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Google Analytics Certification Exam Answers June 2017


acquistare avelox Which of the following is not a required parameter in the URL builder?

Campaign Name

Campaign Medium

compra pamelor Campaign Content

Campaign Source

All of these are required


comrar venta flomax Which of the following metrics would most strongly suggest a poorly performing landing page?

comprar top avana sin receta Bounce Rate > 90%

% New Visits > 90%

Session Duration > 5 minutes

Bounce Rate < 90%

None of these answers


acheter compazine Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

Visits

Buy Clomid Ecommerce Conversion Rate

Page Value

Bounce Rate

Pages / Visit


compra duetact The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can:

send data to Google Analytics from any web-connected device

send data to Google Analytics from a kiosk or a point of sale system

upload aggregated data tables to Google Analytics

acheter seroflo A and B only

A, B, and C


acquistare frumil Which of the following is a hit type tracked by Google Analytics?

page tracking hit

event tracking hit

ecommerce tracking hit

genneric viagra soft all of these are hit types tracked in Google Analytics


comrar venta champix Which of the following could be measured by defining a goal in Google Analytics?

the percentage of visits that contain only one page view

the percentage of visits that result in a site registration

conversion rate

the percentage of visits during which visitors spent at least two minutes on the site

Buy Prozac All of these could be measured by defining a goal in Google Analytics


comprar celexa sin receta Which of the following would prevent destination goal conversions from being recorded?

There was a misspelling in the URL of the goal definition.

The tracking code is missing from the conversion page.

The match type in the goal definition is incorrect.

short term financial management All of these would prevent a destination goal from recording


bitcoin miner t-110s True or False: The order in which filters appear in your view settings matters.

False: Filters are no necessarily executed in the order in which they appear.

holt geometry lesson 7 1 problem solving ratio proportion True: Filters are executed in the order in which they appear.


A Canticle for Leibowitz by Walter M. Miller Jr. Which of the following questions can be answered using the goal flow report?

Do visitors usually start my conversion process from the first step or somewhere in the middle?

Sangreal Trilogy by Jan Siegel All of these can be answered using the goal flow report.

Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?

Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?

Are there a lot of unexpected exits from a step in the middle of my conversion funnel?


The Kingdoms of Thorn and Bone by Greg Keyes True or False: When you share a link to a custom report, you share the data in the report.

True. Sharing a link to a custom report shares the data in the report.

minerГ­a bitcoin False. Sharing a link to a custom report only shares a template for the report.


A Short History of War and Peace War College Series Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

Last Interaction model

First Interaction model

Linear model

Last Non-Direct Click model


The Solutions Gallery allows you to import or share which of the following reporting tools or assets?

Goals

Segments

Custom reports

B and C only

A, B, and C


You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?

Annotations

Intelligence Events

Real-Time

Secondary Dimensions

Advanced Segments


In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

Assisted Conversion Value

Conversion Rate

First Interaction (Click) Conversions

none of these metrics


Your Multi-Channel Funnel reports have no data. What is the most likely reason?

You haven’t implemented Goals or Ecommerce

You haven’t enabled demographic data

You are not using Google Tag Manager

You are not using Content Experiments

You haven’t set up Goal Funnels


Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?

Remarketing

Interest Categories

Demographic reporting

B and C only

A, B, and C


Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?

bounce rate

session duration

pageviews

conversion rate


True or False: Once a view is deleted it cannot be restored.

True: Deleted views cannot be restored at any time.

False: You have 35 days to restore a view after it is deleted.


What is the URL parameter that autotagging appends to an AdWords destination URL?

userid=

_ga=

gclid=

clickid=

utm=


You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?

Email traffic will always appear as referral and cannot be tracked separately

Email is default medium in Google Analytics and will automatically appear in your reports

Email traffic can be tracked using manual tagging with UTM parameters


Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?

Custom dimensions

Goal tracking

Data import

Custom channel groupings


You can adjust the report sample size in Google Analytics by:

adjusting the session timeout control

adding a segment to your report

any of these actions will adjust the sample size

adjusting a control in the reporting interface


Which report would you use to determine the percent of your site traffic that has already been to your site before?

Behavior – New vs returning report

Behavior – Frequency &amp; Recency report

Interests – Affinity categories report

All traffic – Referrals report

Ecommerce – Sales performance report


True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.

True: A session is considered a “bounce” if the user views one page of the site and then leaves.

False: Because there was more than one interaction hit in the session (pageview hit and event hit) this session would not be considered a bounce.


What analysis tool would you use to analyze the behaviour of new customers vs. returning customers on your website?

Real Time reporting

Segmentation

View filters

Multi-channel funnels


Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?

Browser

All of these dimensions

Device Category

Language

None of these dimensions


Using filters, you can _____

exclude data from a view

change how the data looks in your reports

All of these answers apply

include data in a view


Which of the following are measures of traffic volume?

Visits

Bounce Rate

Margin

Time on Site


You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?

Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory

Create a duplicate view and add a filter: Select “Include only traffic to a subdirectory” from the Filter Type drop down, and specify the subdirectory

Create a new web property and add the new tracking code to the pages on the subdirectory


Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?

Path Length

Time Lag

Conversion Value

Top Conversion Paths

Assisted/Last Interaction Conversions


Which of the following technologies on your site influence how you implement Analytics? Select all that apply.

responsive web design

query string parameters

All answers are correct

Flash and AJAX events

server redirects


Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

First Interaction model

Linear model

Last Non-Direct Click model

Last Interaction Model


You want to know whether button X is clicked more often than button Y? Which of the following would be more useful?

Intelligence

Events

Annotations

Real-Time


Which of the following should you NOT collect with the Google Analytics commerce JavaScript?

product SKU(s)

credit card number

billing city

tax amount

purchase amount


Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?

Use a pivot table with two dimensions

Apply a table filter

Add a primary dimension

Add a secondary dimension

Sort the table by sessions from highest to lowest


Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?

one account, one property, one view

one account, no properties, two views

one account, two properties, two views

one account, one property, no views


For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions.

Source, medium, campaign and Ad content

Source and Medium

Campaign and Ad Content

Campaign and medium


Google Analytics can recognize returning users:

Google Analytics cannot recognize returning users on any device

on websites, IOS mobile apps, Android mobile apps

on websites only

on websites, Android mobile apps


Which of the following are dimensions?

Screen resolution

Bounce rate

Region

% new visits


You need to immediately need to find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

Annotations

Real-Time

Intelligence Alert

Secondary Dimensions


You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?

City and Goal Conversion Rate as a secondary dimension

Operating System and City as a secondary dimension

Goal Conversion Rate and City as a secondary dimension

Anyone of these options


Which of the following would be valid segment to consider using to analyze traffic pattern in your data?

Traffic by marketing channel

Traffic by geography

Traffic by time of day

Traffic by device category

All of these answers are correct


Which of the following metrics shows the number of times your ads were displayed?

Clicks

CTR

Pageviews

Visits

Impressions


You publish articles by many different authors on your site. You want to create a report that shows the total number of page views for each author. Which of the following features will allow you to?

Annotations

Custom Reports

Segments

Analytics Intelligence

Dimension Widening


You should add Analytics tracking code to your site________

At the beginning of your fiscal year only

Before documenting business objective

After implementation planning

During measurement planning


Specifying a goal value allows Google Analytics to calculate _______

Revenue per Click

Bounce Rate

Ecommerce Revenue

Average Order Value


What is the purpose of the URL Builder?

Using the URL builder is required in order to track Adwords visits

To generate URL tracking parameters that need to be appended to an organic search result

To generate a URL with tracking parameters

To optimize landing page


Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins With”. Which of the following URLs will count as goals? Select

example.com/thankyou/receipt.php

example.com/thankyou.php

example.com/thankyou.html

All of these would count as goal


What is the first step of analytics planning?

Create your implementation plan

Document your technical infrastructure

Implement Google Analytics

Define your overall measurement plan and business objectives


The URL for the homepage of your site is example.com/index. You would like this particular page to appear as “/home” in your pages report. How can this be achieved?

Use the Search and replace custom filter on the Request URI field where Search string is www.example.com/index and replace string is www.example.com/home

Use a Search and Replace custom filter on the Request URI field where Search string is “/index” and Replace string is “/home”


Which of the following is a session level interaction?

Ecommerce transaction

Event

All of these answers are correct

Pageview

Social interaction


Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website?

Annotations

secondary dimensions

Analytics Intelligence

Real-Time


Which of the following would you use to set up a custom alert?

Real-Time

Conversion

Content

Intelligence


Which of the following are possible uses of views within a single Google Analytics account?

to look more closely at traffic to a specific part of a site (a page or selection of pages)

to track domains that belong to another account

to look more closely at traffic to a specific subdomain

to limit a users access to a subset of data

all of these are possible uses of views


Which of the following are tracked by Site Speed reports?

page-load time for a sample of page views on your site

how quickly images load

how quickly the browser parses a page and makes it available for user interaction

button click response time

All answers are correct


Which of the following is a valid tagged custom campaign

example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign-spring&utm_term=backpacks

example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1

example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring

example.com?utm_medium=referral&utm_source=example&utm_campaign=winter

All of these are valid


Which of the following is a benefit of using segments in your data analysis?

You can compare behavior metrics for groups of users like Converters vs non Converters.

You can analyze your users and/or their sessions according to single or multi-session conditions.

You can isolate and analyze specific conversion paths using conversion segments.

You can permanently modify the data in your view, for example excluding internal or bot traffic.

A,B, and C only

A,B,C & D


You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?

A) 1

B) 5

C) 2

D) 0


What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

View filters

Advanced Segments

Report filters

Custom Dimensions


Which of the following is an advantage of implementing Google Tag Manager?

You can add Google Analytics tags to your site without editing site code.

You can add AdWords tags to your site without editing site code.

You can add non-Google tags to your site without editing site code.

You can change configuration values in your mobile app without rebuilding a new binary.

All of these answers are correct.


Which Analytics API allows you to access your Google Analytics account configuration data?

Core Reporting API

Embed API

Management API

You cannot access this data with an API


What does the Time Lag report indicate?

Time lag between goal completions

Lag on the load time of the site

Time lag between the original session and a goal completion

Time lag between page views in the goal funnel


Which dimension is not included in the Adwords reporting section of Google Analytics?

Bid adjustment

Keyword

Invalid click

Destination URL

TrueView Video ad


A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

Google Analytics does not keep track of sessions by default

The visitor’s session expires after 5 minutes of inactivity

The visitor’s session expires after 30 minutes of inactivity

The visitor’s session expires once the visitor has exited your site


You define a Destination URL goal by:

creating a new dashboard to report only on the goal page

adding the conversion ID to the tracking code on the goal page

editing the view Goals and specifying the request URL of the conversion page

adding the ecommerce code to the goal page


Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?

Session (metric) + Page (dimension)

Bounce rate (metric) / Event Action (dimension)

Sessions (metric) / city (dimension)

All of the above are valid dimension / metric combination


When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:

You are possibly targeting the wrong audience who is not as interested in your product

The navigation between the second and third steps of the purchase process could be improved

You should consider directing traffic through a different entrance point of your goal

all of the above


You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?

The linked AdWords account must have sent at least 1000 clicks to the selected Google Analytics view over the past 30 days .

You must modify your tracking code to support Smart Goals data collection.

You must enable “Smart Goals” in your property settings.

The selected Google Analytics account must have at least 500 sessions over the past 30 days.


What is the main purpose of the Mutli-Channel funnel report?

To show which goals are bringing in the most revenue

To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site

To analyze the funnel steps for multiple goals

To see which channels resulted in the highest number of pageviews


The User ID feature is commonly used with which of the following website layouts?

Users can create an account on your website and log in on all types of devices

Users can navigate between your website and multiple subdomains within one session

Users must navigate to a 3rd party shopping cart domain to complete a purchase

You have content that displays on another domain through an iFrame


True or False: When a new view is created, it will show the historical data from the first view you created for the property.

True: Any new view will include all historical website data.

False: Views will report data from the day they are created.


Why would it be useful to assign a value to your goal in Google Analytics?

Assigning a goal value allows you to track revenue from your conversions.

Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site.

Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your website.


How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?

Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search

Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile

Both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic

In Analytics you can only see traffic coming from desktop or from Mobile/tablet together. There is no way you can see mobile traffic only


The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must:

use Google Tag Manager for your Analytics tracking

be able to generate your own unique IDs

create a new Analytics account for User ID reporting

all of the above


The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different field. Which of the following is one of the fields used to sends campaign or traffic source data?

Location

Campaign medium

Device category

Interest category


When you create a new Channel Grouping in a view, you can:

immediately select it in the Acquisition Overview and Channel reports

apply it retroactively and see historical data classified by our new channel definitions

change how reports display your data, without changing the data itself

A and C only

A,B, and C


When should you use manual tagging?

You should use manual tagging in order to track all of your advertising campaigns, like AdWords or Facebook.

You should use manual tagging for any non-AdWords custom campaign.

You should use manual tagging to track only AdWords campaigns.


Which of the following metrics is available when Site Search tracking is enabled?

Sessions with Search: The number of sessions that used your site’s search function at least once.

Search Exits: The number of searches made immediately before leaving the site.

Time after Search: The amount of time users spend on your site after performing a search.

Search Refinements: The number of times a user searched again immediately after performing a search.

All of the above


The Google Analytics Data Model consists of users, sessions, and interactions. In this heirarchy, interactions include:

pageviews

events

transactions

A and B only

A,B, and C


What reports would you use to determine if you should consider expanding your advertising to new markets?

Location and Language reports

Frequency and recency reports

Intelligence events

Source/Medium report


Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?

Device Category

landing page

Campaign

A and C only

A, B, and C


Which report would give you insight into how many Display conversions were assisted by Search paid traffic?

Ecommerce reports

Multi channel funnels reports

Interests report

Goals reports

Campaigns reports


What is a benefit of using Google Analytics for Remarketing?

You can target customers who have previously been to your site with customized creatives.

You can create remarketing lists without making any changes to your existing GA tag.

You can create remarketing lists based on custom segments and targets, for example, users who’ve been to your site more than once in a 30 day period.

A and C only

A, B, and C


True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.

True: With analytics.js you can track across your domain and subdomains with no additional configuration.

False: You must always set up cross domain tracking in order to track subdomains.


You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

The tracking code has been altered and is reporting incorrectly

There is a new referral source that is directing a lot of new traffic to the site

There is unidentified referral traffic that is likely bot traffic

New pages or subdomains have been recently indexed in organic search

All of the above


Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

First Interaction model

Last Interaction model

Last Non-Direct Click model

Linear model


Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

You can create your own custom channel grouping in addition to the default MCF Channel grouping.

The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel Grouping.

When you share a Custom Channel Grouping, only the configuration information is shared. You data remain private.

All of these statements are true.


Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

Traffic type

Language

Device Category

B and C only

A, B, and C


Google Analytics can collect behavioral data from which systems?

E-commerce platforms

Mobile Applications

Online point-of-sales system

A and B only

A, B, and C


Auto-tagging is a feature that is used with which type of traffic?

Any search engine traffic that is not from Google

AdWords Campaign traffic

Website referrals

Social media referrals


Google Analytics can identify that two sessions are from the same user if:

the sessions happen in the same browser on the same device

the sessions happen on the same day

the sessions happen in the same browser

the sessions occur within 30 minutes of each other


When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:

changing the sampling rate in your view settings

adjusting the session timeout control

adjusting a control in the reporting interface for greater or less precision

You cannot adjust the sample data


Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?

Segments are filters that permanently change your data.

Segments let you isolate and analyze your data .

You can use segments to build custom Remarketing lists.

Segments represent either subsets of sessions or subsets of users.


Why can AdWords clicks sometimes differ from Analytics sessions in your reports?

some visitors may have javascript disabled

some visitors may be blocking cookies

clicks and sessions are different metrics

all of the above


What is an assisted conversion?

When one goal completion leads to another

When one traffic source results in a later goal completion through another traffic source

An AnWords view through conversion

When an AdWords visitors returns to the site directly to convert


What is an attribution model in Google Analytics?

the set of rules that determine which AdWords ads are credited with a conversion

the set of rules for assigning sessions to new vs returning users

the set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths

the set of rules for assigning specific interest categories


Adding filters to a view in Google Analytics allows you to:

exclude visits from a particular IP address

replace complicated page URLs with readable text strings

modify historical data

A and B only

A, B, and C