12 Differences between Google and Bing Edit article

tony

12 Differences between Google and Bing Edit article 

We all use search engines in our daily lives. I personally cannot do without Google to say the least. Not only is it my source of income, it is my one stop hub for almost all the information I need to survive in this world today. It therefore is no surprise that millions of users use Google, Bing and other search engines to get information and facts in their daily lives. As users though, we rarely take time off to think about some of the differences between the various search engines available let alone how they work. We rarely care about the working of each individual search engine-we actually don’t care so long as we get all the information we are looking for.

Today, we want to look at two of the most commonly used sites search engines in the world; Google and Bing. We want to look at the differences between these two. We want to look at how each works and some of the most notable differences.

We all know that Google is the bigger of the two, it holds a larger market share and offers relatively more and better results. Take nothing away from Bing though, it is equally a great search engine and offers quality results as well.

The main differences between Google and Bing 

1. Algorithms 

The search algorithms are the formulas and metrics used by a search engine to rank content and provide results to a certain query sought by a user. The search algorithms used by Bing and Google tend to differ significantly. Although on the surface the guidelines and algorithms are almost similar, each of the two has tweaked the internal code for a significant variation. They tinker with their algorithms to give priority to certain parameters that favour their working.

2. Backlinks 

Google favours backlinks more than Bing and it is more than widely known today. Most experts and online marketers will point this out if you asked them. Bing doesn’t regard backlinks as much. They prefer Meta descriptions and anchor texts instead of backlinks.

3. Directness 

In terms of assessment, Bing tends to be more direct and offer very little room for tweaking and creativity. Google is however programmed to offer room and some leeway for creativity. The more creative and unique you are, the higher your quality score.

4. Content 

Google always requires its users to update their content always. They regard fresh content so much. They look at fresh and regular content as a sign of web activity while Bing on the other hand prefers established content which has received a lot of attention and traffic. They don’t care about the duration of the content so long as it is established enough to drive traffic to your page, they will highly regard the same.

5. Index Refreshing 

Google constantly refreshes its indexes and the rankings therefore tend to change over time while Bing is somehow static. Static in that they take months to update and refresh their indexes. This means that old content can still be ranking highly even when its relevance in real world has slumped.

6. Multimedia 

When it comes to multimedia searches, Bing is miles ahead of Google and it is easy to see why. See Google is basically built from simple HTML which is more of a text code and tends to exclude other media forms like images and videos out. Bing on the other hand is built from HTML5 which offers room for other media forms and is a lot more flexible in the way coders can include content in their sites.

7. Design 

The other difference that we can’t omit is the design. The interfaces are all very different. Google’s homepage is almost blank and the entire space is dominated by the logo and the search input box. The logo also changes constantly to commemorate important dates in the world. Bing’s interface on the other hand is a little different. On the home page for example, a high resolution image that changes daily dominates the page. The search query also takes up a lot of real estate but there are tabs below it showing the trending news and an explanation to what the high resolution image means.

8. Social media integration 

When you take a closer look at the organic results you get from the two search engines, you can’t help but realize that Bing has accomplished Social media integration. Bing has successfully integrated Facebook into its search engine and you can get results and reviews based on what people on Facebook think. Google on the other hand prefers Google+ and hasn’t taken necessary steps to include the likes of Facebook in its searches.

9. Scrutiny of content 

It is believed that the bots responsible for scanning content to ascertain the relevance and quality of content in Bing, are more than lenient. They actually don’t scan the entire content. They only consider the first few paragraphs of the content in search of the said keyword. Google on the other hand thoroughly scan through all the content before making a decision on the ranking the content deserves.

10. Ease of use 

If you are a marketer looking to rake in from ads and other search engine activities, then I have to confess that Google is easier to use and understand. Although they have some stringent measures, it is pretty straight forward and understanding it should not be a big problem. Bing is a little complicated and you will need some time before finally grasping it.

12. Returns 

If you are looking for the best search engine to invest in as a marketer, then Google will be your obvious choice. It is however important to point out that Bing is not a bad option itself. Owing to the massive preference given to Google by most marketers, Bing has an unfilled gap that you can exploit to your advantage. The choice really is yours.