How to Write a Business Plan Skeleton

How to Write a Business Plan

Whether for a loan, capital infusion, or potential buyout, a business plan is necessary. Even if you have all the money in the world, having a business plan will keep you focused on what your objectives are. It is an elegant way to go back to why you started your business. I recommend writing a business plan every two years. It also does wonders helping you stay financially fit and surviving the leaner years.

 

COVER PAGE

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Legal Text: The Guttulus Business Plan should only be used in connection with discussions with XXXXX and shall not be leveraged or shared outside of this specific context. Reader of the Guttulus Business Plan agrees that a Non-Disclosure Agreement was signed before reading. This plan shall not be shared with any third party for any reasons. All information in the following business plan is Confidential by nature and subject to those laws.
TABLE OF CONTENTS

Table of Figures

General Business Objectives

Executive Summary

Team

Business Environment

Industry Overview

Competitive Analysis

Business Model

Marketing Plan

Advertising

Pricing

Services

Financial Forecasting

Predicted Expenditures (2 years)

Predicted Revenues (2 years)

Predicted Operating Expenses (2 years)

Predicted Interest and Tax Expenses (2 years)

Predicted Income Statement (2 years)

Predicted Cash-flow Statement (2 years)

Predicted Growth (2 years)

 

TABLE OF FIGURES

Figure 1:               Industry Overview: What are the trends in your industry?

Figure 2:               Competitive Analysis: Who are the major competitors?

Figure 3:               Business Model: What is the plan?

Figure 4:               Advertising: Budget on an Excel Spreadsheet

Figure 5:               Pricing: Price Models on an Excel Spreadsheet

Figure 6:               Services: Price Models on an Excel Spreadsheet

Figure 7:               Predicted Expenditures (2 years): Excel Spreadsheet by Month

Figure 8:               Predicted Revenues (2 years): Excel Spreadsheet by Month

Figure 9:               Predicted Operating Expenses (2 years): Excel Spreadsheet by Month

Figure 10:            Predicted Interest and Tax Expenses (2 years): Excel Spreadsheet by Month

Figure 11:            Predicted Income Statement (2 years): Excel Spreadsheet by Month

Figure 12:            Predicted Cash-flow Statement (2 years): Excel Spreadsheet by Month

Figure 13:            Predicted Growth (2 years): Excel Spreadsheet by Month

 

EXECUTIVE SUMMARY

Here is where you explain what the marketing opportunity actually is. You want this section to be exactly a full page.

 

MANAGEMENT TEAM

Here is where you write a paragraph or two on the CEO, CFO, and other important individuals. Include their education and entrepreneur backgrounds.

 

BUSINESS ENVIRONMENT

Industry Overview

You want to find a niche and place yourself in it. Then compare your business with the rest of the industry. It should be obvious to the reader that you are well positioned.

Competitive Analysis

This is actually the longest section of the business analyst. You have to be honest and truth. You want to describe what makes each competitor success. You also want to define the nature of the competition and what advantages each competitor has.

Business Model

Try to create your business model on pieces that work for your competitors. Don’t be above using their tested strategies. The business model should focus on returns and potential exits.

 

MARKETING PLAN

Advertising

This is where you explain your advertising budget.

Pricing

In my experience having three price points is important. Customers will generally not pay the lowest or the highest price points.

Services

Pick only one service model with a few different skews. Do not overwhelm with too many ideas.

 

FINANCIAL FORECASTING CHARTS

Predicted Expenditures (2 years)

Should include all major and minor expenses.

Predicted Revenues (2 years)

Should include three different models: low, expected, high.

Predicted Operating Expenses (2 years)

Should include depreciation, cost of goods sold, and major overheads.

Predicted Interest and Tax Expenses (2 years)

Interest on loans and potential taxes.

Predicted Income Statement (2 years)

Will upload excel spreadsheet of this one.

Predicted Cash-flow Statement (2 years)

Will upload excel spreadsheet of this one.

Predicted Growth (2 years)

Will upload excel spreadsheet of this one.