Google Certificates

How Useful Are Google Certificates?

Part of running an agency is knowing what you are good at… and how to sell. Google certificates help.

My top 5 Sectors:

Political Candidates
Oil and Gas
Auto Dealerships


I graduated a top 20 law school; we were taught our first day in legal bootcamp to gather as many prestigiousREAD MORE

Businesspeople in a Meeting

How Much I Charge Clients?

I figured this article would be interesting to write. I’ll address three questions:

How much I charge clients for PPC management.

What Is included in said charge.

And why I charge them this amount.

I charge 20% straight across for PPC management: AdWords, Bing Ads, Craigslist, Ebay, Amazon, etc. Craigslist, Ebay, and Amazon are similar to AdWords and Bing in terms of the necessary level of attention.

20% is high for Texas/Oklahoma/Portland. Clients have told me in the past market rate is 15%. If you are worth it… you shouldnot settle for less.READ MORE

relaxing weekends

A Most Relaxing Weekend

This past weekend was one of the most fun and relaxing weekends in a while.  First off, no traveling required.  Travel is stressful to me.  I’m an owl of habit.  I like repeating and optimizing.  I do not enjoy waiting in Newark airport after my flight was delayed 3 times.  In addition to a 3.5 hour car drive to Newark (one way).  And I did not enjoy the 18+ hour drive to ???… and the 18+ drive back.  I think Dallas is far enough…

What I enjoy is a weekend with friends at home… or surrounding locations.  This weekend was exactly that; it was simple.  I met several of my friends I haven’t seen in a few months.READ MORE


Volunteer Marketing Services, Tax Deductible?

Let’s review the IRS guidelines: 

Question: I volunteer 6 hours a week in the office of a qualified organization. The receptionist is paid $10 an hour for the same work. Can I deduct $60 a week for my time?

Answer:  No, you cannot deduct the value of your time or services.

Question:  The office is 30 miles from my home. Can I deduct any of my car expenses for these trips?

Answer: Yes, you can deduct the costs of gas and oil that are directly related to getting to and from the place READ MORE

List of Marketing Services

List of Marketing Services

Web Service & Maintenance Services:

(1) 5 hours of web design and development
(2) 5 Hours of content writing service
(3) Monthly Rollover option
(4) Software updates
(5) Server maintenance

Template Based Website:

(1) 3 High-Quality Designer Templates to pick from.
(2) 5 Hours of Brand Consultancy with Designers.
(3) Homepage and 5-15 Internal Pages.
(4) Contact Forms and Google Map Implementation.
(5) Company Blog.


Photography Release Agreement

Photography Release Agreement

The parties to this release agreement are:

Full Legal Names:_______________________

Physical Address: _______________________________

Telephone Number and Email Address: _________________

(Hereinafter referred to as “the Model”)


Why Have a Terms of Use?

First off, terms of use are contracts between the person who operates the website and the person who is using the website.  They are especially important when it comes to wanting to customize or using an API.

A valid contract online requires mutual consent.  A unilateral contract which is a one sided contract has often been found to be unenforceable.  There are two types of ways to gain assent: affirmative and implied.

At a minimal you should have a license to the website to the user.  If you are under a subscription model you should have the terms and prices easily available. Include API terms as well as some legal language around idea submissions.  Perhaps the most important step is to step up rules for your website.

It is important to define what is unacceptable behavior.  This normally includes harassment, obscene language, or engagement in illegal activities.  You should also prohibit uploading viruses, interference with the network, hacking and disruptive activities.

The minimal number of provisions you should include: disclaimers, limitation of liability, choice of forum, choice of law, severability clause, arbitration, termination, amendment, repeat infringement, and service discontinuance.


Different Entity Choices

There are many entities you can choose for your business.

Sole Proprietorship is the most common form.  There is little distinction between the owner and the business.  The advantages are that it is quick, easy, inexpensive, and no tax returns for the business entity.  The disadvantage is you have no protection from liability.

Corporations require certain characteristics including the need for Articles of Incorporation, Shareholders, and policies.  The biggest negative is the double taxation that occurs.  Both C and S corporations have several legal qualities including limited liability protection, perpetual existence, and free transferability.  The S Corporation has further limitations in that there can not be more than 100 shareholders, only one class of stock, and no resident aliens as shareholders.

Limited Liability Company is one of the most popular types of entities due to its pass through taxation, liability protection, and management flexibility.

General Partnerships are entities made up of two or more persons or entities that carry on a trade or business.  Advantages include it is easy and it is a pass through tax entity.  The disadvantage is there is still unlimited liability.


Useful SEO and PPC Tools

Useful SEO and PPC Tools I use every Week:

Discovery (Paid is worth it) (Paid is worth it)



Keyword Generator

Optimization (Paid is worth it)

Management (Paid is worth it)

Metrics   (Paid is worth it)


Once an Owl, Always an Owl

When I was in middle school I began waking up and writing stories.  There’s something magical about midnight until 3am.  I can’t explain it other than I get a lot of things done during this time period.  I always believed once I got older I would change this “bad habit.”  In many ways this habit has defined my life.

In this 3 hour window of time I can get more done than most people in a day.  At least in the PPC/website sense.  I’m also able to come up with new ideas and learn incredibly well.  This unique ability has helped me survive pre-med, the patent bar, law school, and the New York bar.  It is also how I learn PPC and website building so quickly.  While everyone else is sleeping I’m watching coding videos while creating mobile PPC outlines.

I work the same 9am to 6pm (normally later) everyone else does… I just save my best work for midnight to 3am.

Right of First Refusal Template


Dear [INSERT],

Right of First Refusal

This Right of First Refusal to Purchase Agreement (“Agreement”) is made on [INSERT], by and between [INSERT], Grantor of the Right of First Refusal (“Owner”) and [INSERT], Receiver of Right of First Refusal (“Grantee”).

In consideration of the payment by the Grantee to the Owner of the sum $ 1 and for other good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the parties hereby agree as follows:

1.       In the event that the Owner receives an offer (the “Offer”) from any person relative to the goods or property subject to this Agreement, described as [INSERT], which the Owner is prepared to accept, then the Owner shall forthwith send to the Grantee notice in writing of its desire or intention to sell the Offered Goods accompanied by a copy of the Offer.

2.      Upon receipt of notice in accordance with paragraph 1, the Grantee shall have only forty (40) days from the date of receipt within which to give the Owner notice (“Intent to Buy”) that it desires and agrees to so purchase the Offered Goods on the same terms and conditions as are contained in the Offer, provided that:

(a) if the Grantee shall have given an Intent to Buy, the Grantee shall purchase Offered Goods referred to in the Offer;

(b) if the Grantee shall not have given an Intent to Buy within the time provided, then the Grantee shall be deemed for all purposes to have refused to purchase the Offered Goods; and

(c) In the event that each Grantee elects not to purchase or is deemed to have refused to purchase the Offered Goods, then the Owner may accept the Offer and proceed to sell the Offered Goods, but only at the price and on and in accordance with the terms and conditions contained in the Offer provided that, if the transaction contemplated by the Offer is not completed within a period of forty (40) days after the expiration of the last day upon which the Grantee has the right to give an Intent to Buy, then the Owner shall not thereafter sell the Offered Goods unless and until it again complies with the provisions of this Agreement.

3.       Any transaction between the Owner and the Grantee effected pursuant to the provisions of this Agreement shall be completed not later than forty (40) days after which the Grantee has become obligated to purchase the Offered Goods.

4.   The rights granted to the Grantee under this Agreement are personal to the Grantee.  Accordingly, the Grantee may not sell, assign or otherwise transfer any of its rights under this Agreement without the prior written consent of the Owner, which consent may be unreasonably or arbitrarily withheld.

5. No Waiver.  The waiver or failure of either party to exercise in any respect any right provided in this agreement shall not be deemed a waiver of any other right or remedy to which the party may be entitled.

6. Entirety of Agreement. The terms and conditions set forth herein constitute the entire agreement between the parties and supersede any communications or previous agreements with respect to the subject matter of this Agreement.  There are no written or oral understandings directly or indirectly related to this Agreement that are not set forth herein.  No change can be made to this Agreement other than in writing and signed by both parties.

7.   Severability. If any term of this Agreement is held by a court of competent jurisdiction to be invalid or unenforceable, then this Agreement, including all of the remaining terms, will remain in full force and effect as if such invalid or unenforceable term had never been included.

8.   Signature [INSERT] acknowledges that [INSERT] has fully read and understood Agreement. By signing Agreement, [INSERT] agrees to the terms and conditions contained in it.

Signature: _____________________             Date:  _____________________

Title:   ________________________

Excited for the Adventure Tomorrow

A crazy weekend.  The last four days I spent with my sister at her new home.  It was a relaxing time in country PA.  We grew up in the PA suburbs, but I define her new residence as country.  There are cows, chickens, and horses.  And she lives near a river.

I received wonderful news relating to my hobby.  A hobby I make time for… although the current videos are from two weeks ago.  My hobby is YouTubing.  I make a little bit of money… nothing significant.  It pays to hire someone to mow my lawn, but certainly not to mulch it.  I received my first offer of sponsorship and I consider it pretty legitimate.  I signed the contract a few moments ago and I’m pretty proud of what I accomplished.

That being said, there is still a lot of work I need to catch up on.  I love working since it means bettering yourself.  But I can’t wait for this weekend.  I’m taking some time off from volunteering and tutoring to focus on other things…. such as this website and my YouTube channel.

The last few weeks have been exhausting.  I’ve enjoyed them immensely but I’m ready to get back to my boring everyday routine.  Being boring is fine in my opinion.

And as always I’m going to try to make a better effort to blog everyday.

Domain Name Purchase Agreement Template


This Domain Name Purchase Agreement (“Agreement”) is made effective this [Insert] (the “Effective Date”), by and between [Insert] (“Purchaser”), and [Insert] (“Seller”).

WHEREAS, Purchaser desires to purchase Seller’s rights in and to the internet domain name [Insert] (the “Domain Name”); and

WHEREAS, Seller desires to sell to Purchaser any and all rights it has in and to the Domain Name under this agreement;

NOW THEREFORE, in consideration of the promises and mutual covenants and agreements herein contained, it is agreed as follows:

Purchase and Sale.  Purchaser agrees to purchase, and Seller agrees to sell, assign, transfer, and convey to Purchaser, any and all of Seller’s right, title, and interest in and to the Domain Name including, but not limited to the following:

  1. Any and all rights to own, register, and use the Domain Name;
  2. Any and all registered or unregistered trademarks, service marks, copyrights or other intellectual property or proprietary rights associated with or relating to the Domain Name;
  3. Any and all rights associated with or relating to traffic to or from the Domain Name;
  4. Any and all goodwill associated with or relating to Seller’s right, title, and interest in and to the Domain Name; and
  5. Any and all of Seller’s after-acquired rights in and to the Domain Name.

Purchase and Price.  The total purchase price (“Purchase Price”) to be paid by Purchaser to Seller for Seller’s right, title, and interest in and to the Domain Name shall be [Insert].  The Purchase Price shall be paid at closing through an internet escrow service.

Ownership and Control of the Domain Name.  The parties understand and agree that upon full execution of this Agreement, payment of the Purchase Price as provided herein, Purchaser shall be the sole and absolute owner (also known as the “Registrant”) of the Domain Name and the Administrative Contact, Billing Contact, and Technical Contact (collectively, the “Domain Contact”) of the Domain Name.

Seller’s Representations and Warranties.  Seller hereby separately warrants and represents to Purchaser that: Seller has full legal right, power, and authority to enter into this Agreement and to sell, assign, transfer, and convey its right, title, and interest in and to the Domain Name to Purchaser; Seller’s right, title, and interest in and to the Domain Name are being transferred free and clear of any liens, encumbrances, restrictions, licenses, or security interests; and Seller has no actual or constructive knowledge of any third party claim to any right, title, or interest in or to the Domain Name.

Further Assurances.  Seller agrees to execute registration transfer documents and take any further actions required by the Domain Name registrar after the Effective Date of this Agreement to effect or confirm the full transfer by Seller of its right, title, and interest in and to the Domain Name.

Subsequent Use of Sale.  The parties understand and agree that upon full execution of this Agreement and payment of the Purchase Price as provided herein, Purchaser shall be free to use and develop the Domain Name, or to sell the Domain Name to a third party at any time, all in Purchaser’s sole and absolute discretion.

Entire Agreement.  This Agreement contains the entire agreement and understanding of the parties hereto, and supersedes any prior agreements or understandings between or among the parties hereto with respect to the subject matter hereof.  This Agreement may be amended only by an instrument in writing signed by both parties.

Governing Law.  This Agreement shall be governed by and interpreted in accordance with the laws of the State of California in the country of the United States, without regard to that state’s choice of law principles which may direct the application of the laws of another jurisdiction.  The parties agree that the state and federal courts of California shall be the sole venue for the resolution of any dispute between them regarding the subject matter of this Agreement.

Attorneys’ Fees.  In the event of any dispute between the parties in connection with this Agreement resulting in litigation or arbitration, each party shall be responsible for its own costs and expenses, including attorney’s fees.

Severability.  If any provision of this Agreement is held to be invalid or unenforceable, the validity and enforceability of the remaining provisions of this Agreement shall not be affected thereby.

Counterparts.  This Agreement may be executed in one or more counterparts, each of which shall be deemed an original but all of which together shall constitute one and the same agreement.  A signature by facsimile shall have the same force and effect as an original signature.

IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the Effective Date.


Name:    _____________________ Title:    _____________________

Date: _____________________ Signature: _____________________


Name:    _____________________ Title:    _____________________

Date: _____________________ Signature: _____________________

Marketing Proposal Template Copy

*Feel free to use or change.  I use these as “filler” for my proposals

SEO Basic

SEO or Search Engine Marketing helps you increase your presence online.  Through SEO you can increase your website’s rank in search engine results pages (SERPs).  When potential customers search for words and phrases relating to your business you want them to see your website.  There are two types of SEO: on-page and off-page.  On-page SEO involves contributions to your actual webs such as blogs.  Off-page SEO means activity around the web such as quality back links. Using on-page and off-page you can rank for the keywords you believe are most relevant to your business.

Local SEO

We are big believers of Local SEO and Google Maps Optimization.  We want to put your business in front of customers who are already looking for your product or service.  We will work with you to create excellent copy for your website.  We can help list and maintain your listings on Google+ Local and Yahoo! Local.  We combine both on-page and off-page SEO to make you authority and expert in your field.

General SEO

SEO is important because it helps potential clients find your website.  Being found online is the best way to achieve long term success.  We want potential customers to know about the great work you do.  While there are many SEO companies to choose from, our expertise and transparency separates us from our competitors.

Content Marketing

Content marketing is the best way to encourage inbound sales.  Our objective is to build a content strategy targeting a specific niche and customer base in your industry.  We will help your company differentiate itself from your competitors through well thought out blogs and press releases.  Content marketing will make you a thought leader in your industry.  By providing a shareable resource for your customers and improving your online reputation, your business will build trust. You deserve to show everyone what makes you different.  We integrate your content on your website, social media, and various other platforms to show your unique skills.

Social Media

We happily manage your Facebook, Twitter, Google+, Pinterest, YouTube, and other communities.  When making a decision, potential clients trust the opinions of their family and friends.  Our goal is to generate a buzz around you and what you value.  We hope to bring highly qualified leads through social media.  Google rewards websites with social media engagement.  This directly affects your SEO and PPC efforts.

Email NewsLetters

Newsletters are an excellent way to utilize segmentation and website integration.   We will ensure that your customers will receive emails they want to see without spamming them.  RunRex’s email and newsletter service are among the best available.  We can help you reach out to your former customers and build strong and lasting relationships.


I will personally manage your PPC campaigns.  PPC campaigns need to be transparent.  We developed successful and tested campaigns for your market.  These campaigns often hinge on actions an user takes moments after they see your ad.  By using tested algorithms to read these actions, we can make small adjustments which can greatly increase your conversions.  It helps to have an expert with industry experience.

Local PPC

Local PPC is a way to reach those customers closest to you through geo-location.  The key is to target based on regions with local search terms.  By appearing local you can drive higher quality traffic to your website.  Local clients are more likely to engage and promote your business to their family and friends. Referrals still work.

Brave by Default and Trolls

Confession: trolls and negative comments used to bother me a lot.  I took them rather personally.  I have a youtube channel with over 5 million views.  The niche  lends itself to trolling since a large percentage of the audience is younger and 97% are males.

Every negative comment would drive me crazy.  Eventually I deleted a previous channel and created a new one.  The idea was to stay low.  That didn’t work out, as the new channel became engulfed in the same arguments the old channel was. This brings me to the long convoluted conclusion: be brave.

Trolls are people with nothing better to do then tear people down.  They never get anywhere in life.  It is not enough they live in terrible circumstances, but that everyone else feel just as bad as they do.  Ignore them.  They aren’t worth your time.

I started on a new journey and I’m happy.  I can’t really ask for anything more.  Good friends and good times.  A lot has happened already on this adventure… but I share those stories at a different time.  It really is exciting to live the startup life.

This Weekend was Eventful

I like when my weekends are uneventful.  Normally with a combination of volunteering and tutoring.  This weekend I did not have much time.  I just set my alarm for 7:00 am tomorrow since there’s an important morning meeting I have to get to.  And yes, preparing for said meeting was what I was working on.

On one hand I shopped for food, did laundry, got my car registered, had dinner with a friend, cleaned my floors, washed the dishes, and briefly went to gym.  This is how eventful most weekends are (add a student and some time at an animal shelter).

However, this weekend I did a lot of research.  Sunday I researched for 4 movies (yes I count time in netflix movies).  I also produced by normal 14 videos and set up some social media.

This being said….  I feel a bit disappointed I didn’t do more this weekend.  I’ll be in PA visiting my sister, her new home, and her new puppy.  I could use the break.

I’m not stressed.  But I’m overly excited to the point I’m tired.  Anyways, I prepared as best as I can for Monday/Tuesday.  I’m going to watch another short episode on netflix and head to bed.  Life is awesome right now.  Lots of fun things to do.  I have enough thing to keep me busy for some time.

Purchasing Code Contract Template

Certification of Code Ownership; Intent to Sell; Intent to Build

I. We, the partners of [Insert], own the following code:

1. [Insert]


2. [Insert]


3. [Insert]


4.  [Insert]


II. We, the partners of [Insert], own the following rights to the above code.

1.  The right to reproduce the code.

2.  The right to create “derivative works” based on the code, such as the screen display that the code generates, future versions of the software, or other software programs into which the code is integrated.

3.  The right to distribute copies of the code.

4.  The right to “display” the code, for example by posting to a web site. (17 U.S.C. § 106).

III. We, the partners of [Insert], assert the code is NOT a “work for hire” project for any previous clients and the code is sole property of [Insert].

For the purposes of this document, a segment of software code is a “work for hire” if it is either:

a) A work prepared by an employee in the scope of his or her employment; or

b) a work specially ordered or commissioned for use as [1] a contribution to a collective work, [2] as a part of a motion picture or [3] other audiovisual work, [4] as a translation, [5] as a supplementary work, [6] as a compilation, [7] as an instructional text, [8] as a test, [9] as answer material for a test, or [10] as an atlas, if the parties expressly agree in a written instrument signed by them that the work shall be considered a work made for hire. (17 U.S.C. § 101).

IV. We, the partners of [Insert], assert we are interesting in selling the following rights of the above code to [Insert] or an entity associated with [Insert].  [Insert] is willing to provide [Insert] or an entity associated with [Insert] 60 days to determine whether they are interested in purchase of the code. [Insert] will not “shop” the code within this 60 day period beginning [Insert].  The price will be negotiated.

1.  The right to reproduce the code.

2.  The right to create “derivative works” based on the code, such as the screen display that the code generates, future versions of the software, or other software programs into which the code is integrated.

3.  The right to distribute copies of the code.

4.  The right to “display” the code, for example by posting to a web site. (17 U.S.C. § 106).

V. We, the partners of [Insert], agree to complete the code.  [Insert] agrees to work on the code and provide reporting of work done.  [Insert] or an entity associated with [Insert] will pay [Insert] developers, designers, and other persons between [Insert] US Dollars an hour for work.  [Insert] complete all work on [Insert]’s servers.  [Insert] will pay [Insert] in $5,000 increments.  [Insert] will pay in a ADVANCE.  [Insert] will invoice against work done. Essentially [Insert]will pay a retainer to [Insert] to invoice against.

VI. We, the partners of [Insert], agree that when the project is completed, [Insert] will own the finished works as define below.

A.  Copyright to the finished assembled work of web pages produced by the Developer and graphics shall be vested with the [Insert] or an entity associated with [Insert] upon final payment for the project. This ownership is to include, design, photos, graphics, source code, work-up files, text, and any program(s) specifically designed or purchased on behalf of the Client for completion of this project.

B.  All materials developed under this contract and intended for publication to the web remain the property of Developer until such time as final payment for the work described herein has been tendered by Client. At this time, all materials become the property of Client and may be used by them, as desired.

C.  [Insert] or an entity associated with [Insert] will have complete ownership of the code.  [Insert] will be prohibited from selling or using the completed code once all invoices have been paid.


Flashing the Tiger Fangs

I’m excited. I get to try this run an entire agency thing…. It’s exhilarating because everything you do correlates with how successful you become.

Sales, content generation, development management, etc… all things I did today. I feel exhausted everyday, but it’s a good type of exhausted. Lots of phone calls and networking. At the end of the day I get to see exactly how long my fangs are. Weird analogy I know. But I’m pretty weird.

Anyways this weekend is going to busy. I have to set up the content and proposal generating part of the agency. Right now, proposals are taking too long to generate. I will need to create a simplified system. I also need to get some legal things in order. I did go to law school for something. And finances… need to work on that. As well as this website. I should make a list:

clean (house is a mess)
Shopping for Clothes
Ant Removal
Hobby YouTube Videos…. X 14
Videos on Guttulus X a lot…
Prepare Presentation
Obtain Legal Papers
Create Proposal System
Redo an entire PPC campaign

And that’s my weekend. Wait until you see what I get to do in the weekday.

But I do get Friday/Monday of next week off to visit my sister in PA. That I’m excited for. It would be nice to see her again for my birthday.

This was a strange blog… even for me.

What I Learned from My Father

My father came to the U.S. with $50 dollars in his pocket.  I grew up poor.  Very poor.  At my first party we gave a pencil… as a birthday present.  Because we were poor,  I learned never to take family and friends for granted.  And the value of loyalty.

I wrote the following letter to my Immigration professor on why I wanted to take her class (she was also my contracts professor):

“Both my parents were international students from China.  My dad came over in 1988 and my mom soon afterwards.  They came on a student visa from the University of Akron, Ohio.  In 1989, the Tiananmen shootings occurred: where the Chinese government shot its own students.  In response to this, President George Bush Sr. made easier the process for Chinese students in the U.S. to file for working permits in executive order 12711.  The order allowed my parents to support themselves financially in the U.S.  In 1992 Congress under Nancy Pelosi passed the Chinese Student Act of 1992 which allowed my parents to file for permanent residency in the U.S.

I hope to eventually do pro-bono immigration work after law school.  This is an area I feel that I can give a lot back.   My father is also a lawyer and he enjoys giving advice to new immigrants at the company he works at.”

My father sacrificed a lot to ensure my sister and I grew properly.  From forcing us to learn piano to making sure we volunteered as often as we could.  He went to law law school at night when he had a full time job.  He took multiple part time jobs including being a backyard farmer to support us.  That’s where I get my grit.

When you are poor you see the worst in people.  People take advantage of you… because they can.  However, you also see the best.  My father taught my sister and I to help people in need.   Pro-bono immigration work, tutoring, volunteering at animal shelters, playing piano at retirement homes… is how I spent my Saturdays/Sundays for the past 20 years.  I am grateful for everything my father has taught me.  Happy Father’s Day (a little belated).

I May Need Better Friends

An early… or I guess earlier post.  I needed to get something off my chest.  I need better friends.

As personalities go, I’m happy go lucky.  I wake up happy and I go to bed happy.  I don’t dwell on the negatives for long.  The reason I’m making this post is to make a note of something I discovered.  While doing my personal finance accounting, I realized I have a few friends who voraciously take from me.  They take video games, books, free meals, etc.  These friends don’t give back.  The more I dig into my finances the worst I feel.  My credit card statement for June was 3 times higher than it normally is.  Some of the increase can be accounted to fixing my car and unwise purchases.  However, a large chunk relates to toxic friends.

These are the same people who complain about a $100 birthday gift while “forgetting” my birthday gift.  It’s one thing to take, it’s another to take and be rude.

The correct decision is to distance myself because they aren’t really my friends.  I value friendship incredibly high, but the question is are they my friends?  Which the answer is no, friends don’t act like they do.

Onwards to Adventure

Today I learned how to use my new mac book.  I love it so much.  It’s a 15 inch Retina 16GB ram i7 2.2.  And it’s lightning fast.  I was video editing today.  It took 1/3 the time it normally takes for my video edits (after 2 hours of being confused).  The mac is also compatible with the SD card the other laptop hates.  The only issue is the mac only has a 256GB hard drive.  I thought it would be a lot of space, but I’m using it for video edits.

While I was writing this blog, I became hungry… I went to CVS to buy some chocolate.  It’s hard to justify buying 13.42 dollars of chocolate and eating the majority of it…  and not feeling bad at all.  I blame this on my best friend Freshman year at NYU…. Anthony.  Our dorm University Hall was right outside a 24hr CVS.  Around 3am every night he would call and we would get food at the chicken and rice place.  And later candy at CVS.

And now it’s 3am.  Weird how fast time goes by.  I’ve been working on this website for a bit, I think I fully understand how to update the back end now. This weekend as a whole was incredibly uneventful.

Tomorrow will be rough though since I have volunteer/tutoring for 4 hours in the city.  Then diner with a friend.  And if I’m productive I can record more videos.  I’m hoping to knock out Advanced Search if not both search and display.  We will see.

One of my other concerns is I’ve been buying a lot of stuff.  I purchased a 2K macbook pro, an iPad air, $450 of anime merchandise, and 500+ graphic design books.  And magic the gathering cards.  I did all of this… without an actual W-2 job locked up (although I probably will be going W-2 Monday).  And I have more bills incoming including airplane and travel expenses.  I need to be more careful with spending.  Oh and this website… haha.  I put 800 into it already.  I’m planning on spending 2,500 more for a cool application.  But it’s hard to grasp the additional value at this stage.  And funds are depleted.

I am a Magi

This week has been fun.  It started with travel and it ended with watching Magi at home while working on templates.  Yes I will upload them… eventually.  Making content isn’t as easy.  I have about 56 videos to make this weekend and absolutely no will power.  And tutoring half a day Sunday.  Always a good experience, but somewhat draining.  Especially when its the SATs on a Sunday….

Life has drastically improved.  I was able to test the open market to see what I am worth.  And I’m worth a lot.  A PPC person with my experience, certification, and determination is rare.  Said PPC person doesn’t make anything less than a comptroller would.  Being a comptroller was a daunting experience right out of law school.  I’m not sure I will ever be ready to try that again.  But PPC is fun.  I enjoy learning and talking about it.

However, my true value is something more.  It’s the ability to adapt:  Sales, SEO, PPC, Legal, Business, Accounting, Finance, and Social Media.  And it seems like my new “job” will require me to do all of those.

In the short week since I left my previous employment, I’ve accomplished half a years’ worth of goals.  I have a fully healthy ppc account, fun clients, and an investor who cares about my ideals and goals. I’ve been able to protect my friends and secure their futures as well.

Lastly, I realized just how ferocious I can be.  Which is a good thing.  After all I did go to a top law school and clawed my way to two law journals and President of my fraternity.  I’m off to a new adventure.  Wish me luck.

The Daily Grind

It’s Wednesday, almost a week since I resigned.  I feel happy.  Outside of various money issues, partially my fault for buying an entire graphic design library instead of a laptop… hahaha.  And that my credit card bill was 3 times what it normally is: plane tickets and fixing up the ac in the car…  Life has been amazing.

When I first started “working from home” I thought hey I won’t have to get stuff in traffic or drive anymore.  This was completely incorrect.  It turns out you drive more for potential client meetings.

The second most surprising thing is how difficult it is to organize your time. I work hard.  And I typically work 10-12 hours.  However, have ultimate freedom to do as you please with your time is both scary and refreshing.  Essentially I’ve been making youtube videos for my hobby the past few days.  You might ask, why is that a good idea at this point?  Shouldn’t I be worried about finding clients?  I’m not worried at all since I’m confident in my abilities to do ppc and everything else.  And I guess that’s why I’m not as stressed as I probably should be.

Oh and the long winded phone calls from friends and family.  Those can often be draining.  I’m happy.  Once I get a bit more hungry, then I’ll start to be more aggressive in client acquisition.  At this moment, I’m just enjoying the sheer and complete freedom.

Overwhelmed But Excited

     The title aptly describes how I feel. And yes its 3:35am when I started this post. I resigned my previous employment over ethical qualms last Thursday. Since then I have not looked for steady employment of the W-2 Nature. In the few days past, I’ve traveled, seen old friends, and haven’t gotten much sleep. Obviously this website is new and I love it.

      What I learned over the past…. long five days… was that feeling overwhelmed is sort of exciting. Everyday becomes a new adventure.

       Thursday I resigned at 5pm. I sent an email to a friend, but couldn’t make it to drinks that night. We got drinks and sushi the next night. I know I didn’t sleep well on Thursday. I may have worked on my website all Thursday night.

       Friday I had a business dinner… that’s one way to put it. More like hanging out with a friend at a big company who I enjoy spending time with anyways.

       Then Saturday lunch with another friend/client. I like to think all my clients are or will be friends. Trust is what every great marketing relationship is built upon. Especially since marketing can be sort of scammy. And then off to travel. I’m not the biggest fan of travel. I’ll leave that here…

       Sunday was travel.

       I got back for lunch on Monday from the travel. Then I napped. And did PPC the rest of the day. Talked to a Google rep who bless her didn’t understand very much about AdWords. Got Google Certified and attached myself to a Guttulus agency for now. I’m sure that will change soon. Then did some more PPC. And here we are. Oh also sales of course, since that is probably important.

        I’m exhausted, but I still need to produce several hundred videos… yes hundreds. Pay for a development app… somehow… Oh right and pay for this website.

      Thank goodness there are credit cards and my credit is spectacular. This is hard. But that’s what makes it so fun.

Marketing Retainer Agreement Contract



This Marketing Contract is entered on this day: ________ between Guttulus and ________.   Guttulus resides at:   ________   and Client resides at: ________. Client hereby employs and retains Guttulus to work on marketing regarding: [Insert Description of Work Paragraph]

Effect Time: This Contract is not effective and Guttulus has no obligation to provide marketing services until Client returns a signed copy of the Contract and deposits a retainer. Client must pay a deposit of X Dollars under the title “Marketing Fees” to engage services.

Scope and Duties: Client hires Guttulus to provide marketing services including but not limited to: [Insert List of Potential Jobs].

Cost and Expenses: Client shall reimburse Guttulus for all expenses related to the above marketing project outside the cost of labor.

Statements: Guttulus will send Client statements for fees and costs undertaken. Client is to pay for Guttulus’s services within 15 days of each statement’s date. Client may request Guttulus to provide a statement; Guttulus will provide the statement within 10 days after request. Unless otherwise notified, Guttulus will take fees and costs from the retainer portion. Guttulus will provide a statement of the remaining retainer amount at the end of each invoice. If no amount remains, Guttulus will ask for the retainer to be refilled.

Marketing Fees: You agree for fees and costs described in the signed contract to be take out as work is done. [Description of Marketing Fees]

Discharge: Client may discharge Guttulus at any time. Likewise, Guttulus may discharge Client at any time.

Conclusion: Once Guttulus has concluded services, all unpaid charges are immediately due. Guttulus will take money from the remaining retainer and issue a statement with a description of the charges. If money remains in the retainer, Guttulus will issue a check for that amount. If there is a disagreement over charges, the signed contract as to the project’s specifications will control. If disagreement remains, both parties agree to arbitration for the remaining amount.

Disclaimer: Successful marketing is not guaranteed. There are no promises as to results. All expressions of success should be construed only as opinions.




It’s Not Late. It’s Early!

Well, it is.  There’s something haunting about working late into the night.  Time passes by fast, but I also get a terrible amount of useful things done.  And I normally have fun doing it.

Today, I went to work out for an hour (my gym is 24 hours).  Came back and then did some coding and worked on my website.  This website.

The only issue I’m currently facing is there are a lot of expenses.  I made several buying errors recently.  The first was buying a library of books I may not have time to read.  I love reading but given my work, volunteer, and tutoring scheduling, I don’t have much time to sit down with a book. I have to make time, therefore buying an entire library was probably not wise.   I also went to several conventions which eats into money and time.

And I decided to help someone… pretty much pro bono… or at a severe discount.  Sometimes I can be too nice.  It’s not that I won’t get something, it’s the cost of opportunity.

And the car had to get fixed for 1200 and I brought a ticket to spend the Fourth a July with my sister.  And I brought an ipad.  And I brought anime related merchandise that I broke in transit.  And I brought a video game collection.

Alone, it’s not a big deal.  But my credit card bill is 3 times higher than normal (yes a lot of that is stuff I need like car repairs etc).   And of course there are other issues I have concerns about.

Well, all you can do is smile and work hard.

5 things I’ve learned about SEO Yesterday

by Tony Guo

*My expertise is in Pay Per Click. SEO is fun but it’s more of a hobby than a job. SEO helps keep my PPC skill set sharp. This is a short primer to a future white paper.

1. Words Matter: Include the words: YOU; NOW; NEW; and FREE as much as you can. However over-saturation creates an unnatural voice which leads to confusion. As an experiment, I wrote 3 articles on avoiding counterfeit trading cards: first person, second person, and third person. The first person (I) article had 97 views; the second person (YOU) article had 312 views; the third person (He/She) article had only 22 views. The articles were written to mirror each other. The images used and upload time were the same.

2. CTR Matter LOTS. Click Through Rates are not just a PPC factor to determine ad quality, they also determine your organic ranking. Google has stated higher CTR = higher relevancy = higher ranking. Search engines have come to the logical conclusion that if a searcher clicks a link, the link is more relevant and should be moved (or remain) on top.

3. Broad Match > Exact Match. Now this may be controversial, but I do all my research using Broad Match. And I run out all my PPC campaigns using Broad Match (initially). Exact Match is not what is used to be. It appears Google is focused on the intent of the searcher rather than the exact keywords they are searching for. Plus Broad Match allows you to build a search query. In SEO, when I choose a narrow topic but writing using broad match terms, it has greatly increased views.

4. Hummingbird is MEAN. Hummingbird was the biggest change in the Google search algorithm because it rewrote everything. Google no longer ranks web-pages. Instead they rank entities. Hummingbird will take search queries and find matching documents in the Google entity database. Hummingbird scrapes the web for information as well as off-site SCEHEMA references (i.e. Wiki, Ratings, Reviews, Amazon, Facebook, Twitter, etc). Using factoids (many random pieces of information), Hummingbird makes an entity for you. Therefore WebMaster Tools is very important since you can check errors with it.

5. Pigeons are LOCAL. Pigeon is like a local version of Hummingbird. Enhanced listings (the one where you use a Google photographer) have tremendous SEO value. Maps are important (if you have Free parking put it in your map listing). Reviews on Wiki, Forums, Blogs, G+, Yelp matter A LOT. Most of local traffic will be mobile, therefore you have to design for mobile. It’s worth it.

Anyways I’ll add a lot more later when its not 2am in the morning. I promise. 🙂