15 LinkedIn Publishing Tips: How to Get Noticedhttps://secure.gravatar.com/avatar/?s=96&d=mm&r=g
15 LinkedIn Publishing Tips: How to Get Noticed
LinkedIn’s revamped and refined publishing platform is a stroke of genius. It offers a win-win for all involved. Professionals post content crafted from a point of expertise and experience thereby getting noticed; readers enjoy, learn from, and share the content; and LinkedIn gets more traffic. As a publisher, here are 15 hacks and tips that will help you get noticed.
Titling: use 40-50 characters
A title of between 40 and 50 characters is the sweet spot according to a survey that considered over 3000 LinkedIn blog posts with an average of 138,841 likes and 42,505 views. This means using a concise title with well-chosen words that are both compelling and impactful. Content pieces with titles containing over 70 characters performed the poorest.
Utilize visual content
Newspapers, magazines, leading blogs and publications all include pictures in their content for a reason and you should too. At the very least, include one image but if possible, include more. Use neutral or positive pictures that have a high aesthetic value: nothing disconcerting or sad.
The optimal number of images
8 images work the best according to the survey mentioned above. Articles with 11 images were runners up with those having 4 and 10 images closely following each other in that order. Those without any picture performed the worst with the inclusion of a single picture improving performance by over 100 percent.
Videos and other forms of media
Interestingly, leveraging multimedia on posts reduces performance somewhat. Posts with images only do better than those with multimedia embeds such as YouTube, Getty, SlideShare, Vimeo, and others. So, reduce your workload and increase the performance of your publications by skirting multimedia – at least, for now.
It is impossible to know if the headline you choose is the best given all the different ways of wording a title. Luckily, you can find out the most effective one. Run a small poll with a tool like Title Tester asking your social audience, or any other ideal audience (even friends), which title they feel most inclined to click on.
As a general rule of thumb, avoid question titles or content that features many questions. People want solutions – not questions; furthermore, multiple surveys have proved that question based articles perform poorly. In fact, they perform worse than all other content formats. Apply this insight to the content you post across all platforms to realize increased value.
Instead of running a headline like
“Do monkeys make great pets?” format it to read
“5 reasons why monkeys make great pets.” or
“Monkeys make great pets.” or
“How monkeys make great pets.”
Leverage ‘how to’ articles
How to articles perform the best on LinkedIn. It is safe to extrapolate and say that they excel across board. If you want a safe content strategy, how, and how to articles are your best bet. They quickly arrest attention by appealing to the inherent problem-solving tendency in people as well the desire to discover something new.
List posts are another safe option that works well. If well crafted, chances of going wrong with a list post are minimal especially if the article covers recent phenomena. You can, therefore, develop a content program that alternates list, how and how to articles for maximum effect.
Ensure your content is easily readable
Avoid jargon and complex sentences that require rereading to figure out. A ten-year-old should be able to comprehend your handiwork. Use short sentences having an average of 20 words per sentence. Paragraphs should have 3-5 lines.
Use positive language
Articles with a neutral feeling receive a better response regarding engagement and shares followed by positive content. Expectedly, material with negative connotations and sentiments perform the worst. To get noticed, go neutral and avoid using emotionally charged words and phrases.
Use sub headings
If you have been producing content for a while, you probably know that subheadings are a must. They will aesthetically improve your content making it skimmable and easily digestible. However, do not overdo it or your piece will look cluttered.
The optimal number of headings
5 headings are optimal as the majority of pieces divided into 5 parts perform exceptionally well. Articles with 9 headings come second followed by those with 7. Content with 11 headings and beyond performs the worst.
Long content pieces
Long content pieces attract more eyeballs. This does not mean that short content pieces perform badly but rather, that long content substantially outweighs short pieces performance-wise. Articles with 1900, 1800, 1700, and 1500 words perform the best in that order.
Include a call to action
Call-to-actions are a classic content feature that significantly elevates the performance levels. In LinkedIn, ask your audience to like and share your content and your views and engagement will substantially improve.
Getting noticed on LinkedIn boils down to offering value through content that is tailored to your audience’s core interests and the above tips will help you do just that. However, do not stop there. Endeavor to continually research and experiment to find a personal sweet spot that works for both you and your audience.