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Take our 2016 Adwords Fundamental Quiz Here

This quiz is built the same way, so that you'll be prepared.
Good Luck! You're on your way to being Google Adwords Certified.

Click Next to begin.

1)

Which potential factor does Google use to calculate a search campaign's recommended daily budget?

2)

Which is a best practice for creating effective ad text?

3)

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

4)

Higher Quality Scores typically result in:

5)

Grouping similar keywords together in an ad group will:

6)

According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?


 
7)

Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

8)

What happens as a result of a search campaign consistently meeting its daily budget?

9)

You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

10)

All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?

11)

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

12)

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

13)

When sitelinks are set at both the campaign and ad group level, which will be displayed?

14)

Quality Score and Ad Rank are calculated:

15)

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

16)

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

17)

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

18) A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?
19) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
20)

What is the impact of poor landing page quality on an ad group?

21)

A standard AdWords text ad is made up of:

22)

Why should you avoid adding duplicate keywords across ad groups?

23)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

24)

How do managed placements on the Display Network work?


 
25)

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

26)

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?

27)

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

28)

What’s one benefit of creating multiple ad groups?

29)

Which are required components of an ad group running on the Search Network?

30)

The main goal of automatic cost-per-click (CPC) bidding is to:

31)

To determine which ad language to target to a user, the AdWords system refers to that users:

32)

Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?

33)

Your client wants to improve her ad position. What would you recommend?

34)

When resetting a password in AdWords, what should a user keep in mind?

35)

Which formula does Google use to rank keyword-targeted ads on Google Search?

36)

The maximum cost-per-click (CPC) bid is the:

37)

You can use Display Planner to:

38)

Which is a factor that Google uses to target ads to users based on physical location?

39)

What should an advertiser use to organize ad groups?

40)

Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?

41)

Quality Score on Google search is evaluated how often?

42)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

43)

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

44)

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

45)

Location extensions can:

46)

With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:

47)

Which AdWords settings are specified at the account level?

48)

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

49) Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
A)  the daily budget you’ve set
B)  your historical conversion rate
C)  the expected impact of extensions and other ad formats
D)  the search ranking of your website
50)

Ad groups should be used to:

51)

Which is one characteristic of the “Accelerated” delivery method?

52)

If an advertiser improves the Quality Score of a keyword, this keyword may:

53)

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

54)

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?

55)

Which is a benefit of search advertising with Google AdWords?

56)

Which is a benefit of AdWords for search marketing?

57)

What best describes Enhanced Cost-Per-Click (ECPC)?

58)

In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:

59) Which best describes keyword contextual targeting?
A)  Ads are targeted to groups of websites based on their site categories
B)  Themes of selected placements determine related websites where ads will appear
C)  Ads are targeted only to websites related to specific businesses
D)  Themes of keywords are matched to relevant content on websites where ads will appear
60)

Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?

61)

An advertiser who decides to edit the location targeting of an ad can do this at the:

62)

Advertisers on Google search accrue cost in AdWords when:

63)

Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

64) You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
65)

Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

66)

When a campaign is showing as “Pending” within AdWords, it is:

67)

A keyword with very low clickthrough rate (CTR) will usually receive:
  

68)

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

69)

Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

70)

What type of bidding method is used to manage image ads on the Google Display Network?

71)

On the Google Display Network, your ad is eligible to show on a webpage if your:

72)

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

73)

What is a benefit of online advertising with Google AdWords?

74)

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

75)

It is beneficial to create multiple ad groups in order to:

76)

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

77)

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

78)

On the Display Network, all keywords are considered broad match only. This means that you do not need to:

79)

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

80)

What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?

81)

By adding managed placements to a Display Network campaign – you can show your ad:

82)

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

83)

You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?

84)

If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?

85)

A primary benefit of location targeting is that advertisers can:

86)

Someone using the Google Russian search domain (Google.ru) changes the language to English on the “preferences” page. This user may see ads targeted to:

87)

Which is a benefit of Manager Defined Spend (MDS)?

88)

Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?

89)

Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?

90)

How can you see if people are searching for your client’s services during the early morning and evening hours?