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Nothing is Ever Given, It’s Taken

I’m learning K2 right now.  It’s cool and it’s a skill worth having.  Now I will transition to a deeper issue, training.  Training people in marketing is hard.  Training people in PPC is harder.  It’s a mixture of finding someone who can look at an excel and get what is going on.  It’s not that hard…  you can google all the third party apps in the excel to get a general understanding of what they are.  What perplexes me is when someone expects you to pay them to be mentored.  If you have no applicable skills…. you better learn fast.  It’s okay to make mistakes… I made a ton of them when I started…  but it’s not okay to make the same one again.  And it’s extremely scary when the trainee doesn’t even understand what their mistakes are.

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Why Hiring for PPC is Difficult?

Since the olden times… when I was at the other agency, I was tasked with hiring the right PPC person.  In theory this would free up my time and allow me to choose more productive things.  Year and years later I still haven’t found the right hire.  The crazy part is that I’ve tried soo hard.  I tried training.  I tried hiring someone with experience.  I tried everything… and nada.  Why…  has fate forsaken me.  I’ve been successful hiring everything else but PPC.  It’s not that difficult right?

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Christmas Presents & Productive Monday

This Monday was okay productivity wise.  I didn’t get as much as I wanted done on Sunday but enough.  I’m semi-proud of myself….  I forced myself to shoot videos even when I absolutely didn’t want to.  I also packaged all the out going mail.  Each month I send various packages everywhere.  For my hobby channel. It’s a nice relaxing time once a Monday every month.  I enjoy it immensely since it’s me being productive and I get to watch a movie on Netflix.  The small things in life.

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List of Things I Need to Do on Sunday

 

No matter how depressing, it’s better to set out a list of things to do.  It helps me organize and pick which ones are the most importantly.  Ideally you could do all of them… but realistically no.  just no.  I make a list Saturday night… in this case it’s more like 5:15am.  By the time I’m done this blog and buffering it will probably be closer to 6.  Which means I won’t wake up until 10am… or maybe even noon.  But onwards to the list of things I need to finish Sunday.

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Burn Out Rates & Startup Life

There’s several articles about this issue.  I thought hey I own a blog… I’ll write my personal view on it.  Burning out is a problem, but the solution is just more hunger.  In startups there is always something more to do.  You have to behave like you are starving… even if you actually are not.  To me, people either have hunger, or they don’t.  The hunger is sort of hard to explain.  And it’s a double edged blade.  For some people being hungry only means that.  For others, it means you will scratch and claw your way to your goal.

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Ready for the Holidays

I’m a huge fan of the holidays.  I use the holidays to relax my own way and more importantly reset.  I’ve been living this intense startup life since July.  Around 5 months of pitching, selling, prototyping, etc… It’s all a whirlwind.  And my hobby channel has changed a lot too now that I get Patreon money.  Life is a lot of fun.. but I’m feeling a bit burned out.  Most likely as a result of the projects I’m working on right now.  Facebook, Adwords, websites, etc.  It’s a lot.  And you have to keep grinding it out.  Sales is the thing that takes the most time since I haven’t designed the templates yet.  I’m hoping to have that done tomorrow.

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It’s Been a Weird Few Days

All of this late night coding is getting to me.  Another 4am…. morning.  the 7th one in a role.  7 is too much…. it’s just enough to mess with your sleep schedule.  Anyways….  since Friday I’ve been binge watching and playing video games.  I didn’t even go grocery shopping.  I’m not sure if bingeing is really a bad behavior.  I binge on coding and projects the same way I do on video games.  Sundays are always a terrible day where I have to make proposals, get videos up. Etc.  I’m hoping to set up my buffer for this week.  Life has been busy.  I’m in Dallas right now and not looking forward to the drive back to Houston.  I could have got back around 2am but it was raining and I was tired.

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Oil Changes & Development = Weekend

My car needed an oil change. Normally this is simple… but the dealership I go to is always busy.  I always take busy over non-busy.  Non-busy to me means… no customers.   No customers means they can’t retain the highest level of talent.  Driving a car is dangerous… I rather pay for the knowledge my car is being fixed properly.  Sort of like.. marketing.  Which gets me to this weekend.  Clearly I haven’t kept up with this blog.  I decided to scrap my making videos.  It’s not something I have the time for…. I make a lot of videos for my lion channel.  And it’s exhausting… even if it’s only an hour or two.  I’m not sure what it is…. maybe it’s the holidays.

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What Being a Startup Means to me?

A startup is an idea…. a mere concept… made more real by effort and execution.  It’s a hunger and desire to be more tomorrow then you are today.  It’s creating content on Friday night instead of drinking with friends. It’s sacrifice today for a better tomorrow.  It’s not fancy laptops… or ergonomic chairs.  It’s raw and untamed.  The last piece I’m learning is sales.  It’s become a lot easier now… then before.  Once I add that tool and iOS development to my skill set… I’ll be ready to roar.  In fact, I would say my current sales ability is sufficient enough.  The last part is mobile apps… in particular iOS.  I decided to give the next 12 hours to pursue that..

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How to Brand Yourself?

I’m been branding myself… or the guttulus for about 2 years.  I’ve learned about what not to do in that time.  To a similar extend I’ve been branding my lion hobby channel.   The key is to consistently produce content… even if you don’t want to.  Once you stop producing content… it you want to pick up on it again… it’s so difficult.  You are either always promoting yourself… or never promoting yourself.  There’s no intermediate if you are branding yourself online.  Online there’s numbers and conversions.  PPC is about conversions.  Social Media is about numbers.  I guess… there’s optimization along the way… but important is reaching pre-set goals.READ MORE

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My Personal Library is Awesome

There’s nothing better than curling up with a book… except owning al library where you will never run out of new books to read.  My current library is a 50% graphic design and 25% startup books.  I purchased most of the graphic design books from Domy.  I purchased a consigned lot… the lot was completely random…  500 books for $800.  There’s a bunch of hard back law books and chemistry books.  Among other nerdy subjects. The library is for sure one a kind.  Since it’s a mixtures of my unique interests.

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What Hunger Feels Like

When I was younger we were poor.  Really poor.  The best memory I have to describe how poor we were is what I gave for birthday presents.  I gave a single pencil.  Yes… that’s how poor we were back then.  I remember going to bed hungry because we just didn’t have the money to buy food.  That being said, we never went on food stamps.  In reality, we should have… but I’m glad we never did.  I know what actual hunger feels like.  Not the startup hunger where you want to grow rapidly….. no actual hunger.  And that’s why I’m never afraid.  I go to bed = hungrier now…  But it’s not for food.  READ MORE

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Holiday Spending Spree

 

Holidays are the time to spend money.  At least that’s what marketing tells me.  And I accept that premise.  Let’s see… I started pretty early buying custom christmas cards for $100 from vista print.  Shipping was $10 dollars… that’s how they got me.  And I’ll probably continue into Cyber Monday.  Thank goodness I’m going to be working from the other office Monday.  That should limit my spending… or encourage me to buy everything I see when i get home from the office.

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Writing My Own Paycheck

One of the stranger things.  I invoice the company… and then keep a record of the invoice.  And write myself a paycheck every two weeks.  There’s an additional complication with another client where I create an invoice to send off and receive the invoice/payment then I create another invoice to receive another invoice/payment.  I should probably input all of this stuff in quickbooks soon.  Writing our own paycheck is exactly like startup life.  If there’s no money in the bank then you can’t write yourself a check.  Or if you have payments due.  There’s something tragically romantic about paying yourself.  It’s steinbeckish.

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Using Negativity to Inspire You

I’ll begin this by saying I’m pretty weird.  Growing up we my parents makes you a bit weird.  My father came to the US with 50 dollars.  He worked his way up to become management of a large Chemical Company.  Suffice it to say, I grew up extremely hungry.  Hungry to not only be good… but to be the best version I can be.  In the US it’s just my mom, dad, and sister.  My family in China is larger and they are all entrepreneurs.  They own hotels, malls, and are great at business.  That’s probably where my hunger comes from.  I’m about 25% of what I can be.  I’ve always understood my potential… because on Sunday night before a pre-med test I could cram more in those few hours than most people in the semester.  Hence my high grades.

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