http://oepeoq.webnode.ru http://andres-abyanin.cabanova.com https://pharmacies-online-blog.tumblr.com http://ferikolper.webgarden.com http://buydrugsonlinewithoutprescript.jimdo.com https://tackk.com/valtrex-shop http://valtrex.webgarden.com http://phentermine-zantryl.soup.io http://teoalek.loveslife.biz

comrar venta avelox

Take our 2016 Adwords Fundamental Quiz Here

neurontin kaufen Good Luck! You're on your way to being Google Adwords Certified.

comprar barato styplon

compra celexa

1) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
2)

Why should you avoid adding duplicate keywords across ad groups?

3)

A standard AdWords text ad is made up of:

4)

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

5)

Someone using the Google Russian search domain (Google.ru) changes the language to English on the “preferences” page. This user may see ads targeted to:

6)

With social extensions, how are +1s calculated for your ad and Google+ page?

7)

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

8)

Which is one characteristic of the “Accelerated” delivery method?

9)

It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:

10)

If an advertiser improves the Quality Score of a keyword, this keyword may:

11)

If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:

12)

What is the impact of poor landing page quality on an ad group?

13)

Location extensions can:

14)

A keyword with very low clickthrough rate (CTR) will usually receive: window.qmn_quiz_data["1"] = {"quiz_id":"1","disable_answer":"0","ajax_show_correct":"0","question_list":{"187":{"question_id":"187","quiz_id":"1","question_name":"When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?","answer_array":"a:4:{i:0;a:3:{i:0;s:14:\"List Suggester\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:14:\"Ad experiments\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:28:\"Placement performance report\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:18:\"Keyword aggregator\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"87","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["List Suggester",1,1],["Ad experiments",0,0],["Placement performance report",0,0],["Keyword aggregator",0,0]]},"159":{"question_id":"159","quiz_id":"1","question_name":"<h4>Why should you avoid adding duplicate keywords across ad groups?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:98:\"Identical keywords compete against each other, and the better-performing keyword triggers your ad.\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:79:\"Identical keywords are not allowed in AdWords and your ads will be disapproved.\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:34:\"None of these options are correct.\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:113:\"Identical keywords will compete against each other, and because both ads may serve \u2013 it may increase your CPCs.\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"59","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Identical keywords compete against each other, and the better-performing keyword triggers your ad.",1,1],["Identical keywords are not allowed in AdWords and your ads will be disapproved.",0,0],["None of these options are correct.",0,0],["Identical keywords will compete against each other, and because both ads may serve \u2013 it may increase your CPCs.",0,0]]},"211":{"question_id":"211","quiz_id":"1","question_name":"<h4>A standard AdWords text ad is made up of:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:34:\"a display URL and description text\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:39:\"a headline, image, and description text\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:31:\"a headline and description text\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:47:\"a headline, a display URL, and description text\";i:1;d:1;i:2;i:1;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"111","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["a display URL and description text",0,0],["a headline, image, and description text",0,0],["a headline and description text",0,0],["a headline, a display URL, and description text",1,1]]},"194":{"question_id":"194","quiz_id":"1","question_name":"<h4>An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:26:\"Cost-per-Acquisition (CPA)\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:27:\"Manual cost-per-click (CPC)\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:30:\"Automatic cost-per-click (CPC)\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:35:\"Cost-per-thousand impressions (CPM)\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"94","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Cost-per-Acquisition (CPA)",0,0],["Manual cost-per-click (CPC)",0,0],["Automatic cost-per-click (CPC)",1,1],["Cost-per-thousand impressions (CPM)",0,0]]},"149":{"question_id":"149","quiz_id":"1","question_name":"<h4>Someone using the Google Russian search domain (Google.ru) changes the language to English on the \u201cpreferences\u201d page. This user may see ads targeted to:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:37:\"English speakers in the United States\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:27:\"Russian speakers in Germany\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:28:\"\u00a0English speakers in Russia\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:38:\"Russian speakers in the Czech Republic\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"49","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["English speakers in the United States",0,0],["Russian speakers in Germany",0,0],["\u00a0English speakers in Russia",1,1],["Russian speakers in the Czech Republic",0,0]]},"179":{"question_id":"179","quiz_id":"1","question_name":"<h4>With social extensions, how are +1s calculated for your ad and Google+ page?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:90:\"Only +1s from your ads are calculated, your Google+ page is considered a separate campaign\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:83:\"Only +1s from your Google+ page are showing in the count that is visible on your ad\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:123:\"Any +1 on your ad applies to your Google+ Page as well. All +1s from your Google+ Page are also applied to your AdWords ads\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:118:\"Any +1 on your ad is displayed as a part of your display campaigns, but has no bearing on oyur quality score or AdRank\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"79","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Only +1s from your ads are calculated, your Google+ page is considered a separate campaign",0,0],["Only +1s from your Google+ page are showing in the count that is visible on your ad",1,1],["Any +1 on your ad applies to your Google+ Page as well. All +1s from your Google+ Page are also applied to your AdWords ads",0,0],["Any +1 on your ad is displayed as a part of your display campaigns, but has no bearing on oyur quality score or AdRank",0,0]]},"168":{"question_id":"168","quiz_id":"1","question_name":"<h4>Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:33:\" the amount of impressions served\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:40:\"the clickthrough rate (CTR) of their ads\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:44:\"their campaigns daily budget recommendations\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:49:\"the number of relevant Display Network placements\";i:1;d:1;i:2;i:1;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"68","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[[" the amount of impressions served",0,0],["the clickthrough rate (CTR) of their ads",0,0],["their campaigns daily budget recommendations",0,0],["the number of relevant Display Network placements",1,1]]},"190":{"question_id":"190","quiz_id":"1","question_name":"<h4>Which is one characteristic of the \u201cAccelerated\u201d delivery method?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:70:\"Ads are shown as frequently as possible until the budget is exhausted.\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:83:\"Ads are only shown when there is a higher likelihood that users will click on them.\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:83:\"Ads are shown when users search on relevant variations of keywords in the campaign.\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:86:\" Ads are shown above the search results as well as to the right of the search results.\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"90","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Ads are shown as frequently as possible until the budget is exhausted.",1,1],["Ads are only shown when there is a higher likelihood that users will click on them.",0,0],["Ads are shown when users search on relevant variations of keywords in the campaign.",0,0],[" Ads are shown above the search results as well as to the right of the search results.",0,0]]},"156":{"question_id":"156","quiz_id":"1","question_name":"<h4>It is important to identify special offers like \u201cfree shipping\u201d before building an AdWords campaign in order to:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:25:\"choose effective CPC bids\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:33:\" secure an effective daily budget\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:25:\"create compelling ad text\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:35:\"choose effective language targeting\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"56","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["choose effective CPC bids",0,0],[" secure an effective daily budget",0,0],["create compelling ad text",1,1],["choose effective language targeting",0,0]]},"129":{"question_id":"129","quiz_id":"1","question_name":"<h4>If an advertiser improves the Quality Score of a keyword, this keyword may:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:49:\"\u00a0receive fewer impressions on the Search Network\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:43:\"automatically reset its match type to Broad\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:37:\"earn the ad a higher average position\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:58:\"\u00a0be more likely to appear in bold when displayed in an ad\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"29","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["\u00a0receive fewer impressions on the Search Network",0,0],["automatically reset its match type to Broad",0,0],["earn the ad a higher average position",1,1],["\u00a0be more likely to appear in bold when displayed in an ad",0,0]]},"177":{"question_id":"177","quiz_id":"1","question_name":"<h4>If your ad serving option is set to \u201coptimize\u201d and there are multiple variations of your text ads within the same ad group, AdWords will:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:59:\"automatically try to show the best performing ad more often\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:82:\"automatically increase your quality score based on the average CTR of the ad group\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:70:\"automatically serve the ad with the highest maximum CPC the most often\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:56:\"automatically lower your bids according to your CPA goal\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"77","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["automatically try to show the best performing ad more often",1,1],["automatically increase your quality score based on the average CTR of the ad group",0,0],["automatically serve the ad with the highest maximum CPC the most often",0,0],["automatically lower your bids according to your CPA goal",0,0]]},"138":{"question_id":"138","quiz_id":"1","question_name":"<h4>What is the impact of poor landing page quality on an ad group?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:46:\"\u00a0The keywords in the ad group will be paused.\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:69:\"The ads in the ad group will be disapproved due to low Quality Score.\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:61:\"The keywords in the ad group will have a lower Quality Score.\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:35:\"The entire campaign will be paused.\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"38","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["\u00a0The keywords in the ad group will be paused.",0,0],["The ads in the ad group will be disapproved due to low Quality Score.",0,0],["The keywords in the ad group will have a lower Quality Score.",1,1],["The entire campaign will be paused.",0,0]]},"164":{"question_id":"164","quiz_id":"1","question_name":"<h4>Location extensions can:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:69:\" help show product information in a visual manner within your ad unit\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:61:\"help exclude locations where you do not have available stores\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:61:\"help reduce your CPC bids depending on the location of a user\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:58:\"help nearby consumers find or call your nearest storefront\";i:1;d:1;i:2;i:1;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"64","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[[" help show product information in a visual manner within your ad unit",0,0],["help exclude locations where you do not have available stores",0,0],["help reduce your CPC bids depending on the location of a user",0,0],["help nearby consumers find or call your nearest storefront",1,1]]},"122":{"question_id":"122","quiz_id":"1","question_name":"<h4>A keyword with very low clickthrough rate (CTR) will usually receive:
<strong>\u00a0\u00a0<\/strong><\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:46:\"more impressions on the Google Display Network\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:45:\"impressions only on the Google Search Network\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:55:\"\u00a0\u00a0a low average cost-per-click (CPC) on Google search\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:48:\"a low Quality Score on the Google Search Network\";i:1;d:1;i:2;i:1;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"21","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["more impressions on the Google Display Network",0,0],["impressions only on the Google Search Network",0,0],["\u00a0\u00a0a low average cost-per-click (CPC) on Google search",0,0],["a low Quality Score on the Google Search Network",1,1]]},"184":{"question_id":"184","quiz_id":"1","question_name":"<h4>Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:77:\" AdWords budgets can only be set once annually and require a fixed commitment\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:179:\"Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:76:\" Online campaigns generate clicks, whereas other channels generate exposure.\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:81:\"Budgets cannot be applied to online campaigns due to constant changes in traffic.\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"84","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[[" AdWords budgets can only be set once annually and require a fixed commitment",0,0],["Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.",1,1],[" Online campaigns generate clicks, whereas other channels generate exposure.",0,0],["Budgets cannot be applied to online campaigns due to constant changes in traffic.",0,0]]},"199":{"question_id":"199","quiz_id":"1","question_name":"<h4>Your client wants to improve her ad position. What would you recommend?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:46:\"Improve the ad quality and increase bid amount\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:44:\" Add more keywords and increase daily budget\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:45:\"Improve Quality Score and decrease bid amount\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:48:\"Make the ad headline longer and more descriptive\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"99","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Improve the ad quality and increase bid amount",1,1],[" Add more keywords and increase daily budget",0,0],["Improve Quality Score and decrease bid amount",0,0],["Make the ad headline longer and more descriptive",0,0]]},"218":{"question_id":"218","quiz_id":"1","question_name":"<h4>Tom wants to promote his windshield repair company\u2019s emergency service by reaching people right when they\u2019re searching for help. Which campaign type is a good fit?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:40:\"\u201cSearch Network with Display Select\u201d\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:14:\"\u201cShopping\u201d\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:25:\"\u201cSearch Network only\u201d\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:26:\"\u201cDisplay Network only\u201d\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"118","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["\u201cSearch Network with Display Select\u201d",1,1],["\u201cShopping\u201d",0,0],["\u201cSearch Network only\u201d",0,0],["\u201cDisplay Network only\u201d",0,0]]},"217":{"question_id":"217","quiz_id":"1","question_name":"<h4>You signed 3 new clients, each with an existing AdWords account. What\u2019s the best way to manage these accounts?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:73:\"Pause your clients\u2019 campaigns and recreate them in your manager account\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:73:\"Use your clients\u2019 sign-in information to access and manage the accounts\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:71:\"Link the client accounts to your My Client Center (MCC) manager account\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:64:\"Consolidate the 3 accounts into a new AdWords account you create\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"117","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Pause your clients\u2019 campaigns and recreate them in your manager account",0,0],["Use your clients\u2019 sign-in information to access and manage the accounts",0,0],["Link the client accounts to your My Client Center (MCC) manager account",1,1],["Consolidate the 3 accounts into a new AdWords account you create",0,0]]},"148":{"question_id":"148","quiz_id":"1","question_name":"<h4>Which is a factor that Google uses to target ads to users based on physical location?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:20:\"Language preferences\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:32:\"Internet Protocol (IP) address\u00a0\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:18:\"Operating system\u00a0\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:16:\"Telephone number\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"48","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Language preferences",0,0],["Internet Protocol (IP) address\u00a0",1,1],["Operating system\u00a0",0,0],["Telephone number",0,0]]},"132":{"question_id":"132","quiz_id":"1","question_name":"<h4>Which formula represents how Ad Rank is determined on Google search?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:42:\"Popularity of the website being advertised\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:36:\"Historic average position of each ad\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:56:\"Maximum cost-per-click (CPC) multiplied by Quality Score\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:51:\"How much an advertiser is willing to spend each day\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"32","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Popularity of the website being advertised",0,0],["Historic average position of each ad",0,0],["Maximum cost-per-click (CPC) multiplied by Quality Score",1,1],["How much an advertiser is willing to spend each day",0,0]]},"117":{"question_id":"117","quiz_id":"1","question_name":"<h4>How do managed placements on the Display Network work?<\/h4>
&nbsp;","answer_array":"a:4:{i:0;a:3:{i:0;s:67:\"Advertisers can guarantee placement on prominent and popular sites.\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:75:\"Advertisers manually select the desired sites on which their ads may appear\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:67:\"Keywords are used to place ads next to content that matches the ad.\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:91:\"Appropriate sites are automatically chosen for the advertiser by the Google AdWords system.\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"17","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Advertisers can guarantee placement on prominent and popular sites.",0,0],["Advertisers manually select the desired sites on which their ads may appear",1,1],["Keywords are used to place ads next to content that matches the ad.",0,0],["Appropriate sites are automatically chosen for the advertiser by the Google AdWords system.",0,0]]},"200":{"question_id":"200","quiz_id":"1","question_name":"<h4>Which client would you advise to advertise on the Google Search Network?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:70:\"Jim, who wants to reach people on social networks interested in poetry\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:68:\"Suzy, who wants to reach people browsing travel websites about China\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:61:\"Bill, who wants to reach people looking for plumbing services\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:56:\"Carol, who wants to reach people watching YouTube videos\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"100","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Jim, who wants to reach people on social networks interested in poetry",0,0],["Suzy, who wants to reach people browsing travel websites about China",0,0],["Bill, who wants to reach people looking for plumbing services",1,1],["Carol, who wants to reach people watching YouTube videos",0,0]]},"153":{"question_id":"153","quiz_id":"1","question_name":"<h4>Which is a best practice for creating effective ad text?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:29:\"Use a home page for every URL\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:42:\"Include prices, promotions, and exclusives\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:49:\"Use the same ad text for every ad in the ad group\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:49:\"Use multiple exclamation points to grab attention\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"53","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Use a home page for every URL",0,0],["Include prices, promotions, and exclusives",1,1],["Use the same ad text for every ad in the ad group",0,0],["Use multiple exclamation points to grab attention",0,0]]},"169":{"question_id":"169","quiz_id":"1","question_name":"<h4>If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:60:\" is only opted into the Google search and the Search Network\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:33:\"has never used CPM pricing before\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:45:\"is only opted into the Google Display Network\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:27:\"has used CPM pricing before\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"69","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[[" is only opted into the Google search and the Search Network",1,1],["has never used CPM pricing before",0,0],["is only opted into the Google Display Network",0,0],["has used CPM pricing before",0,0]]},"172":{"question_id":"172","quiz_id":"1","question_name":"<h4>What type of bidding method is used to manage image ads on the Google Display Network?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:14:\"CPM and\/or CPC\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:8:\"CPC only\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:8:\"CPM only\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:3:\"CPA\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"72","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["CPM and\/or CPC",1,1],["CPC only",0,0],["CPM only",0,0],["CPA",0,0]]},"134":{"question_id":"134","quiz_id":"1","question_name":"<h4>What should an advertiser use to organize ad groups?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:13:\"Common themes\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:29:\"\u00a0Number of words per keyword\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:32:\"\u00a0\u00a0Maximum cost-per-click (CPC)\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:18:\"Location targeting\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"33","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Common themes",1,1],["\u00a0Number of words per keyword",0,0],["\u00a0\u00a0Maximum cost-per-click (CPC)",0,0],["Location targeting",0,0]]},"214":{"question_id":"214","quiz_id":"1","question_name":"Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
A)\u00a0\u00a0the daily budget you\u2019ve set
B)\u00a0\u00a0your historical conversion rate
<strong>C)\u00a0\u00a0the expected impact of extensions and other ad formats<\/strong>
D)\u00a0\u00a0the search ranking of your website","answer_array":"a:4:{i:0;a:3:{i:0;s:29:\"the daily budget you\u2019ve set\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:31:\"your historical conversion rate\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:54:\"the expected impact of extensions and other ad formats\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:34:\"the search ranking of your website\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"114","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["the daily budget you\u2019ve set",0,0],["your historical conversion rate",0,0],["the expected impact of extensions and other ad formats",1,1],["the search ranking of your website",0,0]]},"136":{"question_id":"136","quiz_id":"1","question_name":"<h4>A primary benefit of location targeting is that advertisers can:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:41:\"choose to target a specific Google domain\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:62:\" target any combination of countries, territories, and regions\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:57:\"target specific users who have already visited their site\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:70:\"choose to only target websites based in a specific region or territory\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"36","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["choose to target a specific Google domain",0,0],[" target any combination of countries, territories, and regions",1,1],["target specific users who have already visited their site",0,0],["choose to only target websites based in a specific region or territory",0,0]]},"147":{"question_id":"147","quiz_id":"1","question_name":"<h4>Which are required components of an ad group running on the Search Network?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:48:\"\u00a0Frequency capping, daily budget, ad scheduling\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:39:\"Placements, keywords, network targeting\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:44:\"Default bid, position preference, placements\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:30:\"Text ad, keywords, default bid\";i:1;d:1;i:2;i:1;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"47","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["\u00a0Frequency capping, daily budget, ad scheduling",0,0],["Placements, keywords, network targeting",0,0],["Default bid, position preference, placements",0,0],["Text ad, keywords, default bid",1,1]]},"193":{"question_id":"193","quiz_id":"1","question_name":"<h4>Which is a benefit of search advertising with Google AdWords?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:57:\"Ability to pay for specific placement in top ad positions\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:33:\"Extended reach to search partners\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:41:\"Better position in natural search results\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:46:\" Ability to view competitors bids for keywords\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"93","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Ability to pay for specific placement in top ad positions",0,0],["Extended reach to search partners",0,0],["Better position in natural search results",1,1],[" Ability to view competitors bids for keywords",0,0]]},"139":{"question_id":"139","quiz_id":"1","question_name":"<h4>With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result \u2013 such as an online sale, registration, phone call, or newsletter sign-up \u2013 we may:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:90:\"\u00a0Automatically adjust your daily budget to serve less ads on Google Display Network pages\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:79:\"Use data from the Display Network auction to revise the cost of your Search ads\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:75:\"Automatically reduce your cost-per-click bids on the Google Display Network\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:51:\"Send notification that your bids should be adjusted\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"39","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["\u00a0Automatically adjust your daily budget to serve less ads on Google Display Network pages",0,0],["Use data from the Display Network auction to revise the cost of your Search ads",0,0],["Automatically reduce your cost-per-click bids on the Google Display Network",1,1],["Send notification that your bids should be adjusted",0,0]]},"123":{"question_id":"123","quiz_id":"1","question_name":"<h4>Adding placements to an ad group:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:47:\"negatively affects the Quality Score for search\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:46:\"\u00a0does not affect the Quality Score for search\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:38:\"\u00a0improves the Quality Score on Google\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:39:\"\u00a0improves the Quality Score for search\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"23","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["negatively affects the Quality Score for search",0,0],["\u00a0does not affect the Quality Score for search",1,1],["\u00a0improves the Quality Score on Google",0,0],["\u00a0improves the Quality Score for search",0,0]]},"119":{"question_id":"119","quiz_id":"1","question_name":"<h4>Your text ad includes the phrase \u201cYour friend has a crush on you, See more!\u201d. Why could your ad be disapproved according to AdWords policies?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:45:\"Ads can not contain that amount of characters\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:46:\"Ads can not contain the phrase \u201cSee more!\u201d\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:43:\"Ads can not contain exclamation points (!).\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:85:\"Ads can not simulate email inbox notifications or fake \u201cfriends\/crush\u201d requests. \";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"19","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Ads can not contain that amount of characters",1,1],["Ads can not contain the phrase \u201cSee more!\u201d",0,0],["Ads can not contain exclamation points (!).",0,0],["Ads can not simulate email inbox notifications or fake \u201cfriends\/crush\u201d requests. ",0,0]]},"219":{"question_id":"219","quiz_id":"1","question_name":"<h4>When creating text ads to advertise a client\u2019s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:64:\"Include call-to-actions, such as \u201cFind the nearest location\u201d\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:49:\"Information about Italian food in the description\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:58:\"Use the same headline and description as other advertisers\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:39:\"An exclamation point in the display URL\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"119","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Include call-to-actions, such as \u201cFind the nearest location\u201d",0,0],["Information about Italian food in the description",1,1],["Use the same headline and description as other advertisers",0,0],["An exclamation point in the display URL",0,0]]},"142":{"question_id":"142","quiz_id":"1","question_name":"<h4>Higher Quality Scores typically lead to:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:35:\"higher costs and lower ad positions\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:35:\"lower costs and better ad positions\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:24:\"less overall impressions\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:33:\" faster delivery of daily budget\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"42","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["higher costs and lower ad positions",0,0],["lower costs and better ad positions",1,1],["less overall impressions",0,0],[" faster delivery of daily budget",0,0]]},"143":{"question_id":"143","quiz_id":"1","question_name":"<h4>Higher Quality Scores typically result in:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:35:\"higher costs and lower ad positions\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:37:\"\u00a0lower costs and better ad positions\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:26:\"\u00a0less overall impressions\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:33:\"\u00a0faster delivery of daily budget\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"43","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["higher costs and lower ad positions",0,0],["\u00a0lower costs and better ad positions",1,1],["\u00a0less overall impressions",0,0],["\u00a0faster delivery of daily budget",0,0]]},"125":{"question_id":"125","quiz_id":"1","question_name":"<h4>By adding managed placements to a Display Network campaign \u2013 you can show your ad:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:92:\"\u00a0on webpages where the Smart Pricing feature determines there the ad is likely delivery ROI\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:95:\" on specific webpages, online video games, RSS feeds, and mobile sites and apps that you select\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:124:\"on webpages where a contextual targeting algorithm identified that is a match between your keywords and a publishers content\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:118:\"on Google owned and operated properties such as Gmail and Google News \u2013 that have relevant content for your keywords\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"25","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["\u00a0on webpages where the Smart Pricing feature determines there the ad is likely delivery ROI",0,0],[" on specific webpages, online video games, RSS feeds, and mobile sites and apps that you select",1,1],["on webpages where a contextual targeting algorithm identified that is a match between your keywords and a publishers content",0,0],["on Google owned and operated properties such as Gmail and Google News \u2013 that have relevant content for your keywords",0,0]]},"183":{"question_id":"183","quiz_id":"1","question_name":"<h4>In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:16:\"a CPM conversion\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:27:\"an effective CPM conversion\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:16:\"an effective CPM\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:5:\"a CPM\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"83","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["a CPM conversion",0,0],["an effective CPM conversion",1,1],["an effective CPM",0,0],["a CPM",0,0]]},"107":{"question_id":"107","quiz_id":"1","question_name":"<h4>Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:60:\"Repeat the keyword as many times as possible in the ad text.\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:60:\"Delete the keyword and add the keyword to the campaign again\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:86:\"Modify the ad associated with that keyword to direct to a highly-relevant landing page\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:74:\"Increase the daily budget for the campaign in which the keyword is located\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"7","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Repeat the keyword as many times as possible in the ad text.",0,0],["Delete the keyword and add the keyword to the campaign again",0,0],["Modify the ad associated with that keyword to direct to a highly-relevant landing page",1,1],["Increase the daily budget for the campaign in which the keyword is located",0,0]]},"212":{"question_id":"212","quiz_id":"1","question_name":"<h4>Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:11:\"Remarketing\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:8:\"Keywords\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:6:\"Topics\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:10:\"Placements\";i:1;d:1;i:2;i:1;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"112","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Remarketing",0,0],["Keywords",0,0],["Topics",0,0],["Placements",1,1]]},"146":{"question_id":"146","quiz_id":"1","question_name":"<h4>When setting up an AdWords account, choose your currency and permanent time zone carefully because:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:48:\"\u00a0time zone and currency will impact ad position\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:59:\"\u00a0these cannot be changed once you have set up your account\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:72:\"ads are only served in countries using the same currency as your account\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:85:\"\u00a0by default, ads are only served in the same time zones as indicated in your account\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"46","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["\u00a0time zone and currency will impact ad position",0,0],["\u00a0these cannot be changed once you have set up your account",1,1],["ads are only served in countries using the same currency as your account",0,0],["\u00a0by default, ads are only served in the same time zones as indicated in your account",0,0]]},"181":{"question_id":"181","quiz_id":"1","question_name":"<h4>A lower CPA does not necessarily indicate higher profit. Why?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:49:\"A lower CPA may be due to changes in CPC bidding.\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:70:\"A lower CPA may also have lower sales volume, reducing overall profit.\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:57:\"A lower CPA may be due to additions in negative keywords.\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:57:\"A lower CPA may be due to changes in network distribution\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"81","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["A lower CPA may be due to changes in CPC bidding.",0,0],["A lower CPA may also have lower sales volume, reducing overall profit.",1,1],["A lower CPA may be due to additions in negative keywords.",0,0],["A lower CPA may be due to changes in network distribution",0,0]]},"114":{"question_id":"114","quiz_id":"1","question_name":"<h4>An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:67:\"an ad group specific to the product line with a higher daily budget\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:62:\"additional text ads that specifically feature the product line\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:69:\" a campaign with a separate daily budget specific to the product line\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:63:\" an ad group specific to the product line with targeted ad text\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"14","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["an ad group specific to the product line with a higher daily budget",0,0],["additional text ads that specifically feature the product line",0,0],[" a campaign with a separate daily budget specific to the product line",1,1],[" an ad group specific to the product line with targeted ad text",0,0]]},"197":{"question_id":"197","quiz_id":"1","question_name":"<h4>Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:23:\"Clickthrough rate (CTR)\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:16:\"Converted clicks\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:11:\"Impressions\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:15:\"Conversion rate\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"97","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Clickthrough rate (CTR)",1,1],["Converted clicks",0,0],["Impressions",0,0],["Conversion rate",0,0]]},"203":{"question_id":"203","quiz_id":"1","question_name":"<h4>Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client\u2019s bidding strategy?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:104:\"Use target search page location to help get your client\u2019s ads to the top of mobile search page results\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:75:\"Set a mobile bid adjustment to increase bids for searches on mobile devices\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:82:\"Set a mobile bid adjustment to decrease bids for searches on computers and tablets\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:112:\"Use enhanced cost-per-click (ECPC) to increase bids that are likely to result in conversions from mobile devices\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"103","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Use target search page location to help get your client\u2019s ads to the top of mobile search page results",0,0],["Set a mobile bid adjustment to increase bids for searches on mobile devices",1,1],["Set a mobile bid adjustment to decrease bids for searches on computers and tablets",0,0],["Use enhanced cost-per-click (ECPC) to increase bids that are likely to result in conversions from mobile devices",0,0]]},"174":{"question_id":"174","quiz_id":"1","question_name":"<h4>What happens when a campaign consistently meets its average daily budget?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:58:\"Ads in that campaign will show less often than they could.\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:38:\"Your budget is automatically adjusted.\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:50:\"Average cost-per-click (CPC) bids will be lowered.\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:73:\"Ads in that campaign will stop showing for the rest of the billing cycle.\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"74","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Ads in that campaign will show less often than they could.",1,1],["Your budget is automatically adjusted.",0,0],["Average cost-per-click (CPC) bids will be lowered.",0,0],["Ads in that campaign will stop showing for the rest of the billing cycle.",0,0]]},"141":{"question_id":"141","quiz_id":"1","question_name":"<h4>On the Display Network, all keywords are considered broad match only. This means that you do not need to:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:58:\"Include location targeting to narrow the reach of your ads\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:66:\"Include plurals, misspellings, and other variants of your keywords\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:50:\"Include negative keywords to refine your placement\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:53:\"manage your keyword performance at the ad group level\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"41","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Include location targeting to narrow the reach of your ads",0,0],["Include plurals, misspellings, and other variants of your keywords",1,1],["Include negative keywords to refine your placement",0,0],["manage your keyword performance at the ad group level",0,0]]},"163":{"question_id":"163","quiz_id":"1","question_name":"<h4>The main goal of automatic cost-per-click (CPC) bidding is to:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:72:\" generate as many clicks as possible within an advertisers target budget\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:58:\"achieve the target ad position specified by the advertiser\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:76:\"generate as many conversions as possible within an advertisers target budget\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:58:\"achieve the target average CPC specified by the advertiser\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"63","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[[" generate as many clicks as possible within an advertisers target budget",1,1],["achieve the target ad position specified by the advertiser",0,0],["generate as many conversions as possible within an advertisers target budget",0,0],["achieve the target average CPC specified by the advertiser",0,0]]},"209":{"question_id":"209","quiz_id":"1","question_name":"<h4>Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:59:\"A prominent headline like \u201cTRIAL MEMBERSHIPS AVAILABLE\u201d\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:45:\"A call-to-action like \u201cVisit our gym now\u201d\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:50:\"Add a promotion like \u201c20% off fitness classes\u201d\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:56:\"Add a call-to-action like \u201cSign up for a free trial\u201d\";i:1;d:1;i:2;i:1;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"109","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["A prominent headline like \u201cTRIAL MEMBERSHIPS AVAILABLE\u201d",0,0],["A call-to-action like \u201cVisit our gym now\u201d",0,0],["Add a promotion like \u201c20% off fitness classes\u201d",0,0],["Add a call-to-action like \u201cSign up for a free trial\u201d",1,1]]},"103":{"question_id":"103","quiz_id":"1","question_name":"<h4>It is beneficial to create multiple ad groups in order to:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:51:\"opt specific ad groups into various Google networks\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:46:\" break up keywords and ads into related themes\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:39:\"set different budgets for each ad group\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:55:\"pause specific keywords if they are not performing well\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"3","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["opt specific ad groups into various Google networks",0,0],[" break up keywords and ads into related themes",1,1],["set different budgets for each ad group",0,0],["pause specific keywords if they are not performing well",0,0]]},"116":{"question_id":"116","quiz_id":"1","question_name":"<h4>Which line of ad text would be disapproved based on Googles advertising policies?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:18:\"Want fast results?\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:13:\"Free shipping\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:22:\"Best deals- click here\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:21:\"Fast, easy, effective\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"16","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Want fast results?",0,0],["Free shipping",0,0],["Best deals- click here",1,1],["Fast, easy, effective",0,0]]},"158":{"question_id":"158","quiz_id":"1","question_name":"A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?","answer_array":"a:4:{i:0;a:3:{i:0;s:7:\"English\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:7:\"Spanish\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:9:\"Bilingual\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:10:\"Portuguese\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"58","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["English",0,0],["Spanish",1,1],["Bilingual",0,0],["Portuguese",0,0]]},"208":{"question_id":"208","quiz_id":"1","question_name":"<h4>Keyword Planner can help you build\u00a0a new Search Network campaign by:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:46:\"organizing potential placements into ad groups\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:37:\"suggesting landing pages for your ads\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:34:\"multiplying keyword lists together\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:39:\"creating new ads based on your keywords\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"108","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["organizing potential placements into ad groups",0,0],["suggesting landing pages for your ads",0,0],["multiplying keyword lists together",1,1],["creating new ads based on your keywords",0,0]]},"173":{"question_id":"173","quiz_id":"1","question_name":"<h4>What happens as a result of a search campaign consistently meeting its daily budget?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:31:\"Missed potential ad impressions\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:28:\"Fewer sites targeted at once\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:37:\"Higher average cost-per-clicks (CPCs)\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:23:\"Accelerated ad delivery\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"73","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Missed potential ad impressions",1,1],["Fewer sites targeted at once",0,0],["Higher average cost-per-clicks (CPCs)",0,0],["Accelerated ad delivery",0,0]]},"130":{"question_id":"130","quiz_id":"1","question_name":"<h4>You can use Display Planner to:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:113:\"see which images and text ads within your campaign are performing best on the specific websites you are targeting\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:110:\"run a report to determine which keywords are most likely to convert based on the past 30-days of your campaign\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:70:\"see potential webpages where your ad can appear based on your keywords\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:61:\"managed CPC bids for contextual campaigns within your account\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"30","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["see which images and text ads within your campaign are performing best on the specific websites you are targeting",0,0],["run a report to determine which keywords are most likely to convert based on the past 30-days of your campaign",0,0],["see potential webpages where your ad can appear based on your keywords",1,1],["managed CPC bids for contextual campaigns within your account",0,0]]},"191":{"question_id":"191","quiz_id":"1","question_name":"<h4>If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad \u2013 assuming your ad is similar in all other aspects?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:4:\"1.01\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:3:\"0.5\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:4:\"0.51\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:1:\"1\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"91","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:0;}","category":"","deleted":"0","answers":[["1.01",0,0],["0.5",0,0],["0.51",1,1],["1",0,0]]},"167":{"question_id":"167","quiz_id":"1","question_name":"<h4>When a campaign is showing as \u201cPending\u201d within AdWords, it is:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:48:\"Inactive but scheduled to begin at a future date\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:57:\"Inactive because your prepaid account balance has run out\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:67:\"Active, but showing ads only occasionally due to budget constraints\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:46:\"Inactive because it is past its scheduled date\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"67","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Inactive but scheduled to begin at a future date",1,1],["Inactive because your prepaid account balance has run out",0,0],["Active, but showing ads only occasionally due to budget constraints",0,0],["Inactive because it is past its scheduled date",0,0]]},"204":{"question_id":"204","quiz_id":"1","question_name":"<h4>Belinda\u2019s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:43:\"\u201cDisplay Network only \u2013 All features\u201d\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:14:\"\u201cShopping\u201d\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:42:\"\u201cSearch Network only \u2013 All features\u201d\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:38:\"\u201cSearch Network only \u2013 Standard\u201d\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"104","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["\u201cDisplay Network only \u2013 All features\u201d",1,1],["\u201cShopping\u201d",0,0],["\u201cSearch Network only \u2013 All features\u201d",0,0],["\u201cSearch Network only \u2013 Standard\u201d",0,0]]},"213":{"question_id":"213","quiz_id":"1","question_name":"<h4>An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:36:\"The profit derived from a paid click\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:39:\"The bids of the next closest advertiser\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:33:\"The average profit per conversion\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:33:\" The Quality Score of the keyword\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"113","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["The profit derived from a paid click",0,0],["The bids of the next closest advertiser",0,0],["The average profit per conversion",1,1],[" The Quality Score of the keyword",0,0]]},"109":{"question_id":"109","quiz_id":"1","question_name":"<h4>An advertiser who decides to edit the location targeting of an ad can do this at the:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:14:\"ad group level\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:13:\"keyword level\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:14:\"campaign level\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:13:\"account level\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"9","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["ad group level",0,0],["keyword level",0,0],["campaign level",1,1],["account level",0,0]]},"105":{"question_id":"105","quiz_id":"1","question_name":"<h4>Which AdWords settings are specified at the account level?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:52:\" A daily budget and a set of keywords and placements\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:54:\"Network distribution preferences and a set of keywords\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:59:\"A unique email address, a password, and billing information\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:63:\" Location targeting, cost-per-click (CPC) bids, and match types\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"5","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[[" A daily budget and a set of keywords and placements",0,0],["Network distribution preferences and a set of keywords",0,0],["A unique email address, a password, and billing information",1,1],[" Location targeting, cost-per-click (CPC) bids, and match types",0,0]]},"165":{"question_id":"165","quiz_id":"1","question_name":"<h4>Which can be controlled at the ad-group level of an AdWords account?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:21:\" Geographic targeting\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:9:\"End dates\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:10:\"Placements\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:12:\"Daily Budget\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"65","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[[" Geographic targeting",0,0],["End dates",0,0],["Placements",1,1],["Daily Budget",0,0]]},"182":{"question_id":"182","quiz_id":"1","question_name":"<h4>Which best describes the \u201cOptimize\u201d ad rotation setting in AdWords?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:114:\"The \u201cOptimize\u201d ad rotation setting allows your campaign to show ads more often, which can increase impressions\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:123:\"The \u201cOptimize\u201d ad rotation setting allows your campaign to automatically show the most relevant display URL for each ad\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:123:\"The \u201cOptimize\u201d ad rotation setting allows the AdWords system to automatically show the better performing ads more often\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:113:\"The \u201cOptimize\u201d ad rotation setting allows two of the ads from the ad group to show to a user on the same page\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"82","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["The \u201cOptimize\u201d ad rotation setting allows your campaign to show ads more often, which can increase impressions",0,0],["The \u201cOptimize\u201d ad rotation setting allows your campaign to automatically show the most relevant display URL for each ad",0,0],["The \u201cOptimize\u201d ad rotation setting allows the AdWords system to automatically show the better performing ads more often",1,1],["The \u201cOptimize\u201d ad rotation setting allows two of the ads from the ad group to show to a user on the same page",0,0]]},"201":{"question_id":"201","quiz_id":"1","question_name":"<h4>When reviewing the Search terms report for one of your client\u2019s campaigns, you notice several terms that aren\u2019t relevant to what they\u2019re advertising. How can you use this information when refining the campaign\u2019s keywords?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:25:\"Add the terms as keywords\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:34:\"Add the terms as negative keywords\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:38:\"Add the terms as phrase match keywords\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:37:\"Add the terms as exact match keywords\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"101","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Add the terms as keywords",0,0],["Add the terms as negative keywords",1,1],["Add the terms as phrase match keywords",0,0],["Add the terms as exact match keywords",0,0]]},"207":{"question_id":"207","quiz_id":"1","question_name":"<h4>When reviewing your client\u2019s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:15:\"Maximize clicks\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:28:\"Enhance cost-per-click (CPC)\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:32:\"Target return on ad spend (ROAS)\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:27:\"Target search page location\";i:1;d:1;i:2;i:1;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"107","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Maximize clicks",0,0],["Enhance cost-per-click (CPC)",0,0],["Target return on ad spend (ROAS)",0,0],["Target search page location",1,1]]},"175":{"question_id":"175","quiz_id":"1","question_name":"<h4>What best describes Enhanced Cost-Per-Click (ECPC)?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:69:\"ECPC is the discount applied to your Max CPC to determine actual CPC.\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:66:\"ECPC is a Quality Score boost for advertisers using ad extensions.\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:123:\" ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion.\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:72:\"ECPC is a separate bid set for ad groups using the Conversion Optimizer.\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"75","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["ECPC is the discount applied to your Max CPC to determine actual CPC.",0,0],["ECPC is a Quality Score boost for advertisers using ad extensions.",0,0],[" ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion.",1,1],["ECPC is a separate bid set for ad groups using the Conversion Optimizer.",0,0]]},"144":{"question_id":"144","quiz_id":"1","question_name":"<h4>An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:42:\"Assign unique keyword URLs to each keyword\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:42:\"Evaluated the site design for improvements\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:37:\"Add negative keywords to the ad group\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:42:\"Add more relevant keywords to the ad group\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"44","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Assign unique keyword URLs to each keyword",0,0],["Evaluated the site design for improvements",0,0],["Add negative keywords to the ad group",1,1],["Add more relevant keywords to the ad group",0,0]]},"112":{"question_id":"112","quiz_id":"1","question_name":"<h4>To determine which ad language to target to a user, the AdWords system refers to that users:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:22:\"Chrome Browser setting\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:27:\"operating system language \";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:22:\"home countrys language\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:33:\"Google interface language setting\";i:1;d:1;i:2;i:1;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"12","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Chrome Browser setting",0,0],["operating system language ",0,0],["home countrys language",0,0],["Google interface language setting",1,1]]},"176":{"question_id":"176","quiz_id":"1","question_name":"<h4>Grouping similar keywords together in an ad group will:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:52:\"allow an advertiser to use only broad match keywords\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:70:\"keep an advertisers average cost-per-click (CPC) within a narrow range\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:60:\"allow an advertiser to create ads relevant to those keywords\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:62:\"ensure that the ads and keywords in that ad group are approved\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"76","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["allow an advertiser to use only broad match keywords",0,0],["keep an advertisers average cost-per-click (CPC) within a narrow range",1,1],["allow an advertiser to create ads relevant to those keywords",0,0],["ensure that the ads and keywords in that ad group are approved",0,0]]},"106":{"question_id":"106","quiz_id":"1","question_name":"<h4>An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:19:\" Language targeting\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:19:\" Regional targeting\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:13:\"Ad scheduling\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:21:\"Demographic targeting\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"6","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[[" Language targeting",1,1],[" Regional targeting",0,0],["Ad scheduling",0,0],["Demographic targeting",0,0]]},"195":{"question_id":"195","quiz_id":"1","question_name":"<h4>Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:158:\"Combine the campaigns from each account into a single AdWords account. Grant Amy access to that single account so she can manage all campaigns from one place.\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:107:\"Invite Amy as a read-only user on the MCC level, so she can view reports for the accounts she needs to see.\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:147:\"Create a new MCC account linked to the original MCC account, and then move the three accounts into that MCC. Grant Amy access ot that sub-MCC only.\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:171:\"Set up a direct login emails to each of the three accounts, so Amy will log in to each account individually without gaining access to the other accounts linked to the MCC.\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"95","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Combine the campaigns from each account into a single AdWords account. Grant Amy access to that single account so she can manage all campaigns from one place.",0,0],["Invite Amy as a read-only user on the MCC level, so she can view reports for the accounts she needs to see.",1,1],["Create a new MCC account linked to the original MCC account, and then move the three accounts into that MCC. Grant Amy access ot that sub-MCC only.",0,0],["Set up a direct login emails to each of the three accounts, so Amy will log in to each account individually without gaining access to the other accounts linked to the MCC.",0,0]]},"113":{"question_id":"113","quiz_id":"1","question_name":"<h4>Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:11:\"Accelerated\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:9:\"Optimized\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:8:\"Standard\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:9:\"Scheduled\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"13","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Accelerated",0,0],["Optimized",0,0],["Standard",1,1],["Scheduled",0,0]]},"196":{"question_id":"196","quiz_id":"1","question_name":"<h4>Data shows the audience for a client\u2019s running shoe store is women ages 35 to 50. How can you optimize this client\u2019s Display Network campaign based on your research?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:92:\"Use frequency capping to limit the number of times men ages 40 to 65 see your client\u2019s ads\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:103:\"Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:72:\"Add demographic and age targeting to show ads to people in this audience\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:98:\"Set up a remarketing list to show ads to women who have previously visited your client\u2019s website\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"96","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Use frequency capping to limit the number of times men ages 40 to 65 see your client\u2019s ads",0,0],["Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips",0,0],["Add demographic and age targeting to show ads to people in this audience",1,1],["Set up a remarketing list to show ads to women who have previously visited your client\u2019s website",0,0]]},"110":{"question_id":"110","quiz_id":"1","question_name":"<h4>If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads \u2013 how will this impact the quality score of your search campaign?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:32:\"None of these options is correct\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:179:\"Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network does not affect the Quality score of your ads for search\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:156:\"Your daily budget will be adjusted to account for a drop in CTR and in increase in the CPCs needed to maintain the existing Ad Rank of your search campaigns\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:124:\"Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance.\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"10","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["None of these options is correct",0,0],["Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network does not affect the Quality score of your ads for search",1,1],["Your daily budget will be adjusted to account for a drop in CTR and in increase in the CPCs needed to maintain the existing Ad Rank of your search campaigns",0,0],["Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance.",0,0]]},"210":{"question_id":"210","quiz_id":"1","question_name":"<h4>If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:19:\"sitelink extensions\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:25:\"previous visit extensions\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:18:\"callout extensions\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:19:\"location extensions\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"110","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["sitelink extensions",1,1],["previous visit extensions",0,0],["callout extensions",0,0],["location extensions",0,0]]},"185":{"question_id":"185","quiz_id":"1","question_name":"<h4>Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:168:\"By performing searches that trigger your ad, you are inflating the amount of predicted impressions on the search keywords, which may impact your organic search ranking.\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:151:\"By performing searches that trigger your ad, you will be automatically be charged for the impressions and may use all of your daily budget too quickly.\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:34:\"None of these options are correct.\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:186:\"By performing searches that trigger your ad, you will rack up impressions without clicks, which can lower your clickthrough rate and prevent your ad from appearing as often as it should.\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"85","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["By performing searches that trigger your ad, you are inflating the amount of predicted impressions on the search keywords, which may impact your organic search ranking.",0,0],["By performing searches that trigger your ad, you will be automatically be charged for the impressions and may use all of your daily budget too quickly.",1,1],["None of these options are correct.",0,0],["By performing searches that trigger your ad, you will rack up impressions without clicks, which can lower your clickthrough rate and prevent your ad from appearing as often as it should.",0,0]]},"131":{"question_id":"131","quiz_id":"1","question_name":"<h4>When sitelinks are set at both the campaign and ad group level, which will be displayed?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:33:\"\u00a0Sitelinks at the ad group level\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:34:\"Sitelinks with the highest ad rank\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:39:\"Sitelinks related to the query searched\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:47:\"\u00a0Sitelinks from both the campaign and ad group\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"31","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["\u00a0Sitelinks at the ad group level",1,1],["Sitelinks with the highest ad rank",0,0],["Sitelinks related to the query searched",0,0],["\u00a0Sitelinks from both the campaign and ad group",0,0]]},"189":{"question_id":"189","quiz_id":"1","question_name":"<h4>How often does the AdWords system run an auction to decide which ads to show on the Google search page?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:39:\"Every time a user enters a search query\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:40:\" Once every 24 hours for a given keyword\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:56:\"Every time a new advertiser adds a keyword to an account\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:40:\"Once every two hours for a given keyword\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"89","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Every time a user enters a search query",1,1],[" Once every 24 hours for a given keyword",0,0],["Every time a new advertiser adds a keyword to an account",0,0],["Once every two hours for a given keyword",0,0]]},"111":{"question_id":"111","quiz_id":"1","question_name":"<h4>An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:56:\" Improve Quality Score and increase cost-per-click (CPC)\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:55:\"Decrease cost-per-click (CPC) and increase daily budget\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:55:\"Decrease cost-per-click (CPC) and decrease daily budget\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:55:\"Improve Quality Score and decrease cost-per-click (CPC)\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"11","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[[" Improve Quality Score and increase cost-per-click (CPC)",1,1],["Decrease cost-per-click (CPC) and increase daily budget",0,0],["Decrease cost-per-click (CPC) and decrease daily budget",0,0],["Improve Quality Score and decrease cost-per-click (CPC)",0,0]]},"154":{"question_id":"154","quiz_id":"1","question_name":"<h4>A My Client Center (MCC) account functions primarily as:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:81:\"\u00a0\u00a0a bid management system for AdWords clients managed by resellers and agencies\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:87:\"an umbrella account that allows for access to individual accounts with a single log-in \";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:68:\" a dashboard that allows clients view-only access to AdWords reports\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:63:\" a separate AdWords account with its own keywords and campaigns\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"54","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["\u00a0\u00a0a bid management system for AdWords clients managed by resellers and agencies",0,0],["an umbrella account that allows for access to individual accounts with a single log-in ",1,1],[" a dashboard that allows clients view-only access to AdWords reports",0,0],[" a separate AdWords account with its own keywords and campaigns",0,0]]},"192":{"question_id":"192","quiz_id":"1","question_name":"<h4>All other things being equal, if you\u2019ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you\u2019d pay for that click?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:4:\"1.01\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:3:\"0.5\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:4:\"0.51\";i:1;d:1;i:2;i:1;}i:3;a:3:{i:0;s:1:\"1\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"92","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["1.01",0,0],["0.5",0,0],["0.51",1,1],["1",0,0]]},"170":{"question_id":"170","quiz_id":"1","question_name":"<h4>Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:13:\"Target market\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:26:\" Payment options available\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:34:\"Competitors cost-per-clicks (CPCs)\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:17:\"Website load time\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"70","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Target market",1,1],[" Payment options available",0,0],["Competitors cost-per-clicks (CPCs)",0,0],["Website load time",0,0]]},"206":{"question_id":"206","quiz_id":"1","question_name":"<h4>On the Google Display Network, your ad is eligible to show on a webpage if your:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:39:\"keywords match that webpage\u2019s content\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:40:\"ad text matches that webpage\u2019s content\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:45:\"landing page matches that webpage\u2019s content\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:40:\"website matches that webpage\u2019s content\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"106","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["keywords match that webpage\u2019s content",1,1],["ad text matches that webpage\u2019s content",0,0],["landing page matches that webpage\u2019s content",0,0],["website matches that webpage\u2019s content",0,0]]},"215":{"question_id":"215","quiz_id":"1","question_name":"<h4>Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:22:\"Mobile bid adjustments\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:32:\"Target return on ad spend (ROAS)\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:53:\"Target search page location flexible bidding strategy\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:26:\"Cost-per-acquisition (CPA)\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"115","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Mobile bid adjustments",1,1],["Target return on ad spend (ROAS)",0,0],["Target search page location flexible bidding strategy",0,0],["Cost-per-acquisition (CPA)",0,0]]},"180":{"question_id":"180","quiz_id":"1","question_name":"<h4>Which potential factor does Google use to calculate a search campaign's recommended daily budget?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:11:\"Impressions\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:11:\"Conversions\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:12:\"Transactions\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:10:\"Placements\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"80","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Impressions",1,1],["Conversions",0,0],["Transactions",0,0],["Placements",0,0]]},"133":{"question_id":"133","quiz_id":"1","question_name":"<h4>An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:40:\"\u00a0\u00a0The profit derived from a paid click\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:41:\"\u00a0The bids of the next closest competitor\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:19:\"The cost of the bid\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:32:\"The Quality Score of the keyword\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"33","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["\u00a0\u00a0The profit derived from a paid click",1,1],["\u00a0The bids of the next closest competitor",0,0],["The cost of the bid",0,0],["The Quality Score of the keyword",0,0]]},"152":{"question_id":"152","quiz_id":"1","question_name":"<h4>A benefit of My Client Center (MCC) is the:<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:50:\"increased Quality Score enjoyed on shared keywords\";i:1;d:0;i:2;i:0;}i:1;a:3:{i:0;s:71:\"dashboard that provides summaries of statistics for all client accounts\";i:1;d:1;i:2;i:1;}i:2;a:3:{i:0;s:55:\"ability to link multiple accounts with Google Analytics\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:73:\"ability to edit campaign settings across multiple accounts simultaneously\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"52","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["increased Quality Score enjoyed on shared keywords",0,0],["dashboard that provides summaries of statistics for all client accounts",1,1],["ability to link multiple accounts with Google Analytics",0,0],["ability to edit campaign settings across multiple accounts simultaneously",0,0]]},"202":{"question_id":"202","quiz_id":"1","question_name":"<h4>An e-commerce client wants her campaign to be more profitable. After calculating this client\u2019s total profits from AdWords, what can you do to start maximizing results for profit?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:40:\"Test different cost-per-click (CPC) bids\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:37:\"Test only one version of your ad text\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:59:\"Lower the cost-per-click (CPC) bids and increase the budget\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:51:\"Delete keywords that are generating the most clicks\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"102","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["Test different cost-per-click (CPC) bids",1,1],["Test only one version of your ad text",0,0],["Lower the cost-per-click (CPC) bids and increase the budget",0,0],["Delete keywords that are generating the most clicks",0,0]]},"137":{"question_id":"137","quiz_id":"1","question_name":"<h4>You are managing a campaign where the\u00a0budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:66:\"The volume of traffic available for the keywords you are targeting\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:40:\"\u00a0The number of websites on the internet\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:55:\"The number of tracking codes installed on your website \";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:46:\"Whether your payment method is credit or debit\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"37","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["The volume of traffic available for the keywords you are targeting",1,1],["\u00a0The number of websites on the internet",0,0],["The number of tracking codes installed on your website ",0,0],["Whether your payment method is credit or debit",0,0]]},"188":{"question_id":"188","quiz_id":"1","question_name":"<h4>You are focused on reaching viewers with video content and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?<\/h4>","answer_array":"a:4:{i:0;a:3:{i:0;s:22:\"TrueView video formats\";i:1;d:1;i:2;i:1;}i:1;a:3:{i:0;s:20:\"YouTube homepage ads\";i:1;d:0;i:2;i:0;}i:2;a:3:{i:0;s:30:\"Click-to-Play video ad formats\";i:1;d:0;i:2;i:0;}i:3;a:3:{i:0;s:20:\"CPM Video ad formats\";i:1;d:0;i:2;i:0;}}","answer_one":"","answer_one_points":"0","answer_two":"","answer_two_points":"0","answer_three":"","answer_three_points":"0","answer_four":"","answer_four_points":"0","answer_five":"","answer_five_points":"0","answer_six":"","answer_six_points":"0","correct_answer":"0","question_answer_info":"","comments":"1","hints":"","question_order":"88","question_type":"0","question_type_new":"0","question_settings":"a:1:{s:8:\"required\";i:1;}","category":"","deleted":"0","answers":[["TrueView video formats",1,1],["YouTube homepage ads",0,0],["Click-to-Play video ad formats",0,0],["CPM Video ad formats",0,0]]}},"pagination":{"amount":"10","section_comments":"1","total_questions":"90","previous_text":"Previous","next_text":"Next"},"error_messages":{"email":"Not a valid e-mail address!","number":"This field must be a number!","incorrect":"The entered text is not correct!","empty":"Please complete all required fields!"},"timer_limit":"120","first_page":true}

acquistare fildena

comprare