10 Reasons why Patent Law Firms Should Learn Social Media


10 Reasons why Patent Law Firms Should Learn Social Media

Patent attorneys are by far one of the most sought after and looked to professionals for knowledge about intellectual property and other related areas that are very sensitive to both corporations and individuals. However, intellectual property attorney’s should be mindful of the fact that social media is what feeds the hungry minds of those who are starving for knowledge and information about intellectual property rights and other sensitive issues. But, with all of the knowledge that patent attorneys have, they’re still trailing behind with respect to being active and having a social media presence that captures the attention of their targeted audience. Below are 10 reasons why intellectual property attorneys should become more active and learn more about social media.

1. There looked to as the experts – patent attorneys are already looked to as experts in their field of specialty and their social media presence should be reflected as such. Many professionals across multiple disciplines make a wide variety of knowledge available online, and patent attorneys should be no different – they should actually do the same.

2. Interaction with customers – patent attorneys can increase their interactions with their customers if they have a social media presence. They can, in turn, build a following, earn additional respect and build credibility.

3. Showcase your knowledge – social media platforms is also a place for intellectual patent attorneys to showcase the knowledge that they have in their area of expertise. It also positions them as the expert.

4. Increase brand awareness – social media also provides a platform for intellectual property attorneys to develop their own brand, whereby they can be viewed by potential customers based on their own terms, experience and knowledge as opposed to the views and opinions of others. (Particularly their competitors.)

5. Remain competitive – without a web presence or being active on social media, law firms do not appear as prominent or competitive in their field.

6. Position yourself as the expert – attorneys are already seen as experts, but displaying their knowledge across social media platforms further emphasizes how knowledgeable they really are. This builds trust, credibility and customer loyalty.

7. First responders – being active on social media platforms also allows intellectual property attorneys to be able to respond to the latest news and trends that appear in the marketplace. By them being one of the first responders, they appear plugged into what’s going on within their industry, further building trust among their clientele.

8. Increase sales – obviously being active on social media is another form of marketing in front of an audience that could eventually be converted into additional sales. This is now a common strategy that is used in the marketplace across multiple disciplines and should be a practiced among law firms too.

9. Communicate with your target market – being active on social media also allows intellectual property attorneys to target their communication and marketing messages to members of their target market, which allows them to better define who they want to be engaged with.

10. Next steps – providing content on social media platforms allows intellectual property attorneys to provide potential customers with the next steps in terms of providing additional legal services.

To sum up, attorneys who fail to become involved with social media, suggest to their client base that they have no interest in reaching out to them in the manner in which they choose to interact with potential vendors (to include law firms.)