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An advertiser who decides to edit the location targeting of an ad can do this at the:


Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?


You can use Display Planner to:


Which can be controlled at the ad-group level of an AdWords account?


Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?


Grouping similar keywords together in an ad group will:


Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?


Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:


Which is a best practice for creating effective ad text?


You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?


When resetting a password in AdWords, what should a user keep in mind?


Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?


A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

14) Which best describes keyword contextual targeting?
A)  Ads are targeted to groups of websites based on their site categories
B)  Themes of selected placements determine related websites where ads will appear
C)  Ads are targeted only to websites related to specific businesses
D)  Themes of keywords are matched to relevant content on websites where ads will appear

According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?


A standard AdWords text ad is made up of:


With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:


Why should you avoid adding duplicate keywords across ad groups?


An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:


What happens as a result of a search campaign consistently meeting its daily budget?


In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:


The Opportunities tab with AdWords can be used to:


When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?


Adding placements to an ad group:

25) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
26) You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?

Which line of ad text would be disapproved based on Googles advertising policies?


A lower CPA does not necessarily indicate higher profit. Why?


Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?


If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?


An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?


Quality Score and Ad Rank are calculated:


What’s one benefit of creating multiple ad groups?


A keyword with very low clickthrough rate (CTR) will usually receive:


A benefit of My Client Center (MCC) is the:


Which of these metrics is especially important to clients who are running a branding campaign?


By monitoring ad campaign performance, an advertiser may obtain the information needed to:

38) Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
A)  the daily budget you’ve set
B)  your historical conversion rate
C)  the expected impact of extensions and other ad formats
D)  the search ranking of your website

Which is a benefit of AdWords for search marketing?


Your client wants to improve her ad position. What would you recommend?


By adding managed placements to a Display Network campaign – you can show your ad:


An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:


Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?


All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?


Which are required components of an ad group running on the Search Network?


Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?


An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:


Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?


If an advertiser improves the Quality Score of a keyword, this keyword may:


Which formula does Google use to rank keyword-targeted ads on Google Search?


If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:


When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?


What type of bidding method is used to manage image ads on the Google Display Network?


An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:


You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:


In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:


Which is one characteristic of the “Accelerated” delivery method?


If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:


Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?


What is the impact of poor landing page quality on an ad group?


Which is a benefit of Manager Defined Spend (MDS)?


Quality Score on Google search is evaluated how often?


You are focused on reaching viewers with video content and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?


It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:


If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:


What is a benefit of online advertising with Google AdWords?


Which formula represents how Ad Rank is determined on Google search?


A My Client Center (MCC) account functions primarily as:


Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?

70) A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?


To determine which ad language to target to a user, the AdWords system refers to that users:


How do managed placements on the Display Network work?


It is beneficial to create multiple ad groups in order to:


Keyword Planner can help you build a new Search Network campaign by:


What best describes Enhanced Cost-Per-Click (ECPC)?


What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?


When a campaign is showing as “Pending” within AdWords, it is:


When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?


What happens when a campaign consistently meets its average daily budget?


Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?


The maximum cost-per-click (CPC) bid is the:


Which best describes the “Optimize” ad rotation setting in AdWords?


How can you see if people are searching for your client’s services during the early morning and evening hours?


Advertisers on Google search accrue cost in AdWords when:


When setting up an AdWords account, choose your currency and permanent time zone carefully because:


Ad groups should be used to:


With social extensions, how are +1s calculated for your ad and Google+ page?


Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?


On the Google Display Network, your ad is eligible to show on a webpage if your: