How to get started with paid search {Free Guide} 13 tips


How to get started with paid search {Free Guide} 13 tips       

Paid search is one of the best marketing angles that a marketer can take advantage of since it sets in with immediate results which is a direct benefit for the investment made in the same. People often face a hard task in structuring their paid search campaigns to conform to the best practices possible to guarantee a significant ROI. However, with the right guidance, it is possible to make significant guided strides towards perfecting paid search campaigns. 13 tips to consider when getting started with paid search include:

Focus on the quality score

The quality score determines Ad position and also influences the cost of an Ad position. The idea with the quality score is to ensure that it is always the highest it can be and this can be done through ensuring that the Ad copy is relevant and of top quality. Higher quality score matters as it streamlines the effectiveness of an Ad.

Mobile optimization is key

A large portion of the target audience utilize mobile devices when making the searches which means that the step to optimize for mobile is not optional. Mobile optimization is the key to capture the select niche of individuals since they represent in excess of 58% of the online population.

Target phrase matches

Phrase matching enables you to create the long tail keywords that have significant volume for a paid search campaign. Phrase matching is what facilitates the capturing of search intent since it matches what the target users are bound to go for when making the related searches.

Ad extensions are ultimate winners

They are a peculiar way of communicating and engaging with the target audience. Ad extensions give the target audience an ease of operation since they provide an avenue for information and contact spots. Ad extensions also provide a marketer with the chance to manage the Google Search Results Page real estate which is admirable since every piece of information counts when it comes to paid search.

Avoid one-word keywords

The major issue with one-word keywords is that they are volatile in the sense that they drive the aspect of searches very early in the sales funnel hence they lack the desired impact when it comes to the conversion phase. Avoiding the one-word keywords is key to ensuring search parameters are captured which evens out the paid search campaigns.

Strive to strike relevance

The CTR informs the level of relevance that your paid Ad has and it should therefore be a factor that you consider when running paid search. Maximizing the CTR ensures you get to have lower Cost per Click and also command a significant position for a lower cost.

Target product listing Ads as an ecommerce store

When running paid search campaigns, targeting product listing Ads is effective since it lets you utilize the Google Merchant Center which opens up the avenue to the options that should be considered when commercial searches are made. Running the product listing Ads through the Google Merchant Center also allows you to capture important clicks and sales which serves as the principle task a paid search campaign is meant to achieve.

Try the Long-tail keywords

Long-tail keywords are very instrumental for organic traffic and this is majorly because it enables you to structure our paid search to catch the long-tail searches made by the target audience. Long-tail keywords are very effective targeting options for paid search since they align with what the target user is oriented towards.

Don’t focus on one metric

Focusing on a single metric is detrimental to a paid search campaign. A instance is when you choose to concentrate on CTR which leads to you neglecting other metrics like the conversion rate which jeopardizes the campaign. All relevant metrics must be put into consideration to ensure a paid search campaign is effective.

A Call-to-action is crucial

Directs the target audience on the next step to take and eliminates indecision. A call-to-action is an effective approach that plays a role in limiting the concept of action paralysis which is what stops the target user from going through the conversion funnel.

Avoid broad match

Broad match options lead to a situation where it is hard to control where your Ad shows up. It is important that the paid Ads trigger the relevant searches so that the Ad establishes a relevant setting on the target audience.

Utilize negative keywords

Negative keywords define a campaign in terms of the searches that are not relevant or the searches that an Ad should not rank for. Getting the negative keywords on board therefore serves as a crucial input that eliminates inflated Ad costs owing to ranking for irrelevant searches.

Adjust bidding with relevant metrics

Adjusting the bids depending on the varied settings that an Ad is set at is very crucial since it is what leads t effective Ad budget management. The parameters include time of day, device, location among others since they impact visibility and overall performance of an Ad.

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