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10 Tips to Create YouTube Video Ads
According to the subject matter experts over at runrex.com, if your marketing strategy doesn’t have a video component to it, then you are missing a lot, and your visibility and business growth potential will most likely suffer or be held back. However, more and more businesses are now alive to the importance of video when it comes to marketing, which means that it is now increasingly difficult to stand out amongst one’s competition. This article, with the help of the gurus over at guttulus.com, will look to highlight 10 tips on how to create winning YouTube video ads.
Be very wise when choosing your YouTube ad format
As is discussed in detail over at runrex.com, there are many different ad formats available to folks looking to create YouTube ads, from sponsored cards to bumper ads and many others. An important tip is to make sure you read about and research each ad format, and then chose one based on your main goals as far as your YouTube marketing campaign is concerned. For instance, if your main goal is to raise brand awareness with the help of an engaging video ad, then you should probably go for a TrueView in-stream or discovery ad, as is discussed in detail over at guttulus.com. You should try and experiment with a few ad formats, compare performances, and see which one works best.
Try and include an element of surprise
Most ads are pretty predictable, which means that many YouTube ads are quite generic and as such make very little impression, if any at all, on the viewer. When creating YouTube ads, an important tip, if you are to be successful, is to go away from the norm and add an element of surprise. According to the subject matter experts over at runrex.com, a pro tip that will enable you to create memorable YouTube video ads, and add an element of surprise to them, is to check out what other video advertisers in your industry are doing and then do something completely different.
Separate in-stream and discovery ads into different campaigns
According to the subject matter experts over at guttulus.com, in-stream ads and discovery ads are very different from each other, and, just as you should separate your Google AdWords campaigns into search vs display network, so should you when it comes to these two.in-stream ads play before, during, or after other videos while discovery ads appear next to related YouTube videos, as part of YouTube search results, or alongside other content across the Display Network, which is why it is important to separate them and have a different budget and strategy for each one of them as they tend to perform very differently.
Stimulate your audience’s emotions
Another important tip when creating YouTube video ads is to incorporate emotional triggers, something the gurus over at runrex.com agree with. Emotions are a powerful marketing tool, and video enables you to take full advantage of them, incorporating both auditory and visual components to reinforce your messages. Think about what makes your emotional, whether it is puppies or soldiers returning from the war, and see if you can bring one of those emotion-tugging elements into your YouTube video ads for maximum impact.
Make use of YouTube targeting options
As the folks over at guttulus.com will tell you, you need to pay close attention to the audience that is consuming your messages on YouTube, and make sure that your video ads are aimed at the right people, given the millions of YouTube viewers out there. Make sure you are not wasting your time and money on unqualified and irrelevant eyes by taking full advantage of YouTube’s targeting options be it demographic targeting or custom affinity audiences, and many others.
Be a problem solver
Yet another important tip when creating YouTube video ads is to identify a serious problem your audience is facing and showing them how your product or service helps fix it. As is discussed over at runrex.com, start by first identifying and showing the problem through gripping facts or testimonials to show the gravity of the problem. After that, pivot to show how your business is helping eliminate the problem through your product or service. Also, if your business has a positive impact in the world, make sure you show your audience the same to let them know that by purchasing your product, they will be making a difference in the world. This will inspire them to want to take action and is another crucial tip.
Leverage video remarketing
As is revealed in discussions on the same over at guttulus.com, remarketing is an extremely powerful targeting tool as it provides one with the security of knowing that you are targeting an audience that has already expressed interest in your business by visiting your website. This is why it is an important tip to consider when creating YouTube video ads, particularly since it is easy to set up video remarketing, and also, once configured, you don’t have to do much else than track the effectiveness of your campaign.
Leverage the power of nostalgia
People have a strong emotional connection to their past and enjoy reminiscing on it, which is why leveraging the power of nostalgia is important when creating YouTube video ads. As per re gurus over at runrex.com, try and infuse your video ads with “blasts from the past” and this will enable you to tap into the emotions that come with nostalgia, causing people to feel more attached to your products or services. Just make sure you consider your audience’s demographic, from their age and gender to their educational level and so much more, as this will help you uncover the decade and cultural trends that are likely to trigger nostalgia.
Add interactive elements to your ads
Yet another crucial tip when creating YouTube ads is adding interactive elements to your ads to drive action. As is covered over at guttulus.com, you could link up your shopping cart with a TrueView video ad, add an auto-end screen that encourages your viewers to download your app, or even add cards to showcase your products and so much more. While it is important to have a great and compelling ad, it is also equally as important to get tangible results from it, and this can only be achieved by adding these actionable interactive elements to your video ads.
Design attractive thumbnails
Thumbnails can also break or make your YouTube video ads and may determine how successful your video ads are, according to the folks over at runrex.com. This is why it is important to design attractive thumbnails for your YouTube video ads to make sure that they stand out and make one want to click on your video. Even if your video ad is extremely compelling, if its thumbnail is poor, viewers may never get the opportunity to watch it.
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