Marketing Proposal Template Copy

*Feel free to use or change.  I use these as “filler” for my proposals

SEO Basic

SEO or Search Engine Marketing helps you increase your presence online.  Through SEO you can increase your website’s rank in search engine results pages (SERPs).  When potential customers search for words and phrases relating to your business you want them to see your website.  There are two types of SEO: on-page and off-page.  On-page SEO involves contributions to your actual webs such as blogs.  Off-page SEO means activity around the web such as quality back links. Using on-page and off-page you can rank for the keywords you believe are most relevant to your business.

Local SEO

We are big believers of Local SEO and Google Maps Optimization.  We want to put your business in front of customers who are already looking for your product or service.  We will work with you to create excellent copy for your website.  We can help list and maintain your listings on Google+ Local and Yahoo! Local.  We combine both on-page and off-page SEO to make you authority and expert in your field.

General SEO

SEO is important because it helps potential clients find your website.  Being found online is the best way to achieve long term success.  We want potential customers to know about the great work you do.  While there are many SEO companies to choose from, our expertise and transparency separates us from our competitors.

Content Marketing

Content marketing is the best way to encourage inbound sales.  Our objective is to build a content strategy targeting a specific niche and customer base in your industry.  We will help your company differentiate itself from your competitors through well thought out blogs and press releases.  Content marketing will make you a thought leader in your industry.  By providing a shareable resource for your customers and improving your online reputation, your business will build trust. You deserve to show everyone what makes you different.  We integrate your content on your website, social media, and various other platforms to show your unique skills.

Social Media

We happily manage your Facebook, Twitter, Google+, Pinterest, YouTube, and other communities.  When making a decision, potential clients trust the opinions of their family and friends.  Our goal is to generate a buzz around you and what you value.  We hope to bring highly qualified leads through social media.  Google rewards websites with social media engagement.  This directly affects your SEO and PPC efforts.

Email NewsLetters

Newsletters are an excellent way to utilize segmentation and website integration.   We will ensure that your customers will receive emails they want to see without spamming them.  RunRex’s email and newsletter service are among the best available.  We can help you reach out to your former customers and build strong and lasting relationships.


I will personally manage your PPC campaigns.  PPC campaigns need to be transparent.  We developed successful and tested campaigns for your market.  These campaigns often hinge on actions an user takes moments after they see your ad.  By using tested algorithms to read these actions, we can make small adjustments which can greatly increase your conversions.  It helps to have an expert with industry experience.

Local PPC

Local PPC is a way to reach those customers closest to you through geo-location.  The key is to target based on regions with local search terms.  By appearing local you can drive higher quality traffic to your website.  Local clients are more likely to engage and promote your business to their family and friends. Referrals still work.

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