10 Technical Considerations for Your Local Business Website

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10 Technical Considerations for Your Local Business Website        

Your site’s technical soundness will determine functionality, SEO ranking and consequently, performance and the degree to which interested parties can find you through search engines. Given that SEO is many a website’s life force, it becomes clear that ensuring technical robustness is a necessity rather than a luxury. Here are 10 important considerations that you should make.

Are you signed up to Google Analytics?

Google analytics is a free tool that allows you to keep track of your site’s technical performance, user trends, traffic sources, among a host of other functionalities. It avails actionable and super useful insights that are excellent for pinpointing areas that need refinement. Getting started is easy. Sign up to the service and incorporate the code snippet given in each of your pages.

Are you signed up to Google Webmaster Console?

Google Webmaster Console is another free service that avails various functionalities enabling you to better manage your site’s relationship with Google. One of the highlight activities facilitated by the Webmaster portal is the submission of sitemaps which have many benefits including improving crawl efficiency and indexing speed. Through the portal, you can also optimize your website’s visibility and indexing status.

How crawl-efficient is your site?

Your sites predisposition to crawlers directly determines your chances of ending up on SERPs. Bearing in mind that websites are code, it could be that an unforeseen issue or oversight could be interfering with crawlability hence adversely affecting your site’s technical standing.

To determine whether your website is crawl-efficient, search “cache:yourdomainidentity.com.” Once the cache is served, select the text version to get an in-depth view of what crawlers see relating to your site.

Is your website well indexed?

If your site is not indexed, it essentially means that search engines have no idea that it exists and therefore, it cannot be served in search results. Often, it is certain parts that are unindexed, and it can so happen that you are none the wiser to your detriment.

To find out how well your site is indexed, search “site:yourdomainidentity.com.” Compare the number of results you get to the number of pages your website has to know your site’s indexing status or lack thereof.

Errors

There is no perfect website and errors are bound to surface at one time or another. When they do, you need to deal with them as fast as possible to maintain the technical integrity of your website. Otherwise, you will lose traffic and credibility with both Google and visitors. The only way to do this is by leveraging your expertise with the Google Webmaster Console and Analytics.

Your site’s responsivity on mobile

Google and blogs have preached for years on end regarding the importance of ensuring sites are mobile responsive and mobile optimized and failing in this regard is simply self-sabotage.

Quick loading, optimized images, pages with minimal code, seamless navigation, and a flexible framework are some of the mobile optimization checks you should run. Google has availed a free speed checking tool that you can use.

Duplicate and syndicated content

If your website is big, you can inadvertently have duplicate pages, and content providers can likewise submit syndicated content. Both are things Google is not inclined towards and without due effort, you can fail to realize that there is a problem. What is more, they make your site spammy. Sitemaps will empower you to single out and deal with duplicates.

Are your meta descriptions and title tags optimized?

Each page on your site should be well titled with reflective tags and meta descriptions that encapsulate the contents of the page. Ideally, they should be keyword rich to increase page ranking. It is upon you to ascertain this is so. You can zero in on your site’s meta descriptions and title tag optimization level through the results served during the indexing check as described earlier.

In which format is your business’s digital thumbprint?

Your business’s digital thumbprint is essentially its name, address, and phone number (abbreviated as NAP); and it should, of course, be included in each page. However, how you include it matters because it affects crawl-efficiency.

It should be in HTML rather than in image format. Test to see which is the case by selecting the NAP details. If in HTML, you should be able to select character by character.

How does your site redirect spiders?

Effecting changes to the pages on your site is natural; you may wish to replace, optimize, or update. When you do, you have to redirect spider crawlers correctly so that Google’s knowledge of your site remains updated. To do this, institute 301 redirects such that crawlers are continuously up to date with site alterations. Otherwise, visitors will be directed to old, unmaintained and unoptimized pages.

A roll-up of the above tips is that you should always guarantee that your site, in all its facets, is well maintained while ascertaining that a vibrant standing is maintained with Google. In such a manner, you will be well poised to reap maximum benefits from the labor and resources directed towards your site.