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Take our 2016 Adwords Fundamental Quiz Here

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Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?


Which is a benefit of search advertising with Google AdWords?


A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:


An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?


If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?


Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?


Someone using the Google Russian search domain ( changes the language to English on the “preferences” page. This user may see ads targeted to:


When setting up an AdWords account, choose your currency and permanent time zone carefully because:


A benefit of My Client Center (MCC) is the:


Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?


Keyword Planner can help you build a new Search Network campaign by:


An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:


What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?


It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:


If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:


Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on


Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:


Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?


An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?


On the Display Network, all keywords are considered broad match only. This means that you do not need to:


An advertiser who decides to edit the location targeting of an ad can do this at the:


You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?


When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?


When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?


What type of bidding method is used to manage image ads on the Google Display Network?


Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?

27) You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?


A lower CPA does not necessarily indicate higher profit. Why?


Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?


You can use Display Planner to:


What happens as a result of a search campaign consistently meeting its daily budget?


Your client wants to improve her ad position. What would you recommend?


You are managing a campaign where the budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer


On the Google Display Network, your ad is eligible to show on a webpage if your:


Which AdWords settings are specified at the account level?


Why should you avoid adding duplicate keywords across ad groups?


Higher Quality Scores typically result in:


What is the impact of poor landing page quality on an ad group?


When sitelinks are set at both the campaign and ad group level, which will be displayed?


When resetting a password in AdWords, what should a user keep in mind?


Data shows the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?


Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?


Which formula does Google use to rank keyword-targeted ads on Google Search?


Which client would you advise to advertise on the Google Search Network?


What best describes Enhanced Cost-Per-Click (ECPC)?


An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:


Advertisers on Google search accrue cost in AdWords when:


What should an advertiser use to organize ad groups?


Which of these metrics is especially important to clients who are running a branding campaign?


If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:


An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:


Which potential factor does Google use to calculate a search campaign's recommended daily budget?


A standard AdWords text ad is made up of:

55) Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
A)  the daily budget you’ve set
B)  your historical conversion rate
comprar manjishtha sin receta C)  the expected impact of extensions and other ad formats
D)  the search ranking of your website

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:


Quality Score and Ad Rank are calculated:

58) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?

When a campaign is showing as “Pending” within AdWords, it is:


Which is a factor that Google uses to target ads to users based on physical location?


How do managed placements on the Display Network work?


If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?


The Opportunities tab with AdWords can be used to:


You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?


What’s one benefit of creating multiple ad groups?


Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?


A keyword with very low clickthrough rate (CTR) will usually receive:
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Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?


Higher Quality Scores typically lead to:


Which is a best practice for creating effective ad text?


By monitoring ad campaign performance, an advertiser may obtain the information needed to:


Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?


Which is a benefit of Manager Defined Spend (MDS)?

74) Which best describes keyword contextual targeting?
A)  Ads are targeted to groups of websites based on their site categories
B)  Themes of selected placements determine related websites where ads will appear
C)  Ads are targeted only to websites related to specific businesses
comprar prinivil D)  Themes of keywords are matched to relevant content on websites where ads will appear

The maximum cost-per-click (CPC) bid is the:


With social extensions, how are +1s calculated for your ad and Google+ page?


If an advertiser improves the Quality Score of a keyword, this keyword may:


What happens when a campaign consistently meets its average daily budget?


An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?


A My Client Center (MCC) account functions primarily as:


When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?


By adding managed placements to a Display Network campaign – you can show your ad:


Which can be controlled at the ad-group level of an AdWords account?


You are focused on reaching viewers with video content and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?


With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:


A primary benefit of location targeting is that advertisers can:


An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?


You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:


All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?


Which is a benefit of AdWords for search marketing?

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