Use Google Video Ads to interactively promote your brand. Video ads help you connect with people in a unique way–show them what you do, how you do it, and why you love it.
*Updated May 23rd 2016 for more recent material.
Chapter 1: Video Types
Video marketing on YouTube is mostly accomplished using “TrueView videos.” TrueView has 3 different forms: in-stream, in-search, and in-display. Each is a bit different, but the general idea is you pay per view.
In-stream is the most common. When you click on a video you may see an ad at the beginning, middle, or even end of the video. The viewer has the option to skip the ad after 5 seconds. You pay if the viewer reaches the 30 seconds point of the video or if the video is less than 30 seconds finishes the video. This means READ MORE