http://oepeoq.webnode.ru http://andres-abyanin.cabanova.com https://pharmacies-online-blog.tumblr.com http://ferikolper.webgarden.com http://buydrugsonlinewithoutprescript.jimdo.com https://tackk.com/valtrex-shop http://valtrex.webgarden.com http://phentermine-zantryl.soup.io http://teoalek.loveslife.biz

I May Need Better Friends

An early… or I guess earlier post.  I needed to get something off my chest.  I need better friends.

As personalities go, I’m happy go lucky.  I wake up happy and I go to bed happy.  I don’t dwell on the negatives for long.  The reason I’m making this post is to make a note of something I discovered.  While doing my personal finance accounting, I realized I have a few friends who voraciously take from me.  They take video games, books, free meals, etc.  These friends don’t give back.  The more I dig into my finances the worst I feel.  My credit card statement for June was 3 times higher than it normally is.  Some of the increase can be accounted to fixing my car and unwise purchases.  However, a large chunk relates to toxic friends.

These are the same people who complain about a $100 birthday gift while “forgetting” my birthday gift.  It’s one thing to take, it’s another to take and be rude.

The correct decision is to distance myself because they aren’t really my friends.  I value friendship incredibly high, but the question is are they my friends?  Which the answer is no, friends don’t act like they do.

Onwards to Adventure

Today I learned how to use my new mac book.  I love it so much.  It’s a 15 inch Retina 16GB ram i7 2.2.  And it’s lightning fast.  I was video editing today.  It took 1/3 the time it normally takes for my video edits (after 2 hours of being confused).  The mac is also compatible with the SD card the other laptop hates.  The only issue is the mac only has a 256GB hard drive.  I thought it would be a lot of space, but I’m using it for video edits.

While I was writing this blog, I became hungry… I went to CVS to buy some chocolate.  It’s hard to justify buying 13.42 dollars of chocolate and eating the majority of it…  and not feeling bad at all.  I blame this on my best friend Freshman year at NYU…. Anthony.  Our dorm University Hall was right outside a 24hr CVS.  Around 3am every night he would call and we would get food at the chicken and rice place.  And later candy at CVS.

And now it’s 3am.  Weird how fast time goes by.  I’ve been working on this website for a bit, I think I fully understand how to update the back end now. This weekend as a whole was incredibly uneventful.

Tomorrow will be rough though since I have volunteer/tutoring for 4 hours in the city.  Then diner with a friend.  And if I’m productive I can record more videos.  I’m hoping to knock out Advanced Search if not both search and display.  We will see.

One of my other concerns is I’ve been buying a lot of stuff.  I purchased a 2K macbook pro, an iPad air, $450 of anime merchandise, and 500+ graphic design books.  And magic the gathering cards.  I did all of this… without an actual W-2 job locked up (although I probably will be going W-2 Monday).  And I have more bills incoming including airplane and travel expenses.  I need to be more careful with spending.  Oh and this website… haha.  I put 800 into it already.  I’m planning on spending 2,500 more for a cool application.  But it’s hard to grasp the additional value at this stage.  And funds are depleted.

I am a Magi

This week has been fun.  It started with travel and it ended with watching Magi at home while working on templates.  Yes I will upload them… eventually.  Making content isn’t as easy.  I have about 56 videos to make this weekend and absolutely no will power.  And tutoring half a day Sunday.  Always a good experience, but somewhat draining.  Especially when its the SATs on a Sunday….

Life has drastically improved.  I was able to test the open market to see what I am worth.  And I’m worth a lot.  A PPC person with my experience, certification, and determination is rare.  Said PPC person doesn’t make anything less than a comptroller would.  Being a comptroller was a daunting experience right out of law school.  I’m not sure I will ever be ready to try that again.  But PPC is fun.  I enjoy learning and talking about it.

However, my true value is something more.  It’s the ability to adapt:  Sales, SEO, PPC, Legal, Business, Accounting, Finance, and Social Media.  And it seems like my new “job” will require me to do all of those.

In the short week since I left my previous employment, I’ve accomplished half a years’ worth of goals.  I have a fully healthy ppc account, fun clients, and an investor who cares about my ideals and goals. I’ve been able to protect my friends and secure their futures as well.

Lastly, I realized just how ferocious I can be.  Which is a good thing.  After all I did go to a top law school and clawed my way to two law journals and President of my fraternity.  I’m off to a new adventure.  Wish me luck.

The Daily Grind

It’s Wednesday, almost a week since I resigned.  I feel happy.  Outside of various money issues, partially my fault for buying an entire graphic design library instead of a laptop… hahaha.  And that my credit card bill was 3 times what it normally is: plane tickets and fixing up the ac in the car…  Life has been amazing.

When I first started “working from home” I thought hey I won’t have to get stuff in traffic or drive anymore.  This was completely incorrect.  It turns out you drive more for potential client meetings.

The second most surprising thing is how difficult it is to organize your time. I work hard.  And I typically work 10-12 hours.  However, have ultimate freedom to do as you please with your time is both scary and refreshing.  Essentially I’ve been making youtube videos for my hobby the past few days.  You might ask, why is that a good idea at this point?  Shouldn’t I be worried about finding clients?  I’m not worried at all since I’m confident in my abilities to do ppc and everything else.  And I guess that’s why I’m not as stressed as I probably should be.

Oh and the long winded phone calls from friends and family.  Those can often be draining.  I’m happy.  Once I get a bit more hungry, then I’ll start to be more aggressive in client acquisition.  At this moment, I’m just enjoying the sheer and complete freedom.

Overwhelmed But Excited

     The title aptly describes how I feel. And yes its 3:35am when I started this post. I resigned my previous employment over ethical qualms last Thursday. Since then I have not looked for steady employment of the W-2 Nature. In the few days past, I’ve traveled, seen old friends, and haven’t gotten much sleep. Obviously this website is new and I love it.

      What I learned over the past…. long five days… was that feeling overwhelmed is sort of exciting. Everyday becomes a new adventure.

       Thursday I resigned at 5pm. I sent an email to a friend, but couldn’t make it to drinks that night. We got drinks and sushi the next night. I know I didn’t sleep well on Thursday. I may have worked on my website all Thursday night.

       Friday I had a business dinner… that’s one way to put it. More like hanging out with a friend at a big company who I enjoy spending time with anyways.

       Then Saturday lunch with another friend/client. I like to think all my clients are or will be friends. Trust is what every great marketing relationship is built upon. Especially since marketing can be sort of scammy. And then off to travel. I’m not the biggest fan of travel. I’ll leave that here…

       Sunday was travel.

       I got back for lunch on Monday from the travel. Then I napped. And did PPC the rest of the day. Talked to a Google rep who bless her didn’t understand very much about AdWords. Got Google Certified and attached myself to a Guttulus agency for now. I’m sure that will change soon. Then did some more PPC. And here we are. Oh also sales of course, since that is probably important.

        I’m exhausted, but I still need to produce several hundred videos… yes hundreds. Pay for a development app… somehow… Oh right and pay for this website.

      Thank goodness there are credit cards and my credit is spectacular. This is hard. But that’s what makes it so fun.

Marketing Retainer Agreement Contract

MARKETING RETAINER AGREEMENT

 

This Marketing Contract is entered on this day: ________ between Guttulus and ________.   Guttulus resides at:   ________   and Client resides at: ________. Client hereby employs and retains Guttulus to work on marketing regarding: [Insert Description of Work Paragraph]

Effect Time: This Contract is not effective and Guttulus has no obligation to provide marketing services until Client returns a signed copy of the Contract and deposits a retainer. Client must pay a deposit of X Dollars under the title “Marketing Fees” to engage services.

Scope and Duties: Client hires Guttulus to provide marketing services including but not limited to: [Insert List of Potential Jobs].

Cost and Expenses: Client shall reimburse Guttulus for all expenses related to the above marketing project outside the cost of labor.

Statements: Guttulus will send Client statements for fees and costs undertaken. Client is to pay for Guttulus’s services within 15 days of each statement’s date. Client may request Guttulus to provide a statement; Guttulus will provide the statement within 10 days after request. Unless otherwise notified, Guttulus will take fees and costs from the retainer portion. Guttulus will provide a statement of the remaining retainer amount at the end of each invoice. If no amount remains, Guttulus will ask for the retainer to be refilled.

Marketing Fees: You agree for fees and costs described in the signed contract to be take out as work is done. [Description of Marketing Fees]

Discharge: Client may discharge Guttulus at any time. Likewise, Guttulus may discharge Client at any time.

Conclusion: Once Guttulus has concluded services, all unpaid charges are immediately due. Guttulus will take money from the remaining retainer and issue a statement with a description of the charges. If money remains in the retainer, Guttulus will issue a check for that amount. If there is a disagreement over charges, the signed contract as to the project’s specifications will control. If disagreement remains, both parties agree to arbitration for the remaining amount.

Disclaimer: Successful marketing is not guaranteed. There are no promises as to results. All expressions of success should be construed only as opinions.

Date:

Client:

Signature:

It’s Not Late. It’s Early!

Well, it is.  There’s something haunting about working late into the night.  Time passes by fast, but I also get a terrible amount of useful things done.  And I normally have fun doing it.

Today, I went to work out for an hour (my gym is 24 hours).  Came back and then did some coding and worked on my website.  This website.

The only issue I’m currently facing is there are a lot of expenses.  I made several buying errors recently.  The first was buying a library of books I may not have time to read.  I love reading but given my work, volunteer, and tutoring scheduling, I don’t have much time to sit down with a book. I have to make time, therefore buying an entire library was probably not wise.   I also went to several conventions which eats into money and time.

And I decided to help someone… pretty much pro bono… or at a severe discount.  Sometimes I can be too nice.  It’s not that I won’t get something, it’s the cost of opportunity.

And the car had to get fixed for 1200 and I brought a ticket to spend the Fourth a July with my sister.  And I brought an ipad.  And I brought anime related merchandise that I broke in transit.  And I brought a video game collection.

Alone, it’s not a big deal.  But my credit card bill is 3 times higher than normal (yes a lot of that is stuff I need like car repairs etc).   And of course there are other issues I have concerns about.

Well, all you can do is smile and work hard.

5 things I’ve learned about SEO Yesterday

by Tony Guo

*My expertise is in Pay Per Click. SEO is fun but it’s more of a hobby than a job. SEO helps keep my PPC skill set sharp. This is a short primer to a future white paper.

1. Words Matter: Include the words: YOU; NOW; NEW; and FREE as much as you can. However over-saturation creates an unnatural voice which leads to confusion. As an experiment, I wrote 3 articles on avoiding counterfeit trading cards: first person, second person, and third person. The first person (I) article had 97 views; the second person (YOU) article had 312 views; the third person (He/She) article had only 22 views. The articles were written to mirror each other. The images used and upload time were the same.

2. CTR Matter LOTS. Click Through Rates are not just a PPC factor to determine ad quality, they also determine your organic ranking. Google has stated higher CTR = higher relevancy = higher ranking. Search engines have come to the logical conclusion that if a searcher clicks a link, the link is more relevant and should be moved (or remain) on top.

3. Broad Match > Exact Match. Now this may be controversial, but I do all my research using Broad Match. And I run out all my PPC campaigns using Broad Match (initially). Exact Match is not what is used to be. It appears Google is focused on the intent of the searcher rather than the exact keywords they are searching for. Plus Broad Match allows you to build a search query. In SEO, when I choose a narrow topic but writing using broad match terms, it has greatly increased views.

4. Hummingbird is MEAN. Hummingbird was the biggest change in the Google search algorithm because it rewrote everything. Google no longer ranks web-pages. Instead they rank entities. Hummingbird will take search queries and find matching documents in the Google entity database. Hummingbird scrapes the web for information as well as off-site SCEHEMA references (i.e. Wiki, Ratings, Reviews, Amazon, Facebook, Twitter, etc). Using factoids (many random pieces of information), Hummingbird makes an entity for you. Therefore WebMaster Tools is very important since you can check errors with it.

5. Pigeons are LOCAL. Pigeon is like a local version of Hummingbird. Enhanced listings (the one where you use a Google photographer) have tremendous SEO value. Maps are important (if you have Free parking put it in your map listing). Reviews on Wiki, Forums, Blogs, G+, Yelp matter A LOT. Most of local traffic will be mobile, therefore you have to design for mobile. It’s worth it.

Anyways I’ll add a lot more later when its not 2am in the morning. I promise. 🙂

Designing and Developing My New Website

I wanted to share with you some good news.  I may have a new website design soon.  I figure it’s time to get a bit more serious.  But I want to assure you, everything will still be free.  Templates, study guides, etc.  I’m not in this to make money.  Just to have a fun and go on an adventure in marketing.

This week was busy.  It started with work.  Work is busy.  I can’t disclose too much but I had a lot on my plate.

Next I had tutoring and volunteering over the weekend.  Which combined takes a lot of time.  I love it though.  And I wouldn’t have it any other way.

Then I worked on designing and developing this website.  Until 4am in the morning….  But I think I made enough progress to be excited.

And today I had work related things to do which finished around 10:30.  I ate dinner.  And then began recording (I’m editing right now).

And after these 10 videos are uploaded.  I get to make some more.  Yeah for always waiting until Monday night to do things.

I also got an interesting offer to help someone for anime related merchandise.  How can I say no to that?

Better Late than Never

I missed my first blog post yesterday.  I couldn’t be helped.  I was too busy with other things.  Life has gotten sort of hectic as of late.  I would say it’s stressful, but honestly I’m hard to stress out.  I am glad that it will be the weekend soon.

This weekend I have to make lots of videos.  Hopefully I can actually get a head of schedule.  But it’s not looking promising.  I will need to dedicate a majority of the weekend shooting videos.  Which is fine, since I enjoy it a lot.  The only issue is how time consuming it is.  And how it just engulfs your entire weekend.

While on the topic of things that are time consuming.  Students.  I have a new one this Saturday.  I don’t live anywhere close to any of my students.  I live outside Humble, while all my students live within Houston.  Another Saturday evening dedicated to teaching the ISEE exam.  Tutoring is one of the more enjoyable things I do on the weekends.

And then there are all those books I purchased I should read.  Oh life… I guess it’s better to be swamped than not have anything to do.  I wonder what a boring life would be like.  I imagine the trade off between stress and entertainment isn’t worth it.

Oh… also It’s 210am… and I probably will grind out some more “learning” until 4am.

Ups and Downs in Marketing

2

I work in marketing.  The first thing you learn is there are highs and lows.   For you it’s data, but for the client it’s the livelihood.  Most clients I’ve worked with don’t enjoy this roller coaster ad.  Some months you hit a record high of conversions.  Other months your data is horrific.  The strange part is you give the same amount of effort; I would even say you work harder in the months conversions are weakest.

The important part is to keep grinding away and trust that marketing does work.  Because you know it actually does.

A Not So Productive Monday

It’s pass midnight.  Today was, for a Monday, not productive at all.  I had a few things I wanted to do, but instead I chose NetFlix.  Which makes this a lazy Monday.  I still have some time to be productive but I’m not in the mood.  I’m just tired.

My accomplishment for today was folding Laundry.  It’s strange, since I didn’t volunteer or tutor today  (which I normally do Mondays).  Having extra time doesn’t necessarily mean you use it wisely.

I will end tonight with reading one of my many new books.  A new found hobby now that I have a mini-library to draw from.  I’m exhausted and I don’t really know why.  I think it’s probably because of traffic.  I was stuck in traffic a long time today.  And driving around in the Houston weather isn’t fun.  Going from AC to no AC and then back to AC again.

I’ll probably go for a late night run, shower, and read a book.  Hopefully Tuesday is a better day.

Well That Weekend was Eventful

It’s only 1am.  The night is still young.  I can probably grind out a few more hours of work.  But should I?  This weekend was a mixture of getting a lot done and nothing at all.

First of all I tutored a lot this weekend.  Way more than I expected.  Here’s what my schedule was like this weekend:

Friday Night: Read 3 graphic design books.  I mean I do have a library now.  🙂

Saturday: Tutored for 3.75 hours.  Brought food.. you know to survive.  Made 12 videos for my hobby channel which is now at 4.5 Million views.  And I think that was it. Oh and made a seafood broil with snow crabs.

Sunday: Tutored for 4 hours.  Napped.  Made 4 videos for this particular channel.  Haha… I just remembered I need to do laundry.

Since I don’t live anywhere near my students it normally takes about 45 minutes to get to their homes and back.  Tutoring therefore takes a huge chunk of my day.  Probably close to 5-6 hours if you include preparation time.  And then videos can be a nightmare… especially if you are not in the mood.  Oh I and I forgot I went to the gym on both days.  Yes….

Here’s what I have left to do:

PPC cheat sheet

7 Book a Day Videos

Laundry

Dishes

Gutters

And other stuff I’m forgetting.

Probably something bill related too since it is the beginning of the next month.

While I’m proud of all the things I did get done, the things I didn’t get done are annoying to think about.  I guess if I’m diligent and stay up a little later I can finish laundry and dishes, and maybe get a midnight run in.  I love running late at night.  Minus the bugs, but I prep with tons of bug spray.

Okay look forward to more videos very soon.  I guess if I’m incredibly productive I can finish the PPC cheat sheet in the morning.  Nah…  Haha.

Hello 3AM Again

Well today was eventful.  I woke up at 7 to feed the cats and get ready for tutoring.  I prepare a lesson before heading off.  The student lived relatively far away but I always try to get there early. Tutoring went well.  And 3.75 hours later it was over and it was time to go shopping for food.

I’m a pretty bad shopper.  I went to Sam’s Club to buy seafood and somehow spent $180+ on a food cart 1/3 the size of the person in front of me who spent $70.  I would love to say it comes down to quality, but that’s not really it.  Someone how in a week I can go through $180 of food.  It doesn’t make too much sense since I eat out a lot.

I returned home exhausted so I took a cat nap.  Woke up and started on video production for my hobby channel which is uploading as we speak.  Tomorrow will be a crazy day as well.

I have 7 more videos to shoot about books I like and hopefully 7 more videos about PPC.  And a PPC cheat sheet.  Although I do have tutoring from 1pm until 5pm.  I’m literally more busy on weekends than I am on weekdays.  But good busy.  I think.

I only wish I had a little bit of time to read all those books I purchased.  Oh also Laundry and Dishes and other real  people things need to be taken care of.

But next weekend I think I have all the evenings off from volunteering and tutoring.  Which is nice.  And I won’t need to worry about weekend video production.  It’s funny that my weekends are far more busy than my weekdays.

My Cats Are Fighting

It’s 2:30AM on a Saturday Morning and I need to get up at 7am to get ready for tutoring.  It’s funny how I get up earlier on days I have “off” than days I have work.  But my cats are fighting.  And its pretty bad.

Lily pooped upstairs which is never a good thing since I don’t know if she has done this before  She has recovered nicely, to the point that she has begun attacking my other cat, Amber.  They are sisters, but they are super mean to each other, at least right now.

Amber peed and has a torn nail… which means some bleeding.  It also means between the two there was a lot of time spent cleaning up… and I most likely get to spend tomorrow morning cleaning up.

Outside of that, I have a huge scratch mark on my left arm.  Sometimes having cats are difficult.  Lily is outside in her cage to prevent further “attacks” on Amber.  And Amber is inside in her crate to prevent her from moving too much (her nail has stopped bleeding).  I’ve done this one time before… and I know there will be a sizable mess when I wake up tomorrow.

Oh and I haven’t gone to the gym in forever.  I don’t know why I’m thinking about that.  I did get to read a few books before I heard ‘thump’ which was Amber jumping off the second story…. if I had to guess this is how she broke her nail.  I hope she learned it’s not a good idea.  Amber climbs off a ledge often.  I’ve heard her jumping before… but this is the first time I’ve seen it.

Anyways, rather than durdle any longer, I need to held off to sleep and hope tomorrow is a bit more productive.  My goals for tomorrow are to tutor… until 1 and stay in the city for lunch.  Get back home.  Take a nap.  Do dishes (they are piled up so high).  Maybe go to Sam Club to get some food.  Hope my cats do not need to go to the vet again and play nice.  And make 16 videos for my hobby channel and 7 book related videos and some PPC videos.

It’s lucky I don’t need that much sleep.  Haha extra time to bond with my cats and read obscure graphic design books.

I Brought 500 Books… Seriously

Well it’s that time of night again…  1:31am when I start to blog about my day.  I had a pretty eventful day… and I brought at least 500 books.  The books have an unique story to them.  At one time they belonged to a store called Domy Books: http://domybookstore.com/houston/  The store was one of a kind and for artist.  The books and toys they carried were hard to find anywhere else in Houston (obviously you could order it online, but you can’t fall in love with something online like you can in person).

I guess the best way I can describe Domy is through their own words:

As many of you well know, Domy Books is a portal to the fantastical – a place to find your most far-out and free-wheelin fantasies printed, pressed, published and presented for the express purpose of plucking the playful heartstrings that please your personality so perfectly you feel as though you never really left the childhood from whence your first imagination sprang.

Kind of like platform 9 3/4 only without the jumping, wouldn’t you say?”

Domy went out of business and consigned the rest of its stock to Insomnia Games, a place I heard a lot about and was the first place I visited when we moved to our new office.  They had the remaining Domy stock, and I wanted it.  It was being sold at 20 dollars for 6-8 books valued at least a $100.  I made a fair offer of $2 a book and the owner after a day said yes.  And even cut me a better deal.

I’m excited I get to keep part of Houston’s art scene history.  It belongs an artist’s home.

FullSizeRender_1 FullSizeRender_2 FullSizeRender_3 FullSizeRender_4 FullSizeRenderFullSizeRender FullSizeRender_1 FullSizeRender_2 FullSizeRender_3 FullSizeRender_4

Motivation and Las Vegas

Well not really.  It’s actually 12:33am… But I’m sure I’ll durdle around until 2am before publishing this post.  I’m highly motivated to make a video series about AdWords.  Right now the quality is pretty low.  I realized I filmed most of my video series while it was flooding outside my house.  Yeah for Houston Floods.

I thought I should talk about motivation and Las Vegas.  I’ve only been to Vegas once.  And I lost money.  In fact I lost the money saved for my new 3ds XL and games…. which was sad.  I went to a multi-level marketing convention (mlm) where people talked about selling tupperware to each other.  The convention food was also fittingly awful.  But I had a great time pretending to be interested in joining pyramid schemes.

That aside, many of my friends are going to Las Vegas for a Magic the Gathering convention.  I’m a nerd and I have a YouTube channel with 13K+ subscribers and close to 4.5 Million views.  I don’t play the game often.  Only when my high school friends are in town. I actually didn’t play at all in college and for most of law school.

Anyways let’s talk about why I chose not to do to this epic event with my friends.  I found a lost dog on my way to another convention.  IMG_3170It didn’t take long to find it’s owner, but in doing so I was reminded of the long hiatus I took from volunteering at my local animal shelter.  I also tutor a lot and I was not dedicating much time to helping my students either.  I was being selfish.  I felt bad, although volunteering is always optional, I’ve volunteered since I was in middle school.  And I’ve tutored since I was in high school.  My motivation and the reason I do things don’t make sense.  I stopped my car and chased after a dog in the pouring rain.  Took the dog to the house, dried the dog, and then went to find it’s owner.  Couldn’t get pass the locked gate so called the owner again.  And eventually I dropped the dog at a neighbor’s home for safe keeping.  And I had a convention to go to… which I was quite late for.

Again sometimes I just don’t really get why I do things.  Like adopt two cats off craigslist so they wouldn’t be separated…  who does that?  Or a dog from behind a Whataburger garbage.  My three pets are champions at increasing their medical bills.  But I can’t complain.  It’s nice to come home to them.

IMG_3157 IMG_3161

Late Night Owl

For whatever reasons I work extremely well late at night.  It started in Middle School.  I figured out a system where I could take a nap after dinner for 2 hours and work late into the night without suffering in the morning.  It was sort of a trade.  I would trade 2 hours from 7pm-9pm for the ability to work until 4am.  Instead of sleeping for 8 hours I would only need 6 on a weekday.  And maybe 8-10 hours on weekends to catch up.  This was immensely useful in High School, where 7pm-9pm was sort of a lull in activity.

In college I figured out something even more interesting.  If I took two 2 hour naps (haha I made sure my class schedule would allow this), most nights I wouldn’t even really need sleep.  This continued until I started working part time and then I to change my schedule.

And law school….  Where sleep really is a premium.  My cat naps proved extremely useful.  I was the President of the Intellectual Property Organization, American Constitution Organization, and a Legal Fraternity.  As well… as having titles on 2 law journals.  And doing work for Professors and volunteering to help immigrants not be deported.  Also animal shelters.

Now that I’m much older, I still enjoy the late night coding binges.  There’s something exhilarating knowing that you are progressing while most people are sleeping.  I can’t logically explain it, but I can say the thing I miss most about living in New York City is being able to find a study buddy who is as owl like as I am.

I think marketing is a really good fit for me.  Since most of my learning happens between midnight and 3am.  While it’s getting harder to do, I still really enjoy grinding out the night.  And before you say I’m a vampire… I’m not.  Since I get as much time in the day as most people.  I just have more time at night.

It Dawns on Me – May 25

It looks like it will be a brutal night of working.  This weekend was crazy.  It was a fun vacation, not a relaxing one.  I got to work from home Thursday and Friday which was exactly what I imagine having your own business is like.  You work more than normal, but on stuff that you really want to work on.

I picked up one of my Cats who has been sick and away from the home for four day on Friday.  I then spent the rest of the night playing with her.

The next day I woke up, and tutored… until 3pm.  Then it was time to take an epic nap.  And head out to Comicpalooza to help a friend with her art gallery booth.  Then back home at 6am… yes that’s when the sun first comes out.

Slept in.  And woke up late Sunday.  To begin filming and editing videos for my hobby channel.  Hey that channel takes up a lot of my time.

And then Monday. I don’t really comprehend how it’s Monday already.  It seems like I must have done something in between Sunday and Today.  But hey I guess it was a good weekend.

Oh I remember.  Sunday I spent a lot of time with a lost dog trying to find it’s owner.  And thankfully.  I mean wow the storms are bad.  And the dog was super wet.  And today I played Pokemon most of the day and at 11pm begin setting up my YouTube Channel.

Taking My Website More Seriously – May 22nd

Well this weekend is over.  And the website is still… progressing.  It’s weird to imagine all the things that happen in a weekend unplanned.  But rather than make excuses I’m going to try my best to complete my ultimate project which is to get a YouTube Channel up.

It’s a lot of hard work since I will be integrating more components then I usually do for a video.  But I really want to do it.  And I’ve been planning for over a year now.  No more excuses.  I just have execute and try my best.

My last excuse was I had to do Teamtreehouse… haha that’s over already.  It’s time to get to work.

Wow That Vacation Was Short

Life likes to throw a lot of curve balls.  I was excited for my new journey on this website… and then I found a lost dog.  It was too cute not to look for it’s home.  And then I took a volunteer shift.  And after that…  I helped my friend sell items at the artist gallery.  Then one of my cats got sick again… Lily just got back from the Hospital a few days ago.  And she’s so mean now. I think it’s due to the medicine.  She knows every time I grab her it’s to feed her medicine which she doesn’t like.  Two times a day I get bitten…

And everything else.  Sometimes it’s just exhausting.  I didn’t even feel like going to my neighbor’s party.  Although I really should have.  I can still hear it.  That’s enough rambling for now.  I still have 12 videos to produce of semi-decent quality.  I will need to get on that… after dinner.

2016 Mobile Ad Certification Guide

 

google-mobile-logo

Basic and advanced mobile advertising; including ad formats, bidding and targeting, and campaign measurement and optimization. Learn about the mobile consumer, how you can meet your advertising objectives using mobile, and the importance of mobile site and app design.

READ MORE

2016 Google Analytics Certification Guide


google-analytics

  • 90 minutes will be given to complete the Advanced Search exam
  • 70 questions will be Available in Advanced Search exam and once confirm the answer you cannot modify it in AdWords exam
  • 80% score should be needed for passing the Advanced Search exam

Of all the exams Google offers… this is by far the most important.  Without tracking there isn’t a point to advertising.  Analytics provides you tracking.  Understanding how to use analytics will open the door to profitability.

*Updated May 22nd 2016 for more recent material.

READ MORE

Bills and Expenses Everywhere

Cats are expensive… Especially my cats since they are spoiled. Fancy feast… and omg vet bills. Cat medicine is pricy. But it’s worth having Amber and Lily hangout with me late at night. They keep me company late at night when I’m working. Amber is a blue Russian and Lily is a Tabby. You can see pictures of them on my Instagram: Guttulus. Lily had a fever and is currently on antibiotics. She caught a fever, hopefully not due to infection. She was recently declawed (front claws) and sprayed.

Car Maintenance is expensive. And less fun than having cats. Yes another 12 hundred dollars plop down for air conditioning. I tried to go without it (windows down) and it was horrible. I had to save up and reduce my hobbies somewhat. My car has gone to the shop every other month now. And eventually I need to buy a new one… because this maintenance thing is getting insanely pricy.

Dave and Busters…. Please don’t laugh…

Volunteering is expensive. I don’t want to complain too much since it is a choice. And no one is forcing me to volunteer. But if I sit down and calculate how much money is spent on gas and supplies (yes I buy supplies; a lot of times we don’t have the funding to buy it so I spend my own money), it’s a bit frightening. I don’t want to complain since I can choose not to volunteer or I can choose to volunteer less (I’m volunteering almost every weekend). I will have to really sit down and look at reducing my hours. I think I’m at a point where I need as much time as possible to work on branding myself.

And those simple things, like vacations.

Overwhelmed Is a Good Thing

Overwhelmed Is a Good Thing

Well I’m starting a new project. It’s both exciting and scary. The new project will be to create a website with information… and a YouTube channel dedicated to Paid Per Click. Before starting a new project, it is important to recognize what your old projects are and the progress you made.

TeamTreeHouse: Done. Well 23,670 points later… and a bunch of invoices later…

Hobby YouTube Channel: Getting there. 2 videos a day isn’t bad.

Hobby Facebook Channel: Needs work for sure. But Thankfully Bufferapp is a thing.

Volunteering: I get to do a lot of this now.

Tutoring: Ditto.

Now I need to stop procrastinating work on my marketing channel. I have a twitter of 11K which I should use but I don’t. Because you know… I’m overwhelmed.

I really want to create a YouTube Channel but that means every week I’m making at least 28 videos. That’s borderline insane given the other activities I participate in. Or is it?

Here’s my plan. I’m going to cut back on video games and anime…. And netflix documentaries… and browsing through amazon prime but not buying anything. And perhaps I will watch less television in general except for the pleasant ambience.   Yeah that sounds like it could work.

Selling YouTube to Clients Template?

Selling YouTube to Clients Template?

Target Market:

YouTube Stats

Guttulus’s target should be younger adults involved in [Insert] who do not have [Insert]. YouTube is perfect for this audience. In addition, there is a strong [Insert] presence on YouTube not available in traditional cable networks.

YouTube Stats 2

Engagement levels are much higher on YouTube than most other social media. This results in sharing and secondary interactions. In the United States, [Insert] are the leading cause of [Insert] for individuals between the ages of [Insert] and [Insert].

Conversions:

The point of any marketing is conversions. YouTube recently created a new Card system to increase conversion rates. There are five types:

Merchandise card

Fundraising card
Video or playlist card
Associated website card

Fan Funding card

We will use the associated website card to help generate traffic on [Insert]. We can also use the video or playlist cards to receive free views.

In addition when you advertise you can include several Call to Action buttons. How to include CTAs?

  • Direct Host-Mentions. Talk directly to the camera to get your audience to listen and act.
  • Annotations. Annotations – clickable text overlaid on your video – are one of the most versatile ways to engage with your viewers.
  • In-video graphics. Eye-catching graphics can encourage subscribing, commenting or sharing. Use the spotlight annotation to make these graphics clickable once the video is published.
  • End-cards. Create an end-card that directs viewers to act. Create a template that builds consistency into the end of your videos.
  • Video Descriptions. Put in-depth descriptions about your videos (and links to your site and social media) here.

The Cards and Call to Action buttons will increase traffic on the website and increase conversions. Phone numbers can be added as call to actions too.   We will track YouTube with its own number.

Cost:

YouTube cost is affordable at this moment. A targeted video campaign in [Insert] is 7-10 cents a click. This cost decreases as the campaign continues. The reason cost is so low is because of volume of videos being produced every year as well as lack of competition.

Keywords on YouTube search are much cheaper to dominate than keywords on Google search. [Add Research}

You are only charged when a video is actually viewed. You get to keep the view. YouTube TrueView will tell you who is watching and where they are coming from. It also tells you how long they are watching your video for. This provides critical information on what viewers are interested in.

[Insert]:

YouTube itself is responsible for 17% of all North American web traffic. Currently there is little competition. This is especially true for the [Insert] and [Insert] in [Insert]. The common concern with YouTube advertising is that an [Insert] will search immediately after the [Insert].

[Insert Data about the Field]

are perfect for YouTube advertising since victims look for [Insert] after they realize how expensive their [Insert] are. Many [Insert] will turn to video to learn about their [Insert] and how to pay their [Insert]. We can advertise to them as they watch these videos.

Conclusion:

In short, YouTube advertising for [Insert] is an interesting marketing opportunity. It’s better to be the first one doing something new before it becomes popular; the Cost per Acquisition is lowest during this period.