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Social Media Intermediate

 

There are many forms of Social Media.  The Basic guide talked about why you should use social media.  The Intermediate guide will teach you how to start on each platform.  Each Social Media platform should be treated as a separate entity that works towards a collective goal.  In this guide, I’ll introduce you to blogging (website), Facebook twitter, Linkedin, and my favorite YouTube.

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Social Media Basics

 

I want to expanded my content a bit.  Social Media is something incredibly fun and productive.  It’s easy to measure how well you are doing… in the end it’s simple numbers.  But not the numbers you think are important.  The only number that matters is engagements.  Followers, subscribers, views, likes, etc are not relevant in my opinion as much as engagement.  Engagement takes the forms of comments, reviews, shares, retweets, and link building (when someone refers to your social media in their blog/article).  Conversion rates are dismal on Social Media… for many industries.  However, because your competitors are playing the game, you have to as well.  The lack of social media activity can indicate to a potential client the business doesn’t care about it’s brand.  In theory, if a company doesn’t have the ability to manage their social profiles, do they have the time to manage your business?  And we aren’t just talking about paying someone for social media management.

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A Lazy Saturday

 

With the exception of a super productive 3 hour coding session.. this Saturday has been somewhat lackluster in productivity.  Normally that’s okay since Sunday is the day I do most of my work…. but Sunday I’m meeting with a friend, so I won’t have that cushion available to grind out a productive weekend.  Which means I have to create a lot of content tonight.  Some videos, and some articles.  I have a javascript for PPCers, Social Media Introduction, how to freelance as a PPC, and perhaps one more article lined up for this weekend.  As for videos… I have a lot.  I’m glad that I got coding out the way.  That was the most important thing for me to finish this weekend.  Lots still left to do.

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30,000 TTH Points

 

I set a goal of 30, 000 points as a 2015 New Years Resolution… it may have been less… but I increased it to that amount afterwards.  In truth, I set a bunch of goals.  Most I’m fairly certain I’ve received.  Others I’m progressing in.  Of all of them the 30, 000 was the most important.  Learning development is essential to furthering my career.  30K is not a bad start.  I’m pretty proud I kept grinding away.  I’m uber excited for the next 30K since it will be ios/android/web design/python.  I intend to take the entire course load which is ambitious but wow… I can already sense the feeling of accomplishment.  Plus… at that point I would be completely full stack in development… pretty insane.

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Negative Keywords

 

I wanted to make a few introduction articles about AdWords. Of all the articles Negative Keywords had to be first. One of the most important things is your budget…. especially early on. Here are some negative keywords to think about BEFORE you even start your campaign.

 

Free or Cheap

Being cheap isn’t always a good thing… especially if you are trying to sell something.

Warning: In some industries it’s important to advertise you are free or cheap. Personal injury is often based on contingent, therefore Free Unless you Win is the norm. And blocking out free…. destroys your campaign.READ MORE

A PPC’s Guide to SEO & Content

 

 

*I’ll frequently update.  Last Updated Tuesday October 6th, 2015.

Let’s be honest, PPC and SEO aren’t different.  If you do PPC you do SEO.  If a client wants PPC they want SEO.  Agency offering PPC typically offer SEO.  This study guide is designed for PPC managers interested in learning a bit about SEO.

Why does SEO matter?  Well… customers are searching to buy things everyday. If you organically rank 1 for a search query you receive about 33% of the traffic. That’s a ton of new customers and money for your client.  Or as a branding exercise, it connects your business with keywords.

 

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Fire in the Belly

 

Probably my favorite line.  It’s around 3am right now.  Tonight is a bit different from other nights though since I crunched a 6:30am the previous night before.  Essentially… I got a lot done and I don’t want to go to sleep… since at this point I’m hyper productive.  Lots of coding.  Lots of SEOing.  Very little sales.  The thing with sales is you can’t actually do it on weekends.  Since many of the tactics only work during the weekdays… or so I assume.  READ MORE

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Have You Ever Been So Hungry It keeps you Awake?

 

Famished.  I know my current skill set can do great things.  I need to add a few skills… mainly development and sales. I prefer sales over development… but I’m fully aware a ppc developer is something of a unicorn.  Imagine a ppc developer who was great sales… and was also a patent attorney.  That’s an incredible skill set.  And I can speak Mandarin fluently.  And I’m a great teacher.  And good at business… at least auditing them.  My jobs have been so random in the past.  My first job in Houston taught me how to run a business efficiently with low expenses/overhead and high margins.  My second job taught me very little… but it did introduce me to the field of marketing where I learned a lot.

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A Saturday Night Crunch

 

This Saturday was awesome.  Mainly because I know next Saturday is going to be incredibly busy with personal stuff.  I got a lot accomplished.  Ran a lot of errands.  Some successful, some not…. And I set it up so I can finish my blogs.  Here!!  and either code/make marketing videos.  I haven’t decided.  My day started at 6am which is incredibly early.  I just woke up from a nap.  I’m all set for a productive night.  Starbucks and Monster drinks ready to go.  I’m predicting I can go until 5am in the morning.  Under that time line I have about 7 hours of sheer productivity.  Nighttime is so efficient for work.  Utter silence.

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10 Year High School Reunion

 

I’d love to go.  But unfortunately there’s no reason.  My mom and dad live in Hong Kong.  And my sister lives far away.  The friends I want to see… I’ve already seen and kept in touch with.  It’s crazy how Facebook has changed the entire dynamics of school reunions.  If my mom or dad or sister still lived in the area… I would for sure go to the high school reunion.  And if I hadn’t seen my friends in ages… of course!!  Right now, there’s no reason for me to go visit.  I would however visit NYU or William and Mary Law.  NYU for the locations and friends.  And WM for the friends.  There are so many other locations and friends I’d rather see.  Exton was boring….

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Being Social in Person

 

I’m going to spit out a few more blogs.  I’m not great at remembering to blog everyday so I’m behind.  I do have videos lined up… but who knows when that will be.  This blog will discuss some of the things I’ve lost and and gained over the past 10 years.  Why 10… well it’s high school reunion time.. so that’s on my mind.  I went to a good college, law school, and have a fun job that pays well, but did I achieve everything I wanted?

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Sales Means Ignoring Negativity

 

Sales is 99 percent of people saying no… and not giving up until you find that one person who says yes.  Three years ago, I would have been terrible at sales.  I’m still not very good… but I deal with negativity a lot better.  One of the key traits I learned from doing social media, people can be mean.  However, people who are mean are unlikely to be interested in buying what you are selling anyways.  And that’s how I developed a thick layer of skin.  Negativity is ever present.  Let’s face it, the majority of people are not interested in the product or service you are selling.  There is not one product or service everyone needs… maybe the iPhone… but that’s it.

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Sunday is when I Get Stuff Done

 

I’m pretty happy with this Sunday.  I binged on the walking dead (as background noise… I’ve already seen it).  Finished most of my errands.  The study room is still a bit of a mess.  I may clean that after I’m done this blog.  I got 4 articles up.  4 blogs.  All the videos for my lion channel.  And feel really relaxed and happy.  Played with the kitten and got a longer nap in.  Outside of my study room being a complete disaster zone right now, I would say pretty productive weekend.  My fantasy team is also doing amazing.  Yeah… if I can get myself to clean up study room it will be a good weekend.  And maybe do some craigslist content creation on google documents.

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