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Take our 2016 Adwords Fundamental Quiz Here

This quiz is built the same way, so that you'll be prepared.
Good Luck! You're on your way to being Google Adwords Certified.

Click Next to begin.

1)

According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?


 
2)

A benefit of My Client Center (MCC) is the:

3)

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

4)

With social extensions, how are +1s calculated for your ad and Google+ page?

5)

All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?

6)

If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:

7)

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

8)

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

9)

Quality Score on Google search is evaluated how often?

10)

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

11)

Which client would you advise to advertise on the Google Search Network?

12)

An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?

13)

Ad groups should be used to:

14)

You can use Display Planner to:

15)

Higher Quality Scores typically result in:

16)

If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:

17)

Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

18)

What is a benefit of online advertising with Google AdWords?

19)

Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?

20)

Advertisers on Google search accrue cost in AdWords when:

21)

On the Google Display Network, your ad is eligible to show on a webpage if your:

22)

If an advertiser improves the Quality Score of a keyword, this keyword may:

23)

An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:

24)

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

25)

Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?

26)

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

27)

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

28)

What’s one benefit of creating multiple ad groups?

29)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

30)

Which line of ad text would be disapproved based on Googles advertising policies?

31)

To determine which ad language to target to a user, the AdWords system refers to that users:

32)

An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?

33)

The maximum cost-per-click (CPC) bid is the:

34)

Which can be controlled at the ad-group level of an AdWords account?

35)

Quality Score and Ad Rank are calculated:

36)

Which is one characteristic of the “Accelerated” delivery method?

37)

Data shows the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

38)

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

39)

A lower CPA does not necessarily indicate higher profit. Why?

40)

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

41)

Which is a best practice for creating effective ad text?

42)

With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:

43)

How do managed placements on the Display Network work?


 
44)

Your client wants to improve her ad position. What would you recommend?

45)

An advertiser who decides to edit the location targeting of an ad can do this at the:

46)

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

47)

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

48)

Which formula represents how Ad Rank is determined on Google search?

49)

Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

50) You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
51)

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

52)

How can you see if people are searching for your client’s services during the early morning and evening hours?

53)

On the Display Network, all keywords are considered broad match only. This means that you do not need to:

54)

Higher Quality Scores typically lead to:

55)

Keyword Planner can help you build a new Search Network campaign by:

56)

By adding managed placements to a Display Network campaign – you can show your ad:

57)

It is beneficial to create multiple ad groups in order to:

58) Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
A)  the daily budget you’ve set
B)  your historical conversion rate
C)  the expected impact of extensions and other ad formats
D)  the search ranking of your website
59)

Which is a benefit of AdWords for search marketing?

60)

Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?

61)

How often does the AdWords system run an auction to decide which ads to show on the Google search page?

62)

It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:

63)

What happens as a result of a search campaign consistently meeting its daily budget?

64)

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

65)

Grouping similar keywords together in an ad group will:

66)

Which AdWords settings are specified at the account level?

67) Which best describes keyword contextual targeting?
A)  Ads are targeted to groups of websites based on their site categories
B)  Themes of selected placements determine related websites where ads will appear
C)  Ads are targeted only to websites related to specific businesses
D)  Themes of keywords are matched to relevant content on websites where ads will appear
68)

What best describes Enhanced Cost-Per-Click (ECPC)?

69)

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

70)

Why should you avoid adding duplicate keywords across ad groups?

71)

What type of bidding method is used to manage image ads on the Google Display Network?

72)

A My Client Center (MCC) account functions primarily as:

73)

In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:

74)

Which are required components of an ad group running on the Search Network?

75)

You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:

76)

You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

77)

Which formula does Google use to rank keyword-targeted ads on Google Search?

78)

What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?

79)

Someone using the Google Russian search domain (Google.ru) changes the language to English on the “preferences” page. This user may see ads targeted to:

80)

Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?

81)

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?

82)

If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?

83)

What is the impact of poor landing page quality on an ad group?

84)

When resetting a password in AdWords, what should a user keep in mind?

85)

Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

86)

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

87)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

88)

Which is a benefit of search advertising with Google AdWords?

89)

The main goal of automatic cost-per-click (CPC) bidding is to:

90)

You are focused on reaching viewers with video content and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?