So, You Think Startup Life is Easy?

There are many things to like about startup life.  There’s a lot of freedom.  Some people want to work in a startup because of the life style.  Some want the money… hint… there’s not that much.  Others do it because of the entrepreneurial spirit.  The never dying flame that you can make it.  Regardless of why… it’s a plunge and commitment.  Not a path for the weak of heart.  Startups fail all the time…   If you ask Forbes, it’s an 80% failure rate within 18 months. Crazy high number…



Instagram Marketing is Weird

I spent my first $20 dollars on instagram advertising which is really just Facebook advertising.  I lost followers…  I’m not sure how that’s possible… but it happened.  I’m learning….  I have to develop a more clear instagram account.  I don’t really know who my audience is.  And I don’t have a tone set for the account yet.  Lots of things I need to fix… Right now it’s just a hodge podge of my interests.  Which doesn’t… work on instagram.  You need laser focus.



Lost in the Proverbial Forest

I’m not sure what the title means.  I thought it would make a good title.  This weekend has been a mess.  Productivity wise, it’s not been bad.  No weekend when I set up my youtubes and this blog is all that bad.  Combined that’s like a day of work.  And I learned a new linkedin strategy.  I didn’t get to exercise… at all this week.  And my schedule is complexly off.  I’m not feeling great.  The weather changes are a bit much.  And I’m generally not in the best mood… I get grumpy when my schedule is altered.



Selfishness & Startup Life Stories

People are inherently selfish…  this is true.  They will do what’s in their best interest.  It’s part of being human.  Therefore, a smart company will align an employee’s interest with their own.  One of the worst parts of owning a startup is training.  Training people is hard.  It takes time and resources.  And even with the perfect student… you can fail.  And after you are done training… they can leave for green pastures.  This happens a whole lot with developers.  Especially with ones who think they are better than they are.



Laziness & Startup Life Stories

There are days I don’t want to do anything… like blog.  or make videos.  On these days I still force myself to do these things.  Mainly as a testament of consistency.  If you do something long enough… you will eventually get there.  Even when progress seems incredibly slow.  I wanted to talk about laziness and how it’s incredibly destructive of a startup.   The model behind a startup is everyone tries as hard as they can and hopefully we get rich.  Well..  because every employee has multiple responsibilities, when things fail, it’s difficult to pinpoint who failed.  Rather it’s the team that fails.



Panic & Startup Life Stories

One of the keys to making it as a startup is to not panic.  Things will inevitably go bad… sometimes get worst.  You have to keep your head up and keep at it.  Consistency trumps everything else in terms of importance.  Panic alters consistency and therefore productivity.  Some people are incredibly bad at handling adverse situations.  You don’t really want them as part of your startup…  Startup life is a constant state of panic.  I’m not sure why someone with a low tolerance for chaos, would want to join a startup.



Adversary Makes You Stronger

My life hasn’t been easy.  It’s been interesting…  A lot of things I learned on my own or in spite of other people.  I’m glad I had those experiences.  It taught me to endure through difficult times and to choose the difficult path.  It’s never the end goal, just the journey.  Which brings me to this blog topic.  Startup life tests your will to endure.  Not everyday is fun or easy.  The highs are really high and the lows are pretty low.  It’s less stable then a job at a corporation.  But what you put into it… is yours.  And that’s something you can be proud about.





Intellectual Property Rights.


Closing Date Payment.

Material Adverse Effect.

Material Contract.

Proration Date.

Affiliate of Seller.



1. Sale, Purchase and Transfer of Intellectual Property Rights.

1.1 Assets.

1.2 Assignment of Contracts.

1.3 Transferring Assets and Licenses.


2. Purchase Price.


3. Closing.

3.1 Documents to be Delivered by Seller.

3.2 Documents to be Delivered by Buyer.

3.3 Transfer Fees


4. Conduct of the Seller Pending Closing.


5. Representations of Seller. Seller represents to Buyer that:

5.1 Organization, Standing and Authority.

5.2 Authorization of Agreement; Authority.

5.3 Material Contracts.

5.4 Litigation., Compliance with Laws.

5.5 The Assets.

6. Representations of Buyer. Buyer represents to Seller as follows:

6.1 Buyer’s Organization.

6.2 Authorization of Agreement.

6.3 Consents of Third Parties.

6.4 Litigation.


7. Further Agreements of the Parties.

7.1 Access to Information.

7.2 Notice of Changes and Events.

7.3 Expenses.

7.4 Publicity.

7.5 Preservation of Records.

7.6 Buyer’s Due Diligence.

7.7 Conditions to Obligations of Seller.

7.8 Registration Rights.


8. Default; Remedies; Arbitration.

8.1 Default; Remedies.

8.2 Arbitration.


9. Indemnification and Related Matters.

9.1 Indemnification.

9.2 Defense of Claims by Third Parties.


10. Miscellaneous.

10.1 Entire Agreement.

10.2 Governing Law.

10.3 Notices.

10.4 Severability.

10.5 Further Assurances and Assistance.

10.6 Survival.

10.7 Waiver.

10.8 Binding Effect; Assignment.

10.9 Counterparts.

10.10 No Recordation.

10.11 No Presumptions.


IN WITNESS WHEREOF, The parties have executed this Agreement as of the Effective Date.





Certain Definitions.


“Acquired Assets”

“Assumed Liabilities”

“Books and Records”

“Customer Lists”


“Excluded Assets”



“Property Rights”


“Return” or “Returns”

“Tax” or “Taxes”


Search Marketing Proposal for Company


Search Marketing Proposal for Company

Presented by:

Guttulus LLC

Campaign Goals:

  1. Reach a wider audience
  2. Increase total reach
  3. Increase visibility on search engines
  4. Increase ROI
  5. Increase conversions
  6. Create optimized landing pages
  7. Decrease waste



Setting Unrealistically High Expectations

Children set extremely high expectations for themselves.  They want to be movie stars, baseball players, and tech gurus.  At some point these expectations… or dreams… are tempered with more “reasonable” ones.  This is the natural result of life.  There are ceilings and doors everywhere we go.  For the few who still set high expectation… society doesn’t like it.  Most articles go on about how setting goals shouldn’t revolve around numbers.  These articles denote a paradox.  If you set a goal and the goal has no teeth… then why set it?



Collecting Things I Don’t Really Need

One of the worst characteristics traits I have.. is I buy things I know I have no useful.  Case in point… books… I don’t really have the time to read them… but I can’t stop buying them.  I order them from Amazon… from eBay, and if a local store has a few hundred… I think nothing of making an offer for everything.  Literally… every book in the store…  The other thing is cards…  Although I’ve been much better recently… a result of being too busy to really care.  Cards are on the lower end of importance.  I guess there’s one more…. anime related things.  Which will make February an extremely expensive month.



The Truth Behind KickStarter

Here’s something I’ve been wanting to write up for some time.  I run kick starter campaigns… and they are not what you think they are…. purely marketing and sort of scummy.  The key to a successful kick starter is making sure you fund it yourself… about half way.  If you sent a goal of $10, 000 you should have $5, 000 in guarantee funds within the first 48 hours.  You want to trickle it, so it seems naturally.  Create multiple accounts or give friends/family the money to “fund” your item.  This will trigger kick starters not… fully optimized algorithm and boom you are on the front page.  Once on the front page you can collect the remaining $5,000 easily…



Teaching Yourself Coding & PPC

I teach coding to elementary students.  It’s a lot of fun.  Basic HTML… no CSS yet.  During computer class.  I believe everyone can learn coding and PPC.   It’s not difficult and with the internet you really don’t need to go to school.  Online classes were great and I felt I learned at a much faster rate than if I signed up for a class.  I was thinking of signing up for classes at UH… but the scheduling didn’t work with my job at the time.



Onwards & Upwards, Everyday as an Adventure

My mentality over the past 3 years has been everyday is an adventure.  After my “corporate” job as a comptroller… I wanted to do something different.  That was marketing.  The first agency I worked… I will described as an interesting experience.  PPC and development were not valued.  Social Media and Graphic Design were the two areas the agency focused on.  The team ratio was interesting…  20% sales 35% graphic design 35% social media 5% PPC & 5% developer.  Social Media Specialists and Graphic Designers were the overwhelming majority of the team.