10 Ways for Car Dealerships to Reach Millennials


10 Ways for Car Dealerships to Reach Millennials

1- YouTube

People who are looking for a car, the want to find information about brands: compare models, safety features, new upgrades, always before they make a decision. Why not show your brand in a video in YouTube and help to give the big step of buying a new car. You can embed the videos in your website, or why not creating a You Tube channel for more visibility. People are visual, and everything comes through the eyes, first.


Twitter is growing, more people are getting into it daily and recent surveys indicated that there has been an increase in car sales. Twitter continues to be a popular choice among auto consumers. Do not forget to use keyword targeting, to pick up direct messages and advertising can be sent directly to consumers.

3-Millennials on Instagram

One of the newest, and being more popular day by day, is Instagram, people specially millennials are leaving Facebook and be more active on Instagram. Instagram, is mainly about visual content, is about sharing, and uploading photos, videos. Instagram is a creative platform to share your brand’s story. Share pictures of your consumers with the new cars, moving around, being happy, and enjoying life. For example, share pictures that allow consumers to imagine themselves in the moment, showing this way the life that represent your brand.

4- Facebook

Though many marketers have pointed out that Facebook power is going down, people still use it and visit their homepage on a regular basis.

Do not miss this social media and place ads to reach people who have indicated they are in the search for a car. Choose the area near your brand. The promotion will let you get more followers and more exposure.

5-Tell a story with your brand

People do not like when something is sold directly on social media, people like to connect, take part.

Social media is the best places to interact with your audience, see what they like, and want from your brand. In other words humanize your brand. Show your staff, post pictures of happy customers, share funny anecdotes. Show pictures of events your brand take part of.

6- Pinterest

Many marketers forget about Pinterest, as they are all too focus on Facebook, Twitter, and You Tube. Pinterest is known for having a huge amount of feminine audience. However it is great for car sales in many ways. Do not forget female buy cars, and even in the family she is the one to consult and sometimes have the final decision, do not underestimate the power of Pinterest. This site can also drive more traffic to you site when it is linked

7-Answer people comments

Do not forget to be active part in social media, by answering comments, tag in Instagram, answer in twitter, and above all, respond to complaints, people like to see that you are there when needed. If you are not checking continuously, you are missing possible sales. .

8- It’s all about Promotions

Remember Social Media is not only to talk about your bran and how awesome it is. People love deals, so give them promotions, promote contests and giveaways. This will give you shares, and more traffic to your site.

9-Social Reviews

Encourage your customers to leave reviews in social media. People read reviews before they make a decision.

10- Be fully committed

Social media has huge benefits to the automotive industry, but it does not do it alone. You must be committed and have an active presence. The more followers, the more sales you might have. It will get you more appointments, help you sell more services and vehicles, and boost your brand’s revenues.