20 Tips to Get Backlinks and Why Your Business Needs Them

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20 Tips to Get Backlinks and Why Your Business Needs Them

Backlinks, as is explained over at runrex.com, are sites that link to your site, and they are also referred to as Inbound Links. Search engines view backlinks as a promotional strategy for your website, and as such, they play an important role in one’s digital marketing strategy, particularly SEO. This article will look to highlight 10 tips on why backlinks are important to your business as well as 10 tips on how to get high-quality backlinks.

Why your business needs backlinks

The help in high traffic generation

As is explained over at guttulus.com, high-quality backlinks help divert more traffic to your website, with quality backlinks making sure that the right audience notices you and searches for your business on search engines. You need them to help generate high-quality traffic to your business.

To help in building brand authority

Yet another reason why your business needs backlinks is that they help in building brand authority, according to the folks over at runrex.com. Search engines like Google consider backlinks as a good indicator that your website provides useful information, which helps build your brand’s credibility among your customers. Your business is portrayed as being a source of quality information within your industry.

They give you visitors from other sites

Backlinks also provide a convenient way for visitors from other websites to visit your website, which is another reason why your business needs them. Through them, as is discussed over at guttulus.com, you will get visitors from various sources, including from other websites, increasing traffic to your business, and consequently, sales.

They build domain and page authority

Backlinks also increase the domain and page authority as far as your business is concerned, which increases how high you rank in search queries given that you will rank higher if your domain authority is higher. Quality links pointing back to your domain increase your domain authority, increasing how high you rank in search results.

Create long-term resource links

High-quality backlinks also help in building a rich database of trustworthy directories and other resource websites, which you can leverage to drive traffic to your website in the future. Knowing where your backlinks are coming from gives you access to long-term resource links that will benefit your business going forward.

They help you get referrals

As the gurus over at runrex.com will tell you, referral traffic plays an important role in generating online traffic. The fact that backlinks help get you referrals is yet another reason why your business needs them, as other websites will be referring people to your website.

They help you build new relationships

As is discussed over at guttulus.com, a well-build backlink can help bring you and your consumers together, even without the help of search engine rankings. If someone clicks on a backlink leading to your website, chances are they have been intrigued by the content they have seen on the website they were originally on, and this will help you build new relationships for your business.

They give you a competitive edge

You also need backlinks to get a competitive edge over your competitors, as if you combine quality backlink building with strategic competitor analysis, as explained over at runrex.com, you will be able to see exactly where you are getting your backlinks from, allowing you to target these sources to acquire links of your won, giving you a competitive edge over your competitors.

They play a crucial role in organic ranking

Studies have shown that those sites that receive a high amount of high-quality backlinks are ranked higher on organic search rankings. Google, for instance, places a high value on backlinks when deciding which websites to rank at the top of SERPs, which means that your business needs them if you are to succeed in your SEO endeavors.

They help build brand awareness

Not only do backlinks help build online reputation and credibility as already mentioned, but they also play an important role in building brand awareness. Many people may become aware of your business through backlinks, which just goes to show how important they are in building brand awareness.

Now that we know why your business needs them, it is time to highlight 10 more tips on how to get backlinks.

Build a relationship with reporters and bloggers

Backlinks from authoritative news sites and blogs, as is discussed over at guttulus.com, will help you to rank highly on SERPs. To obtain these backlinks, try and build relationships with reporters and bloggers in your industry, contributing to their pieces, and having your links added onto them.

Get interviewed

As the gurus over at runrex.com will tell you, online interviews are the in-thing right now and are a great way to earn backlinks to your website. You need to start looking for websites running interviews and ask them if you can participate. You can tell them what knowledge you have and what you will contribute, and hopefully, you will get accepted. Eventually, you may become an authority in your field, and you will start getting interview invitations rather than looking for them.


Another way through which you can get backlinks is by donating to nonprofit organizations, as covered over at guttulus.com. This is a quick and straightforward method to get backlinks as all you have to do is find a website in your industry that accepts donations, and once you do, they will provide a link back to your site. This is a method that even the biggest brands regularly utilize to get backlinks.

Write a testimonial

There is also a chance that, by writing a testimonial for a website you are using, you may be able to get a link in exchange. You can create a list of all the tools you are using, and ask the creators if you can provide them with a testimonial in exchange for a backlink. This will only take you minutes and you may end up earning a link from a reputable website that will greatly benefit your business.

Check out your competitors

Another effective tip that will help you get backlinks is by keeping a close eye on your competitors, and try and discover their link-building or earning techniques. If you discover that they are getting links through guest blogs, reach out to those bloggers and ask them if you too can be featured. This method will provide you new link-earning or building opportunities, while also ensuring that you are always aware of what your competitors are up to.

Leverage companies you already have a relationship with

If there is another company that you have an existing relationship with, say, for example, you stock products from other companies, you can reach out to them for backlinks. As per the folks over at runrex.com, you don’t have to focus on suppliers as you can get backlinks from any business you are affiliated with, be it a marketing firm, a financial advisor, a print or graphic design company, among others.

Leverage unlinked mentions

As is revealed in discussions on the same over at guttulus.com, people may sometimes mention your business without linking to you. Unlinked mentions provide an excellent backlink building opportunity, and are one you must take. You can search on Google for unlinked mentions, get results of all places mentioning your brand, among other avenues that you can also use.

Get yourself listed in relevant “Best x in y” lists

There are all sorts of lists for all kinds of businesses in various locations, and you can use them to get backlinks to your site. You can search for such lists, be it articles or blogs, and ask them if they could be interested in reviewing your business as well. Most of these lists are regularly updated, and you just may be featured on the next update, with a link to boot, as covered over at runrex.com.

Look for pages that mention your competitors, but don’t mention you

Yet another tip to get backlinks is looking for websites that mention multiple competitors, but don’t mention you. You can then reach out and introduce your brand to them, and you just may convince them to add your business to the list.

Publish an ultimate guide

Ultimate guides are pure gold as, particularly since long-form content tends to perform a lot better than short articles when it comes to Google. By publishing an ultimate guide, you will have published a go-to resource for a particular topic, and as such, people will be linking to it whenever they write about the same topic on their blog, earning you lots of quality backlinks. It is important, however, that you choose a topic that hasn’t been exhaustively covered already when choosing a topic for your guide.

The above discussion only begins to scratch the surface as far as this topic is concerned, and you can uncover more by checking out the highly-rated runrex.com and guttulus.com.