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Ready for the Holidays

I’m a huge fan of the holidays.  I use the holidays to relax my own way and more importantly reset.  I’ve been living this intense startup life since July.  Around 5 months of pitching, selling, prototyping, etc… It’s all a whirlwind.  And my hobby channel has changed a lot too now that I get Patreon money.  Life is a lot of fun.. but I’m feeling a bit burned out.  Most likely as a result of the projects I’m working on right now.  Facebook, Adwords, websites, etc.  It’s a lot.  And you have to keep grinding it out.  Sales is the thing that takes the most time since I haven’t designed the templates yet.  I’m hoping to have that done tomorrow.

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It’s Been a Weird Few Days

All of this late night coding is getting to me.  Another 4am…. morning.  the 7th one in a role.  7 is too much…. it’s just enough to mess with your sleep schedule.  Anyways….  since Friday I’ve been binge watching and playing video games.  I didn’t even go grocery shopping.  I’m not sure if bingeing is really a bad behavior.  I binge on coding and projects the same way I do on video games.  Sundays are always a terrible day where I have to make proposals, get videos up. Etc.  I’m hoping to set up my buffer for this week.  Life has been busy.  I’m in Dallas right now and not looking forward to the drive back to Houston.  I could have got back around 2am but it was raining and I was tired.

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Oil Changes & Development = Weekend

My car needed an oil change. Normally this is simple… but the dealership I go to is always busy.  I always take busy over non-busy.  Non-busy to me means… no customers.   No customers means they can’t retain the highest level of talent.  Driving a car is dangerous… I rather pay for the knowledge my car is being fixed properly.  Sort of like.. marketing.  Which gets me to this weekend.  Clearly I haven’t kept up with this blog.  I decided to scrap my making videos.  It’s not something I have the time for…. I make a lot of videos for my lion channel.  And it’s exhausting… even if it’s only an hour or two.  I’m not sure what it is…. maybe it’s the holidays.

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guttulus

What Being a Startup Means to me?

A startup is an idea…. a mere concept… made more real by effort and execution.  It’s a hunger and desire to be more tomorrow then you are today.  It’s creating content on Friday night instead of drinking with friends. It’s sacrifice today for a better tomorrow.  It’s not fancy laptops… or ergonomic chairs.  It’s raw and untamed.  The last piece I’m learning is sales.  It’s become a lot easier now… then before.  Once I add that tool and iOS development to my skill set… I’ll be ready to roar.  In fact, I would say my current sales ability is sufficient enough.  The last part is mobile apps… in particular iOS.  I decided to give the next 12 hours to pursue that..

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How to Brand Yourself?

I’m been branding myself… or the guttulus for about 2 years.  I’ve learned about what not to do in that time.  To a similar extend I’ve been branding my lion hobby channel.   The key is to consistently produce content… even if you don’t want to.  Once you stop producing content… it you want to pick up on it again… it’s so difficult.  You are either always promoting yourself… or never promoting yourself.  There’s no intermediate if you are branding yourself online.  Online there’s numbers and conversions.  PPC is about conversions.  Social Media is about numbers.  I guess… there’s optimization along the way… but important is reaching pre-set goals.READ MORE

guttulus

My Personal Library is Awesome

There’s nothing better than curling up with a book… except owning al library where you will never run out of new books to read.  My current library is a 50% graphic design and 25% startup books.  I purchased most of the graphic design books from Domy.  I purchased a consigned lot… the lot was completely random…  500 books for $800.  There’s a bunch of hard back law books and chemistry books.  Among other nerdy subjects. The library is for sure one a kind.  Since it’s a mixtures of my unique interests.

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What Hunger Feels Like

When I was younger we were poor.  Really poor.  The best memory I have to describe how poor we were is what I gave for birthday presents.  I gave a single pencil.  Yes… that’s how poor we were back then.  I remember going to bed hungry because we just didn’t have the money to buy food.  That being said, we never went on food stamps.  In reality, we should have… but I’m glad we never did.  I know what actual hunger feels like.  Not the startup hunger where you want to grow rapidly….. no actual hunger.  And that’s why I’m never afraid.  I go to bed = hungrier now…  But it’s not for food.  READ MORE

guttulus

Holiday Spending Spree

 

Holidays are the time to spend money.  At least that’s what marketing tells me.  And I accept that premise.  Let’s see… I started pretty early buying custom christmas cards for $100 from vista print.  Shipping was $10 dollars… that’s how they got me.  And I’ll probably continue into Cyber Monday.  Thank goodness I’m going to be working from the other office Monday.  That should limit my spending… or encourage me to buy everything I see when i get home from the office.

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guttulus

Writing My Own Paycheck

One of the stranger things.  I invoice the company… and then keep a record of the invoice.  And write myself a paycheck every two weeks.  There’s an additional complication with another client where I create an invoice to send off and receive the invoice/payment then I create another invoice to receive another invoice/payment.  I should probably input all of this stuff in quickbooks soon.  Writing our own paycheck is exactly like startup life.  If there’s no money in the bank then you can’t write yourself a check.  Or if you have payments due.  There’s something tragically romantic about paying yourself.  It’s steinbeckish.

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Using Negativity to Inspire You

I’ll begin this by saying I’m pretty weird.  Growing up we my parents makes you a bit weird.  My father came to the US with 50 dollars.  He worked his way up to become management of a large Chemical Company.  Suffice it to say, I grew up extremely hungry.  Hungry to not only be good… but to be the best version I can be.  In the US it’s just my mom, dad, and sister.  My family in China is larger and they are all entrepreneurs.  They own hotels, malls, and are great at business.  That’s probably where my hunger comes from.  I’m about 25% of what I can be.  I’ve always understood my potential… because on Sunday night before a pre-med test I could cram more in those few hours than most people in the semester.  Hence my high grades.

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Fall Out… Is Such A Good Game

I gave in.  I opened the wrapper on Fall Out.  The game is creative.  I stopped myself after 3 hours… which is good.  Due to my lack of productivity this morning… I’m in the same position I was in last Saturday.  I have to finish these blogs by 5pm.  hit the gym and then finish the videos for my two channels.  Upload and edit them.  And then do some proposal work.  Yeah fun times.  That clears tomorrow to work on my PPC accounts all day.  Which should suffice.  I mean it’s an entire Sunday.. by far my most productive day.  Every Sunday for the past dozen weeks have been dedicated to work.

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guttulus

Producing All the Contents

 

Blogging is hard… Blogging several blogs at 4am is the hardest.  But onwards I go.  Maybe I’ll be writer after I retire.  I type pretty fast and I produce so much content.  Every week I produce 12-20 videos and these blog posts.  And instagram, twitter, etc.  How do you get better at social media?  Do it constantly. That’s the secret.  Each piece of content is a way to market yourself or your company.  The more pieces of the content the better.  Some people will say not every article is worth reading… to those people I say the article was written for.  All types of audiences exist.  I should know… I do a lot of interest/demographic targeting… PPC…

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Scary Movies are the Perfect Startup Background

Most times when I’m crunching and being productive at home.. I have a really lame scary movie in the background.  They don’t make horror movies like they used to.  Most horror movies now are sort of like vlogs where spooky things happen.  I’m not impressed.  But they do make excellent background.  I’ve never been a fan of studying at Starbucks or other coffee stores.  I love Starbucks and local coffee vendors… but I would never study there.  To loud and honestly I’m doubtful that any studying goes on.  Only the appearance of studying.

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Start to a Productive Weekend Begins

I got to work at home today.  It’s always nice.  I don’t have to drive in and park….  Essentially it saves me about 2 hours of time.  Although Mondays I have to drive even further now.  What can you do?  I got a lot done today.  But it looks like it’s another crazy weekend where I need to work the entire Saturday.  The more work I do… the more work I seem to have.  So much PPC to do.  And analytics.  I’m happy I won the 2015 top content creator award from google partners.  I also have the 2014 one.  But that means I should make more content.  Content isn’t the easiest thing to push yourself to do. Hence why I’m writing 6 blogs starting at 3:35am in the morning.  Crazy.

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Guttulus

Purple Unicorn

This is what marketing people refer to as someone who every agency needs.   They are limited edition of something that is already rare.  I like the term.  But I’ve also heard Silver Unicorn and most commonly Unicorn.  In marketing if you develop a skill set that is unique, you are that purple Unicorn.  Part of why I’m so eager to collect skills, is I see a manger as someone who can do everything.  They should be able to code, do PPC/SEO, Sales, etc.  TBH, they should be able to run their own agency because that’s what they are doing.  They have to learn skills like accounting and management.  There is always more to learn and more to do.  READ MORE

Guttulus

Consistency is the Key to Social Media

I’ve tried to explain this concept to people we hired at the old agency.  To gain followers, subscribers, etc… you have to constantly post.  Consistently is the number one indicator whether your social media will garner attention.  It’s a grind.  I don’t feel like writing 3-5 blogs today but I do so… every single time.  I have about 14 videos to make.  One of them can span an hour.  I’m not in the mood today and I’m delaying, but I’ll still make them without a doubt.  At the old agency just about everyone was a recent graduate out of college.  They expect things to be handed to them.  Instead of wanting to learn, they criticize… don’t do… and wonder why I have more followers.  Simple consistency.

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Saturday Night, Will it be Productive?

Saturday nights have never been great productivity wise.  I always find something random to do or have friends want to do something.  At this juncture in time, the worst case is I go out tonight…  There is so much work to do… alas the trials and tribulations of startup life.  Startup life is like pre-med… you always feel guilty when you aren’t work on your startup. I’ve stayed home 3-4 Friday nights to work.  Haha… pretty crazy.  And I’ve given up every Sunday since I started this journey.  It can be a lot of fun, depends on the show you have in the background.  The one thing I miss is video game binges.  Those aren’t really a good idea when you have to do sales…

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Sunday Are Always Cram Days

Well… I have a lot of work to do.  More than a usual weekend.  An normal weekends are pretty hectic.  I was able to get my coding fix in.  And code a bunch already.  So that’s done.  But as of 4pm… that’s all I really did.  I completed some errands as well but pretty minor ones.  I have today and tomorrow to do a lot of things.  The first of which is to create 3-5 more blogs.  Blogging has been placed the back burner, but I miss it.  Going to try my best to catch up since a lot of things has happened this weekend.  And well it’s sort of fun documenting startup life and being able to look at it later.

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5 Hours of Graphic Design Later

I started resizing images around 11pm…. went to get ice cream at cvs.  And now some how it’s almost 4am.  I’m not sure where the time went…. I don’t have adobe illustrator on my laptop.  One of the downfalls of buying a mac was I lost all those expensive programs I paid for… since I had a windows.  I love my macbook…. after I left my job it was the first purchase I made.  My previous company computer was a nightmare to use… and not something that I’ll have to deal with again.  It wasn’t the worst computer… but it just wasn’t good.  And everyone else got a macbook… one of the myriad of reasons I didn’t feel good about working there.

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Sales, the Art of War

Sales can be a lot of fun.  In theory, it’s like optimizing in real life.  Once you receive a no, you go back figure out what to change and repeat a few hundred or thousand more times.  Sale is also about not allowing negativity to dampen your mood; surprisingly something social media has taught be a lot about…. deal with negative people.  Oh trolls….  On a more serious note… I’m glad I had the experiences on social media I did.  If you can’t deal with negativity then you won’t get too far.

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Extra Life Event & Saturdays

These are pretty fun.  The idea is that you raise money for charity and play video games for 24 hours.  It’s a lot of fun.  But this year I couldn’t do it.  It’s fun to have on the background to watch though.  I just returned from grabbing lunch with a friend and it’s already 4:10pm… ick.  Saturdays… the time seems to go a lot faster. Have to start Laundry and then go to the gym.  I’m hoping to at least record all the videos today.  A tall task given… the current time line.  Oh Saturdays… by far the least productive day even when I really try.

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Buying Things I Don’t Need

 

This has been a bigger problem lately.  I’m not sure what is happening… But according to my back account I’ve made a lot of purchases that can’t be justified.  Like… I’m looking at some of these expenses… and it’s face palm….  I need to get my spending under control.  Which is funny.. when you have last time to do things you just spend more money getting them done.  Time really is money.  While I can’t justify my recent spending… I don’t want to cut it either.  A lot of the spending relates to my hobby of commissioning things.  Which is perfectly okay.  I can stomach that.  But some of the things I need to stop.

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Social Media is a Lot of Fun

I have 18,000 Youtube subs, 11,000 twitter followers, 4,500 Facebook friends, 3,000 Facebook fans, and 900 instagram followers…  And i’m still not happy with those numbers.  I can get a lot more… The main problem is that I have 3 different profile types, hobby, personal, and business.  Those three for the most part don’t intersect.  It’s like being 3 different people.  And having 3 different identities.  One the nerd, second the person, and third the business.  It’s hard mixing each of them.  But according to Klout I’m doing an okay job.  I have a 78 on Klout… which I still don’t know what it means.  I assume a 78 is high since I get free perks at that stage.  I’m not sure how good the perks are… but they are free.

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18,000 YouTube Subscribers Later

I have a hobby channel.  It’s a little more than 2 years old.  I’ve produced over 2500 videos.  I used it as an interesting marketing exercise.  On social media the top thing is to be consistent.  And to produce content even if you really don’t feel like it that day.  The easiest blogs I can write this week will be detailing my social media journey.  I have a Facebook, Twitter, and even Facebook page which are doing well.  The funny thing is I sometimes have three different social media profiles.  I have one for my hobby, guttulus, and sometimes personal.  it’s hard running that many social medias.  And who knows I might add another for the agency.

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That’s One Way to Kill a Morning

 

I’ve been watching random amvs… and league of legends videos for the past few hours.  This corresponds to my theory that waking up early is actually far less product.  Let’s get some blogging done, and then some video recording.  I’m glad I got all my coding out of the way already for this weekend.  Seems like a smart move.  I’ve not a morning person.  even when I wake up early… I don’t really get anything done until after 1pm.  The idea schedule would be 1pm until 4am.  That’s crunch time.

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Another Work at Home Day

Working at home days are wonderful.  They are more productive then office days.  And a lot more relaxing…. which makes them more productive.  I got a lot done today.  Mainly, sales.  Sales is interesting… I’m getting better at it.  However, there are a few things I have to work on.  Mainly closing.  I’m not great at closing a sale.  I can talk about myself a lot.. but I don’t have my closing fangs yet.

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Halloween was a lot of Fun

 

Halloween this year was super fun.  My lawn care person didn’t come since it was flooding.  I sent my parents to the airport.  It was flooding.  Which is fine… but… I almost got stuck.  The rain was coming down heavy that day.  Went to a party, came back to pass out candy, and went to a second late night party.  Got back really late to film all my youtube videos.  Did an awful job editing them…. oh iMovie…  I’m still a novice.  I need to watch a few youtube videos about managing it.  There’s a lot of features I didn’t know about until recently.

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Halo 5 & Productive Weekend?

 

Most weekends playing Halo.. are bad weekends.  productivity wise.  But this weekend I got every thing I needed to get done.  Finishing up the Kanas Royals game.  When I was an intern at a patent/trademark places in Richmond, VA.. .one of our clients was from the Kanas City Royals.  I forget who it was…. I’ve been trying to look it up.  Pretty good game.  Normally I’m not a fan of baseball… but it’s okay since I had the Broncos game to watch to.

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A Productive Weekend… I Hope

 

I’m going to set this weekend’s productivity expectations high.  Super high.  Because honestly I need to.  My mom and dad finally go back to Hong Kong.  So dinner on Friday night.  And then send them off to the airport early Saturday.  And then my lawn care person comes to trim the trees and mulch the things…  I seriously don’t know what they are called.  I want to say garden but that’s wrong.  Maybe, landscape.

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Artist Should Be Paid Money

 

I read an article by Will Wheaton.  I’m not a Will Wheaton fan… but the article was very good.  In the article he suggested that big media was taking advantage of artist and content producers by using the excuse… do it for the exposure.  He’s right.  As an artist… there is nothing more annoying then when someone doesn’t want to pay you… but wants you to do free work… for exposure…  It’s lame.. and quite frightening how many artist give in….. to irrational demands.  Exposure is okay if you aren’t good at what you are doing.. but once you have some expertise you should warrant both exposure and financial gains.

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