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It’s 5pm Already… What?!

 

I’m not sure where my Saturday went.  I purchased a ladder at Walmart and had lunch with a few friends… but time passes by so fast.  Isn’t it weird?  The more things I have to do… the less time I have for them.  My friends are coming over tomorrow and if I’m ambitious I can even do a pitch…. which I should probably work on tonight.  I was going to take a cat nap and play some civilization… but probably a horrible plan if I want to make the most out of today.  There are videos I need to record and scripts I need to create.

On the bright side, the home will be presentable to my friends.  And I now have a ladder and enough food for the upcoming week.  My sleep cycle is still
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It’s 5am… I want to watch the Sunrise

 

In college I would pull all nighters twice a week.  Thursdays into Fridays and Saturdays into Sundays.  My productivity was scary during these times of night especially if I was working from the student library.  After midnight the top floors of the library closed and everyone was moved into the basements.  You sort of know who will be where, since the crowd is the same.  At that time of night it’s mostly graduate students, but some “regulars.”   Part of the fun of working so late at night is the silence.  It sounds weird, but when everyone else is sleeping and I’m working… it’s satisfying.

I’m going to end this blog short, because I haveREAD MORE

Weekend

Ick… It’s 4am…

 

It’s actually 3:55am.  These long nights of researching are super fun but ultimately exhausting.  Can’t wait until the weekend to get some R and R.  Oh I guess continue working… one of the two.  I started researching insurance… don’t ask why… and 1am became 4am.  I’m not tired or sleepy yet.  I can probably go for another hour.  The unlimited red bulls at work is wonderful but super addicting..  Anyways I should held off to bed.  Or make food… I’m such a late night owl.  Which has benefits in getting things done and getting into an incredibly productive work cycle.  So productive…. it becomes hard to stop and sleep.  Well I need to wake up semi-early tomorrow.  But it’s Friday! I’ve considered enrolling for a single programming class just so I can use their facilities late at night.  Or finding a study partner…. or rival.. hehe.

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Learning New Thing Makes Me Happy

It’s been a while since I made a late night post.  I prefer blogging at night because it allows reflection on the day.  Today was productive.  I figured out a new business model and learned more about LSOs.  Most importantly, I found what I need to get better at…. it’s scripts…. in particular javascript.

I learned basic javascript from team treehouse… seems like forever ago.  Now I get to use some of the READ MORE

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Cramming Sunday Nights… Always

This weekend didn’t start productive.  Friday/Saturday weren’t great.  But Sundays always seem to bail me out.  Here’s the list of things I was able to do.

  • 15 videos for my hobby channel (5 of them very difficult to record)
  • Created new Patreon for hobby channel
  • Finished Competitor Research
  • Shopping for Food
  • READ MORE

Start somthing new

The Start of Something New

 

I’m happy with the progress of project X this week.  It’s on the right track and I know it has a bright future.  The only issue left is execution… which isn’t the easiest issue.  I love PPC. I have setup many Houston PPC Account.and Provide a best training on Google Adwords and Analytics with study guide.  … it’s relaxing and incredibly interesting.  It changes everyday and you have good days and bad days. I’m a huge fan of “seasons.”  Meaning, I grew up in the north where the colors change.  Houston, not as much…. but I’m a fan of the the city’s attempt at representing seasons with murals.

This also means I need to sharpen my tiger fangs.  There is a lot I need to learn to make project XREAD MORE

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Tiger Fangs Are So Fetch

 

I rank for the word Tiger Fangs.  SEO is weird.  But now I want this keyword, so that probably makes me even weirder.  Well, it’s time to sharpen them.  What are tiger fangs… I’m not sure.  For the purposes of this blog I’ll assume they are a desire to improve yourself in the field you are in.  I’ve always had this fire in my belly.  I had it in high school, college, law school, and at work.  “Tiger Fangs” is a keyword I intend to keep, at least in regards to Houston SEO.

I need to improve on somethings rather quickly.  Mainly as it relates to developing software and workable prototypes.  It’s rather exciting because it’s such a strange field… for me.  The only thing is a lack of a standard I can measure myself against.  I like bars…READ MORE

Great Google Ad Text

5 Words to Use for Creating Great Ad Text

 

Wow, it’s been some time since I wrote an article.  I’ll make sure this one is extra useful.

1. Today

One of my favorite words to but in a Google Adwords Text Ad: Talk to a Lawyer Today.  Buy a New Hyundai Today.  Fix Your Water Leak Today.

Even better, move Today towards the front: Talk Today to a Lawyer.  Buy Today a New Hyundai.  Fix Today Your Water Leak.

For the crazy ones (success dependent on industry):
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Cutting Ties

Rivals and Cutting Ties

 

I’ll start with a college story.  Freshman orientation, sometime in July, I met Kenny.  I knew he would be my rival for the next 3.5 years.  He was as social, smart, and hard working.  We survived pre-med with mostly A’s and were chemistry teaching assistants.  We would often be compared because… and shared a similar friend pool.  However, there were stark difference in our personality.  I was more crazy and he was more ambitious.  Regardless, he was the perfect rival. READ MORE

Good things happen thouse who hustle

Hustling and Work Ethic

 

Hustling is easy… it’s continuing that hustle when you sort of made it, that is hard.  You have to integrate hustle into your life.  It’s comparable to volunteering, you don’t need to do it and it’s incredibly difficult getting up at 7am on a Saturday… but it makes you better and you know it.

Branding is the exact same.  You need to constantly keep branding and learning.  If you become stagnant, left behind you will be.

Which brings me to what makes me different
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My Lazy Weekend

A Lazy Weekend, Yuk

 

The last few months have been interesting and exhaustive.  I’ve learned wire framing and prototyping.  Two things I’ve “delegated” many times before.  It’s nice to finally understand how to do them.  And I’m learning sales, something I’m terrible at but I’m getting better.

That being said… I’ve let Guttulus deteriorate a bit.  There isn’t much new information or even blogs.  And the YouTube Channel is suffering as well… It’s because I’ve treated the last few weekends as vacation mode. READ MORE

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School and Website Drama

 

First off, it’s national roller coaster day.  Well… it was.  I have mixed feelings about the day.  While it’s a fun day… it also marks the beginning of the school year.  I wasn’t the biggest fan of middle school or high school.  Before you begin speculation… I had great friends.  What I didn’t like was that the teachers often talked down to me.  In college and graduate school.. this changed and I had a much better time.

The middle school and high school I went to…
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Good Never Better than Great

 

I got into a discussion with a friend… enemy… mostly a friend …about choosing law over medical.  It haunts me somewhat I didn’t become a doctor. I had valorously achieved the requirements need to get into medical school.  I decided not to take the MCAT since it would mean I’d dedicate the next 7+ years of my life to something I wasn’t sure I wanted to do.

My goal was to get a paid job as soon as possible, since living the broke life style READ MORE

Piano Recitals

Piano Recitals are Fun

 

When I was little I had piano lessons every week.  Eventually when my sister was old enough, she would have them with me.  I never liked lessons.  To get me to practice, my piano teacher would create recitals.  Although I didn’t like practice, I loved playing at a piano recital.

Eventually I began playing at a retirement house… which had recitals once a month.  I prepared more for a recital than .  Mainly because I didn’t want to embarrass myself in front of other people.  That desire to READ MORE

Houston SEO

It’s Only in Your Head You Feel Left Out

 

Monday was a Monday.  Pretty uneventful.  I hope I get my car back soon.  I keep thinking I’m going to crash the loaner car.  The MDX is a lot bigger than my RDX…. it’s mini-van size.  When I do buy a new car it will be RDX size.  There really no reason I need a mini-van.

I’m practicing Search Engine Optimization… on this Guttulus Website.  SEO is….  tedious.  It’s the same things over and over again.  And there doesn’t seem to be as much creative freedom as in PPC.  I design my
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Crashing Down :Coming Back Every Time

 

I’m going to post my blogs more consistently. I wrote a few blogs in my sketch book. My plan was to scan them since there were also fun doodles. But my WordPress template doesn’t seem to like that. Back to blogging using html. I need to a better WordPress template eventually to create better blogs.

Sunday night I had the best steak and crabs. Yum. Sometimes you need to spurge on life. My car is in the READ MORE

Why Should You Incorporate?

There are many benefits to becoming an entity.  An agency can select from a C Corporation, S Corporation, or Limited Liability Company.  Most incorporation takes place in Delaware, Nevada, or the company’s home state.  Corporations can offer stock options to its employees which serves as additional incentive.  This is especially important for startups since stock options offset lower wages (most of the time).  LLCs are better for smaller agencies who are more focused on the agency side and obtaining monthly invoices.

Before deciding what type of corporation to register you should understand whether you would want investors.  If you are interested in pursuing investors, a corporation makes senses.  Corporations generally have an easier time raising money because they can issue equity easier.  The main difference between a C and S Corporations are tax considerations.

Traditionally sophisticated investors prefer multiple rounds of funding.  The Delaware C Corporation is the best structure for that.

For a closely held company where there are a limited number of investors a LLC or S Corporation is probably the structure you want.

Incorporation pitfalls include: timing and sequencing, the wrong structure, no documentation, and partner issues.

The Google Panda Patent: Why and How Many?

*I have been a patent agent for 5 years and a patent attorney for 2 years.

I will begin by saying a patent is not a right of use; it is the right to prevent others from use. In theory you could obtain a patent you never intend to use for the sole purpose of stopping others from use (i.e. patent trolling).

After reading the Google Patent Panda I had two thoughts. Why? And where’s the missing parts? Why would Google decide to patent/reveal its secret algorithms now? Google has treated its algorithms as trade secrets. I assume Google has protected these trade secrets with a Non-Disclosure Agreements to potential partners and Non-Compete Clause to employees. The Search Engine Optimization Industry attempts daily to solve this algorithm. With such a high prize for the solution and an analytical industry priding itself in getting to the first page, there is still a clout of mystery around the algorithm.

1) I present two theories to why Google wanted the patent. A) Someone figured out the algorithm or has come close enough to warrant Google proactively obtaining a patent. Perhaps it was a reaction to the churn of Google employees to Facebook, Twitter, and Yahoo. B) Perhaps the patent serves as a barrier to one specific search engine in one specific market: Baidu (China’s massive search engine) in Asia. Baidu which is nicknamed “China’s Google” started with a patent. Its US patent was for a RankDex site-scoring algorithm for search engines results page ranking. Baidu’s patent served as the basis for the original iteration of its engine. Baidu has already targeted Japan and South Korea as areas of potential growth. Google’s Panda patent filed with the World Intellectual Patent Organization (WIPO) gives it protection. Japan and South Korea’s enforcement of Intellectual Property is far stricter than China’s, especially in the technology fields. In these two countries, a patent goes a long way.

2) The second point is the Google Panda Patent seems unfinished. Many believe the patent has nothing to do with the Panda update. Some suggest Google obtained the patent for the sole purpose of not using it and cite owning a patent does not mean you used the invention. Maybe Google wanted a future shield or sword against competitors. I disagree. I believe there are more “Panda” patents to come. One strategy I was taught is to draft important patent applications in batches. By itself this patent seems incomplete. But what if Google sent in several patent applications and this is simply the first to be approved? Good things come in bunches.

 

Frozen Pad Thai

Making Pad Thai Late at Night

 

Wire Framing and Prototyping aren’t things I’m particular adept at.  However, in a startup you have to become good at things you aren’t… very fast.  The grind is real and extremely fun.  The only thing I’m missing is some pad thai.  Otherwise it would be law school again.  Gosh… I miss the pad thai… Wait… I can go to Walmart right now and buy some frozen pad thai.  Okay… I’ll be back.

Yup got some pad thai.  Yum.  Part of the appeal READ MORE

Lose a Lifetime Customer

How to Lose a Lifetime Customer?

 

To give some context I paid $124.38 on 04/13/2015 for the AC inspection.  I had the part replaced on 5/12/2015 for $1,153.05.  Since late June the AC has not worked.  Lately it’s become an issue since Houston is 100 plus degrees.

I’ve used this X Acura for many years and my father purchased a new car from them 3-4 years ago.  They’ve lost my trust from the way they behaved. READ MORE

Certain Sacrifices

Every Dream Requires Certain Sacrifices

 

Here are the things that take time and my decision whether I decided to continue with it.

Tutoring: This was a rewarding experience.  I’m grateful that St. John’s allowed me to tutor their students.  And I’m grateful for the Houston tutoring company I worked with to schedule sessions.  The time requirement was heavy and sporadic.  I choose not to continue… for now.

Volunteering: I volunteered at an animal shelter.  I love READ MORE

PPC training for business owners

Business Owners Doing PPC

 

My dream is for clients to manage their own PPC.  I want to educate a new batch PPC managers… business owners.  The best person to run PPC is a business owner.  They understand the terminology and what their business is better than a PPC “expert.”  The simple reason… owners live their business each day.  PPC managers don’t live and breathe the business.  Many PPC managers are responsible for dozens if not hundreds of accounts; they don’t have the same fire
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Guttulus Main Hobby

Guttulus is a Main Hobby Now

 

Guttulus started as a SEO joke.  In the past it was a hobby secondary to all my other hobbies: Lion YouTube Channel, volunteering, convention going, comics, and tutoring.  I now understand… Guttulus is the only hobby that can advance my professional skill sets.  I need to commit time and effort to develop an actual PPC Houston learning channel.  That’s the value I can add to the community and how I can show off my expertise.

Guttulus is a species of cat… I figured it would be funny READ MORE

Future Goals in Marketing

Goals and Such Things

 

I’ve been thinking about my future goals.  I’m pretty happy… but still extremely famished.  I want to learn more, do more, and see where I end up in marketing.  It seems I have a unique skill set, but I’m not sure how valuable this skill set is.  I want to add a few other skills… unfortunately what I want to add is difficult to learn.  In short, I’m not ready… at least not to the extent I would be content with.

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Enjoyable Relaxing Weekend

An Overall Enjoyable Relaxing Weekend

 

This weekend was fun.  I hung out with old friends, talked to my sister, and generally did house cleaning.  The weekend was stress free.  Good food, good friends, and good books. I read books on design, learned a little bit of javascript, and worked on my website.  Working on the website website is weirdly relaxing; repeating the same actions over and over while having netflix on is sort of enjoyable.
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Spending the Day Reading Books

 

*Picture was something I found in the Houston tunnels.

I have a library of graphic design/art books… the remaining stock of Domy Books resides in my home.  Domy was a bookstore that has since bankrupted.  It was a local landmark for Houston graphic design.  I’ve donated books around the town and gave some to my graphic design friends.

I haven’t even gone through all the titles yet.   Today was the first time since I hauled them from Insomnia Games READ MORE

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Something Lost and Something Gained

 

I normally crunch either code or something marketing related… maybe create YouTube videos, this time of night.  Tonight old friends are in town from Virginia.  It’s nice catching up.  I considered heading to D.C. for Otakon, but things got hectic.  I prefer busy, it keeps my skill set sharper.  We played Settlers of Catan (like in law school).  Good times then… good times now.

This week was productive.
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Guidelines of youtube video

YouTube Removes Video for Metadata

 

“This video has been removed as a violation of YouTube’s policy on repetitive, misleading or inappropriate metadata.”  -YouTube

Some background, I’ve been on YouTube for 1.5 years and this is the first time I’ve received an email concerning a violation.  The channel has 15,000 subscribers and 5.4 Million views.

The cited problem is with metadata or the meta tag. READ MORE

RIGHT OF FIRST REFUSAL

 

Dear [INSERT],

Right of First Refusal

This Right of First Refusal to Purchase Agreement (“Agreement”) is made on [INSERT], by and between [INSERT], Grantor of the Right of First Refusal (“Owner”) and [INSERT], Receiver of Right of First Refusal (“Grantee”).

In consideration of the payment by the Grantee to the Owner of the sum $ 1 and for other good and valuable
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So Much To Do… So Little Time

I’ll confess, yesterday was as unproductive as it gets.  In the morning I went to Wells Fargo to deposit a check.  The idea was to deposit the check and go straight to work.   Well… after being told no, yes, no, yes, no… until 12:30pm… I was unable to deposit the check.  I talked with 5 different people…  2 of them said yes… 3 of them said no.  In addition they were fixated on who made a past mistake than helping me.  And of course they stalled me until they figured it out. READ MORE