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Negative Keywords

 

I wanted to make a few introduction articles about AdWords. Of all the articles Negative Keywords had to be first. One of the most important things is your budget…. especially early on. Here are some negative keywords to think about BEFORE you even start your campaign.

 

Free or Cheap

Being cheap isn’t always a good thing… especially if you are trying to sell something.

Warning: In some industries it’s important to advertise you are free or cheap. Personal injury is often based on contingent, therefore Free Unless you Win is the norm. And blocking out free…. destroys your campaign.

cheap
cheaply
clearance
close out
closeout
closeouts
discount
discounted
free
freebie
comp
chargeless
unpaid
gratis
free of cost
complimentary
low-cost
economical
bargain
bargain-basement
cut-price
cheapo
budget
reduced
sale
slashed
steal

 

Jobs

These keywords are real budget eaters… I blame indeed, monster, linkedin, etc… since some of them are PPC based.  They are incentivized to get clicks… so watch out.

Warning: Unless you are advertising a job,….

job
jobs
career
careers
profession
craft
gig
position
office
avocation
work
working
employment
employ
hiring
enrolling
enlistment
trade
hire
hires
vocation

 


Games and Software

Yuk. A lot of these are completely not applicable to many businesses.  And especially on mobile… these can eat a budget like none other.

Warning: Unless you are selling games or software.  Or you measure conversions in downloads.

download
downloads
file
files
forum
ware
software
freeware
game
gaming
games
gnu
open source
domain
compute
program
programming
boot
video game
video gaming
pokemon

 

DIY (Do it Yourself)

Although I love a good DIY, this is one of the biggest culprits to wasting a budget. There’s a razor edge to this list based on intent.  Some industries benefit from capturing users who believe they can DIY, but end up hiring a professional.  Think car mechanic.

Warning: It is possible to create a DIY guide and generate a lot of traffic… but that’s not really how PPC works. I view PPC as immediate sales… DIY guides are more long term.

do it yourself
learn
diy
handmade
handcrafted
homespun
guide
learn how to
know how to
figure out
video guide
learning
self fix
learn easily
how-tos
on DIY
raw materials
raw components
lifehack
lifehacker
craft
instructables
readymade
creating
home
hand

 

And now we get into industry. If you are in this industry DON’T use this list. If not USE this list.  Remember these are NEGATIVE keywords.

 

Legal

law
legal
law firm
attorney
lawyer
personal injury
tax
injury
law
legal
ramifications
regulations
advocate
counselor
counsel
barrister
jurist
jury
solicitor
jurisprudent
legist
counsellor
case
charge
caveat
canon
bylaw
ruling
statute
act
bill
decree
edict
enactment

 

Manufacturing

plastic
rubber
construction
manufacture
assembling
assembly
cast
casting
creating
composing
composition
steel
iron
copper
silver
gold
forge
forging
tool
tooling
fabrication
paper
wood
stone
cotton
wool
hemp
cloth
leather
durable goods
hard goods
non-durable goods
soft goods
equip
equipment

 

Education

college
colleges
university
school
institute
institution
knowledge
organization
academy
education
learning
learn
educate
tuition
scholarship
schooling
science
study
training
apprenticeship
guidance
online learning
tutor
tutoring
drilling
literacy

 

Travel

travel
traveling
hotel
airplane
airfare
adventure
drive
driving
excursion
fly
flying
ride
sailing
sightseeing
tour
tourism
cruising
transit
voyage
voyaging
cruise
trek
wayfaring
ocean
vacation
break
recreation
holiday

Let me know if you can think of anything else.