  I love the feeling. Like I said… I’m sort of crazy when it comes to what drives me.

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I’m in a Good Mood

I’ve been in a good mood as of late.  I’ve learned a lot.  Learning makes me happy.  I learned how to create an e-commerce website.  How to do advance Facebook Ads.  And I’m learning K2.  I love K2…. very cool stuff.  One of the better weeks I had in a while.  I got a bunch of proposals out and I’m generally in the holiday mood.  I have a lot that I’m looking forward to next year.  This year was pretty good. I accomplished everything I wanted.  Got a lot better at PPC.  Delved into making PPC software.  And own my own company.  Not everything was easy.  But that’s because it’s not meant to be.  I also learned how to leave a development team and survived 8 late night code sprints in a row. I’m feeling pretty accomplished.

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Nothing is Ever Given, It’s Taken

I’m learning K2 right now.  It’s cool and it’s a skill worth having.  Now I will transition to a deeper issue, training.  Training people in marketing is hard.  Training people in PPC is harder.  It’s a mixture of finding someone who can look at an excel and get what is going on.  It’s not that hard…  you can google all the third party apps in the excel to get a general understanding of what they are.  What perplexes me is when someone expects you to pay them to be mentored.  If you have no applicable skills…. you better learn fast.  It’s okay to make mistakes… I made a ton of them when I started…  but it’s not okay to make the same one again.  And it’s extremely scary when the trainee doesn’t even understand what their mistakes are.

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Why Hiring for PPC is Difficult?

Since the olden times… when I was at the other agency, I was tasked with hiring the right PPC person.  In theory this would free up my time and allow me to choose more productive things.  Year and years later I still haven’t found the right hire.  The crazy part is that I’ve tried soo hard.  I tried training.  I tried hiring someone with experience.  I tried everything… and nada.  Why…  has fate forsaken me.  I’ve been successful hiring everything else but PPC.  It’s not that difficult right?

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Christmas Presents & Productive Monday

This Monday was okay productivity wise.  I didn’t get as much as I wanted done on Sunday but enough.  I’m semi-proud of myself….  I forced myself to shoot videos even when I absolutely didn’t want to.  I also packaged all the out going mail.  Each month I send various packages everywhere.  For my hobby channel. It’s a nice relaxing time once a Monday every month.  I enjoy it immensely since it’s me being productive and I get to watch a movie on Netflix.  The small things in life.

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List of Things I Need to Do on Sunday

 

No matter how depressing, it’s better to set out a list of things to do.  It helps me organize and pick which ones are the most importantly.  Ideally you could do all of them… but realistically no.  just no.  I make a list Saturday night… in this case it’s more like 5:15am.  By the time I’m done this blog and buffering it will probably be closer to 6.  Which means I won’t wake up until 10am… or maybe even noon.  But onwards to the list of things I need to finish Sunday.

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Burn Out Rates & Startup Life

There’s several articles about this issue.  I thought hey I own a blog… I’ll write my personal view on it.  Burning out is a problem, but the solution is just more hunger.  In startups there is always something more to do.  You have to behave like you are starving… even if you actually are not.  To me, people either have hunger, or they don’t.  The hunger is sort of hard to explain.  And it’s a double edged blade.  For some people being hungry only means that.  For others, it means you will scratch and claw your way to your goal.

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Ready for the Holidays

I’m a huge fan of the holidays.  I use the holidays to relax my own way and more importantly reset.  I’ve been living this intense startup life since July.  Around 5 months of pitching, selling, prototyping, etc… It’s all a whirlwind.  And my hobby channel has changed a lot too now that I get Patreon money.  Life is a lot of fun.. but I’m feeling a bit burned out.  Most likely as a result of the projects I’m working on right now.  Facebook, Adwords, websites, etc.  It’s a lot.  And you have to keep grinding it out.  Sales is the thing that takes the most time since I haven’t designed the templates yet.  I’m hoping to have that done tomorrow.

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It’s Been a Weird Few Days

All of this late night coding is getting to me.  Another 4am…. morning.  the 7th one in a role.  7 is too much…. it’s just enough to mess with your sleep schedule.  Anyways….  since Friday I’ve been binge watching and playing video games.  I didn’t even go grocery shopping.  I’m not sure if bingeing is really a bad behavior.  I binge on coding and projects the same way I do on video games.  Sundays are always a terrible day where I have to make proposals, get videos up. Etc.  I’m hoping to set up my buffer for this week.  Life has been busy.  I’m in Dallas right now and not looking forward to the drive back to Houston.  I could have got back around 2am but it was raining and I was tired.

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Oil Changes & Development = Weekend

My car needed an oil change. Normally this is simple… but the dealership I go to is always busy.  I always take busy over non-busy.  Non-busy to me means… no customers.   No customers means they can’t retain the highest level of talent.  Driving a car is dangerous… I rather pay for the knowledge my car is being fixed properly.  Sort of like.. marketing.  Which gets me to this weekend.  Clearly I haven’t kept up with this blog.  I decided to scrap my making videos.  It’s not something I have the time for…. I make a lot of videos for my lion channel.  And it’s exhausting… even if it’s only an hour or two.  I’m not sure what it is…. maybe it’s the holidays.

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What Being a Startup Means to me?

A startup is an idea…. a mere concept… made more real by effort and execution.  It’s a hunger and desire to be more tomorrow then you are today.  It’s creating content on Friday night instead of drinking with friends. It’s sacrifice today for a better tomorrow.  It’s not fancy laptops… or ergonomic chairs.  It’s raw and untamed.  The last piece I’m learning is sales.  It’s become a lot easier now… then before.  Once I add that tool and iOS development to my skill set… I’ll be ready to roar.  In fact, I would say my current sales ability is sufficient enough.  The last part is mobile apps… in particular iOS.  I decided to give the next 12 hours to pursue that..

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