10 Ways Voice Search Will Change Digital Marketingtony tony https://secure.gravatar.com/avatar/aa9bbdf8f1e6bbf534778ecea7c0c925?s=96&d=mm&r=g
10 Ways Voice Search Will Change Digital Marketing
Most of us are familiar with popular voice searches such as Apple’s ‘Siri’, and Google’s ‘OK, Google’. We also may have used these searches on our mobile devices when we just didn’t have the hands free to type in the search queries.
That was the beginning of something much, much bigger.
Since voice search applications have become a staple in some of our lives; companies have been competing for the top spot, with their own brand of standalone devices (Amazon Echo comes to mind).
We are on the horizon of changing the way we live and interact with the world. This will also change how digital marketing will operate on this new landscape.
Websites using popular tags to draw search engine traffic
It is common practice for companies to hide a string of search terms in their website’s HTML. The purpose of including these “meta tags” (as they are called) is to push their website to the top of the list and draw more traffic.
However, search terms that are spoken, and those that are typed into a keyboard differ (due to natural speaking patterns not reflecting typing patterns). This will cause companies to change the way they use meta tags, and think of more natural terminology.
As we are normally busy driving, we rely on voice search to navigate the local terrain. Due to recent popularity, it is safe to say that advertisements can be suggested to you based on your route.
User: ‘Siri, navigate to Westeros’
Siri: ‘Do you want to make a pit stop at [insert local coffee shop name] on your way to Westeros?’
Texting and driving is a serious distraction, and several states have been moving towards officially ticketing these distracted drivers. With our need to stay connected to the rest of the world, and our desire obey the law, voice searching is a much safer alternative. This will also make room for our local state departments (like the DOT) to digitally market safe driving.
Life can be so busy that we forget about important obligations. A quick voice search while on the go will remedy that.
“OK Google, what is on my agenda for the rest of today?”
Relaxing at home
Voice searching has now seen more use in a leisurely manner. Say you just sat down in front of the TV, but cannot find the remote. Voice search will alleviate this pain and become a selling point for devices that utilize it.
If you like this show, you might also like…
Voice searching for movies and TV provides an opportunity to sell another TV Show. “Okay, if you like ‘Gotham’ you might also like ‘Agents of Shield’. Would you like to see a preview of this show?”
We will give you a free preview
Another opportunity within the strain of voice searches will be to automatically play content, without user intervention.
Command: “Search for the movie ‘Office Space’.”
Response: “Because of your interest in ‘Office Space’, please watch a short clip of another Mike Judge movie, “Idiocracy”. [After the clip] Would you like to rent this title?”
And a mention of our sponsors
When we’re using voice search, it’s likely because our hands are unavailable. This will give advertisers a small window (before the normal user can skip the ad) to advertise their product.
“Your daily traffic report has been brought to you by CloudMedia; the source of all of your traffic news”
When we’re in a hurry to find something on Google, we often misspell words; giving us completely different results than we actually wanted.
If you are looking for information on Ford, and not the definition of Fjord, a voice search with contextual clues can move to relevant search terms. Getting you to the product faster.
Advertising with images
Using the above example, the same search for ‘Ford’ may also bring up pictures of Ford’s new line of vehicles, or a video demonstrating the speed of the new Ford Raptor.