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Which formula does Google use to rank keyword-targeted ads on Google Search?


Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?


Which is a benefit of Manager Defined Spend (MDS)?


Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?


How do managed placements on the Display Network work?


When a campaign is showing as “Pending” within AdWords, it is:


Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?


Which is a benefit of AdWords for search marketing?


Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:


What should an advertiser use to organize ad groups?


Why should you avoid adding duplicate keywords across ad groups?


Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?


A primary benefit of location targeting is that advertisers can:


When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?


Which line of ad text would be disapproved based on Googles advertising policies?


You are focused on reaching viewers with video content and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?


What type of bidding method is used to manage image ads on the Google Display Network?


Data shows the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?


By monitoring ad campaign performance, an advertiser may obtain the information needed to:


The maximum cost-per-click (CPC) bid is the:


Ad groups should be used to:


With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:


Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?


An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:


On the Display Network, all keywords are considered broad match only. This means that you do not need to:


In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:


You can use Display Planner to:


Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?


What is a benefit of online advertising with Google AdWords?


Which is one characteristic of the “Accelerated” delivery method?


When sitelinks are set at both the campaign and ad group level, which will be displayed?

32) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:


You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:


What happens as a result of a search campaign consistently meeting its daily budget?


Higher Quality Scores typically result in:


An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

38) A bilingual user searches on (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?

Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?


If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:


With social extensions, how are +1s calculated for your ad and Google+ page?


A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:


By adding managed placements to a Display Network campaign – you can show your ad:


If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?


An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?


If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:


What is the impact of poor landing page quality on an ad group?


A keyword with very low clickthrough rate (CTR) will usually receive:


Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?


A standard AdWords text ad is made up of:


Which can be controlled at the ad-group level of an AdWords account?


In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:


Which AdWords settings are specified at the account level?


What best describes Enhanced Cost-Per-Click (ECPC)?


An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?


Keyword Planner can help you build a new Search Network campaign by:


It is beneficial to create multiple ad groups in order to:


It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:


Which formula represents how Ad Rank is determined on Google search?


An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:


You are managing a campaign where the budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer


A lower CPA does not necessarily indicate higher profit. Why?


You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

64) You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?

What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?


The main goal of automatic cost-per-click (CPC) bidding is to:


Which is a benefit of search advertising with Google AdWords?


Grouping similar keywords together in an ad group will:


Someone using the Google Russian search domain ( changes the language to English on the “preferences” page. This user may see ads targeted to:


Location extensions can:


Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?


When resetting a password in AdWords, what should a user keep in mind?


Advertisers on Google search accrue cost in AdWords when:


Which are required components of an ad group running on the Search Network?


When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?


You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?


Which potential factor does Google use to calculate a search campaign's recommended daily budget?


An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

79) Which best describes keyword contextual targeting?
A)  Ads are targeted to groups of websites based on their site categories
B)  Themes of selected placements determine related websites where ads will appear
C)  Ads are targeted only to websites related to specific businesses
D)  Themes of keywords are matched to relevant content on websites where ads will appear

How can you see if people are searching for your client’s services during the early morning and evening hours?


Quality Score and Ad Rank are calculated:


Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?


Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on


The Opportunities tab with AdWords can be used to:


Which is a best practice for creating effective ad text?


Higher Quality Scores typically lead to:


What’s one benefit of creating multiple ad groups?


Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?


An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?


Which best describes the “Optimize” ad rotation setting in AdWords?