Designing and Developing My New Website

I wanted to share with you some good news.  I may have a new website design soon.  I figure it’s time to get a bit more serious.  But I want to assure you, everything will still be free.  Templates, study guides, etc.  I’m not in this to make money.  Just to have a fun and go on an adventure in marketing.

This week was busy.  It started with work.  Work is busy.  I can’t disclose too much but I had a lot on my plate.

Next I had tutoring and volunteering over the weekend.  Which combined takes a lot of time.  I love it though.  And I wouldn’t have it any other way.

Then I worked on designing and developing this website.  Until 4am in the morning….  But I think I made enough progress to be excited.

And today I had work related things to do which finished around 10:30.  I ate dinner.  And then began recording (I’m editing right now).

And after these 10 videos are uploaded.  I get to make some more.  Yeah for always waiting until Monday night to do things.

I also got an interesting offer to help someone for anime related merchandise.  How can I say no to that?

Better Late than Never

I missed my first blog post yesterday.  I couldn’t be helped.  I was too busy with other things.  Life has gotten sort of hectic as of late.  I would say it’s stressful, but honestly I’m hard to stress out.  I am glad that it will be the weekend soon.

This weekend I have to make lots of videos.  Hopefully I can actually get a head of schedule.  But it’s not looking promising.  I will need to dedicate a majority of the weekend shooting videos.  Which is fine, since I enjoy it a lot.  The only issue is how time consuming it is.  And how it just engulfs your entire weekend.

While on the topic of things that are time consuming.  Students.  I have a new one this Saturday.  I don’t live anywhere close to any of my students.  I live outside Humble, while all my students live within Houston.  Another Saturday evening dedicated to teaching the ISEE exam.  Tutoring is one of the more enjoyable things I do on the weekends.

And then there are all those books I purchased I should read.  Oh life… I guess it’s better to be swamped than not have anything to do.  I wonder what a boring life would be like.  I imagine the trade off between stress and entertainment isn’t worth it.

Oh… also It’s 210am… and I probably will grind out some more “learning” until 4am.

Ups and Downs in Marketing

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I work in marketing.  The first thing you learn is there are highs and lows.   For you it’s data, but for the client it’s the livelihood.  Most clients I’ve worked with don’t enjoy this roller coaster ad.  Some months you hit a record high of conversions.  Other months your data is horrific.  The strange part is you give the same amount of effort; I would even say you work harder in the months conversions are weakest.

The important part is to keep grinding away and trust that marketing does work.  Because you know it actually does.

A Not So Productive Monday

It’s pass midnight.  Today was, for a Monday, not productive at all.  I had a few things I wanted to do, but instead I chose NetFlix.  Which makes this a lazy Monday.  I still have some time to be productive but I’m not in the mood.  I’m just tired.

My accomplishment for today was folding Laundry.  It’s strange, since I didn’t volunteer or tutor today  (which I normally do Mondays).  Having extra time doesn’t necessarily mean you use it wisely.

I will end tonight with reading one of my many new books.  A new found hobby now that I have a mini-library to draw from.  I’m exhausted and I don’t really know why.  I think it’s probably because of traffic.  I was stuck in traffic a long time today.  And driving around in the Houston weather isn’t fun.  Going from AC to no AC and then back to AC again.

I’ll probably go for a late night run, shower, and read a book.  Hopefully Tuesday is a better day.

Well That Weekend was Eventful

It’s only 1am.  The night is still young.  I can probably grind out a few more hours of work.  But should I?  This weekend was a mixture of getting a lot done and nothing at all.

First of all I tutored a lot this weekend.  Way more than I expected.  Here’s what my schedule was like this weekend:

Friday Night: Read 3 graphic design books.  I mean I do have a library now.  🙂

Saturday: Tutored for 3.75 hours.  Brought food.. you know to survive.  Made 12 videos for my hobby channel which is now at 4.5 Million views.  And I think that was it. Oh and made a seafood broil with snow crabs.

Sunday: Tutored for 4 hours.  Napped.  Made 4 videos for this particular channel.  Haha… I just remembered I need to do laundry.

Since I don’t live anywhere near my students it normally takes about 45 minutes to get to their homes and back.  Tutoring therefore takes a huge chunk of my day.  Probably close to 5-6 hours if you include preparation time.  And then videos can be a nightmare… especially if you are not in the mood.  Oh I and I forgot I went to the gym on both days.  Yes….

Here’s what I have left to do:

PPC cheat sheet

7 Book a Day Videos

Laundry

Dishes

Gutters

And other stuff I’m forgetting.

Probably something bill related too since it is the beginning of the next month.

While I’m proud of all the things I did get done, the things I didn’t get done are annoying to think about.  I guess if I’m diligent and stay up a little later I can finish laundry and dishes, and maybe get a midnight run in.  I love running late at night.  Minus the bugs, but I prep with tons of bug spray.

Okay look forward to more videos very soon.  I guess if I’m incredibly productive I can finish the PPC cheat sheet in the morning.  Nah…  Haha.

Hello 3AM Again

Well today was eventful.  I woke up at 7 to feed the cats and get ready for tutoring.  I prepare a lesson before heading off.  The student lived relatively far away but I always try to get there early. Tutoring went well.  And 3.75 hours later it was over and it was time to go shopping for food.

I’m a pretty bad shopper.  I went to Sam’s Club to buy seafood and somehow spent $180+ on a food cart 1/3 the size of the person in front of me who spent $70.  I would love to say it comes down to quality, but that’s not really it.  Someone how in a week I can go through $180 of food.  It doesn’t make too much sense since I eat out a lot.

I returned home exhausted so I took a cat nap.  Woke up and started on video production for my hobby channel which is uploading as we speak.  Tomorrow will be a crazy day as well.

I have 7 more videos to shoot about books I like and hopefully 7 more videos about PPC.  And a PPC cheat sheet.  Although I do have tutoring from 1pm until 5pm.  I’m literally more busy on weekends than I am on weekdays.  But good busy.  I think.

I only wish I had a little bit of time to read all those books I purchased.  Oh also Laundry and Dishes and other real  people things need to be taken care of.

But next weekend I think I have all the evenings off from volunteering and tutoring.  Which is nice.  And I won’t need to worry about weekend video production.  It’s funny that my weekends are far more busy than my weekdays.

My Cats Are Fighting

It’s 2:30AM on a Saturday Morning and I need to get up at 7am to get ready for tutoring.  It’s funny how I get up earlier on days I have “off” than days I have work.  But my cats are fighting.  And its pretty bad.

Lily pooped upstairs which is never a good thing since I don’t know if she has done this before  She has recovered nicely, to the point that she has begun attacking my other cat, Amber.  They are sisters, but they are super mean to each other, at least right now.

Amber peed and has a torn nail… which means some bleeding.  It also means between the two there was a lot of time spent cleaning up… and I most likely get to spend tomorrow morning cleaning up.

Outside of that, I have a huge scratch mark on my left arm.  Sometimes having cats are difficult.  Lily is outside in her cage to prevent further “attacks” on Amber.  And Amber is inside in her crate to prevent her from moving too much (her nail has stopped bleeding).  I’ve done this one time before… and I know there will be a sizable mess when I wake up tomorrow.

Oh and I haven’t gone to the gym in forever.  I don’t know why I’m thinking about that.  I did get to read a few books before I heard ‘thump’ which was Amber jumping off the second story…. if I had to guess this is how she broke her nail.  I hope she learned it’s not a good idea.  Amber climbs off a ledge often.  I’ve heard her jumping before… but this is the first time I’ve seen it.

Anyways, rather than durdle any longer, I need to held off to sleep and hope tomorrow is a bit more productive.  My goals for tomorrow are to tutor… until 1 and stay in the city for lunch.  Get back home.  Take a nap.  Do dishes (they are piled up so high).  Maybe go to Sam Club to get some food.  Hope my cats do not need to go to the vet again and play nice.  And make 16 videos for my hobby channel and 7 book related videos and some PPC videos.

It’s lucky I don’t need that much sleep.  Haha extra time to bond with my cats and read obscure graphic design books.

I Brought 500 Books… Seriously

Well it’s that time of night again…  1:31am when I start to blog about my day.  I had a pretty eventful day… and I brought at least 500 books.  The books have an unique story to them.  At one time they belonged to a store called Domy Books: http://domybookstore.com/houston/  The store was one of a kind and for artist.  The books and toys they carried were hard to find anywhere else in Houston (obviously you could order it online, but you can’t fall in love with something online like you can in person).

I guess the best way I can describe Domy is through their own words:

As many of you well know, Domy Books is a portal to the fantastical – a place to find your most far-out and free-wheelin fantasies printed, pressed, published and presented for the express purpose of plucking the playful heartstrings that please your personality so perfectly you feel as though you never really left the childhood from whence your first imagination sprang.

Kind of like platform 9 3/4 only without the jumping, wouldn’t you say?”

Domy went out of business and consigned the rest of its stock to Insomnia Games, a place I heard a lot about and was the first place I visited when we moved to our new office.  They had the remaining Domy stock, and I wanted it.  It was being sold at 20 dollars for 6-8 books valued at least a $100.  I made a fair offer of $2 a book and the owner after a day said yes.  And even cut me a better deal.

I’m excited I get to keep part of Houston’s art scene history.  It belongs an artist’s home.

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Motivation and Las Vegas

Well not really.  It’s actually 12:33am… But I’m sure I’ll durdle around until 2am before publishing this post.  I’m highly motivated to make a video series about AdWords.  Right now the quality is pretty low.  I realized I filmed most of my video series while it was flooding outside my house.  Yeah for Houston Floods.

I thought I should talk about motivation and Las Vegas.  I’ve only been to Vegas once.  And I lost money.  In fact I lost the money saved for my new 3ds XL and games…. which was sad.  I went to a multi-level marketing convention (mlm) where people talked about selling tupperware to each other.  The convention food was also fittingly awful.  But I had a great time pretending to be interested in joining pyramid schemes.

That aside, many of my friends are going to Las Vegas for a Magic the Gathering convention.  I’m a nerd and I have a YouTube channel with 13K+ subscribers and close to 4.5 Million views.  I don’t play the game often.  Only when my high school friends are in town. I actually didn’t play at all in college and for most of law school.

Anyways let’s talk about why I chose not to do to this epic event with my friends.  I found a lost dog on my way to another convention.  IMG_3170It didn’t take long to find it’s owner, but in doing so I was reminded of the long hiatus I took from volunteering at my local animal shelter.  I also tutor a lot and I was not dedicating much time to helping my students either.  I was being selfish.  I felt bad, although volunteering is always optional, I’ve volunteered since I was in middle school.  And I’ve tutored since I was in high school.  My motivation and the reason I do things don’t make sense.  I stopped my car and chased after a dog in the pouring rain.  Took the dog to the house, dried the dog, and then went to find it’s owner.  Couldn’t get pass the locked gate so called the owner again.  And eventually I dropped the dog at a neighbor’s home for safe keeping.  And I had a convention to go to… which I was quite late for.

Again sometimes I just don’t really get why I do things.  Like adopt two cats off craigslist so they wouldn’t be separated…  who does that?  Or a dog from behind a Whataburger garbage.  My three pets are champions at increasing their medical bills.  But I can’t complain.  It’s nice to come home to them.

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Late Night Owl

For whatever reasons I work extremely well late at night.  It started in Middle School.  I figured out a system where I could take a nap after dinner for 2 hours and work late into the night without suffering in the morning.  It was sort of a trade.  I would trade 2 hours from 7pm-9pm for the ability to work until 4am.  Instead of sleeping for 8 hours I would only need 6 on a weekday.  And maybe 8-10 hours on weekends to catch up.  This was immensely useful in High School, where 7pm-9pm was sort of a lull in activity.

In college I figured out something even more interesting.  If I took two 2 hour naps (haha I made sure my class schedule would allow this), most nights I wouldn’t even really need sleep.  This continued until I started working part time and then I to change my schedule.

And law school….  Where sleep really is a premium.  My cat naps proved extremely useful.  I was the President of the Intellectual Property Organization, American Constitution Organization, and a Legal Fraternity.  As well… as having titles on 2 law journals.  And doing work for Professors and volunteering to help immigrants not be deported.  Also animal shelters.

Now that I’m much older, I still enjoy the late night coding binges.  There’s something exhilarating knowing that you are progressing while most people are sleeping.  I can’t logically explain it, but I can say the thing I miss most about living in New York City is being able to find a study buddy who is as owl like as I am.

I think marketing is a really good fit for me.  Since most of my learning happens between midnight and 3am.  While it’s getting harder to do, I still really enjoy grinding out the night.  And before you say I’m a vampire… I’m not.  Since I get as much time in the day as most people.  I just have more time at night.

It Dawns on Me – May 25

It looks like it will be a brutal night of working.  This weekend was crazy.  It was a fun vacation, not a relaxing one.  I got to work from home Thursday and Friday which was exactly what I imagine having your own business is like.  You work more than normal, but on stuff that you really want to work on.

I picked up one of my Cats who has been sick and away from the home for four day on Friday.  I then spent the rest of the night playing with her.

The next day I woke up, and tutored… until 3pm.  Then it was time to take an epic nap.  And head out to Comicpalooza to help a friend with her art gallery booth.  Then back home at 6am… yes that’s when the sun first comes out.

Slept in.  And woke up late Sunday.  To begin filming and editing videos for my hobby channel.  Hey that channel takes up a lot of my time.

And then Monday. I don’t really comprehend how it’s Monday already.  It seems like I must have done something in between Sunday and Today.  But hey I guess it was a good weekend.

Oh I remember.  Sunday I spent a lot of time with a lost dog trying to find it’s owner.  And thankfully.  I mean wow the storms are bad.  And the dog was super wet.  And today I played Pokemon most of the day and at 11pm begin setting up my YouTube Channel.

Taking My Website More Seriously – May 22nd

Well this weekend is over.  And the website is still… progressing.  It’s weird to imagine all the things that happen in a weekend unplanned.  But rather than make excuses I’m going to try my best to complete my ultimate project which is to get a YouTube Channel up.

It’s a lot of hard work since I will be integrating more components then I usually do for a video.  But I really want to do it.  And I’ve been planning for over a year now.  No more excuses.  I just have execute and try my best.

My last excuse was I had to do Teamtreehouse… haha that’s over already.  It’s time to get to work.

Wow That Vacation Was Short

Life likes to throw a lot of curve balls.  I was excited for my new journey on this website… and then I found a lost dog.  It was too cute not to look for it’s home.  And then I took a volunteer shift.  And after that…  I helped my friend sell items at the artist gallery.  Then one of my cats got sick again… Lily just got back from the Hospital a few days ago.  And she’s so mean now. I think it’s due to the medicine.  She knows every time I grab her it’s to feed her medicine which she doesn’t like.  Two times a day I get bitten…

And everything else.  Sometimes it’s just exhausting.  I didn’t even feel like going to my neighbor’s party.  Although I really should have.  I can still hear it.  That’s enough rambling for now.  I still have 12 videos to produce of semi-decent quality.  I will need to get on that… after dinner.

2016 Mobile Ad Certification Guide

 

google-mobile-logo

Basic and advanced mobile advertising; including ad formats, bidding and targeting, and campaign measurement and optimization. Learn about the mobile consumer, how you can meet your advertising objectives using mobile, and the importance of mobile site and app design.

READ MORE

2016 Google Analytics Certification Guide


google-analytics

  • 90 minutes will be given to complete the Advanced Search exam
  • 70 questions will be Available in Advanced Search exam and once confirm the answer you cannot modify it in AdWords exam
  • 80% score should be needed for passing the Advanced Search exam

Of all the exams Google offers… this is by far the most important.  Without tracking there isn’t a point to advertising.  Analytics provides you tracking.  Understanding how to use analytics will open the door to profitability.

*Updated May 22nd 2016 for more recent material.

READ MORE

Bills and Expenses Everywhere

Cats are expensive… Especially my cats since they are spoiled. Fancy feast… and omg vet bills. Cat medicine is pricy. But it’s worth having Amber and Lily hangout with me late at night. They keep me company late at night when I’m working. Amber is a blue Russian and Lily is a Tabby. You can see pictures of them on my Instagram: Guttulus. Lily had a fever and is currently on antibiotics. She caught a fever, hopefully not due to infection. She was recently declawed (front claws) and sprayed.

Car Maintenance is expensive. And less fun than having cats. Yes another 12 hundred dollars plop down for air conditioning. I tried to go without it (windows down) and it was horrible. I had to save up and reduce my hobbies somewhat. My car has gone to the shop every other month now. And eventually I need to buy a new one… because this maintenance thing is getting insanely pricy.

Dave and Busters…. Please don’t laugh…

Volunteering is expensive. I don’t want to complain too much since it is a choice. And no one is forcing me to volunteer. But if I sit down and calculate how much money is spent on gas and supplies (yes I buy supplies; a lot of times we don’t have the funding to buy it so I spend my own money), it’s a bit frightening. I don’t want to complain since I can choose not to volunteer or I can choose to volunteer less (I’m volunteering almost every weekend). I will have to really sit down and look at reducing my hours. I think I’m at a point where I need as much time as possible to work on branding myself.

And those simple things, like vacations.

Overwhelmed Is a Good Thing

Overwhelmed Is a Good Thing

Well I’m starting a new project. It’s both exciting and scary. The new project will be to create a website with information… and a YouTube channel dedicated to Paid Per Click. Before starting a new project, it is important to recognize what your old projects are and the progress you made.

TeamTreeHouse: Done. Well 23,670 points later… and a bunch of invoices later…

Hobby YouTube Channel: Getting there. 2 videos a day isn’t bad.

Hobby Facebook Channel: Needs work for sure. But Thankfully Bufferapp is a thing.

Volunteering: I get to do a lot of this now.

Tutoring: Ditto.

Now I need to stop procrastinating work on my marketing channel. I have a twitter of 11K which I should use but I don’t. Because you know… I’m overwhelmed.

I really want to create a YouTube Channel but that means every week I’m making at least 28 videos. That’s borderline insane given the other activities I participate in. Or is it?

Here’s my plan. I’m going to cut back on video games and anime…. And netflix documentaries… and browsing through amazon prime but not buying anything. And perhaps I will watch less television in general except for the pleasant ambience.   Yeah that sounds like it could work.

Selling YouTube to Clients Template?

Selling YouTube to Clients Template?

Target Market:

YouTube Stats

Guttulus’s target should be younger adults involved in [Insert] who do not have [Insert]. YouTube is perfect for this audience. In addition, there is a strong [Insert] presence on YouTube not available in traditional cable networks.

YouTube Stats 2

Engagement levels are much higher on YouTube than most other social media. This results in sharing and secondary interactions. In the United States, [Insert] are the leading cause of [Insert] for individuals between the ages of [Insert] and [Insert].

Conversions:

The point of any marketing is conversions. YouTube recently created a new Card system to increase conversion rates. There are five types:

Merchandise card

Fundraising card
Video or playlist card
Associated website card

Fan Funding card

We will use the associated website card to help generate traffic on [Insert]. We can also use the video or playlist cards to receive free views.

In addition when you advertise you can include several Call to Action buttons. How to include CTAs?

  • Direct Host-Mentions. Talk directly to the camera to get your audience to listen and act.
  • Annotations. Annotations – clickable text overlaid on your video – are one of the most versatile ways to engage with your viewers.
  • In-video graphics. Eye-catching graphics can encourage subscribing, commenting or sharing. Use the spotlight annotation to make these graphics clickable once the video is published.
  • End-cards. Create an end-card that directs viewers to act. Create a template that builds consistency into the end of your videos.
  • Video Descriptions. Put in-depth descriptions about your videos (and links to your site and social media) here.

The Cards and Call to Action buttons will increase traffic on the website and increase conversions. Phone numbers can be added as call to actions too.   We will track YouTube with its own number.

Cost:

YouTube cost is affordable at this moment. A targeted video campaign in [Insert] is 7-10 cents a click. This cost decreases as the campaign continues. The reason cost is so low is because of volume of videos being produced every year as well as lack of competition.

Keywords on YouTube search are much cheaper to dominate than keywords on Google search. [Add Research}

You are only charged when a video is actually viewed. You get to keep the view. YouTube TrueView will tell you who is watching and where they are coming from. It also tells you how long they are watching your video for. This provides critical information on what viewers are interested in.

[Insert]:

YouTube itself is responsible for 17% of all North American web traffic. Currently there is little competition. This is especially true for the [Insert] and [Insert] in [Insert]. The common concern with YouTube advertising is that an [Insert] will search immediately after the [Insert].

[Insert Data about the Field]

are perfect for YouTube advertising since victims look for [Insert] after they realize how expensive their [Insert] are. Many [Insert] will turn to video to learn about their [Insert] and how to pay their [Insert]. We can advertise to them as they watch these videos.

Conclusion:

In short, YouTube advertising for [Insert] is an interesting marketing opportunity. It’s better to be the first one doing something new before it becomes popular; the Cost per Acquisition is lowest during this period.

How to Create a Private Policy?

In light of recent FTC legal developments against the startup Nomi for collecting private data, here is a primer on creating the perfect private policy for your business.

Step 1: WHAT

Determine what information you want to collect. Common information includes Name; Email Address; Mailing Address; Phone Number; and Credit Card Information.

Step 2: WHEN

Determine when you collect the information. You can ask a user to register on your website or join a newsletter. You can also bait them with a white paper.

Step 3: WHY

Why do you want to collect user information? Will you use it to improve the website, customer service, send emails?

Step 4: DEFINE

Define Steps 1-3 into a paragraph. Keep the language simple and honest. The trend is to avoid legal jargon. Tell the user concisely, when, and why you are collecting the information.

Step 5: Payment Card Industry Compliance

If you sell anything online, then you need to comply with the PCI guidelines. PCI compliance means you must scan your website regularly. This includes scanning for malware every so often. For more information: www.pcicomplianceguide.org/pci-faqs-2/

Step 6: COOKIES

Not the type you eat. A cookie is a file stored on a user’s computer. This deserves an entire paragraph of two. You need to DEFINE why you need a cookie: Is it to help users? Is it to track advertisements? Is it to compile data that you will use later? Define clearly how the cookie collects the information and why you need to collect information. Also notify users that they can disable cookies.

Step 7: THIRD PARTY

Do you use third party links? Are you offering third party products or services? Remember third parties have different websites and should have separate and independent privacy policies. Make sure you include a paragraph stating you are NOT responsible or liable for what happens outside your website.

Step 8: SELLING / TRADING

Some websites collect information to sell or trade Personally Identifiable Information. This is a big business. If you sell or trade you need to include paragraphs with clear language stating exactly what information you are sharing and how you share it. I do not advise selling or trading PII. It’s a landmine.

Step 9: ADSENSE

Another optional section, should you run Google AdSense. Google is a third party vendor that uses cookies to serve ads. For more information see: support.google.com/adsense/answer/1348695?hl=en

Step 10: Children’s Online Privacy Protection Act

If you collect information from children under the age of 13 you will have to comply with COPPA. For more information see: www.coppa.org/comply.htm

Step 11: Fair Information Practice

Yeah, another agency. Rather than bore you too much you can check out this website: http://www.nist.gov/nstic/NSTIC-FIPPs.pdf Make sure you have a plan that notifies users if there is a data breach.

Step 12: CAN-SPAM

And another…   Here’s the information: https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business

Step 13: FINISHED?

The above should cover the large majority of websites. However, if you have specific questions feel free to contact a lawyer.

Phone Resources

No Call Lists (Phone): telemarketing.donotcall.gov

Before you call a potential client you have to make sure they are not on donotcall list. The first few area codes are free, but there’s a fee for additional. Complaints can result in fines. And repeat violators can face even heavier penalties.

Why Have a Privacy Policy?

Some states such as California require websites and online service operators that collect personal information to have a privacy policy.  The website or service operator will need to post how personal information is collected, used, shared, or disclosed.  Different laws may requirement different elements.

To be safe you should try to comply with the laws of all 50 states.  There are also specific laws for certain industries.  Users must be given a choice of whether they would like their information collected.

Your privacy policy should include how you are collecting the information and what specific information you are collecting.  For the most part you want to limit your collection to what you need and no more.  There are many ways to collect information: cookies, registration, contests, and opt-ins.  It is wise to give a brief description of how information is collected on your website.

Additional requirements may include notifying users where the site service is located, notifying users of certain data protection laws may vary by country.  The standard for websites is to use “commercially reasonable measures” to secure user information.

One other thing to worry about is if minors use your website.  The Children’s Online Privacy Protection Act applies to websites or operators directed to children under 13, or those who know they collect information from children under 13.

 

$100 Rank A Keyword Video Challenge

In marketing, it’s important to push yourself and get better at new things.

The GOAL

To rank a keyword on the first page of Google/Youtube using only video.

The RULES

$100 dollars is the most I can spend on Ads.  I can use social media but not too much of it.  I can make multiple videos on one channel.  If I choose I can spread the spend across several videos.  I will give myself around a month for this experiment.

The KEYWORD

Let’s pick the most expensive keyword, Mesothelioma.  I will try to rank for a long tail version of it (but not something obscure).  Probably “How Much is Your Mesothelioma Claim Worth? or something similar.

The UPDATES

I will update y’all as I go with what I am doing and why I am doing it.  As well as so funny screenshots of the progress.

WHY

I’m a big proponent  learning new things and applying what you learn into practice.  Video has always been a passion of mine, experimenting with ranking a keyword seems like a fun idea.

 

 

Marketing Anatomy of A Failed Dance

I’m not a fan of being negative, however when an event fails you learn from the mistakes made. Better to learn from others than be the one making them. I felt my commentary was worth sharing to help you avoid similar marketing blunders.

Time Line:

January: Decision made to hold formal dance. Facebook created for group. Ask much larger Facebook group in the same niche to join. Over 150 immediately say yes or maybe. Two head organizers picked.
*Mistakes were the lack of other social media. There was no website (even a free one) created, no twitter, no YouTube, and no instagram. A photo and design campaign would have worked wonders. This created a lack of information on what the event was.

February: Head organizers state they have organized other events similar to the formal dance before. The pick a date in winter due to competing niche events.
*Mistakes were confusing organizing an event with creating an event. The amount of work and promotion needed to create an event is far more than running an event that has past marketing. Instead of collaborating with an existing event, organizers choose to avoid the other events.

March: Location and time picked for event. Deposit needed. Organizers begin pressuring interested people to pay a deposit 9 months in advance for a dance.
*Mistakes were location was too far and pressure tactics do not work 9 months in advance. Organizers did not reach out to potential sponsors. In my opinion, initial deposit could have been paid by sponsors. Interested people are left with a bad taste. This is never addressed.

May: Event still happening. Hotel will to accept entire payment later. No marketing of the event outside of the Facebook. Many similar events are happening.
*Mistakes were believing pass success indicates future success and the lack of promotion during events targeting the niche group. Organizers could have gone to similar events and promoted the event using business cards, posters, and postcards. Asking for help is never a bad decision. These other events would have provided information and marketing content for promotion.

June: Similar events have been successful and concluded.
*Mistake was not collaborating with the people who ran the other events. Piggybacking off the success of another event is not something to be ashamed of. Organizers were in the mind set they had to wait for other events to conclude before promoting their event rather than constant promotion. Content and engagement levels were extremely low in Facebook group. Pictures, tutorials, etc are not being posted.

July: 300 people say they are interested in the event on Facebook.
*Mistake was believing Facebook interest means real interest. Facebook is a terrible platform for conversions. At this point, there was little to indicate why someone should go to the event.

August: Little activity or promotion.
*Mistake was being too confident Facebook interest would convert into real interest. At this point a minor “celebrity” in the niche should have been brought in to promote the event. Ideally the minor “celebrity” would have his or her own following. In this particular niche, this is a common collaboration.

September: DJ acquired. Hotel room package acquired.
*Mistake was not focusing on the actual event. Ideally, the DJ should be able to promote the event through his or her social media. Organizers focused on obtaining hotel rooms when it was not clear it was necessary. There was a lot of things going on including a food drive and several best dressed contests.

November: Added another contest. No marketing outside of Facebook group. Interested people still do not understand what the event is.
*Mistake was the lack of marketing resulted in interested people not understanding what the event was. A website would have solve this problem. The Facebook group was not updated regularly, and interested people lost interest.

December: Hotel payment due. 50 people need to pay full ticket by Midnight (1 hour after this blog is posted). 2 people paid so far…. only 48 left.
*Mistake was lack of marketing and engagement. Initially the idea was extremely popular in the niche. At one point over 300 people expressed real interest in attending. This interest was not nurtured and in many cases ignored. Outside of a rarely updated Facebook page, there was little else. No collaboration with other events or organizers in the niche. The end result was a complicated dance with multiple skews the target audience was not interested in: contests, donations, potluck, hotel rooms, etc. The main point is, to use social media for promotion you have to do it regularly. Sporadic updates means unengaged members who will not perform the action item you seek. I was looking forward to this formal dance. Oh well. There is always next year.

Freelancer Quote Template (Freelancer Edition)

FREELANCER QUOTE

DATE

Guttulus LLC

 

Client:

Freelancer:

Project:

 

Description of Work

EEVEE                                      X hours

Vaporeon                                X hours

Jolteon                                     X hours

Espeon                                    X hours

Total Estimated Hours            XX hours

Total Estimated Cost              XXXX Dollars

 

Terms.

Deposit: A non-refundable deposit of XX% of the estimated cost is required to begin work. The deposit will be billed against for hours worked.

Confidentiality & Ownership: All work created and concepts discussed are regarded as confidential in nature. Upon completion of work and payment received, the Client owns all final work product.

Schedules: Guttulus reserves the right to adjust the schedule and/or charge additional fees in the event that the Client fails to meet the agreed-upon dead-lines for delivery of information, materials, approvals, and payments.

Cancellation: Should the project be canceled before completion, payment will be due for any completed work minus the deposit amount.

Expiration: The current estimate will be honored for XX days.

 

 

 

Date:

Signature

____________________________________

Name of Client

 

How to Register a Marketing LLC Company?

1. Choose the State of Incorporation. Typically this will be your home state or Delaware? Why Delaware? Delaware offers protections for businesses many states do not. In addition, Delaware has a rich history of case law which means you won’t be stuck “testing” a new legal theory. Other things to consider is how high the annual fees and income taxes are in the state. From the marketing perspective, saying you are registered in your home state can be important in generating business.

2. Trademark/Name. Your name must have LLC, Limited Liability Company, L.L.C. or LTD. Liability Co. as its ending. A name check is suggested. In Texas no two companies can have the identical business name registered. I advise buying the domain name and trademarking it. A Trademark is an easy and inexpensive way to impress a client.

3. Appointing Officers. While LLCs are not required to have officers, I advise they do. As a quirk, the same person can hold as many offices as they would like. Officers bear more responsibility and it’s nice to have the title on a business card.

4. Management. A LLC does not require managers in the traditional sense. Members of the LLC can “manage” the company which would hold the owners liable in the event of a disaster. LLCs have the option of choosing a non-member manager. Typically, the amount of LLC members determines how management should be set up. Management by members is best when there are fewer members. Delegation of management power is best when there are more members or members who bring capital but are otherwise not engaged in the day to day operations.

5. Filing Articles of Organization. In Texas this is called the Certificate of Formation. The document is sent to the Secretary of State. In Texas a person can file via the SOSDirect Website. Most states will have electronic means of filing which is preferable then paper.

6. Find a Registered Agent. A registered agent is a person who can be served with a lawsuit. The agent must be an adult in the state of formation or a company registered with the Secretary of State in the state of formation. If you registered in your home state, any member of the LLC with a state address can serve as the registered agent. The registered agent (unless actually responsible) is just a figure head and not liable for damages.

7. Create an Operating Agreement. Some states require one. In Texas it is not necessary. However operating agreements are important because they protect the limited liability status of the company. They define important financial and management structure information and are useful for determining rights and responsibilities. Important things to include: how much each person owns, management policies, voting, share distribution, profit and loss distribution, transition, and buy outs. Even if your state does not require an operating agreement, you should have one.

8. Banking. The next step is getting your EIN number. As soon as the Articles of Organization is filed with the state you can apply online for an EIN number via the IRS website. It’s free and you get the EIN within a few moments of applying. The EIN allows you to open up a bank account. For tax and liability reasons you want to keep the business accounts separate from personal.

9. Licenses. Depending on what your business does, you may need other licenses such as a re-seller license. You can visit your state website to find out how to obtain these licenses.

10. Sell. Sales is the heart of marketing. Good luck.

General Liability Release of Claims

 

 

I, Guttulus, for and in consideration of payment made to me of 1.00 USD, the receipt of which I acknowledge, release and discharge in perpetuity, all agents, employees, successors, and their heirs, and any and all persons, firms or corporations liable, whether named or not, from any and all claims, damages, and suits of any nature, whether known or unknown, fixed or contingent, which I may have including future and resulting claims regarding the following issue:

 

[You want your first paragraph to be as descriptive as possible.]

 

[You want your second paragraph to be vague and encompass every possible scenario.]

 

 

Payment is made and received to constitute full and complete settlement of the above actions. This Release is whole and contains all terms necessary to be binding. This Release is the entire agreement and no further modifications should be made.   This Release is contractual and binding upon the signed parties. The Release is subject to and governed by the laws of the State of Texas.

 

 

The foregoing is agreed to by:

 

Signature: ____________________________                Date: _____________________             _

Name:

 

How to Write a Business Plan Skeleton

How to Write a Business Plan

Whether for a loan, capital infusion, or potential buyout, a business plan is necessary. Even if you have all the money in the world, having a business plan will keep you focused on what your objectives are. It is an elegant way to go back to why you started your business. I recommend writing a business plan every two years. It also does wonders helping you stay financially fit and surviving the leaner years.

 

COVER PAGE

Logo

Legal Text: The Guttulus Business Plan should only be used in connection with discussions with XXXXX and shall not be leveraged or shared outside of this specific context. Reader of the Guttulus Business Plan agrees that a Non-Disclosure Agreement was signed before reading. This plan shall not be shared with any third party for any reasons. All information in the following business plan is Confidential by nature and subject to those laws.
TABLE OF CONTENTS

Table of Figures

General Business Objectives

Executive Summary

Team

Business Environment

Industry Overview

Competitive Analysis

Business Model

Marketing Plan

Advertising

Pricing

Services

Financial Forecasting

Predicted Expenditures (2 years)

Predicted Revenues (2 years)

Predicted Operating Expenses (2 years)

Predicted Interest and Tax Expenses (2 years)

Predicted Income Statement (2 years)

Predicted Cash-flow Statement (2 years)

Predicted Growth (2 years)

 

TABLE OF FIGURES

Figure 1:               Industry Overview: What are the trends in your industry?

Figure 2:               Competitive Analysis: Who are the major competitors?

Figure 3:               Business Model: What is the plan?

Figure 4:               Advertising: Budget on an Excel Spreadsheet

Figure 5:               Pricing: Price Models on an Excel Spreadsheet

Figure 6:               Services: Price Models on an Excel Spreadsheet

Figure 7:               Predicted Expenditures (2 years): Excel Spreadsheet by Month

Figure 8:               Predicted Revenues (2 years): Excel Spreadsheet by Month

Figure 9:               Predicted Operating Expenses (2 years): Excel Spreadsheet by Month

Figure 10:            Predicted Interest and Tax Expenses (2 years): Excel Spreadsheet by Month

Figure 11:            Predicted Income Statement (2 years): Excel Spreadsheet by Month

Figure 12:            Predicted Cash-flow Statement (2 years): Excel Spreadsheet by Month

Figure 13:            Predicted Growth (2 years): Excel Spreadsheet by Month

 

EXECUTIVE SUMMARY

Here is where you explain what the marketing opportunity actually is. You want this section to be exactly a full page.

 

MANAGEMENT TEAM

Here is where you write a paragraph or two on the CEO, CFO, and other important individuals. Include their education and entrepreneur backgrounds.

 

BUSINESS ENVIRONMENT

Industry Overview

You want to find a niche and place yourself in it. Then compare your business with the rest of the industry. It should be obvious to the reader that you are well positioned.

Competitive Analysis

This is actually the longest section of the business analyst. You have to be honest and truth. You want to describe what makes each competitor success. You also want to define the nature of the competition and what advantages each competitor has.

Business Model

Try to create your business model on pieces that work for your competitors. Don’t be above using their tested strategies. The business model should focus on returns and potential exits.

 

MARKETING PLAN

Advertising

This is where you explain your advertising budget.

Pricing

In my experience having three price points is important. Customers will generally not pay the lowest or the highest price points.

Services

Pick only one service model with a few different skews. Do not overwhelm with too many ideas.

 

FINANCIAL FORECASTING CHARTS

Predicted Expenditures (2 years)

Should include all major and minor expenses.

Predicted Revenues (2 years)

Should include three different models: low, expected, high.

Predicted Operating Expenses (2 years)

Should include depreciation, cost of goods sold, and major overheads.

Predicted Interest and Tax Expenses (2 years)

Interest on loans and potential taxes.

Predicted Income Statement (2 years)

Will upload excel spreadsheet of this one.

Predicted Cash-flow Statement (2 years)

Will upload excel spreadsheet of this one.

Predicted Growth (2 years)

Will upload excel spreadsheet of this one.

Non-Disclosure Agreement Template

 

Date

Company

Address

RE:

NON-DISCLOSURE AGREEMENT

THIS AGREEMENT (the “Agreement”) is entered into on DATE by and between Guttulus, located at LOCATION, and COMPANY, located at LOCATION.

Both parties will participate in discussions regarding the “Transaction.” Both parties may share certain proprietary information with each other. Based on mutual promises contained in this Agreement, and other valuable consideration, both parties agree to the following:

1.         Definition of Confidential Information.

For purposes of this Agreement, “Confidential Information” means any information that is proprietary to either party. This information should not generally be known to the public. A non-exclusive list of possible information follows:

any financial information, or projections, operations, business plans and marketing plans regarding either party, their affiliates, subsidiaries and affiliated companies; customer lists; any invention, design, improvement, technology or method; any trade secrets; and any other information either party would deem secretive in nature.

2.         Disclosure of Confidential Information.

When either party discloses confidential information to the other:

Information may be a limited disclosure to either company’s directors, officers, employees, agents or representatives (collectively “Representatives”) who have a need to know said confidential information as it relates to the issue; a reasonable degree of care should be taken to make sure information is not disclosed or leaked; and liability for breach of such agreement remains on the party who breached.

3.         Use of Confidential Information.

Both parties agree that Confidential Information shall be used with the sole purpose of establishing a business relationship between the parties. No other purposes are valid. There are no licenses, either expressed or implied, given. Confidential Information shall be used only in regards to business discussions. Modification of either party’s previous existing agreements is not valid. This article is governed by Federal Rules of Evidence 408.

4.         Compelled Disclosure of Confidential Information.

When information is compelled, either party may disclose to the extent necessary. Should information be required by the government, judicial branch, administrative order, subpoena, discovery, or any other similar method, disclosure may be made without violating this contract. In the case of a specific inquiry, only the information necessary to answer the question may be provided. In the case of a broad inquiry, the disclosing party may comply with the request by first providing the other party notice of what is being disclosed. In addition a protective order may be obtained by either party upon notice of disclosure. Both parties agree to act in good faith when disclosing Confidential Information. Both parties agree to provide notice if possible to the other of inquiries to confidential information.

5.         Term.

This Agreement shall remain for two-years. After such time both party are still obligated to hold in confidence Confidential Information disclosed during this period without time limit.

6.         Remedies.

Remedies are available to both parties. Both parties recognize that Confidential Information has value. Many times this value may be intangible. Unauthorized disclosure of Confidential Information may destroy or diminish the value of such information. Such actions are punishable even though damages may be difficult to calculate. Injunctive relief may be sought after to prevent further disclosure of information. In addition, the damaged party is entitled to recover cost and fees, including reasonable attorney fees.

7.         Notice of Breach.

Upon breach, breaching party shall disclose how Confidential Information was breached. Breaching party shall make all efforts to minimizing resulting damages. In addition Breaching party shall cooperate with efforts to regain possession of Confidential Information.

8.         No Binding Agreement for Transaction.

Neither party is under any legal obligation other than specifically outlined in this Agreement. Both parties acknowledge that they reserve the right to reject proposals or to terminate discussions at any time. This Agreement does not create a partnership, joint venture, or other binding relationship. Should a Transaction result, the Transaction will supersede this Agreement.

9.         Warranty.

NO WARRANTIES ARE MADE BY EITHER PARTY UNDER THIS AGREEMENT WHATSOEVER. Both parties acknowledge that each will endeavor to act in good faith. Neither party shall be liable to the other party for issues not relating to Confidential Information.

10.       Superseding.

This Agreement is the entire and whole agreement between both parties. This Agreement supersedes any and all prior agreements or discussions between the parties with respect to the subject matter hereof. This Agreement may only be modified by a written amendment.

11.       Choice of Law.

The validity of this Agreement is governed with the laws of XXXX State as applicable to contracts made. The Federal and State courts located in XXXX State shall have sole and exclusive jurisdiction to this Agreement.

12.       Reasonable Purpose.

This Agreement is considered reasonable for the purposes of protecting Confidential Information.

13.       Delivery.

Notice and communication can take the form of by hand, overnight carrier, email, or certified mail.

14.       Personal in Nature.

The Agreement is personal in nature and is not transferable.

 

The foregoing is agreed to by:

Signature: ____________________________                Date: _____________________             _

Title:   ________________________       ____

 

The foregoing is agreed to by:

Signature: ____________________________                Date: _____________________             _

Title:   ________________________       ____

Employee Offer Letter Template

Employee Offer Letter Template

Company

Address

 

Dear Guttulus,

We appreciate your expression of interest in Guttulus LLC (also referred to as the “Guttulus” and/or “Company”). It is our belief that your qualifications, experience, and knowledge would contribute significantly to the success and growth of our company. Therefore, we are pleased to confirm the following terms in connection with your employment with the “Guttulus LLC”.

  1. Position and Reporting. You will serve as the Guttulus LLC’s Senior Designer, in the Guttulus Houston, Texas office. You may be required to travel to the Guttulus LLC’s other offices and such other places such as client‘s locations as are necessary in connection with your performance of your responsibilities hereunder.
  2. Duties. You will be responsible XXXXX, and any other areas of responsibility as determined or assigned to you by the Company from time to time.
  3. Equity Grant. Subject to the approval of Board of Directors, you will be granted the option to purchase XXXXX shares of the Company’s common stock. The option will be subject to the terms and conditions applicable to options, as described in that plan and the applicable agreement, which you will be required to sign.
  4. Compensation. You will be entitled to an annual base salary $XX,XXX which Base Salary shall accrue day to day, be subject to required holdings and paid in accordance with the Company’s normal payroll practices applicable to similarly situated employees.
  5. Employee Benefits. You will be entitled to participate in the various group health, disability and life insurance plans and other employee programs, including sick and vacation time, as generally are offered to similarly situated employees from time to time with a prohibition period of XX days. With respect to vacation, you will be entitled to 2 weeks of vacation per year subject to applicable Guttulus LLC’s policies.
  6. Employment Verification. Pursuant to federal law, this offer of employment is conditioned on your ability to provide satisfactory proof of your eligibility to work in the United States within three days of your first day of work.
  7. Company NDA.   As a condition of your employment with the Guttulus LLC, you will be required to execute the Guttulus LLC Employee Non-Disclosure, Non-Competition, Non-Solicitation and Developments Agreement (the “Guttulus LLC NDA”).
  8. Confidentiality. You will maintain the confidentiality of this letter agreement (and any related understandings, including your compensation arrangements and amounts) at all times and will not discuss such matters with any person other than your spouse, accountant, financial and tax advisors or attorney, except that you may make such disclosure (i) to the extent necessary with respect to any litigation, arbitration or mediation involving this letter agreement, or (ii) when disclosure is required by law or by any court or arbitrator with apparent jurisdiction to order you to disclose or make accessible any information.
  9. At-Will Employment. Your employment with the Guttulus LLC is “At-Will.” This means that you and the Guttulus LLC each have the right to terminate your employment at any time, for any reason, with or without notice.

This letter and the attached “Guttulus LLC NDA” reflect the entire agreement regarding the terms and conditions of your employment. Accordingly, it supersedes and completely replaces any prior oral or written communication on this subject. This letter agreement may not be modified, amended or waived unless in writing signed by both parties. This letter agreement shall inure to the benefit of the successors or general assigns of the Guttulus LLC. This letter agreement is non-assignable except as provided herein.

 

 

We look forward to having you join us no later than XXXXX.

 

Very truly yours,

Guttulus

By:

(Signature)

Name:

Title:

ACCEPTED AND AGREED:
(Print Employee Name)
(Signature)
Date

Anticipated Start Date: