Perfect PPC Account Structure & Patents


by Tony Guo

It’s 2:45am CST. I’m an owl. I’m writing this “piece” as a break from more urgent responsibilities. Having worked with several PPC managers, I’ve learned personality affects account structure. To make an overly broad generalization, unorganized managers create messy structures; meticulous managers create organized structures; lazy managers don’t log in (luckily there is “change history”); inexperienced managers create too many ad groups in the hopes that something works; overly confident managers create too few ad groups since they are mired in pass successes.


How I Deal with A Terrible Day?

Some days in start up life are tougher than others.  I work up at 5am today to drive to an Acura dealership to get my car checked out.  Well… it took from 7:20am until 6pm for them to tell me my compressor wasn’t working… and they need 1100 dollars.  Yeah, that wasn’t going to happen.  Roll down windows it is for a while.  One of the things I’m learning is how to budget my own life better.  Which is weird, since I create proposals and budgets for companies all the  time.  However, when it comes to my own budget, not so much.


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How I Justify Spending $1,955.00 in a Weekend? Answer: #StartupLife

My tab for the past weekend was nearly $2, 000 dollars. Not included: rent, health insurance, cable, internet, auto insurance, home insurance, cell phone bills, electric, heating and water, since I haven’t paid them yet.  Luckily AMEX increased my credit limit to $10,000 yesterday.  Thank you my credit card overseers.


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Sundays are Lackadaisical


I got all my videos shot and uploaded for the week.  Or at least a lot of them.  There’s till plenty of things I need to do.  Clean the home being the foremost.  But I brought food, did laundry, went out to eat the family, etc.  It was an incredibly productive Saturday and a semi-productive Sunday.  I’m saving Monday to make new study guides and outlines for ppc.

Oh I remember.  I spent today finishing up a lot of errands.  I’ll probably post another blog today since tomorrow will be lock down code mode.  I’m looking forward to having an entire day dedicated to learning things and sales as well.


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A Unique Skill Set


I love collecting random skills.  It’s an interesting hobby.  The skills I worked on in 2015 include coding, sales, ppc, seo, and videography.  I guess analytics too… but I’ve always been good at that.  I need to work on coding/sales but the other bunch I’m content with their progress.  I’m always in search of other new skills.

In college I learned how to present in front of a large audience.  I was shy in high school… but in college and law school, I got to make speeches in front of hundreds and thousands of people.  Talk about a confidence boost.  Although, I haven’t perfected it… but I’m trying.


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Social Media Goals


At my old agency they never executed a project…. instead they spent a lot of time trying to make it perfect.  Here’s a hint… things aren’t perfect in real life.  And they don’t have to be.  It’s better to execute a semi-workable marketing campaign than nothing at all.  And that brings me to social media.  I’ve worked with several people whose job titles were social media or something like that.  In fact the reason I have my social media is because a “social media expert” told me I would never have as many followers as she does.  Well… I took that as a challenge and within 1 month had 4X the amount she did.  I now have more than 10X on that social platform than she does.  And I’ve long stopped caring about that social media platform.  On to the next one.


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Things to Get Done Labor Day Weekend


I decided to make a to do list for this weekend.  Since making a to do list is like doing it… right?  At the very least, making a list of things I’d like to accomplish helps organize the order and encourages me to do them… such as blogs.  Today, I’ll work on blogs and some coding.  It’s nice to have Monday off.  This weekend is more hectic than a regular weekend due to family and personal issues.  Oh and designing posters… since that’s up there in importance.  Time is never on your side… likely a nickleback lyric. I can’t believe I used to listen to them.  Such a long time ago.  In high school they were extremely popular.  I’ll spend some time on iTunes perusing for new study soundtracks.   Lastly, I need a haircut and new clothing.  And some anime stuff.  You can never have enough anime stuff.  As long as I stay off netflix and video games from this point on I should be okay in terms of time.



Life has been a Whirlwind


I have so much to do… and I sort of forgot to blog.  I’m going to catch up this weekend.  Life has been a Whirlwind of personal ordeals and startup life.  I had to take care of some personal matters this week and it’s been emotionally exhausting.  I rarely get tired from work, but my emotional resilience is much less.  I’m going to need some time to reset.  Probably alone.

Work has been fun.  Stressful but entertaining.  I’m learning sales.  Along with javascript and SEO, sales is important skill I hope to obtain sometime soon. If only I had more time.  haha.  I’m still getting used to the whole software managing thing.  It’s not as easy as it sounds.


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Finished Metal Gear Solid V: Phantom Pain


It was a long game but the ending was amazing.  I love how games I played as a child are still being produced.  I’m okay with new version of old games.  It’s nostalgia when you see an old character like revolver ocelot…  Not my favorite character but a nice throwback nonetheless.

I’m excited for Final Fantasy 7.  That game helped define my childhood in terms of being interested in fantasy worlds.  The story telling in video games has come a long way since then… although it was excellent then as well.  I can’t wait to play the reboot.  I’m sure there were technical limitations that restricted how the story was told then.  READ MORE

I’m an Owl or a Night Wolf

December 28, 2014 5:55AM

Why am I so efficient when grinding late nights into early mornings? My study/work habits have remained largely the same. I blame this on my college days. New York City was a fun place to study and learn. However, there was always some event to go to. Being pre-med in college meant regretting every night not in the library. I was forced into a serpentine cycle of going out and needing to go the library to cram. I would go out because I needed a break from cramming in the library. And I would be at the library because I was going out so much. It was a beautifully disastrous schedule. I graduated the intensive program with honors. So it worked.

In law school, it was more of the same. I worked my ass off in non-curricular activities. Since law school was much smaller 600ish vs. 20,000ish I could become a leader. Something I learned to covet when I was a teaching assistant. I decided it was a good idea to be President of a fraternity, IP Club, and on the board of two journals. These were massive time consuming endeavors. But they paled in comparison to being engaged through law school to a fiancee who didn’t own a car and wanted to eat at fancy restaurants every day. I guess, in law school, I learned how to optimize cramming.

Somehow, I developed extremely potent cramming abilities which I’m grateful I have. Life has less cramming now. But it’s nice to spend an entire night just grinding at work which makes more work. The best part of the vacation (a lovely cruise to Mexico) is working on PPC things while watching Adult Swim until the sun breaks.

Late Night Holiday Anime Binge

December 28, 2014 1:55AM

My holiday is nearly over. One more day left at sea. I’ve been in vacation mode for a week; Mexico with the family on a cruise. It seems like forever since I’ve been home. I sort of kind of miss it. Which is weird considering this is only a 5 day cruise. Last year I went on a 14 day cruise to Hawaii, but I had internet the majority of the time. 5 days without internet is insane.

I’m trying to salvage the last 24 hours of the cruise through a late night grind. I have a lot to do. It helps the coffee station is so close. I’m on my third cup. It also helps that Cartoon Network (Adult Swim) is running the entire Evangelion Series (I’ve been watching since 1.1.1 and now it is 2.2.2). I grew up with the series. That and Pokemon of course!!!

I’m pretty weird. Watching an anime series I’ve already seen makes for an incredibly productive night. It’s like having a study partner. I was extremely lucky in college and law school to find study partners who were like me: crazy. Honestly, I miss the late night sushi runs and WAWA trips in between Immunology and Corporation. There’s something about working when most people are sleeping that is super alluring to me.

And when they play my favorite anime series…. well that means an incredibly productive night.


I’m Going to Become a Developer


I’ve committed.  The next step is to unlock my teamtreehouse account.  23, 000 points… haha.  It was a lot of learning.  I like their platform.  It’s elegant and encourages aggressive learning.  Sort of like law school.. but without the final counting for your entire grade.  I love it.  And I love coding.  When properly motivated I can pick up a skill set rather quickly.  At this junction I’m fully motivated.  I’m glad… I have most fun when I’m competing.  The stronger the rival the better.  I’m one of those people at the gym who “ghost compete.”  I can learn other ways.  But competition is what truly motivates me.  And being told I’m not as good as someone….


Chinatown and Late Nights


Houston doesn’t really have a Chinatown.  When I think Chinatown I think New York City.  Man I miss the food.  I loved the duck and the random alley stores.  And of course there is flushing which is more akin to a China county.  I had dim sum today.  It was really good.  I miss Saturday labs into Chinatown with David, Usman, Jimmy, and a bunch of other pre-med nerds.  The food was fantastic by the way…. But the walking… I don’t miss that.  Although I’m sure I was much healthier because of it.