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Take our 2016 Adwords Fundamental Quiz Here

This quiz is built the same way, so that you'll be prepared.
Good Luck! You're on your way to being Google Adwords Certified.

Click Next to begin.

1)

An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:

2) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
3)

You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

4) Which best describes keyword contextual targeting?
A)  Ads are targeted to groups of websites based on their site categories
B)  Themes of selected placements determine related websites where ads will appear
C)  Ads are targeted only to websites related to specific businesses
D)  Themes of keywords are matched to relevant content on websites where ads will appear
5)

Why should you avoid adding duplicate keywords across ad groups?

6)

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

7)

Which is a best practice for creating effective ad text?

8)

Which formula does Google use to rank keyword-targeted ads on Google Search?

9)

On the Google Display Network, your ad is eligible to show on a webpage if your:

10)

Which potential factor does Google use to calculate a search campaign's recommended daily budget?

11)

What best describes Enhanced Cost-Per-Click (ECPC)?

12)

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

13)

All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?

14)

Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?

15)

Which best describes the “Optimize” ad rotation setting in AdWords?

16)

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

17)

Your client wants to improve her ad position. What would you recommend?

18)

Adding placements to an ad group:

19)

What happens when a campaign consistently meets its average daily budget?

20)

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?

21)

If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:

22)

Your text ad includes the phrase “Your friend has a crush on you, See more!”. Why could your ad be disapproved according to AdWords policies?

23)

Keyword Planner can help you build a new Search Network campaign by:

24)

You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?

25)

Which is one characteristic of the “Accelerated” delivery method?

26)

A lower CPA does not necessarily indicate higher profit. Why?

27)

What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?

28)

It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:

29)

Which client would you advise to advertise on the Google Search Network?

30)

Ad groups should be used to:

31)

Someone using the Google Russian search domain (Google.ru) changes the language to English on the “preferences” page. This user may see ads targeted to:

32)

An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?

33) You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
34)

Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

35)

On the Display Network, all keywords are considered broad match only. This means that you do not need to:

36)

What’s one benefit of creating multiple ad groups?

37)

You are focused on reaching viewers with video content and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?

38)

Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

39)

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

40)

Which is a benefit of AdWords for search marketing?

41)

A benefit of My Client Center (MCC) is the:

42)

Higher Quality Scores typically result in:

43)

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

44)

What type of bidding method is used to manage image ads on the Google Display Network?

45)

Which are required components of an ad group running on the Search Network?

46)

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

47)

You can use Display Planner to:

48)

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

49)

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

50)

The Opportunities tab with AdWords can be used to:

51)

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

52)

Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

53)

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

54)

Which of these metrics is especially important to clients who are running a branding campaign?

55)

What is a benefit of online advertising with Google AdWords?

56)

An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?

57)

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

58) Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
A)  the daily budget you’ve set
B)  your historical conversion rate
C)  the expected impact of extensions and other ad formats
D)  the search ranking of your website
59)

If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:

60)

If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?

61)

You are managing a campaign where the budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer

62)

When resetting a password in AdWords, what should a user keep in mind?

63)

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

64)

How do managed placements on the Display Network work?


 
65)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

66)

An advertiser who decides to edit the location targeting of an ad can do this at the:

67)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

68)

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

69)

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

70)

A standard AdWords text ad is made up of:

71)

When sitelinks are set at both the campaign and ad group level, which will be displayed?

72)

Which line of ad text would be disapproved based on Googles advertising policies?

73)

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

74)

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

75)

Which is a benefit of Manager Defined Spend (MDS)?

76)

Which can be controlled at the ad-group level of an AdWords account?

77)

Advertisers on Google search accrue cost in AdWords when:

78)

Data shows the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

79)

Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?

80)

Which formula represents how Ad Rank is determined on Google search?

81)

What is the impact of poor landing page quality on an ad group?

82) A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?
83)

How can you see if people are searching for your client’s services during the early morning and evening hours?

84)

Which is a benefit of search advertising with Google AdWords?

85)

A primary benefit of location targeting is that advertisers can:

86)

The maximum cost-per-click (CPC) bid is the:

87)

Which is a factor that Google uses to target ads to users based on physical location?

88)

To determine which ad language to target to a user, the AdWords system refers to that users:

89)

Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

90)

By adding managed placements to a Display Network campaign – you can show your ad: