I’m learning K2 right now. It’s cool and it’s a skill worth having. Now I will transition to a deeper issue, training. Training people in marketing is hard. Training people in PPC is harder. It’s a mixture of finding someone who can look at an excel and get what is going on. It’s not that hard… you can google all the third party apps in the excel to get a general understanding of what they are. What perplexes me is when someone expects you to pay them to be mentored. If you have no applicable skills…. you better learn fast. It’s okay to make mistakes… I made a ton of them when I started… but it’s not okay to make the same one again. And it’s extremely scary when the trainee doesn’t even understand what their mistakes are.