An Average Startup Weekend in Houston

There are a few things I need to do this weekend.  Make a Facebook ad account, do PPC things, and do sales…. always doing sales.  In addition I have to sell stuff and clean.  The small errands in life when compiled make a dreadful weekend.  I still have not done taxes… or really started.  The worst emotion is boredom.  Yes I have stuff I need to get done this weekend… but no I’m not excited for all of it… or even most of it.  This week certainly was my best week.  For a multitude of reasons it was exhausting when it really didn’t need to be.



Working on Websites, Graphic Design, and Illustrations

Lyrics.  I’m productive when there’s music.  So productive.  My Pandora has gone back to being more Taylor Swift.  I believe that happens with every channel.  I’m excited to work with one of the graphic designers again.  She did a pretty good job on the runrex logo.  It’s cute.  Exactly the type of logo I would want for my company.  As for the other project.  That’s going as well.  It looks like it will take a week.



Startup Life in Houston Texas – 3 years later

I’ve lived the startup life for 3 years.  Slightly longer depending on how you calculate it.  The highest have been high… and the lowest have been incredibly low.  Working at a startup was an opportunity I’m happy I took.  Owning a startup turns out to be less frustrating but as rewarding.  I’m glad I left my cozy office for a work at home space.  I work more now the I’ve ever worked… which is crazy considering I worked 60+ hours in corporate.



Finding the Perfect Rival in Houston Texas

I found my newest rival.  She’s great.  A little bewildering but overall the perfect “study buddy.”  She’s an entrepreneur.  And lives in Houston.  Our personalities are similar.  One difference is she’s better at socializing.  Haha.  Anyways… the importance of having rivals in my life….  It gives me a renewed sense of motivation.  Desire is the key.  If you don’t have the desire to do something, you just won’t do it.  The best motivation is envy.  Envy will drive you insane.  You can’t pick a rival weaker than you…. it makes absolutely no sense.  The strong the rival the more motivated I become.  And I found someone pretty strong.



I Pay for Night Marketing Classes

A good way to spend a night and my money.  I take between 2-4 1 hour classes a week.  Normally some combination of treehouse and udemy.  All paid courses relating to marketing.  Recently I’ve been interested in development so I’ve taken an assortment of development classes.  Total cost is probably around $200 a month which is way cheaper than college.  I don’t think you can even compare the two.  In theory I would have been better offer taking these courses for 4 years.  But what to do with my face degrees.



20 out of 328834 students for total badges earned!

I’m been on a coding binge.  And now it’s over.  I got to 20 which was my yearly goal.  I learned a lot about Swift on the way.  Hopefully I canceled the subscription correctly this time.  Coding binges are a lot of fun… however I now want to work on github.  My github is incredibly weak… mainly due to not spending any time on it.  There’s other things I should do this weekend… but at least coding is done.  Coding is an addiction.  The time goes by so fast.  You turn on the laptop and next thing you know it’s 2am at night.  Anyways… this weekend could be productive.  I can see it go either way.  Lots of errands I need to run…



My Marketing Goals This Month

Something something numbers.  The only social media I care about is my linkedin and my instagram.  Instagram has slowed somewhat… but I know what I need to do to ramp that up.  It’s actually pretty simple.  Linkedin is now at 7, 000.  I can reset my goal for 2016 to something ridiculous like 20,000.  And then then 2017 to 50,000.  Crazy but it’s working.


guttulus marketing houston ppc

I’m in the Mood to Binge Code

Since I’ve been sick until today…. I haven’t had a change to binge code.  Binge coding is exhausting.  I code until I pass out.  at my desk….  I guess it’s a tradition since College.  I was aways cramming even when I didn’t need to.  New York city was awesome when you are younger.  But you never have time to properly study.  There was always something better to do.  Hence the cramming.  Oh… I miss my study group.  Like a lot.  A bunch of slackers with straight A’s that didn’t begin studying until a few nights before.


guttulus marketing

An Especially Productive Week… For being Sick

This week was one of my most productive weeks in a while.  And I was sick almost the entire time.  I’m still sort of sick… but I’m getting better.  I got a lot done…  I worked at home 3 days out of 5 which allowed me to work until late in the night.  The office is a drive and then there’s parking.  Parking is not great… and rather stressful.  All said… I save 2+ hours each day I work from home.  But in reality it feels like a lot more because I’m not stressed out.


houston ppc

Being Sick Changes Weekend Plans Drastically

I’m fighting sickness.  It’s not a fun time.  I’ve been sick since Saturday morning…. It’s prevented me from recording videos on the Guttulus just when I started to gain traction.  On the flip side, I figured out how to do Instagram marketing.  I’ve been ticking up slowly but steadily.  It his continues, I can get 5, 000 before the year end which would be incredible.  Again…. not sure why I like instagram that much compared to my more successful, social medias… but I do.


guttulus linkedin

What this Weekend Has in Store for Me?

First off… lots of PPC.  Onboarding clients takes a lot of time… since the accounts are from scratch.  And then updating my social media.  Watching the Super Bowl of course.  And buying things online.  I’m fairly happy with this week.  I completed a lot of tasks.  Although… I ignored many more.  Since I started working more from home…. I can’t differentiate time as well.  It all seems to blur.  I like it.  I’ve had several crunch downs this week.  6 hour crunches which are incredible productive.  And I’m napping relatively frequently.  All of this means I’ve optimized my work life.


guttulus instagram

Instagram Advertising is Not Working at All

I’m not going to lie to you… of all the social medias I own… I love instagram the most.  I can’t explain it to you why. I believe it’s due to one of our graphic designers saying that I’m terrible at instagram and she’s better…. haha…  I love competition.  I hit over 1, 000 followers before New Years.  Which was a surprise and a nice way to start.  A sign of all the good things to come this year.  I’m sure.  Now I’m pushing with my lion channel.  I spent a few dollars.. on instagram ads.  I got a lot of likes on the ads which aren’t connected to your instagram account.  The ads exist only on your Facebook ad platform.


guttulus facebook

I have 4,940 Facebook Friends… How?

Somehow I’ve accumulated almost 5, 000 Facebook friends.  The reason this is problematic is because 5, 000 is the maximal.  My actual friends will no longer be able to add me.  It’s a good thing I care less about my Facebook than even my guttulus twitter.  My guttulus twitter… which I follow no one and only use it for SEO purposes…. is still at 10K followers.  How… I’m not entirely sure who is following and why.  My Facebook is even more of a mystery to me.  I have 700+ friend requests… and I’ve probably asked less than 100 people to be my friend.  My large Facebook numbers is due to people asking me.  READ MORE


I Hit 8,000,000 Views On YouTube… Why?

I’m somewhat shocked… I have 8 million views on my lion channel.  The channel is around 2 years old…. and it wasn’t even the best channel.  I deleted the best channel because I didn’t feel like having it anymore.  Imagine… what that channel would have been like had I kept it.  I miss my newlawstudent channel immensely.  As I approach 20K in subscribers on my lion channel…. I miss the old channel even more.  Man that was fun.  It’s more fun when you have no idea what you are doing.  Right now I make the same videos day in… day out… it’s rather boring.



Rivals Are the Best Things Ever

I love having a competent rival.  Someone who is about the same skill level as me.  If you select the correct rival, you will rise together.  I had one at NYU and one in law school.  Rivals push you to new levels.  And their passion spills over to yours.  I review it as mutually beneficial.  Weak rivals however… have limited use.  Unless they have a certain skill you want to acquire.  It’s possible to have arrival weak in most things, with one strong trait.



Building Your Own Social Personality

The harshest lesson I learned at my previous agency was never to put your own social connections on your company email.  I wasn’t doing anything bad.  The mistake cost me more than 2 years of progress on my social media.  I had to retake all the Google tests which wasn’t difficult.  But annoying nonetheless.  And I lost Google Local.  I haven’t completely recovered everything I lost.  I don’t have Google local and my guttulus youtube channel had to begin a new.



Sunday Musings & Marketing Thoughts

Outbound marketing is annoying.  It doesn’t convert and the clients you attract aren’t the ones you want to have long term.  Inbound is far superior in most metrics.  Conversion rate, ease of acquisition, etc.  I want to do more inbound.  My plan is to do zero paid advertising.  Sounds crazy since that’s what I’m good at.  And what I won awards doing, however it’s boring.  I prefer to experiment with non-paid forms of advertising since there’s more for me to learn.  And currently it’s more fun.



Spending My Sundays Fixing WordPress

I empathize with website owners.  Wordpress has a lot of updates.  To be more specific… there are a lot of plugin updates that have to be fixed every so often.  These are simple fixes… but still.  I enjoy having my blog.  Since it’s a way for me to plan what I need to do.  Like dealership PPC today.  Since it’s the end of the month.  Proposals and pitches… since those need to be done everyday.  Coding.  Which I finished last night.



You’re ranked 32 out of 357566 students

I reached one of my goals for January.  Only one.  My January wasn’t great.  Lots of personal things and a messy schedule.  I’m looking forward to February since it should be more tame.  I earned 40, 000 points on teamtreehouse which makes me 32 of more than 350K students.  Something I wanted for a while. Teamtreehouse is a learning platform and not something I do on a daily basis anymore.  Those points are as easy to come by since I’ve done most of the lessons.  I would like to be ranked in the top 20 but I’m happy to be 32.  for now….



Who Does NOT Belong at a Startup?

Startups aren’t 9-5s.  They aren’t places to go on paid vacation for 2 weeks… right after the software launched.  If there’s a goal of 20 and you have 1… it is not time to go on vacation.  If one developer goes on vacation…. that doesn’t mean everyone goes on vacation.  Your goal is 20!!! not 1. Seriously… what is going on.  In a Startup the CEO takes out the trash, gets his or her own coffee, and is the first one in/last one out.  Startups are not for people whose only goal is to be paid a biweekly salary.  They are not places for people to be lazy and order $2800 MacBooks and ergonomic chairs.



Late Night Development Learning is a Pain

It’s 1:00am… And I don’t have ice cream yet.  How is this real life?  I have two options, go to CVS and get ice cream and go to sleep… or stay home and do some mongo learning.  Mongo seems cool… I mean I only watch the first 1 minute introduction to it.  But it seems like something I want to learn.  They have a few more advance courses as well.  Which reminds me… I paid for several Udemy courses I haven’t even started yet.  The joys of being busy.


guttulus digital marketing

List of Weekend Tasks to Be Done

The chances of me completing everything on this list is 0 percent.  It’s an ideal list… something I don’t have any hope of completing.  But I like making it, because it helps me prioritize and focus on what actually needs to be done.  I’m aiming for 50% this weekend.  Next weekend will be bad in terms of productivity because my sister is coming to visit.  End of the month… not the best time to visit… but what can I do?  Nada.



Too Much to do This Weekend?


My weekend has a lot of things scheduled.  Dinners, proposals, and PPC related things.  And videos.  And Errands.  I’m excited for some of it…   And meh for some other parts of it.  Personal relationships are draining.  Not a strength or something I want to spend much time thinking about.  Hopefully I can settle somethings.  And work from home week will be a wonderful break and an increase in productivity.  I’m excited for that.  I’ve going to CVS after these blogs are over and buy all the snacks.  hehehe.



My Nasty Shopping Addiction X2

I don’t go shopping often… but when I end up buying too much of what I don’t need.  I’m not sure what it is….  Probably a lack of self control.  The same thing happens when I do PPC or learn development.  I can spend an entire weekend at my work desk being productive.  I haven’t figured out how to shop yet.  I spend close to $500 on things I won’t ever use.  But hey, they are nice to look at.  February is an important month…. There’s a magic the gathering and anime convention at the same location.  My plan is to sell my magic cards to buy anime things…. Or just spend money on both.



E-Sports, Startups, and Mentality


I’m a pretty big fan of e-sports.  I follow one LOL in particular Double Lift or Lift Lift.  He came from a traditional Chinese who literally disowned him because he wanted to play video games.  He believed in his talent enough to try to make it.  And he did.  He’s brand is worth a lot.  Probably at least close to a million.  And he plays video games.  I’ve seen most if not all his interviews, and it still surprises me how hungry he is to win.  He’s not like most video gamers… he has a simple goal, to be the best… I can appreciate that.



Why Failing is Okay for Startups?

I’m blessed.  I have a great set of parents and an enviable life.  I have a lot.  The one thing I don’t have is a software I can sell for millions.  That would be neat.  And is my next goal.  I’m not going to sugar coat this…. the software isn’t want I expected it would be at this point.  In fact… it’s not remotely close…  There is no other way to say it… except it failed.  And I failed.  I failed to manage the development team… instead they managed themselves.  Which makes no sense… since they are developers making a PPC tool.  Not a great plan.



How I got Started in Pay Per Click?

I’m weird… if you read any of my blogs you will know that.  Things that should drive me… mainly money… really don’t.  I’ve paid off all my student loans.  And I don’t have auto loans.  I am debt free and have a significant chunk saved in non-interest funds…. I know… not the best.  I feed on negativity.  The more negative someone is, the more it fuels me to be better.  There’s no better story then the one I’ve told many times… before.  How I got started in PPC.



Fire Emblem & Startup Life Collide

I replayed fire emblem awakening.  It was fun.  10 hours of non-stop playing… essentially my friday night… instead of going out to the amazing event… haha… Pass.  Anyways, I’ve optimized the game and can unlock all the characters.  And grind them at the highest levels within the shortest period of time.  At some point… I stop enjoying the game… and I only continue to playing purely for optimization.  It’s sort of neat being able to play a game “perfectly.”  Anyways…. onto tonight.  I did go to the gym.  And I just got back.  It’s 1:37am… I want to at least make 4 more blogs tonight mainly because I feel guilty for not making my guttulus videos.  When something messes with my schedule… it really messes with it.



Crying Over Shattered iPads… Never

Today wasn’t the greatest day.  Saturday I was out most of the day doing errands.  Sunday… yeah.  Is almost over.  Anyways, I accidentally smashed my iPad onto the floor.  No use crying over spilled milk.  Moved on already.  The same philosophy I have with development and PPC.  If something doesn’t go right, fix it or move on.  No use harping on what went wrong or why.  Failure is failure and it’s always ugly.  And no excuse makes it better…. At least it wasn’t my macbook… that would have sucked.



How to Get Customers & Clients?

No movie better summarizes inbound marketing then Filed of Dreams.  “If you build it, he will come.”  But will they actually come?  Remember you are one of many.  There are companies who do what you do…. or things so similar to what you do… it’s not that different. Sales is not easy.  I spent 4 hours each Sunday doing it.  And 4 hours each Monday.  You have to be consistent and not give up.