SEO for Dummies 5 Tips
SEO for Dummies 5 Tips
When you own website, you want people to easily access it easily to read your content and access your services quickly. There are numerous other websites offering similar services and content and you have to strive hard to ensure that your site ranks well within the search engines and Google in particular. There are very many ways and techniques that can help your site rank highly in Google but none is as effective and easy to apply as SEO (Search Engine Optimization)
For many website owners, SEO is a thorn in the flesh because they perceive it as a very difficult skill which can only experts can flourish at. On the contrary though, SEO is not as complex as many people assume it to be. You only need a listening ear and a huge sense of practicality to succeed in SEO. SEO novices or dummies are they are infamously referred to need not worry any longer about learning and applying SEO to improve their site’s ranking. We have provided five quick tips on how to use SEO to rank highly in Google. The tips highlight the main SEO areas that you need to know as a novice;
1. Essential Tools
Before we delve deep into the keywords and site set up, there are very many tools that will help you succeed in SEO. These are tools designed by the search engine itself to guide and aid you in tracking, analysing and generally making the most of your SEO. The three main tools that you as a SEO novice should be weary of include Google Analytics, Google Adwords and Google Webmaster. These are provided free of charge by Google and will be really helpful in your SEO expeditions. You need to check this tools up on the web and read their guides on how to use them and you will be better placed to succeed in SEO.
The other important thing that you should be weary of when you think about SEO are the keywords. Keywords are the phrases of significance which are used by the online users when they are looking for a certain service or product. These are normally few word phrases which cover the main service or product name and the location in which the user wants the service. A good example of a typical keyword would be something like “Cheapest dry cleaning services in Houston” As a novice in SEO, you have to include the main keywords that you anticipate your customers will be typing into the search engine when looking for your services or products. Google will quickly match the results with the keyword typed into the query box and the most appropriate results will be given priority. You have to include the keywords appropriately and the tools we mentioned above will help you identify the best keywords suited for your business type.
3. Quality of content
For a very long time, the search engines gave priority to the keyword density in awarding priorities in Search Engine Results Pages. This has however changed because the focus is shifting to the quality of content rather than the keyword densities. This means that Google has special artificial intuition that lets it distinguish between quality content and subpar content which is full of fluff and keyword stuffing. When creating your content, make sure it is exciting, fresh and unique. When people find your content satisfactory, they will share it and you will earn more traffic. Quality will help you rank highly- pay special attention to it.
4. Page set up
The page setup ultimately defines the overall quality of the web page is the page set up. By page set up I mean the building blocks of the page from the design to the web host. You have to design your page to be responsive enough to accommodate all the mobile devices. The webhost should equally be reliable and your site should have no downtimes. This are the small issues which eventually affect the overall quality and ranking of your site on Google.
5. Offsite activity
In addition to the work you put into your site in terms of quality content, you’ll need to spend some effort working off of your page to further enhance your rank on Google. Focus on link building through content marketing, blog writing, guest blogging, infographics, site directories, and other tools that allow you to leave online footprints leading back to your site. Off-page efforts also include social media marketing. When properly used, sites like Facebook, Twitter, Pinterest, and Instagram can be helpful tools in acquiring site traffic. Share your links to the various social media platforms and encourage people to read your content. A rise in the traffic to your page will see it rank very well in the search engines.