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1)

A standard AdWords text ad is made up of:

2)

What is the impact of poor landing page quality on an ad group?

3)

An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?

4)

It is beneficial to create multiple ad groups in order to:

5)

Keyword Planner can help you build a new Search Network campaign by:

6)

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

7)

A keyword with very low clickthrough rate (CTR) will usually receive:
  

8)

What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?

9)

Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?

10)

Someone using the Google Russian search domain (Google.ru) changes the language to English on the “preferences” page. This user may see ads targeted to:

11)

Advertisers on Google search accrue cost in AdWords when:

12)

If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:

13)

Which of these metrics is especially important to clients who are running a branding campaign?

14)

What best describes Enhanced Cost-Per-Click (ECPC)?

15)

A benefit of My Client Center (MCC) is the:

16)

What happens as a result of a search campaign consistently meeting its daily budget?

17)

Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?

18) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
19)

What is a benefit of online advertising with Google AdWords?

20)

A My Client Center (MCC) account functions primarily as:

21)

Adding placements to an ad group:

22)

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

23)

According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?


 
24)

What should an advertiser use to organize ad groups?

25)

Data shows the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

26)

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

27)

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

28)

On the Google Display Network, your ad is eligible to show on a webpage if your:

29) Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
A)  the daily budget you’ve set
B)  your historical conversion rate
C)  the expected impact of extensions and other ad formats
D)  the search ranking of your website
30)

Which is one characteristic of the “Accelerated” delivery method?

31)

You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:

32)

How can you see if people are searching for your client’s services during the early morning and evening hours?

33)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

34)

Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?

35) Which best describes keyword contextual targeting?
A)  Ads are targeted to groups of websites based on their site categories
B)  Themes of selected placements determine related websites where ads will appear
C)  Ads are targeted only to websites related to specific businesses
D)  Themes of keywords are matched to relevant content on websites where ads will appear
36)

Which line of ad text would be disapproved based on Googles advertising policies?

37)

Which is a factor that Google uses to target ads to users based on physical location?

38)

Which is a benefit of Manager Defined Spend (MDS)?

39)

With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:

40)

Location extensions can:

41)

Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?

42)

When resetting a password in AdWords, what should a user keep in mind?

43)

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

44)

All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?

45)

Ad groups should be used to:

46)

Quality Score on Google search is evaluated how often?

47)

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

48)

The maximum cost-per-click (CPC) bid is the:

49)

Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

50)

Higher Quality Scores typically result in:

51)

An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:

52)

Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

53)

How often does the AdWords system run an auction to decide which ads to show on the Google search page?

54)

Higher Quality Scores typically lead to:

55)

Which is a benefit of search advertising with Google AdWords?

56)

Which best describes the “Optimize” ad rotation setting in AdWords?

57)

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

58)

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?

59)

Quality Score and Ad Rank are calculated:

60)

Your client wants to improve her ad position. What would you recommend?

61)

Which can be controlled at the ad-group level of an AdWords account?

62)

Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?

63)

Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

64)

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

65)

You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?

66)

How do managed placements on the Display Network work?


 
67)

Why should you avoid adding duplicate keywords across ad groups?

68)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

69)

On the Display Network, all keywords are considered broad match only. This means that you do not need to:

70)

You are managing a campaign where the budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer

71)

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

72)

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

73)

The Opportunities tab with AdWords can be used to:

74)

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

75)

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

76)

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

77)

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

78)

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

79)

Which client would you advise to advertise on the Google Search Network?

80)

Which AdWords settings are specified at the account level?

81)

An advertiser who decides to edit the location targeting of an ad can do this at the:

82)

When sitelinks are set at both the campaign and ad group level, which will be displayed?

83)

Which potential factor does Google use to calculate a search campaign's recommended daily budget?

84)

In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:

85)

Which is a benefit of AdWords for search marketing?

86)

The main goal of automatic cost-per-click (CPC) bidding is to:

87)

Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

88)

By adding managed placements to a Display Network campaign – you can show your ad:

89)

Which are required components of an ad group running on the Search Network?

90)

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?