The Guttulus Blog

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Public Relations

Public Relations In recent years, public relations have evolved from being just a sales strategy into an art. However, only large firms have the ability to carry out large PR campaigns. This does not mean a small business cannot have great public relations. Here are a few tips that we at Guttulus have prepared for […]

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Print Design – Types and Uses

Print Design – Types and Uses Print design is, basically, a graphic design process, aimed at creating a product to be printed that is in a digital form. The print design can either be in .psd, .indd, or .tif, among others, and is printed on a material such as paper, ceramic, metal, cardboard or plastic. […]

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Mobile App Development

Mobile App Development Mobile app development refers to a set of procedures and processes involved in the writing of software for mobile devices like smartphones and tablets. It is almost similar to the development of web application with the main difference being that mobile app development takes advantage of features only found on mobile devices […]

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Lead ROI Analytics

Lead ROI Analytics Given that the marketing world is constantly changing, business leaders are always swift to invest in campaigns and strategies that will put them on the map and improve their business operations. But there has to be accountability with regards to where the company resources are being invested. Thanks to advancement in technology […]

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Landing Pages For Your Business

Landing Pages For Your Business A landing page is any destination on your website where you visitors land when they visit the website. A visitor can be directed to a landing page via a social media link, online ad, email marketing or from other starting points. The main goal of a landing page is to […]

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Inbound Marketing

Inbound Marketing Inbound marketing entails a definite process that involves content creation in attracting and capturing the attention of prospects for your goods and services before they are even ready for the market. It is, in other words, seen as a cost-effective way to transform strangers into promoters or customers of your product. Inbound marketing […]

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Illustration

Illustration If you work in the marketing world, you no doubt understand how important it is to come up with impactful illustrations for any marketing project. If you are relatively new to marketing and especially coming up with graphics, these tips will be quite useful to you. These are tips that we at Guttulus have […]

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Hybrid Direct Mail

Hybrid Direct Mail For many years, both large and small companies have used direct mail to reach customers. In fact, it is one of the easiest ways to get your brand into the home of a potential customer. However, you should know that you are not the only one doing that. As a result, you […]

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Email Marketing For Your Business

Email Marketing For Your Business Email marketing is the use of email by a firm to develop and enhance relationships with potential clients. Businesses can also use Email marketing to promote their services and products by targeting potential customers. Email marketing allows you to keep your clients informed and tailor your marketing message to the […]

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Display Advertising

Display Advertising When you want to choose an advertising method, you should consider its visual appeal to grab your customers’ attention, relevancy of the advertising method, and location that can maximize your business exposure. Display advertising is popular in digital marketing because it is visually appealing and it targets the right customers. Display ads are […]

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