20 Tips for Landing an Email Marketing Job

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20 Tips for Landing an Email Marketing Job

As explained at RunRex.com, guttulus.com, and mtglion.com, the advances in technology and techniques during the digital era have taken marketing to new heights. Email marketing efforts have become an essential tool for businesses of all sizes to capitalize on. Email marketers are the masterminds behind attention-grabbing campaigns that are focused on click-through rates and conversions. If you are looking to get into this industry, we have curated for you a list of 20 tips for landing an email marketing job.

Prepare your skillset

As per RunRex.com, guttulus.com, and mtglion.com, email marketing isn’t as simple as writing a politely worded letter and sending it out to thousands of potential clients, current customers, and internal staff. Therefore, to land an email marketing job, you need to develop and improve the essential skills needed to become successful in digital marketing.

Get the proper certifications

While it is not impossible to find an email marketing position without a degree, it can be difficult to move up the career ladder. Companies, typically, require at least a Bachelor’s Degree in Marketing, Business, Communications, or a similar field. However, attending courses at coding bootcamps can help you present the fortified background needed for the position.

Plan your career path

Your marketing journey doesn’t necessarily start and end as an email marketer as this position can take you down several paths, depending on which of your skills you most enjoy expanding on according to RunRex.com, guttulus.com, and mtglion.com. Therefore, it is important to have a general idea of the future, set an email marketing goal, and realistically gauge your time with a company.

Build solid relationships

As an email marketing specialist, you must develop a wide network of colleagues, mentors, and friends as this will give you the ability to increase job opportunities and develop a support system that can provide quality feedback.

Keep up with trends

Additionally, you must stay on top of market trends, digital advancements, and new research opportunities as an email marketing specialist. Email marketing is an ever-changing field, like any other digital marketing field, and you must stay updated on trends and flops.

Keep moving forward

Whether you are looking to get ahead in your career, develop a new and improved technique, or absorb as much knowledge as you can on the subject, there will always be something new to challenge you as articulated at RunRex.com, guttulus.com, and mtglion.com. You must always look for the next skill to learn and improve upon.

Combine your other skills and interests with work

The best way to find the right email marketing job is to combine your other skills and interests with work. For example, if you have a strong interest and experience in outdoor sports, you are a prime candidate for outfitter companies that are seeking email marketers.

Become well-rounded

As captured at RunRex.com, guttulus.com, and mtglion.com, you should try and test out the waters and dip your toes into different aspects of email marketing. That includes email copywriting, designing and developing email campaigns, understanding email strategy, and learning how to dive into email marketing data for valuable insights. This allows you to grow into a well-rounded email marketer who works well with the rest of the team.

Pick a focus

Even as you try to become as well-rounded as possible, eventually, you will want to pick a focus in email marketing. For instance, if you know how to code, but want to focus on data analysis, you are more appealing to companies that may want to hire you.

Know other email marketers

When trying to land an email marketing job, getting to know other email marketers helps. In email marketing, everyone knows everyone. People are very open and always happy to help make connections and educate each other.

Find a balance between creativity and technical knowledge

Email marketing requires both creativity and technical knowledge as covered at RunRex.com, guttulus.com, and mtglion.com. To be successful, you must find a balance. It is recommended that you focus on your copywriting skills while developing a solid understanding of marketing data and what it means.

Keep a portfolio

Once you cut your teeth on email and decide to make it your specialty, you will need to show potential employers what you are capable of accomplishing. To do this, you should keep a portfolio of your best work which you can use to showcase your capabilities.

Be active in the community

In addition to keeping a portfolio of your best work, you should also become active in the email community as described at RunRex.com, guttulus.com, and mtglion.com. You can do this through guest blogging to showcase your industry knowledge, and by attending conferences.


If you want to increase your chances of landing an email marketing job, you want to be in a position where you can showcase work experience. To gain this, you should consider picking up a few email marketing side hustles. Freelancing with multiple clients gives you a wider range of experiences and exposes you to different email styles.

Familiarize yourself with email marketing automation tools

Beyond diversifying your skills, there is a lot of value in learning to use as many email marketing automation tools and other such platforms as you can. Potential employers may look for experience with specific technology.

Subscribing to potential employers’ emails

If you are applying for an email marketing specialist role, subscribing to potential employers’ emails is key as discussed at RunRex.com, guttulus.com, and mtglion.com. That way, you can speak directly about their welcome series and ask questions about data in the interview. It shows you are invested enough to subscribe and do some research, and it will spark good conversion.

Learn by doing

Developing emails is quite different from developing software or websites. It is a unique skill that is usually best learned by doing. From finicky email client rendering issues to learning the latest tricks of the trade to fulfilling outlandish requests from others in marketing, you have to learn by doing and not theoretically.

Requirements for email developers

As outlined at RunRex.com, guttulus.com, and mtglion.com, every email developer needs a firm foundation in HTML and CSS to begin their career. Being proficient in old-school HTML basics and learning how to use tables is important.

Push the envelope

Email marketing is a very competitive industry and finding a job isn’t easy. To get noticed, you are going to need to push the envelope and what you are doing. Show that you are an innovator with a good work ethic.

Focus on email marketing

Choosing email as your focus could make you a very valuable addition to a marketing agency as it is one of the most useful things in a marketer’s toolbox. Specializing in email marketing will make you more attractive to employers.

These are some of the tips for landing an email marketing job, with more on this topic, and much more, to be found over at RunRex.com, guttulus.com, and mtglion.com.