Sunday Cram Days

Sunday Are Always Cram Days

Well… I have a lot of work to do.  More than a usual weekend.  An normal weekends are pretty hectic.  I was able to get my coding fix in.  And code a bunch already.  So that’s done.  But as of 4pm… that’s all I really did.  I completed some errands as well but pretty minor ones.  I have today and tomorrow to do a lot of things.  The first of which is to create 3-5 more blogs.  Blogging has been placed the back burner, but I miss it.  Going to try my best to catch up since a lot of things has happened this weekend.  And well it’s sort of fun documenting startup life and being able to look at it later.


hours of graphic design

5 Hours of Graphic Design Later

I started resizing images around 11pm…. went to get ice cream at cvs.  And now some how it’s almost 4am.  I’m not sure where the time went…. I don’t have adobe illustrator on my laptop.  One of the downfalls of buying a mac was I lost all those expensive programs I paid for… since I had a windows.  I love my macbook…. after I left my job it was the first purchase I made.  My previous company computer was a nightmare to use… and not something that I’ll have to deal with again.  It wasn’t the worst computer… but it just wasn’t good.  And everyone else got a macbook… one of the myriad of reasons I didn’t feel good about working there.


art of war

Sales, the Art of War

Sales can be a lot of fun.  In theory, it’s like optimizing in real life.  Once you receive a no, you go back figure out what to change and repeat a few hundred or thousand more times.  Sale is also about not allowing negativity to dampen your mood; surprisingly something social media has taught be a lot about…. deal with negative people.  Oh trolls….  On a more serious note… I’m glad I had the experiences on social media I did.  If you can’t deal with negativity then you won’t get too far.


college work

Extra Life Event & Saturdays

These are pretty fun.  The idea is that you raise money for charity and play video games for 24 hours.  It’s a lot of fun.  But this year I couldn’t do it.  It’s fun to have on the background to watch though.  I just returned from grabbing lunch with a friend and it’s already 4:10pm… ick.  Saturdays… the time seems to go a lot faster. Have to start Laundry and then go to the gym.  I’m hoping to at least record all the videos today.  A tall task given… the current time line.  Oh Saturdays… by far the least productive day even when I really try.


buying things

Buying Things I Don’t Need


This has been a bigger problem lately.  I’m not sure what is happening… But according to my back account I’ve made a lot of purchases that can’t be justified.  Like… I’m looking at some of these expenses… and it’s face palm….  I need to get my spending under control.  Which is funny.. when you have last time to do things you just spend more money getting them done.  Time really is money.  While I can’t justify my recent spending… I don’t want to cut it either.  A lot of the spending relates to my hobby of commissioning things.  Which is perfectly okay.  I can stomach that.  But some of the things I need to stop.


social media fun

Social Media is a Lot of Fun

I have 18, 000 Youtube subs, 11, 000 twitter followers, 4,500 Facebook friends, 3,000 Facebook fans, and 900 instagram followers…  And i’m still not happy with those numbers.  I can get a lot more… The main problem is that I have 3 different profile types, hobby, personal, and business.  Those three for the most part don’t intersect.  It’s like being 3 different people.  And having 3 different identities.  One the nerd, second the person, and third the business.  It’s hard mixing each of them.  But according to Klout I’m doing an okay job.  I have a 78 on Klout… which I still don’t know what it means.  I assume a 78 is high since I get free perks at that stage.  I’m not sure how good the perks are… but they are free.


youtube subscriber

18,000 YouTube Subscribers Later

I have a hobby channel.  It’s a little more than 2 years old.  I’ve produced over 2500 videos.  I used it as an interesting marketing exercise.  On social media the top thing is to be consistent.  And to produce content even if you really don’t feel like it that day.  The easiest blogs I can write this week will be detailing my social media journey.  I have a Facebook, Twitter, and even Facebook page which are doing well.  The funny thing is I sometimes have three different social media profiles.  I have one for my hobby, guttulus, and sometimes personal.  it’s hard running that many social medias.  And who knows I might add another for the agency.


kill morning

That’s One Way to Kill a Morning


I’ve been watching random amvs… and league of legends videos for the past few hours.  This corresponds to my theory that waking up early is actually far less product.  Let’s get some blogging done, and then some video recording.  I’m glad I got all my coding out of the way already for this weekend.  Seems like a smart move.  I’ve not a morning person.  even when I wake up early… I don’t really get anything done until after 1pm.  The idea schedule would be 1pm until 4am.  That’s crunch time.


work at home

Another Work at Home Day

Working at home days are wonderful.  They are more productive then office days.  And a lot more relaxing…. which makes them more productive.  I got a lot done today.  Mainly, sales.  Sales is interesting… I’m getting better at it.  However, there are a few things I have to work on.  Mainly closing.  I’m not great at closing a sale.  I can talk about myself a lot.. but I don’t have my closing fangs yet.


halloween fun

Halloween was a lot of Fun


Halloween this year was super fun.  My lawn care person didn’t come since it was flooding.  I sent my parents to the airport.  It was flooding.  Which is fine… but… I almost got stuck.  The rain was coming down heavy that day.  Went to a party, came back to pass out candy, and went to a second late night party.  Got back really late to film all my youtube videos.  Did an awful job editing them…. oh iMovie…  I’m still a novice.  I need to watch a few youtube videos about managing it.  There’s a lot of features I didn’t know about until recently.


halloween party

Halo 5 & Productive Weekend?


Most weekends playing Halo.. are bad weekends.  productivity wise.  But this weekend I got every thing I needed to get done.  Finishing up the Kanas Royals game.  When I was an intern at a patent/trademark places in Richmond, VA.. .one of our clients was from the Kanas City Royals.  I forget who it was…. I’ve been trying to look it up.  Pretty good game.  Normally I’m not a fan of baseball… but it’s okay since I had the Broncos game to watch to.


productive event

A Productive Weekend… I Hope


I’m going to set this weekend’s productivity expectations high.  Super high.  Because honestly I need to.  My mom and dad finally go back to Hong Kong.  So dinner on Friday night.  And then send them off to the airport early Saturday.  And then my lawn care person comes to trim the trees and mulch the things…  I seriously don’t know what they are called.  I want to say garden but that’s wrong.  Maybe, landscape.


artist paid work

Artist Should Be Paid Money


I read an article by Will Wheaton.  I’m not a Will Wheaton fan… but the article was very good.  In the article he suggested that big media was taking advantage of artist and content producers by using the excuse… do it for the exposure.  He’s right.  As an artist… there is nothing more annoying then when someone doesn’t want to pay you… but wants you to do free work… for exposure…  It’s lame.. and quite frightening how many artist give in….. to irrational demands.  Exposure is okay if you aren’t good at what you are doing.. but once you have some expertise you should warrant both exposure and financial gains.


managing people difficulty

Managing People is Difficult


I manage people.  It is not easy.  End of the blog… No seriously it’s not easy.  There are so many different personality types and everyone has a different incentive.  I’ll just talk about my YouTube.  I run the channel.  And it’s a one person channel.  I’ve worked with many people in the community to creative artwork, playmats, alters, etc etc.  Some of them work out and are still working with me… and some of them are not.  The ones that are not are the ones that I needed to micromanage.  Since, my channel is a hobby, there is no reason I should ever be stressed about something being done… or in most cases not being done.  I trust my artist to make decisions without me have to explicitly express what I want.  The best creative person is one who is allowed to be creative.


buying time with money

Buying Time With Money


They say time is the hardest thing to buy… and really it is.  If I could buy more time I would.  Therefore it makes sense for me to figure out how to free up more of my time.  One of the most time consuming things is managing my graphic team… yes.. I’m serious.  I currently pay 4 freelancers to create work for my youtube channel.  It’s difficult to manage them all.  Especially ones which need more mentoring…  It’s sort of stressful.  With this gloomy weather… being on Facebook chat… not the greatest.


playing card is a fun

This Weekend was Fun


Flood aside of course.  I ate Mexican food on Friday… it was so good.  And it’s always nice to get food with the parents.  However, I’m looking forward to not having lunch or dinner as frequently once they go back to Hong Kong.  I haven’t visited Hong Kong.  And my passport will expire soon.  There’s nothing in Hong Kong that I need to go back for.  Hong Kong is nice, but too busy for my taste.  Too many people.  And it’s sort of dirty.. not that it really matters.  And then I spent Saturday with a few friends playing a card game.  Of course I won… when I want to win… I play a different deck than I normally play.



Sometimes I Forget


It’s always a surprise to receive legal related things in the mail.  Sometimes I forget that I’m a lawyer… since I don’t practice law anymore.  I miss some parts of being a lawyer a lot.  But marketing is similar… but in my opinion more fun since you can venture out into many fields.  Law is far more specialized and you are pigeoned to a specific area.  Marketing, I had clients who were politicians, doctors, dentist, lawyers, bail bondsman, flower shop owners, auto dealerships… etc.  That makes for a better conversion. READ MORE

work at home day

Work at Home Day


Somehow work at home days… involve me working more… than being at the office.  I guess I save about 1.25 hours from not having to commute… probably more due to finding parking… I would estimate closer to 2 hours.  2 more hours to do work.  Today was pretty productive.  Set up an AdWords account.  I miss doing display and resizing banner ads.  It’s lame.. but relaxing.  Sort of like sorting cards…. but with an actual purpose.  Played with my cat.  And had lunch at a hibachi grill with my mom.  I’d say it was more productive than an ordinary Tuesday at the office.  I should work at home more…


work ethics

Being Inspired


The key is to keep working at the same thing over and over again.  It works.  That’s how you get better.  There are plenty of days I don’t feel like doing something… but I do it anyways.  It really helps when you are with like minded individuals.  And if you are passionate about something.  The passion part plays an important role… but not nearly as important as the work ethic.  Being passionate but not having a strong work ethic means you burn out easy.  And burning out means you give up.  What marketing has taught me is to develop habits. READ MORE

YouTube Channel resources

My YouTube Channel Runs Like a Startup


The more I think about it… the more my Youtube channel resembles a startup.  It doesn’t have any money.. at least to begin with… and it was an absolute grind to get to the break even point.  It takes a lot more time…. and you make very single mistake you can possibly make until…. to save time you start making mistakes faster.  And you hire lots of random people you have to spend time developing their skill sets so they can eventually help you achieve your goals.  And I assume, for some people YouTube is a startup… if the channel is big enough of course.


creative feedback

Creative Feedback Mechanism


One of the most rewarding things about what I do is the creativity component.  It’s nice being able be inventive.  Marketing is an open field.  What worked yesterday may not work today.  And what works today, doesn’t always work tomorrow.  A lot of strategy and execution.  It’s like being in law school again… you never have enough time to write down every important piece of law… therefore you have to figure out what is most important and go from there. Honestly tonight probably need to be a longer night… but I’m not feeling it.


work study

Still a Lot Left to Do


Not everyday is productive.  Sundays are normally great.  Today I didn’t accomplish much.  Which is a bummer… since it’s a Sunday.  I’m not sure where all the time when… I guess online… chatting and things like that.  Online chats can take a lot of time and overall very stressful.  And television…  too much television.  I have to finish these blogs and them upload them for the week… and then work… i still have a website I need to fix up.  And a team I need to chat with.   So much to do.  So little time.  Also some plugins to work on.  Oh good.


diner with family

5 AM on a Saturday Morning?


Most weekdays I have difficulty discerning whether its day or night…  Went out to eat dinner with the family.  It was fun.  Talked a bit.  Play with my cat.  And then coded a ton…. I’m proud of what I got done today.  The interesting part… tomorrow and Sunday should be super productive.  I know whether certain days are going to be productive… and tomorrow and Sunday will be fore sure.  Lots of coding left. I want to finish off PHP.  I finished Web Design tonight.  And I did most of the basic PHP training.  I’ll probably go pet shopping tomorrow… but since my mom and dad are home… I don’t really need to run errands.  Huge bonus.


web design class

A Weird Sunday


Today was pretty weird… as Sunday’s go.  This entire weekend was strange.  I got to work at home Friday which meant a lot of driving around and networking.  Networking can be a lot of fun.  The driving part… not so much.  It’s humbling… Which is a good thing.  Hyper aggressive is not always a good thing.  I got absolutely nothing done today… which I predicted yesterday.  Saturday was fairly productive… not as productive as a typical Sunday… but I got enough done that I don’t feel guilty taking an entire Sunday off to do fun things and hang out with family.  Saturday night was pretty good.


Social Media Intermediate


There are many forms of Social Media.  The Basic guide talked about why you should use social media.  The Intermediate guide will teach you how to start on each platform.  Each Social Media platform should be treated as a separate entity that works towards a collective goal.  In this guide, I’ll introduce you to blogging (website), Facebook twitter, Linkedin, and my favorite YouTube.


Social Media Basics


I want to expanded my content a bit.  Social Media is something incredibly fun and productive.  It’s easy to measure how well you are doing… in the end it’s simple numbers.  But not the numbers you think are important.  The only number that matters is engagements.  Followers, subscribers, views, likes, etc are not relevant in my opinion as much as engagement.  Engagement takes the forms of comments, reviews, shares, retweets, and link building (when someone refers to your social media in their blog/article).  Conversion rates are dismal on Social Media… for many industries.  However, because your competitors are playing the game, you have to as well.  The lack of social media activity can indicate to a potential client the business doesn’t care about it’s brand.  In theory, if a company doesn’t have the ability to manage their social profiles, do they have the time to manage your business?  And we aren’t just talking about paying someone for social media management.


lazy saturday

A Lazy Saturday


With the exception of a super productive 3 hour coding session.. this Saturday has been somewhat lackluster in productivity.  Normally that’s okay since Sunday is the day I do most of my work…. but Sunday I’m meeting with a friend, so I won’t have that cushion available to grind out a productive weekend.  Which means I have to create a lot of content tonight.  Some videos, and some articles.  I have a javascript for PPCers, Social Media Introduction, how to freelance as a PPC, and perhaps one more article lined up for this weekend.  As for videos… I have a lot.  I’m glad that I got coding out the way.  That was the most important thing for me to finish this weekend.  Lots still left to do.


learning code

30,000 TTH Points


I set a goal of 30, 000 points as a 2015 New Years Resolution… it may have been less… but I increased it to that amount afterwards.  In truth, I set a bunch of goals.  Most I’m fairly certain I’ve received.  Others I’m progressing in.  Of all of them the 30, 000 was the most important.  Learning development is essential to furthering my career.  30K is not a bad start.  I’m pretty proud I kept grinding away.  I’m uber excited for the next 30K since it will be ios/android/web design/python.  I intend to take the entire course load which is ambitious but wow… I can already sense the feeling of accomplishment.  Plus… at that point I would be completely full stack in development… pretty insane.


Negative Keywords


I wanted to make a few introduction articles about AdWords. Of all the articles Negative Keywords had to be first. One of the most important things is your budget…. especially early on. Here are some negative keywords to think about BEFORE you even start your campaign.


Free or Cheap

Being cheap isn’t always a good thing… especially if you are trying to sell something.

Warning: In some industries it’s important to advertise you are free or cheap. Personal injury is often based on contingent, therefore Free Unless you Win is the norm. And blocking out free…. destroys your campaign.READ MORE

A PPC’s Guide to SEO & Content



*I’ll frequently update.  Last Updated Tuesday October 6th, 2015.

Let’s be honest, PPC and SEO aren’t different.  If you do PPC you do SEO.  If a client wants PPC they want SEO.  Agency offering PPC typically offer SEO.  This study guide is designed for PPC managers interested in learning a bit about SEO.

Why does SEO matter?  Well… customers are searching to buy things everyday. If you organically rank 1 for a search query you receive about 33% of the traffic. That’s a ton of new customers and money for your client.  Or as a branding exercise, it connects your business with keywords.