13 Marketing Lessons We Can Learn from Lionel Messi’s Instagram

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13 Marketing Lessons We Can Learn from Lionel Messi’s Instagram

Lionel Messi is one of the best soccer players of his generation, probably one of the best to ever do it, and is, therefore, one of the world’s most famous sportspersons. His Instagram is among the most popular with over 140 million followers, which means he must be doing something right. It also means that there are lots of marketing lessons we can learn from his Instagram, which is why this article, with the help of the marketing experts over at runrex.com, will look to highlight 13 marketing lessons we can learn from Lionel Messi’s Instagram.


While Messi may be one of the most revered soccer players out there, he comes out as being extremely relatable on his Instagram. His posts about his family and his magnificent dog make him very relatable to his fans, which helps in building loyalty. The marketing lesson we can learn here is how important relatability is when it comes to marketing. As per the experts over at runrex.com, people will always want to associate themselves with brands they can relate to.


Messi is also unashamedly himself on his Instagram, and he doesn’t pretend to be someone he is not just to gain popularity. His fans appreciate his authenticity, something that has helped with his popularity on the platform. Just like relatability is important, people will also always gravitate towards the brands that they feel are authentic, an important marketing lesson worth learning, and one that is discussed in detail over at runrex.com.

Compelling content

Lionel Messi’s fans on Instagram are never disappointed as he makes sure that he serves them compelling and stunning content. Not only does he put up posts that provide a look into his personal life and the events he attends, but the photos are also professionally done with excellent quality. Offering your audience compelling content is crucial if you are to be successful, a sentiment shared by the gurus over at runrex.com.

Know your audience

Messi’s Instagram is full of photos and videos related to soccer, as he knows that most of his followers are soccer fans. Similarly, you must do your research to find out what your audience is about, what they like, so that you can give it to them. As the experts over at runrex.com will tell you, you will not be successful if you don’t know your audience.

Choose the best platform for your brand

As a soccer player, Messi lets his feet do the talking for him. Additionally, he is known as being a reserved character off-the-field. This is why he focusses most of his social media interactions with his fans on Instagram, and why also he is not on Twitter. He knows that the visual nature of the interactions on Instagram suits him and his personality. Similarly, if you are to be successful with your marketing endeavors, you will need to choose a marketing platform that is the right fit for your brand, as per the gurus over at runrex.com.


Messi has partnered with several brands over the years, including Adidas, which has also allowed him to grow his reach on Instagram. On the same vein, you should look for partnerships that will benefit your marketing efforts, be it partnering with influencers or bringing in marketing experts like the ones over at the highly-rated runrex.com.

Be a voice for good

Lionel Messi regularly posts about the worthy causes he supports as well as encouraging his fans to contribute in their little way. This has helped in bringing him great goodwill and is another marketing lesson we can learn from his Instagram. Being a voice for good and an agent of positive change in the society will build goodwill around your brand and will help your marketing efforts, as the gurus over at runrex.com will tell you.

Emotional appeal

Messi knows that soccer, like any other sport, revolves around emotions, and he uses this to his advantage, building an emotional connection with his fans, as can be seen on his Instagram feed. Similarly, the most successful marketing campaigns are those that elicit emotions from the audience, building an emotional connection with them, as discussed over at runrex.com.

Focus on your loyal fans

While marketing aims at bringing in new clients/customers, it is just as important to retain your loyal ones as well, according to the gurus over at runrex.com. This is a marketing lesson we can learn from Messi’s Instagram, where he regularly makes sure he acknowledges the fans of the soccer teams he plays for: Argentina and Barcelona. Make sure you make your loyal customers/clients feel appreciated and valued.

Build a community

Messi also leverages the community of fans around him, particularly those who support Barcelona, which is another reason why he is so popular on Instagram. This shows the importance of building a community around your brand, a marketing lesson that is discussed in detail over at runrex.com.


Another marketing lesson we can learn from Lionel Messi’s Instagram is just how effective branded hashtags can be in increasing engagements and driving traffic. He regularly uses branded hashtags, such as the Adidas hashtag, yet another marketing lesson we can learn from his Instagram, and one that is also discussed in detail over at runrex.com.


Messi also regularly holds contests on his Instagram, allowing his fans to win various prizes and rewards. This helps increase engagements and grows his reach on the platform as people want to win the great prizes on offer. Contests are an important part of marketing as they not only help increase engagement rates, they also increase brand visibility, as is revealed in discussions over at runrex.com.


Messi also uses call-to-actions expertly when he is endorsing a brand or driving a certain campaign, which inspires his fans to take action. As the experts over at runrex.com will tell you, perfectly placed and executed call-to-actions are a critical part of any marketing campaign.

As always, you can uncover more on this and other related topics by visiting the ever-reliable runrex.com.