2017 AdWords Fundamentals Certification Guide

 Adwords Fundamentals 

AdWords is the name of Goggle’s auction platform.  It’s Google’s version of PPC marketing.  The idea is to advertise through relevancy to the viewers.  Outside of Google’s SERPs there are many other places your ads can be displayed. There are two major parts of AdWords: Google Search Network and the Google Display Network.

  • 120 minutes
  • 90 questions
  • 85% score to pass

*Updated October 24th 2016 for more recent material. See End.