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2 Which bidding option is best suited for an advertiser focused on branding goals?

3 Your client has a cupcake shop in a hard-to-find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?

4 An advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?

5 Dynamic remarketing lets an advertiser:

6 An advertiser creates a display ad with the Ad gallery. The ad does not show properly for all of the sizes that the advertiser wishes to use. What should the advertiser do to ensure that the ad can be shown in all ad sizes without limiting exposure?

7 A Ready Lightbox ad can contain:

8 When creating a display ad, Ad gallery lets you:

9 A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use:‘

10 Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?

11 Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Google Display Network?

12 In order to use remarketing with Google Analytics, you need to:

13 Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?

14 Which automatically optimizes both targeting and bidding based on conversion history to help find additional conversions for Display Network campaigns?

15 On the Display Network, enhanced cost-per-click (ECPC) automatically:

16  Which report should advertisers run to see which Google Display Network properties displayed their ads and view associated statistics?

17 Why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google Display Network?

18 Your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

19 Google Adwords Display Questions and answers 2017

20 When planning a campaign, the first thing an advertiser thinks about should be:

21  You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?

22 When competing for the same ad unit, if the Ad Rank of a cost-per-thousand impressions (CPM), placement-targeted ad is higher than the combined Ad Rank of all competing keyword-targeted ads, then the:

23 Cost-per-thousand impressions (CPM) bidding is only available for:

24 An ad’s Quality Score on the Google the Display Network will affect:

25 Which is a benefit of using a Lightbox ad?

26 Which feature applies to the Google Display Network but not the Search Network?

27 If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:

28 True or False: An advertiser can target mobile apps via AdWords

29 Someone browsing the internet sees Google Adwords display ad for laptop computers on a Google Display Network site, but does not click on it.

30 In order to use Conversion Optimizer, an advertiser must:

31 Which would contribute to a higher Quality Score for a display ad?

32 What’s something you can do in Ad gallery to enhance a dynamic display ad?

33 Which automatically expends your reach based on your campaign’s conversion history to help get as many conversions as possible for Display Network campaigns?

34 When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:

35 Google Adwords Display Questions and answers 2017

36 Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Google Display Network?

37 View-through conversions are available to:

38 Haley’s client wants to drive sales of her new cookboook that’s about gluten-free desserts.

39 When using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

40 If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:

41 To raise awareness of what you’re advertising without limiting who might see your ads, you should:

42 An advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

43 Which tool works best to help advertisers automatically find and bid on relevant placements?

44 Frequency capping gives advertisers the ability to specify a limit to the number of:

45 Viewable cost-per-thousand impressions (vCPM):

46 Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?

47 You might choose to use preferred layouts for dynamic display ads if your client:

48 When reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm. With this data, which would help optimize her campaign?

49 The Ad Gallery allows advertisers to:

50 Where can you place a client’s image and video ads?

51 Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products.

52 Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads. What’s the best targeting strategy for her?

53 What’s a best practice for building ads using the Ad gallery?

54 What’s a best practice for creating an effective ad with Ad gallery?

55 Which practice would be acceptable under Google’s editorial and technical requirements?

56 If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

57 What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?

58 Google Adwords Display Questions and answers 2017

59 A custom Lightbox ad must have a format hosted in:

60 An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:

61 Which is a method for evaluating performance of engagement ads created with the Ad gallery?

62 Which report is helpful when using Site and Category Exclusions?

63 How long should advertisers wait after creating a new display campaign before analyzing its performance?

64 Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which types of AdWords campaign would be best for that?

65 How does an extension work on a Display ad?

66 Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?

67 An advertiser selling airline tickets has designed an image ad with drop-down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

68 Remarketing is targeting ads to people who’ve already visited:

69 If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

70 An advertiser would benefit from using affinity audience targeting if they want to reach people:

71 What functionality applies to HTML5 ads?

72 What can you do by creating a separate campaign that’s targeted only to the Display Network?

73 Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:

74 You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?

75 A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an E-commerce site with a display ad. This advertiser should choose a landing page for the ad that features:

76  Which is a benefit of using display advertising with Google to build brand awareness?

77 When optimizing for the Display Network, a clear call-to-action (CTA) in the ad text is important in order to:

78 Google Adwords Display Questions and answers 2017

79 Which bidding option is best suited for an advertiser focused on direct response marketing goals?

80 An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?

81 An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, the advertiser should review:

82 Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:

83 For an ad entering into an auction on the Google Display Network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are:

84 If a display ad has been disapproved, how do you submit a request for another review?

85 Managed placements allow advertisers to:

86 “Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:

87 An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?

88 The dynamic remarketing tag collects data such as:

89 Which bidding type is only available for ads on the Display Network?

90 Why is it recommended to separate Display Network campaigns from Search Network campaigns? 

91 Which builds keyword lists that can be used to show your ads relevant webpages across the Google Display Network?

92 Your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?

93 Display inventory on the Display Network is published by AdSense or:

94 Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

95 Targeting by topic is a good strategy if your client wants to:

96 Which ad format is easiest to create, edit, and has the widest reach on the Google Display Network?

97 Google Adwords Display Questions and answers 2017

98 Which allows advertisers to see which sites referred visitors with the most time spent on site?

99 Which feature could help advertisers determine if the clicks they are receiving on the Google Display Network are valuable?

100 Which is the best type of campaign for advertisers to target a set of specific sites they’ve chosen?

101 For advertisers bidding on maximum CPC basis, Quality Score on the Display Network is evaluated on the:

102 In order to use target cost-per-acquisition (CPA) bidding, an advertiser must: