Ups and Downs in Marketing
I work in marketing. The first thing you learn is there are highs and lows. For you it’s data, but for the client it’s the livelihood. Most clients I’ve worked with don’t enjoy this roller coaster ad. Some months you hit a record high of conversions. Other months your data is horrific. The strange part is you give the same amount of effort; I would even say you work harder in the months conversions are weakest.
The important part is to keep grinding away and trust that marketing does work. Because you know it actually does.