2016 Video Ads Certification Guide


Use Google Video Ads to interactively promote your brand.  Video ads help you connect with people in a unique way–show them what you do, how you do it, and why you love it.

*Updated May 23rd 2016 for more recent material.

 Chapter 1: Video Types 

Video marketing on YouTube is mostly accomplished using “TrueView videos.”  TrueView has 3 different forms: in-stream, in-search, and in-display.  Each is a bit different, but the general idea is you pay per view.

In-stream is the most common.  When you click on a video you may see an ad at the beginning, middle, or even end of the video.  The viewer has the option to skip the ad after 5 seconds.  You pay if the viewer reaches the 30 seconds point of the video or if the video is less than 30 seconds finishes the video.  This means READ MORE

Guidelines of youtube video

YouTube Removes Video for Metadata


“This video has been removed as a violation of YouTube’s policy on repetitive, misleading or inappropriate metadata.”  -YouTube

Some background, I’ve been on YouTube for 1.5 years and this is the first time I’ve received an email concerning a violation.  The channel has 15,000 subscribers and 5.4 Million views.

The cited problem is with metadata or the meta tag. READ MORE