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A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

  • Create 1 campaign with an ad group for all restaurant locations
  • Create several campaigns with 2 ad groups each: dine in and takeout
  • Create 1 campaign with an ad group for each restaurant location
  • Create 1 campaign with an ad group for each menu item

The correct answer is:

  • Create 1 campaign with an ad group for each restaurant location

 

Why we blow all our money on junk? 13 reasons

Why we blow all our money on junk? 13 reasons 

When people have money, they have a natural inclination to spend it and this is where the challenge comes in. if the spending process has not been planned or given major consideration, it is very easy for people to blow all their money and the main issue is that the money is usually spent on junk. So why do we blow all our money on junk? Here are 13 reasons that explain the reasoning behind it.

Poor budgeting

The main reason on why we spend all our money on junk is poor budgeting. Any amount of money received should be budgeted for to give it a purpose and to eliminate the aspect of spending without a reason. It is this spending that inspires the acquisition of junk since it is our perception that the money is too much.

Holding lumpsums

In the event that any individual has a lumpsum, they are bound to spend it on junk. This explains why benefit pensions are paid over a lifetime and not in one lumpsum since people are characterized as wanting to spend the amount thinking it won’t run out. When we hold lumpsums, our mind works on overdrive in terms of what we can capture with the money not realizing the money can run out fast.

Self-gratification

We spend our money on junk due to the aspect of self-gratification. People want to have self-gratification in order to feel part of the society and to boost their standing. From designer clothes to candy and custom coffee; these rank as the junk we spend money on for self-gratification.

Shopping on deal sites

One thing that leads to us spending all our money on junk is shopping on deal sites. Deal sites are the enemy of money management since they make us believe that we are getting a good deal on virtually everything that exists in the shop which makes us spend on unnecessary junk.

Bad habits

If there is a factor that makes us spend on junk is the bad habits that we carry. Bad habits range from hobbies to the guilty pleasures that we have. Be it the sodas, candy or fast foods; we are characterized as spending in excess of $2.8 billion on them which means we blow money satisfying our bad habits.

Bad decision-making

Having bad advisers amounts to financial suicide since it is guaranteed that we will end up spending all our money on junk. Bad advisers coupled with a lack of knowledge combine to make us have a bad spending habit which means we take on junk and unnecessary stuff. This directs the fact that we tend to have bad decision-making tendencies and this is not helped by the intoxication due to alcohol and other stimulants we take on in the name of fun.

FOMO

The Fear Of Missing Out (FOMO) has come in a strong factor when it comes to why we blow all our money on junk. FOMO causes many people to spend their money on junk in the hope that they will be able to experience what others have which is a wrong mentality to have.

Societal lifestyle

People in the society are spending more on junk than on the basic elements that actually make a difference in their lives. Societal lifestyles being peddled stand as one of the main reasons as to why we blow all our money on junk.

Illusion that ultra-processed junk is cheap

There is an illusion that is peddled intimating that ultra-processed junk is cheap which is a wrong mentality to have since it actually becomes expensive over time. Spending on junk never ends since one product leads to the other and people lose track which means it becomes a habit that cannot be stopped easily.

Society has intimated it’s the way to buy love

People who need to buy love and affection from friends and relatives have learnt from society that buying the junk endears them to the select target individuals. With society intimating that it is the way to buy love, we end up blowing all our money to make people close to us happy.

Showing off

People feel compelled to have a sense of self-worth through showing off and they do this by buying clothes, houses, and cars, spending money to impress people. Spending to show off therefore becomes a factor that makes us blow money easily.

Impulse buying

Impulse buying is the greatest reason for blowing money on junk. Influencing the target audience to perform impulse buys has been identified by marketers as a successful tactic which ensures people get to spend with reckless abandon.

Concept of upper limits

If people have money they think they don’t deserve, it becomes easier to spend it and drain that well dry. The illusion of having so much money makes it okay to blow it which leads to people blowing all their money on junk.

Why Twitter Shut Down Republican Candidate’s Inflammatory Ad – Marsha Blackburn’s Ad Over “Sale of Baby Body Parts”

Why Twitter Shut Down Republican Candidate’s Inflammatory Ad – Marsha Blackburn’s Ad Over “Sale of Baby Body Parts”

Marsha Blackburn took to Twitter to publicize her intention to run for the Tennessee senatorship with the incumbent Republican senator, Bob Corker, declaring that he would retire last month. In an unlikely twist, Marsha’s statement rubbed Twitter the wrong way and the social media site did not hesitate to bring down her video.

The report given to Marsha in her official Twitter account cites inflammatory and negative statements as the reasons for pulling down the ad. Interestingly, the ad is not pulled down per se as it is still available on the platform. What Twitter did was to prevent Marsha and her team from promoting the video further.

Twitter also said that if Marsha made amends to the video by deleting the inflammatory parts, it would have no qualms with her team promoting the video as per their wishes. Marsha, however, has not yet hinted to such a course of action.

In fact, she has done the opposite and taken the matter beyond Twitter’s scope by requesting her followers to post and promote the video on other social platforms. As to whether the other platforms will adopt a similar approach in dealing with the video is yet to be seen.

Specifics of the Inflammatory ad content

In the video, Marsha Blackburn starts by sharply critiquing the current state of the senate intimating that the senate has lost its bite. She particularly expresses grief on the current crop of Republican senators who she accuses of being “like Democrats or worse.”

Having been a congresswoman for over 8 years, Marsha goes on to claim that during her extensive tenure, in which she also served as the House Select Investigative Panel on Infant Live’s chair, she fervently fought against the sale of fetal body parts.

Planned Parenthood, an organization that focusses on reproductive rights, is the alleged wrong doer that purportedly sold baby body tissues at a profit to facilitate medical research. This is the video’s part that upset Twitter. Other investigations have isolated Marsha’s claim after the organization was cleared from the said allegations.

Stand up against Silicon Valley

In a quick rejoinder after Twitter’s shutting down of her video, Marsha called out the social platform as well as the Silicon Valley community in general saying that they wanted to shut her down for simply telling the truth. She passionately appealed to the public to help her stand against such evils as well as Silicon Valley which she said was attempting to lord its values over the people.

Social media support

Luckily, the aspiring Tennessee senator managed to garner some support with even Sean Spencer, the former white house press secretary, showing his support. The lingering question in many people’s minds is what drove Twitter to flag the video given that a lot of other more abrasive material goes without punishment on the platform. Here are probable reasons why Twitter came across as overly proactive in this instance.

She is an aspiring senator

Aspiring politicians attract a lot of scrutiny. Unceasing investigations are conducted into previous conduct and there is always the high chance that others might be implicated. In Marsha Blackburn’s case, Twitter could have received negative publicity for letting the content pass if the predicted “strong negative reaction” would have come to pass.

Numbers and pressure

With negative publicity, it is likely that Twitter numbers would have suffered somewhat. Pressure against the platform to step up content monitoring would also have piled up. Both effects would then be self-inflicted wounds that could have been avoided via a simple flagging, and it, therefore, makes sense that Twitter shut down the ad.

To remain impartial

Twitter and other social sites never want to take sides especially in matters politics. By letting the ad run without flagging the abortion related portion that Twitter felt was likely to cause an adverse reaction, the platform would have seemingly passively taken a pro-Marsha stance.

Terms and conditions

In its terms and conditions, Twitter reserves the exclusive right to determine what kind of material is aired on its platform. In this case, Twitter exercised this right to deal with what it viewed as inappropriate. Laudably, the social behemoth remained professional offering an olive brand to Marsha if she were to edit out the flagged portions.

Make Twitter safer

In many of its content flaggings, Twitter reiterates its commitment to ensuring delivery of safe content to its user base. In line with this, a while back, the social media site tested a feature that would automatically detect and flag inappropriate content.

Users with a habit of posting sensitive content would have their profiles labelled appropriately to give viewers a heads up. In extreme cases, an account could ultimately be pulled down. In Marsha’s instance, only the video was flagged, with all other aspects of her account remaining untouched.

The damage the shutdown has dealt Marsha Blackburn’s push for the senatorship is not easily quantifiable but what is for sure is that is has painted her as a fighter who is neither afraid nor deterred to deal with parties she believes are on the wrong; and by extension, their supporters. In PR terms, it could end up as a positive rather than a negative.

Why millions of jobs are disappearing in the US – 13 reasons 

Why millions of jobs are disappearing in the US – 13 reasons 

Millions of workers are slowly finding themselves out of work and this is owed to the changing economic times and the ever-evolving job demands. In the US, millions have already been laid off and the trend seems to be only in the initial stages since more industries and companies are projecting more job losses. Here are 13 reasons that explain why millions of jobs are disappearing in the US.

Automation

Technology has taken over the job industry and it is leaving a tragic wreck in its wake. From programmed machinery to straight-on technology, the job market is slowly being eroded since workers can no longer integrate themselves with the new technology being produced.

Outsourcing

A major reason why millions of jobs are disappearing in the US is that most companies are outsourcing to get cheaper labor with similar productivity. Outsourcing has been made easier with the digital world and this more companies are willing to take the step to lower costs by getting labor from other countries.

Wage erosion

The aspect of wage erosion is a major worry for the US economy since companies are increasingly reducing their wage budgets with every passing financial year. The decreasing wage budgets mean most people lose their jobs as a result since companies scale down significantly.

Recession

Companies have not fully recovered from the recessions that hit the world economies in the 2000s and hence are failing to meet the basic income demands of the workforce. Companies are trying to have a lean workforce with only the valuable assets on board and this means they are striking out the rest of the workforce.

Companies are moving production

One major consideration that comes to mind when jobs keep disappearing in the US is the fact that companies are moving out of the US and setting up production plants in other parts of the world. Places like China are appearing as attractive destinations for production plants where it is cheaper to handle production.

Setting of specialty roles

Companies are setting specialty roles for their workers which means the middle-wage workers who handled general duties are being laid off. Specialty roles are what companies are going for where specialized and skilled tasks are set and this effectively eliminates the low skill workforce.

Cautious resource management by companies

Due to the lessons learnt in the recession periods, companies are sitting on money. Companies are mostly afraid of an economic downturn and hence, they are cautiously approaching their investment cycle. The resources they have are being invested in infrastructure as opposed to wages and personnel which means many workers are losing jobs with companies not willing to continue spending on them as opposed to placing a premium on longevity.

Advent of AI

With computers able to program and direct operations in plants and production platforms not to mention the handling of complex and simple tasks in equal measure; workers are losing their jobs at an alarming rate. Robots are high on demand as well as the idea of self-driving cars which are bound to eliminate truck and bus drivers.

Lack of job retraining

Most workers lack the capacity and opportunity to retrain for jobs especially with the adoption of technological advancements that are revolutionizing how industries operate. If a worker doesn’t retrain to fit the job demands that are prescribed by the adopted technology, the only action companies are left with is to lay them off which explains why many are losing their jobs.

Software solutions

From troubleshooting to problem solving, advanced software play a role in providing a solution that workers were charged with delivering upon. With that aspect covered, companies are lacking use for the workers since their tasks are handled more efficiently and faster and this makes companies have no choice but to let them go.

Job replacements

83% of jobs where workers make below $20 an hour are bound to be replaced. This is mainly because companies are searching for more value for money which means spending little amounts on little productivity doesn’t serve the long-term purpose of the business. Companies are searching for more value which means they are open to spending more for greater returns and this means laying off middle-scale workers to give way to greater work setting.

Creative innovations

Silicon Valley is bringing a new wave of creative developments which is an admirable setting but what many don’t fathom is the negative impact which includes reducing the number of jobs. For instance, customer service personnel, fast food workers and lately cashiers are all facing a loss of jobs since there are innovations that are meant to take over their roles.

Economic evolution

Labor participation rates are declining as part of the economic evolution and this can be placed in deeper perspective whereby every 1% decline relates to in excess of 2.5 million jobs being lost. This economic evolution is a major reason why millions of jobs are disappearing.

Why millennials don’t have the same household skills as older generations – 13 reasons 

Why millennials don’t have the same household skills as older generations – 13 reasons 

Millennials have been bashed all through and one of the things they have been massively criticized for is lacking the basic household skills. Millennials have been characterized as lacking the household skills and abilities that older generations have proudly held which stands as a worrying trend. Millennials can barely handle simple household tasks not to mention their inclination to take things for granted. Here are 13 reasons why millennials lack the household skills.

Part of a digital generation

Millennials are part of a digital generation and this means that they believe most things and factors are done online. The digital platform has provided the illusion that almost all answers can be found in soft copy format which directs the eventual reality that they lack the basic household skills. The role model for skill acquisition is the internet and not the real-life individuals and this makes them lack the skills that older generations have.

Automation

Digital assistants and robots have taken over the basic duties that millennials would have carried out in order for them to learn the household skills. Coupled with dishwashing, laundry and cooking machinery, millennials literally lack the setting where they can learn the skills in handling the processes.

Rarely take responsibilities

Millennials rarely take responsibility of their own lives in terms of taking the initiative to learn and acquire new skills and techniques. This is to say their disinterest costs them in that they fail to capture the gist of what household skills are all about.

They have a microwave mentality

One of the main downfalls of the millennials has been their focus on having a microwave mentality. They believe everything has a simple answer as opposed to actually taking the step to learn and accept the input of others which provides them with the alternative answer to what they think the online platform provides.

They don’t invest the time to learn

A major problem with millennials is that they don’t invest the time to learn and take note of any techniques they need to grasp. By not investing the time and effort, millennials miss the chance to acquire new skills and techniques including varied ideas on how to handle the household duties.

They are not good at taking advice and direction

Millennials are a stubborn generation and this means they are not good at taking advice and direction. It is this stubbornness that has become a major impediment to them being able to learn the household skills that can help them in their daily lives.

They dislike manual applications

It is common knowledge that millennials dislike manual applications and this means they keep away from any process that will require manual effort. This tendency often leaves them exposed in terms of learning new concepts and ideas on how to handle household needs.

Spend most of their time on gadgets

A significant fault that makes millennials lack the household skills that older generations have is the habit of spending most of their time on gadgets. Millennials spend their time shopping online or chatting with fellow millennials which takes up the time they would have otherwise used to gain a new skill.

They still live with their parents

Most millennials still live with their parents and this eliminates their critical thinking ability since they find everything done. This makes them lack the ability to take initiative to learn and gain new household techniques since they find everything done for them.

More concerned with theoretical background

Millennials are the best when it comes to theoretical knowledge but the worst when it gets to practical input. Most millennials are concerned with the theoretical background and leave the actual application to other individuals.

They rarely interact

Interactions in the real world are what build skills and experience. Millennials rarely interact and the only time they interact is when they are playing Pokémon or indulging their fantasies on the online platform. With this lack of interaction, it becomes virtually impossible to learn new household skills.

Millennials are easily discouraged

Acquisition of household skills is a process that requires staunch determination since people never get it right the first time. With millennials easily discouraged if things don’t go right the way they want, it becomes hard for them to gain the skill and learn the techniques to use to get everything right.

Oblivious of real world challenges

Millennials believe they are better served by setting their path in pursuing their own interests as opposed to learning the core of world problems and challenges. They are mainly oblivious of real world challenges and believe that it is another person’s job or responsibility. With this self-centered approach, millennials end up missing on the opportunity to adopt and acquire the household skills that older generations are famed for.

How rules kill motivation at work – 13 reasons

How rules kill motivation at work – 13 reasons

Motivation at work is crucial to the success and productivity that will be enjoyed at the workplace. The biggest threat to motivation at the workplace has been identified as the rules that hinder the expression of the employees. As much as rules enable the streamlined operation of a business or company, they should be designed as policies which should take an advisory role as opposed to regulations that must be adhered to. When looking at rules at the workplace, it is important to evaluate them in form of the impact they pose to the motivation of the employees and the overall workplace environment. 13 reasons rules kill motivation at work include:

Limit innovation

Rules limit innovation since people lack the capacity to express their creative input. The lack of creativity means employees are limited in terms of their capacity to contribute to the experience at the workplace. It is simple logic that rules dismiss creativity which is a major deterrent of progress at the workplace.

Hinder networking

Rules hinder the way employees network at the workplace. By hindering networking, rules are instrumental in limiting the aspect of effective communication which is what normally contributes to effective teamwork and coordination.

Curtail development

Rules are the very definition of an enemy of development. Rules curtail development in the sense that they establish a systemic operating module that eliminates any meaningful input from the employees. Rules don’t allow employees to give their effective input which curtails development.

Inhibit full expression

The problem with rules is that they inhibit full expression when it comes to capturing productivity at work. Employees cannot be motivated to deliver at work if they have rules that serve to inhibit their full expression including the processing of information and ideas.

Rules inspire a plateau

What rules are able to achieve over time is the generation of a plateau that stagnates motivation. Rules are simply the set guidelines that employees cannot deviate from and this means a business or company will always be at a plateau when it comes to operation and development.

Employees become fragile

A major issue that has been identified with rules is that they make employees become fragile when it comes to dealing with issues. Rules limit vibrancy at the workplace and this effectively means motivation is affected to a greater extent. This translates to a fragile workforce that cannot handle disappointment or challenges that need creative input.

Eliminates happiness

The issue with rules is that they eliminate happiness in that the employees lack the harmonious working relationship that makes them comfortable while delivering their duties. By eliminating the happiness, the rules guarantee that motivation will not be a factor that workmates share since they lack incentive to go the extra mile.

Rules highlight mistakes

One curious aspect that people must understand with rules is the fact that they highlight the mistakes people make in the work environment. With rules, any deviation is highlighted as a fault and by highlighting the mistakes, motivation is killed since people tend to believe they are being targeted in some way.

Remove vibrancy at workplace

If rules are kept at a minimum and reasonable setting, it has been documented that the workplace tends to vibrant with people willing to invest their time and effort in making their productivity have a heightened setting. With rules, employees appear inhibited in the sense that they fail to harness their individual capacity to perform.

Capture short-sighted goals

Rules kill motivation at the workplace by ensuring employees are only short-sighted in terms of keeping focus on the big picture. Long-term viability is missed by employees when rules are adopted since people at work only serve the initial and instant gratification that rules demand.

Promote apathetic relationships

People are not challenged when they are apathetic or have a certain view of the institution they are in. rules promote apathetic relationships at work and it is often very hard for individuals charged with delivering on their duties to find that inspiration to meet the targets set.

Rules withhold praise

A major consideration that has to be made when setting rules at work is how they will impact workability and overall productivity. Rules withhold praise and this is one of the factors that limits motivation to deliver. Even when people deliver excellently, it is viewed at their sole duty as an employee and with this, people will not be motivated to deliver above and beyond.

Lead to overworking

When people work within a conducive environment with no restrictions, they are able to deliver more and be productive. With rules, they tend to overwork as they try to abide by set rules. Overworking in turn lowers the level of productivity which is a massive limitation on the labor force that a company or business has.

13 Reasons Why Sears Canada is Closing All Stores, Laying Off All Employees

13 Reasons Why Sears Canada is Closing All Stores, Laying Off All Employees

Sears dates back to 1952 when it was birthed as Simpson-Sears, but it’s over 65 years of existence are coming to an end after the company gave a press release publicizing its winding down and intended liquidation of assets.

Court approvals underpinning the move are in place, and the liquidation process is slated to start on 19th October, with creditors, employees and other stakeholders breathing down the company’s neck. Below are 13 reasons why the household brand has been forced to finally close its doors.

Reducing revenues

In 2001, Sears reported sales of $6.7 billion while in 2016, the total sales amounted to just $2.6 billion. The acute reduction in income has been making it increasingly difficult for the company to stay afloat and it was already getting into trouble with various stakeholders; particularly, creditors. Eventually, Sears was forced to file for bankruptcy.

Signs of a bleak future

From the above numbers, it is evident that Sears had suffered a reducing income trend for over 15 years. With no signs of the pattern letting up, saying that the future was unpromising and bleak for Sears would be an understatement. They would have gotten to this point at one point or another.

State of the retail market

Sears Canada executive vice president, in her press statement, blamed the retail giant’s woes on the “state of the retail market.” The gist of the report was that Sears was unable to maintain its position in the market due to increased market challenges. However, many are of the opinion that the market notwithstanding, the company played the biggest role in digging itself into a ditch.

Major re-invention

In one of the stores in Ontario, the given reason for the firm’s closing was to effect a major re-invention. Experts propose that this is unlikely considering the extensive damage the brand’s image has suffered in recent times. The more probable outcome would be a shift in core-business.

Shifting consumer preferences

Another reason floated in the press release was a shift in consumer preferences. This is entirely true as other retailers have been forced to rethink their strategies due to shifting market dynamics driven by the rise of e-commerce.

Untenable running costs

Sears has a lot of real estate in various locations. The digital shift of the market meant that while competitors were enjoying higher sales, and less running costs since e-commerce does not call for much real estate, Sears was increasingly being left with unprofitable spaces that it could not dispose off fast enough. The cost-revenue balance tilted unfavourably, the culmination being that the company had to close shop.

Inflexibility

While other companies were flexible enough to market demands; probably due to some level of brand arrogance thanks to its history, Sears Canada remained mildly flexible. Most of the company’s salvation moves came when it was a little too late.

Poor reputation

Sear’s reputation has over time degraded to unsalvageable levels. Almost all the parties with a pivotal role in the company’s business structure reported dissatisfaction with the treatment. Some employees, for instance, say that they were treated like “chess board pieces.”

Poor customer service

For a retail business, customer relations is the one area where performance should never decline, but Sears dropped the ball in this regard too. The results were catastrophic with many loyal customers swearing they would never spend another dollar in the store again.

Lacking differentiation

It is a common expectation that to enforce position in a market, a business must have a differentiating factor in its value proposition. In the retail sector, some have great products, offers, discounts, exemplary customer service, etc., but Sears had none. Therefore, it lost its customers to business savvy competitors.

Increasing activism

With the power of social media at hand, the public did not hesitate to run a #boycottSears campaign on Twitter. This was in light of the news that Sears would give bonuses to top executives to impel the liquidation process with low ranking employees getting nothing. The effect has been an increase the firm’s reputation grave-depth.

Running an outdated business structure

Sears believed in an obsolete business structure and stuck with it too long only to realize that they the world had moved on. This lead the company down a dark path where at one point, they were losing over a million dollars daily.

Poor management

Under poor management, inability to predict market trends, strategy naivety and thinly veiled disregard of various stakeholders are the biggest contributors to Sear’s demise. The company’s inadvertent revolving-door policy for high-ranking executives due to inability to hold onto talent has also not helped.

It is sad that a company etched into many Canadian’s early shopping memories is closing its doors. Over 12000 jobs have been lost, and landlords, especially in small towns, may find it hard to locate new tenants. The entire situation offers one more example on why lack of evolution means certain death.

13 Reasons Why Nokia Plans to Cut Up to 310 Jobs, Halt VR Camera Development

13 Reasons Why Nokia Plans to Cut Up to 310 Jobs, Halt VR Camera Development

Nokia is in many respects the godfather of mobile telephony with the firm at one point having a chokehold on the world’s cellphone market. At its height, the Finnish company accounted for 4% of Finland’s GDP and a staggering 70% of the country’s stock exchange. It also played a significant part in LTE, 3G and GSM development.

Unluckily, the smartphone revolution beckoned and Nokia miscued by wrongly adjudging the speed with which smartphones would catch on. By the time it made a move, competitors had already captured much of its market share and Nokia has been playing catch up ever since.

The current scene in the company’s over 100-year story is the planned 310 workforce cut and the halting of VR camera development. Here are 13 reasons why Nokia has decided to make these moves.

Reduce running costs

Since competitors prized its telephony market share, Nokia has had to continually adapt structurally to thrive. Lucky for the company is the fact that it has always had other interests. Its latest planned actions are necessary to remain profitable.

Shift in core business

Nokia has slowly been gravitating away from the consumer gadget market in favor of digital health, licensing and networking equipment markets. As with all shifts, upheavals were to be expected hence the intended job cuts and halting of VR camera development.

Slow development of the VR market

Nokia miscalculated the growth of the VR market which led the company to direct more resources than necessary towards the venture. With the reality sinking in, the firm has been forced to rethink its position and re-adjust quickly to avoid getting into murky financial waters.

Run optimally

Besides reducing costs, the goal of job cuts is to improve the running efficiency of a company in relation to the existing economic conditions. This is exactly what Nokia intends to do since the VR market, for example, has failed to live up to expectations.

VR development is expensive

Hardware development is generally expensive. More so, the resources that go into it mean that anything else ongoing cannot run at maximum efficacy. Therefore, by halting its VR venture, Nokia will be able to focus fully on the other more promising ventures.

The margins

Nokia is a for-profit company meaning that it will always gravitate to where the money is. The workforce reduction and halting of the VR project are moves geared towards increasing the company’s market presence in more profitable undertakings.

Ensure security

Nokia learned the hard way the importance of being futuristic to be well placed to capitalize on future opportunities. In its latest planned strategic moves, the company’s flexibility has come to the limelight in line with ensuring that the company’s future is not only secure, but successful.

Protect other stakeholders

Nokia is still a giant in its own right. If the company were to go down, over 100,000 people would lose their jobs which pales in comparison to the only 310 that are currently going to lose their jobs. More than that, the Finnish stock market would take a big hit as Nokia is still a major player.

Competition

Other companies have also put efforts into VR development meaning that Nokia would not have been the default market leader. This further dwindled expectations contributing to the halting decision that the company made. By extension, it was inevitable that some workers would lose their jobs.

To get ample wiggle room

With a shift in core business comes the need for a soft pad incase the landing is not as expected. Thanks to its moves, Nokia has created a contingency to cover any unexpected problems that may arise as they increasingly focus on areas they consider more economically viable.

Focus on areas they understand better

In its long lifetime, Nokia has benefited from many ventures from paper milling and electricity infrastructure to rubber and cable production. Currently, Nokia feels that it understands and is better suited to the licensing, telecommunications infrastructure and digital health industries compared to the emerging virtual reality sector.

To rise to the top

In reducing its workforce and redirecting resources, Nokia seeks not only to make do, but to the rise to the top again and reclaim its former glory. The feat is easier said than done but it is not in doubt that Nokia is committed to making it happen.

Challenges and risk

Formulating perfect hardware in an emerging market is tough. Such ventures also usually require steep capital in short timeframes due to the rapid tech development in new hardware markets that quickly renders products obsolete. Nokia has chosen a path of lesser resistance for the time being with regards to challenges and risk.

Nokia is a class act at reinventing itself, a fact that is substantiated by the company’s history. Some of its transitions are better timed than others, but what is for sure is that Nokia always ends up fine. Now, the company’s latest chapter beckons in licensing, telecommunications infrastructure and digital health.

13 Reasons Why LeBron James is Pushing Self Driving Cars

13 Reasons Why LeBron James is Pushing Self Driving Cars

In a bold move to improve the public perception towards self-driving cars, Intel went to LeBron James, who gladly took up the role to star in the chipmaker’s first ever driverless car ad. Intel has been a surprise interested party in the emerging market which it projects will grow into a $7-trillion industry by 2030. With such big stakes on offer, the Intel-LeBron advertising partnership was definitely shrewdly considered. Here are 13 reasons why LeBron emerged as the ideal candidate.

He is a star

LeBron is the biggest contemporary basketball star, and even possibly, the biggest ever star of the game. He surpassed Michael Jordan, another great basketball personality, in postseason points scored and several other stats. He is loved and admired by fans and his stardom is global which gives him amazing reach from an advertiser’s perspective. This makes him perfect for a first-time push of a product that people feel apprehensive towards.

He is fearless

LeBron’s general persona, both in-game and in day-to-day life, is one of fearlessness. His fearless disposition was a handy asset for the ad makers in the advertisement’s plot which depicts him as a bit fearful of the driverless car, an inclination that changes after LeBron concludes his ride. His fearlessness was, therefore, leveraged in way that painted the newfangled product in excellent light.

He inspires trust

LeBron has cultivated a brand that is trustworthy. From his teammates and his products to the way he carries himself, he naturally inspires trust and trust is the very thing Intel want to sell as they work on availing the product in the market. This made LeBron an excellent choice for advertising.

He believes in self-driving cars

Despite LeBron playing a skeptical passenger who is proved wrong in the ad, the truth is that he believes in driverless cars. This made him an easy fit for the role since someone who believes in a product can convince others more easily compared to an individual who does not.

LeBron’s untainted brand

Compared to other stars, LeBron’s brand is largely free of taints and smudges bar the occasional and often false allegations that accompany famous personalities. This made him ideal for a first time ad pushing a product that the public is suspicious of. People will now partly associate the product with LeBron’s pristine public image which is exactly what Intel want.

They will reduce accidents

Over 1 million die from road accidents resulting from human errors. It is projected that self-driving cars will reduce these deaths to the point of elimination, and that is something that all good-intentioned people, including LeBron James, would like to see come to pass.

Appeal across divides

LeBron appeals to people across all divides. His reach is not severely limited to a certain demographic like some stars, although he is more famous in some areas than in others depending on the regional popularity of basketball. His shoes, for instance, are worn by people from diverse places and different walks of life worldwide.

The cool factor

LeBron is considered a cool, over-achieving personality who is very reliable on the basketball court. Moreover, his shoes are considered to be among the coolest sneakers one can wear. These are traits that Intel would like associated with their product over time which makes LeBron a superb ambassador.

Help for the elderly and disabled

LeBron is charitable and always willing to do more to make the world a better place. The apparent benefit that self-drive cars can accord the elderly and the disabled made the driverless car project easy to support and this is why it did not take much convincing for LeBron to get onboard.

Support for efficient, greener travel

LeBron opened the Bloomberg Business Forum with a rallying call to world leaders to work towards solving pertinent world problems including climate change. He is a supporter of climate change mitigation and going green, and self-drive cars are, thus, perfect candidates for his support due to their increased fuel efficiency compared to human-driven automobiles.

Support for emerging tech

LeBron is also pro-emerging tech and self-drive cars are currently where companies are focusing their energies and resources to actualize the next big evolution. This makes him well suited to sell trust to ensure driverless cars face minimal hurdles when they finally hit the market.

It is congruent with his brand

Supporting self-drive cards enhances LeBron’s image by promoting him as supportive of pivotal, life changing technology advancements. It presents a win-win scenario for both Intel, the basketball star as well as other players who desire to capitalize on the driverless car market in days to come.

He was paid well

Money is, of course, a prime consideration in star-driven advertising. To acquire LeBron’s services, despite him being inclined towards the product and the venture, must have cost Intel a fortune that most likely left a smile on LeBron’s face.

Self-drive cars are the future and Intel and LeBron, just like all the companies clamoring for a piece of the action, know this.  In pushing for the venture, the basketball star has aligned himself beneficially to gain maximum mileage from the quickly approaching age of driverless cars.

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If you want to target ads to only people who speak Spanish, you can:

If you want to target ads to only people who speak Spanish, you can:

  • write your ad and keywords in Spanish and target the Spanish language
  • have Google translate your ad and keyword into Spanish
  • in your ad text, make a reference to Spanish speakers
  • write your ad and keywords in English and target the Spanish language

The correct answer is:

  • write your ad and keywords in Spanish and target the Spanish language