13 old school SEO practices that are no longer effective


13 old school SEO practices that are no longer effective 

SEO is king as far as digital marketing is concerned since it is what attracts potential clients and provides the content that satisfies the quest that the target audience needs. With the evolution of the digital world, SEO practices have also been customized to take fresh approaches according to what the target audience needs. The use of old school practices may no longer be effective and may only serve to deflate your budget without any meaningful gains. SEO practices that are no longer effective include:

Using anchor text in external links

Among the SEO practices that no longer work is the placement of anchor text in external links with many competitors setting up creative approaches to targeting the users searching for information.

Using keywords in domain names

Individuals who are browsing are not attracted to domains that have names that include the catch phrase or word that they are looking for since it comes out as generic and commercially set.

Prioritizing keywords over clicks

Most people targeting traffic instead of the quality of the same are guilty of prioritizing keywords over clicks and this is where content is stuffed with keywords without a focus on how the clicks will be managed at the landing pages.

Utilizing paid links

Sites that use paid links to attract traffic are actually being punished with the new algorithms that are included in the search engines.

Targeting generic directories

The generic directories which were earlier designed to aid a site in getting higher rankings are not effective anymore since multiple directories have been identified as cheap ways of tricking search engines.

Using keywords in meta-titles

Using keywords in meta-titles used to work in terms of getting higher rankings on search engines but with new ranking algorithms in play, it is not effective on its own.

Utilizing CPC to determine difficulty of ranking

The cost per click does not determine the difficulty in ranking since a phrase or keyword may have a higher CPC but still have a lighter rating in ranking and vice versa.

Allocating a page for every keyword variant

Keyword variations used to have an impact when focusing on the target audience and allocating a page for every variant gave a marketer the chance to attract traffic to the varied pages but that does not work anymore since the blending of keywords has taken root.

Setting up multiple micro-sites

Micro-sites used to be a way of making sure your presence as a marketer had a wider reach but as an SEO strategy, it has been overtaken by time.

Unfocused link-baiting

Link-baiting without a landing page that has the appropriate information used to be a strategy for attracting traffic and inviting clicks but it is no longer effective as an SEO tactics since users are more concerned with content.

Using AdWords for ranking determination

AdWords do not effectively determine the difficulty in ranking which is a mistake that many marketers make when setting up a marketing campaign.

Setting up separate domains

Separate domains that have the same topic target are no longer effective as a marketing tactic since rankings within the search engines have changed.

Keyword stuffing

A major fault with marketers in the past has been keyword stuffing which has led to many being penalized by getting less than favorable rankings and it remains a poor strategy for SEO.