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Take our 2016 Adwords Fundamental Quiz Here

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Click Next to begin.

1)

Which formula represents how Ad Rank is determined on Google search?

2)

When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

3)

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

4)

What is the impact of poor landing page quality on an ad group?

5)

A benefit of My Client Center (MCC) is the:

6)

Grouping similar keywords together in an ad group will:

7)

What happens when a campaign consistently meets its average daily budget?

8)

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

9)

Keyword Planner can help you build a new Search Network campaign by:

10)

If an advertiser improves the Quality Score of a keyword, this keyword may:

11)

Quality Score and Ad Rank are calculated:

12)

On the Google Display Network, your ad is eligible to show on a webpage if your:

13)

Which is a benefit of search advertising with Google AdWords?

14)

Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

15)

Which are required components of an ad group running on the Search Network?

16)

Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

17)

Which is a factor that Google uses to target ads to users based on physical location?

18) Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
A)  the daily budget you’ve set
B)  your historical conversion rate
C)  the expected impact of extensions and other ad formats
D)  the search ranking of your website
19)

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

20)

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

21)

When sitelinks are set at both the campaign and ad group level, which will be displayed?

22)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

23)

In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:

24)

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

25)

Which is a best practice for creating effective ad text?

26)

An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:

27)

How often does the AdWords system run an auction to decide which ads to show on the Google search page?

28)

When resetting a password in AdWords, what should a user keep in mind?

29)

An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?

30)

You are focused on reaching viewers with video content and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?

31)

With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:

32)

A standard AdWords text ad is made up of:

33)

What type of bidding method is used to manage image ads on the Google Display Network?

34)

Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

35)

What best describes Enhanced Cost-Per-Click (ECPC)?

36)

Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?

37)

The Opportunities tab with AdWords can be used to:

38)

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

39)

An advertiser who decides to edit the location targeting of an ad can do this at the:

40)

A keyword with very low clickthrough rate (CTR) will usually receive:
  

41)

What is a benefit of online advertising with Google AdWords?

42)

You can use Display Planner to:

43)

Someone using the Google Russian search domain (Google.ru) changes the language to English on the “preferences” page. This user may see ads targeted to:

44)

Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?

45)

Which potential factor does Google use to calculate a search campaign's recommended daily budget?

46) When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
47)

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

48)

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads – how will this impact the quality score of your search campaign?

49)

You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:

50)

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

51)

To determine which ad language to target to a user, the AdWords system refers to that users:

52)

It is beneficial to create multiple ad groups in order to:

53)

What happens as a result of a search campaign consistently meeting its daily budget?

54)

A lower CPA does not necessarily indicate higher profit. Why?

55)

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

56)

A primary benefit of location targeting is that advertisers can:

57)

You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

58)

Location extensions can:

59)

Which is one characteristic of the “Accelerated” delivery method?

60)

If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?

61)

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?

62)

Advertisers on Google search accrue cost in AdWords when:

63)

You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?

64) You have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
65)

By adding managed placements to a Display Network campaign – you can show your ad:

66)

Which of these metrics is especially important to clients who are running a branding campaign?

67)

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

68)

Quality Score on Google search is evaluated how often?

69)

What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?

70)

Data shows the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

71)

Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

72)

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

73)

If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:

74)

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

75)

If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:

76)

Which line of ad text would be disapproved based on Googles advertising policies?

77)

When a campaign is showing as “Pending” within AdWords, it is:

78)

Which is a benefit of AdWords for search marketing?

79)

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

80)

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

81)

What should an advertiser use to organize ad groups?

82)

Adding placements to an ad group:

83)

How can you see if people are searching for your client’s services during the early morning and evening hours?

84)

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

85)

Higher Quality Scores typically lead to:

86)

You are managing a campaign where the budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer

87)

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

88)

Your client wants to improve her ad position. What would you recommend?

89)

Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?

90)

Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?