Not meeting your targets? Here’s 13 reasons why

Not meeting your targets? Here’s 13 reasons why     

When setting targets, the idea is to have a reference point that will give you motivation to achieve. The fault with many individuals is that targets are set but they become mere points for the record book instead of the guiding element that informs decision-making. When you are not meeting your targets, there are varied reasons that may be contributing to that and they all serve as the impediments to success that should be avoided at all costs. Here are 13 reasons why you may not be meeting your targets.

Neglecting the concept of aligned activities

When you set your targets, there are aligned activities that must be combined to ensure the target is reached. In a production company for instance; production, accounting, ordering and sales have to be in-sync for targets to be reached and this is a factor that many fail to take into consideration.

Lacking a plan

Targets are the stars to which people look towards for direction but in real sense, a plan needs to be in place to ensure the target is arrived at. When you lack a plan on how to achieve the target, you are bound to fail in terms of meeting your target since the framework to achieve the milestone is non-existent.


A major reason as to why many people do not achieve their targets is procrastination. When you procrastinate, targets tend to overlap and the timeline for delivery becomes distorted which means the potential to reach the required heights is effectively dropped. 54% of all failed targets and objectives are attributed to procrastination and this shows the magnitude with which it affects productivity.

Lack of proper training

Many people don’t understand that it takes training in order to deliver on targets and the objectives that one has been assigned. With a lack of proper training, achieving targets becomes a thing of the past since delivery timelines are not kept not to mention the poor quality of work that will need to pass through tests for quality assurance.

Lacking a synchronized team

When you lack a synchronized team behind you to aid you deliver on your targets, you are bound to fail in the respective targets since the power and push needed to deliver conveniently lacks. With a synchronized team, it becomes easier to coordinate and delegate duties which makes productivity seamless.

Not operating with firm goals

Targets and goals are two varying elements mainly because targets are fueled by goals. When you set a goal that you must achieve a specific target, it becomes easier to work towards the same. When you are not operating with firm and SMART goals, the result is often failed targets since succeeding in targets is made harder without a specific focus.

Unreal projections

Targets work on projections which means targets that are set are dependent on the projections that are made with respect to the select companies. Unreal projections and raising targets unrealistically are part of the combination of factors that lead to failed targets since it becomes harder to focus on the select objectives.

Poor lead generation

The reason you are not meeting your intended targets especially in sales is due to the inability to structure quality leads. Poor lead generation is a factor that not only slows down the sales but also means targets will not be met. Leads that are not going to convert to sales are a true waste of time.

Lack of follow-up

Targets are similar to objectives and have to be measured and followed up to ensure they are in line to deliver the right impact. The lack of a follow-up system for the targets serves as one of the main reasons as to why you are failing to meet the targets. It is the lack of synchronized contact that stifles progress and development of any program which then translates to failed targets.

Underestimating challenges

There is no greater impediment to meeting your targets than underestimating challenges. When you underestimate challenges, the potential to fail is magnified since the projections are skewed to the negative side making it difficult to attain the right results as per the targets set. The key is to therefore acknowledge the challenges and set targets with specific consideration of the same.

Lacking contingency plans

When you are setting targets, the procedure to follow is to have primary focus as well as the secondary element which constitutes the contingency plan in the case that the primary efforts are not able to achieve the target. When you lack a contingency plan that can ensure you achieve the target, you cannot meet the target in the case that the primary option for delivery fails.

Vague objectives

Nothing contributes to failed targets than vague objectives. Vague objectives are reminiscent of the poor planning which stifles progress of any project. The fault of vague objectives is that it becomes hard to quantify progress which in turn means it becomes impossible to work towards a target.

Concentrating on the negatives

When you concentrate on the negatives, the possibility of not meeting your targets increases ten-fold. Discouragements are responsible for taking your focus away from what you are meant to achieve which affects your concentration as far as the target is concerned.

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