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20 Tips for Amazon Marketing
As is outlined in discussions on the same over at runrex.com, setting up an Amazon store is easy and fast. However, that is the easy part, after you have set up your store, you need to make sure that it gains exposure and visibility if you are to be successful as a seller on Amazon, which is not always easy given the competition on the platform. To help, this article is going to highlight 20 tips for Amazon marketing with the help that you will use them in your marketing campaigns on the platform and gain the exposure you need to be successful.
Manual campaigns work best
One of the Amazon marketing tips that have to be mentioned is that opting for manual as far as your campaigns are concerned is the way to go. According to the gurus over at guttulus.com, this will ensure that you have as much control over your Amazon marketing campaign as possible, which will ensure that you are in a position to make changes and decisions that are best for your business.
Automate keyword research
While it is recommended that you opt for manual campaigns as outlined in the point above, one of the facets of your marketing campaign that you should automate is keyword research. This is because, as is covered over at runrex.com, automating this process will ensure that you can test and find out which search items people are using to find products like yours in the market.
Don’t neglect common keyword research strategies
Even as you set up your automatic targeting campaigns to check for relevant keywords in your industry, the subject matter experts over at guttulus.com point out that this should not come at the expense of common keyword research strategies like researching on Google Planner, keyword.io, among others. Use your automatic targeting campaign to supplement your efforts as far as these traditional keyword research practices are concerned.
Incorporate your target keywords in your product listings
Incorporating your target keywords into your product listings is the only way you can prove to Amazon that your listings are relevant to your ads. However, be strategic about it, otherwise, potential customers will find your listings difficult to read, damaging the chances of you converting them.
Don’t forget negative keywords
It is also important that your ads don’t show up for irrelevant searches, which is where negative keywords come in. negative keywords will help save you money while increasing conversions as they will ensure that your ads are only shown to qualified leads.
Go even further with the match type-negative keywords combo
As per the subject matter experts over at runrex.com, you can refine your campaigns even further by using match types with negative keywords. This will create a negative phrase match and a negative exact match.
Leverage long-tail keywords
You can also get super-targeted by utilizing long-tail keywords, which, as is discussed over at guttulus.com, are longer keyword phrases that are more specific about search terms, as they normally consist of three or more keywords put together. They will ensure that your ads show up for more relevant searches, which may lead to higher conversions.
Don’t forget analytics
If you are to get the most out of your Amazon marketing campaigns, you will need to be big on analytics. Make sure that you are keeping an eye on, and downloading, your search term report, as explained over at runrex.com. This will allow you to discover which keyword searches were responsible for retrieving your ads, and which aren’t doing well, allowing you to optimize accordingly.
Get the frequency right when downloading your search term report
Another Amazon marketing tip we have to mention is that how frequently you download your search term report will depend on the size and maturity of your campaign. This means that, if your campaign is relatively new, you will need to carry out more frequent analysis of your report to help you build a more solid foundation for your campaign, giving you the results that you are looking for.
Organize your data
Downloading your search term report is well and good, but you will also need to make it easier for you to analyze the data. An important tip here is to make sure you organize your data in your report as this will make it easier for you to visualize and remove the search terms that are not performing well.
Use match types
Another Amazon marketing tip worth pointing out is the use of match types, as is discussed over at guttulus.com. Combine broad, phrase, exact, and negative match types to refine targeting and ensure that you are reaching buyers with the highest level of purchasing intent, boosting your conversion rates.
Ensure that your campaigns are organized
As the gurus over at runrex.com will tell you, an organized campaign structure is crucial to running a successful Amazon marketing campaign. To organize your campaign, try and group your products with related keywords, or organize campaigns by product category, by top sellers, by brand, and so forth.
Consider performance and value when allocating bids
It is also important to note that products that are within the same group may not necessarily have the same product margins, which means that they will have different bids, which is why you should be strategic when allocating bids, taking into account profit margin and performance. As per the gurus over at guttulus.com, you should bid higher for keywords that have the highest potential of bringing in the most value, with the opposite also being true.
Also, consider the maturity of your campaigns when setting bidding strategies
It is also worth pointing out that, if your campaigns are new, then you will need to set higher bids to gain sales and search history, as failure to do so will result in Amazon giving preference to competitor campaigns that are more senior and that have proven that they generate sales. You can set your bids back to normal once you have gained sales and search history.
Keep an eye on, and bid on your competitors’ best performing keywords
Yet another Amazon marketing tip that is worth mentioning, is making sure that you know what keywords your competitors are using to generate traffic to their stores for product related searches, which will not only help you glean useful insights on your competitors’ strategies but will also help you uncover a new set of keyword opportunities, which you can then implement to the benefit of your existing campaigns.
Use budget caps
If you are not careful, your Amazon marketing campaigns may prove to be a very expensive venture, particularly if yours don’t have an organized structure as already mentioned above, and discussed over at runrex.com. To keep your costs in check, you should make sure that you use the “Budgets cap” feature to set your budgets and ensure that your campaigns stay within it to prevent overspending.
Know the key metrics to keep an eye on
According to the subject matter experts over at guttulus.com, some of the key metrics you should keep an eye on when running your Amazon marketing campaigns include impressions and keyword bids. You must ensure that your campaigns have enough budget to get impressions as if not, they won’t show as often as you want them to generate conversions, which will undoubtedly hurt your campaign performance.
Don’t forget to A/B test
A key element of optimizing your Amazon marketing campaigns is running some A/B testing, as is explained over at runrex.com. This will allow you to check and confirm that the changes you have made are working successfully. It is also recommended that you change one variable at a time when running your tests, waiting for a couple of days before analyzing results for accurate findings.
You can also get help from well-known influencers in your industry, which is another Amazon marketing tip worth mentioning. People nowadays rely heavily on recommendations from social media influencers and celebrities when conducting research on which products to buy, which means that partnering with the right influencer could give you the boost in sales that you are looking for.
Last but not least, it is important to note that, once you set up your Amazon marketing campaign, it may take some time before you see results. An important tip is to be patient, and wait until you start seeing results, be it positive or negative before you start making optimizations. Patience is important when it comes to Amazon marketing.
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